How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Great Digital Business Tools for Health Coaches

Great Digital Business Tools for Health Coaches

Great Digital Business Tools for Health Coaches

Having great digital tools for your health coaching business will help you streamline your business and save you time.

There are so many options these days which can be a bit overwhelming, so we wanted to share a few of our favorites with you.

In this episode, we’re sharing 8 of our favorite digital business tools in the following categories: 

  • Client management
  • Online coaching programs and courses
  • Email marketing
  • Organization and Project management
  • Graphics for social media
  • Webinars and livestream presentations

Most of the tools we’re covering today either have a free version or a free trial, so you can test it out for yourself to see what you think.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How Shannon Generated Five Figures in One Month with Online Workshops

How Shannon Generated Five Figures in One Month with Online Workshops

How Shannon Generated Five Figures in One Month with Online Workshops

Workshops can be a great way for health coaches to get clients, and when we heard that Shannon generated five figures (over $17,000) in one month with online workshops, we knew we had to have her on the podcast to share how she did it.

Shannon was actually using workshops very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.

On this episode, Shannon shares her blueprint for using online workshops to grow her business, including:   

  • How many different workshops she delivers each month
  • The pricing of her coaching programs and what’s included
  • The mindset shifts she had to make in order to take her business to the next level
  • The results she has had by adding in a continuity program for client who complete her coaching program
  • Mistakes made and lessons learned to keep making things better
  • And much more!

This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don’t have to do it all yourself (plus Nick’s top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Use These 3 Stories to Double Your Sales  on Your Next Webinar with Kyle Gray

Use These 3 Stories to Double Your Sales on Your Next Webinar with Kyle Gray

Use These 3 Stories to Double Your Sales on Your Next Webinar with Kyle Gray

What if doubling the sales on your next webinar could be done by telling the right stories.

Our guest expert, Kyle Gray, explains how stories can help you communicate your value, drive home your teaching and create desire for your offer.

Thanks to Kyle, you’ll learn about the 3 stories you can use to double your sales on your next webinar or workshop.

On this episode, you’ll learn how to:

  • Use your own story to show the transformation and results you create.
  • Overcome objections with a story before they even come up.
  • The story you want to use to tie it all together and create demand for your offer

Tune in to discover how easy (and non-salesy) this can be.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Fill Your Coaching Program Once  Your Free Challenge is Over

How to Fill Your Coaching Program Once Your Free Challenge is Over

How to Fill Your Coaching Program Once Your Free Challenge is Over

One of the topics I can talk about for hours on end is how to use online challenges to get clients for your coaching practice.

Why?

I used challenges when I was a health coach, and they’re a great way to connect with your audience, build trust and then lead them to your coaching programs.

In this episode of The Wellness Business Podcast, we’re sharing 5 simple ways you can promote your paid program during your challenge without feeling salesy. Having a solid plan of how and when to promote your paid program is essential and it makes you feel more confident about your offer.   

In this episode, you’ll learn:

  • How to confidently promote your paid program without feeling salesy
  • The steps we take to launch our programs, including the Wellness Business Insider’s Club
  • How online challenges can be even better than webinars

It’s not as difficult as it might seem to promote your paid program in an authentic way. When you use the strategies we cover in this episode, you will feel more confident promoting your program and get more people enrolled in your programs. 

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest