How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

  1. You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  2. You don’t have to come up with a topic for your livestream since you’re answering questions from group members.
  3. You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

I recently did my very first live office hours in my Health Coach Biz Support Facebook group and I loved it. I had some questions about how to run a life office hours session, so we thought it would be a good episode for the podcast.

In case you aren’t sure what I’m referring to, you can host live office hours in your group which can be a great way to boost interaction.  You can either do this by answering questions by typing your reply or you can make it more fun and engaging by doing it as a livestream which is what I did, and it’s what I recommend you do too.  One of the goals for social media and for your group is for people to connect with you and get to know you, and doing live video is one of the best ways to do that.

Here’s what I love about doing live office hours: 

  • You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  • You don’t have to come up with a topic for your livestream since you’re answering questions.
  • You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

You may be wondering what to do if you don’t get any questions while you’re live and we are going to cover that too because I have the perfect solution that will eliminate this worry completely. 

It’s really very easy, and it’s just a different format of a livestream where you are doing a live Q and A. You can do this in your Facebook group or your page – it’s totally up to you. If you want it to be more exclusive and/or if you want to make it part of a paid program, do it in your group. You can do this on Instagram too if you want.

Here are the 5 steps:

1. Decide on the day and time of your office hours. You may want to allow up to an hour of your time for this, but you can just list the start time. 

2. Create a graphic in Canva with text that says something like “Live Office Hours” or “Live Q & A” and include your name at the bottom, under your photo so it reads “with Mary Smith”.   Canva has great templates for this that make it easy – just enter “office hours” or “live q and a” in the Canva search bar and you’ll see some templates pop up and you can customize the color and elements on the graphic. You can whip this up in about 2 minutes. 

Below is the graphic I created in Canva to give you an idea. If you type in “Office Hours” or “Live Q and A” you’ll find some templates that are super easy to customize.

3. Create a post in your group or on your page that explains how the office hours will work. Let people know about a week ahead of time to allow time to gather questions.

Here’s what I wrote for my post:

I would love to answer any questions you have about running, marketing or building your wellness business, so here’s how it will work:

Post your question below (be as detailed as possible, so I can give you the best feedback/ideas/suggestions).

I will be here in the group on (date/time) to answer the questions and if you can’t join me live, no problem – you can get my detailed response on the replay.

First priority will be given to the written questions, so be sure to post them below. If time permits, I will be happy to answer questions that are posted while I’m here live.

Hope to see you then.

The key to creating this post is to let people know you will be answering questions about a specific topic, so you can keep your questions to a theme if you choose. This can be helpful especially if you have a specific niche, and you want to keep things on topic. 

This also allows you get to questions ahead of time which is what you want. This will avoid having to worry that you may not have questions when you are on live.  You want to have questions ready to answer to kick off your livestream, so this is the way to do it.  Use the link to the live office hours post when you send your email about it, so people know where to go to post their question. They could also reply to the email if they want, and I gave my subscribers that option as well, so they could ask in whatever way was easiest for them at that time.

Also important is to let people know that first priority will go to those who post their questions ahead of time, so you’re creating a little bit of genuine urgency. If you have a bunch of questions come in while you’re live, you may not be able to answer them all, so letting people know this ahead of time sets expectations. If you can’t answer them all while you are live, you can do a part two when you are able to.

You want to have a PLAN B in case you don’t get any questions and that can be having a couple of common ready if you need them.  These can be common questions you get or questions you think people may have that are related to your topic.  Have 2-3 questions ready to go before you go live. If you don’t get any while you’re live, that’s totally okay because people are going to watch the replay.

4. Spread the word about your office hours.  Post about it in your group, on your other social channels (FB page, IG feed and stories, and anywhere else you are). Also, post a reminder about it 30-60 minutes before you go live and also email your subscribers because people are going to forget, and they appreciate a reminder.  Reminding people will have more of them showing up while you’re live, and that’s one of your goals too. 

5. Have fun with it, and just know that it doesn’t have to be perfect. Test it to see how it goes and if it’s something you enjoy and want to do on a regular basis. I plan to do them most months in my group.

If you have a Facebook group and you are looking for ways to grow it, I have a great free resource for you. It’s a guide called 10 Free Ways to Grow Your Facebook Group. In the guide, I share the strategies Karen and I use all the time to grow our groups and you can put some of them into place very easily right now. 

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5 Types of Free Offers to Grow an Email List Full of Ideal Clients

5 Types of Free Offers to Grow an Email List Full of Ideal Clients

5 Types of Free Offers to Grow an Email List Full of Ideal Clients

If you want to build your email list, you may be wondering what type of free offer to create. Since there are many options to consider, we are narrowing it down to 5 types of freebies you can use to grow an email list full of your ideal clients.

In this episode of The Wellness Business Podcast, you’ll learn:

  • The simplest and easiest type of free offer you can create on your own
  • The best format for testing your freebie title and topic
  • The freebie option that will accelerate your email list growth the fastest

Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now.

As you probably already know, a freebie or lead magnet is something you offer as a way to grow your email list. People sign up to receive your free, must-have valuable resource, and they typically also receive an email follow-up sequence that may lead to booking a discovery call or joining one of your paid programs.  There are all kinds of different freebies, and today we are covering 5 of the most common and most popular.    

Before you decide on the TYPE of freebie you want to create, it’s important to keep a couple of things in mind:

  1. The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. a video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have. Your audience doesn’t really care how they get the solution – they want it in the easiest way possible in most cases, so keep that in mind.   
  2. Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way. 

Let’s dive into 5 options for your freebie, so you can decide which one is right for you at this time.   

1. PDF guide or short eBook. 

Let’s start with this option because it’s the easiest format to create. You can use canva.com for this or outsource it to a virtual assistant or find someone on Fiverr.com to do it for you inexpensively.  The goal of any free offer is to have people consume it, so they get value from it and learn a little about what you do and how you may be able to help them. You don’t want to create a free 50-page PDF guide that people likely won’t ever get through, so we recommend 3-10 pages as a range – something easy to read that gives folks a quick win. 

Starting with the simplest freebie format can be a great way to gauge interest in your offer, and then you can add more bells and whistles or tech later if you have a winner.

2. Resource list, checklist or cheat sheet. This would also be a PDF, but it’s usually shorter than a guide or eBook – sometimes just 1-2 pages long, but still high value for your audience. These can be a fun to put together, especially if you have a list of free resources you know your audience will appreciate.  If your niche is gluten free living, you can include your favorite apps, websites, places to shop, etc.  People like quick and easy, so what can you put together that would be a helpful reference? 

3. Recipes for your niche.  If your niche relates to a particular dietary style such as plant based, keto, paleo, etc. a recipe guide can be a good option. If you are trying to make changes to your diet, figuring out what to eat is a struggle for most people, so if you can make it easy for them, they will appreciate it. A free recipe guide could have 20-30 recipes in it – just enough to give people a few to try out.  You can use services like That Clean Life or Meal Garden to put together guides to use as freebies and also use them with your clients as extra goodies. This makes it easy, so you don’t have to create the recipes from scratch.

4. Workshop or video series.  Now, we are getting a little more advanced, but free workshops and/or video series can work well because people get to see you on video, and that means they get to know you and connect with you faster and on a deeper level, which tends to expedite the customer journey. 

The workshop can either be live, delivered in real time on Zoom or it can be pre-recorded.  A video series can be two or more videos and they would be pre-recorded. Both of these options involve more tech, but if you’re ready to dial things up a bit, this could be a good option to test. 

5. Virtual summits.   Taking the tech up another notch would be something like hosting and running a virtual summit. This can be an amazing way to turbo charge your email list growth quickly because you’ll have several speakers on your summit and each of them should be required to email their subscribers and spread the word on social media.  If you had 15 speakers and they each had an email list of 3,000+ people, you would have the potential to get exposure to thousands of new people in a very short period of time. People would need to enter their email address to register for the summit, so you are growing your email list. The benefit to each speaker is that they are getting in front of new people too, and they will usually be allowed to share one of their freebies too, so they can grow their email list too during the summit, so it’s a win-win for everyone. 

Which type of freebies are you most drawn to right now? Take a look at what others are doing to get some ideas and inspiration and then set a due date for when you want to have yours complete and ready to share with your audience.

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6 Elements of a Profitable Workshop

6 Elements of a Profitable Workshop

6 Elements of a Profitable Workshop

Workshops are a great way to establish authority within your niche, grow your email list and enroll clients into your coaching program. There are 6 essential elements to running a profitable workshop, and if any one of these elements are missing from your presentation, chances are, your results will be less than you expected.

In this week’s episode of The Wellness Business Podcast, we’re covering:

  • The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations)
  • A breakdown of each key workshop element and why it’s important
  • How you can put this blueprint into action by creating your own profitable workshop.

If you plan to host any online or in-person workshops this year, you’ll want to tune in for all the details.

Here are the 6 key elements of a profitable workshop and then we’ll dive into each one individually.

  • Establish
  • Enlighten
  • Educate
  • Entrench
  • Engage
  • Enroll

If any one of these elements are missing from your presentation, chances are that your workshop will not lead to the outcome you want, which is enrolling new paying clients.

  1. Establish – A connection with your desired clients starts with your workshop title – which should grab the attention of the people you want to attract – your ideal clients. This element is key because it weeds out the tire kickers and the people who are looking for general health advice. Remember one of the amazing benefits of hosting wellness workshops is that it is a quick and easy way to grow your email list and by creating an ideal client specific workshop title you’ll be attracting only the right people.
  2. Enlighten – Kicking off your workshop with 3-4 qualifying points establishes why they showed up, confirming that they are in the right place. Let’s face it, whenever we show up live for an online training the thing that’s always in the back of our mind is, “Is this worth my time” and should I stick around?  Your workshop attendees will be wondering the same thing. By kicking off your workshop with 3-4 bullet points outlining the BENEFITS of sticking with you for the entire training (what they will learn), you will have your workshop attendees feeling relaxed and interested and settling in for the entire training which is exactly what you want to get them ready for your program invitation at the end.
  3. Educate – This is the meat of your workshop content – teaching, inspiring, and informing them on the topic promised in the workshop title. The key to this element is that you teach on what they need to know and why they need to know it as a precursor to introducing them to your paid program. Remember, what you don’t want to do is to give away all of the “how” that you teach in your paid program. You want your workshop to set the stage for why your attendees should join you in your paid program.
  4. Entrench – Once you’re done educating on the workshop topic it’s time to entrench them in what they’ve learned by asking them to reaffirm why they showed up in the first place. You do this by recapping what you’ve taught during the workshop in a bulleted format as well as ask your attendees to share any ‘aha’ moments that they’ve had. The purpose of this element is to move them out of learning mode and into reaffirmation that spending this time with you was well worth it thereby establishing you as a valuable resource.
  5. Engage – Engaging your workshop attendees with a Q&A session is the perfect way to eliminate any fears or doubts that they may have in working with you. By giving your attendees the opportunity to ask questions and get clarification on what they’ve learned, it opens up the dialogue for you to step into a coaching role which they need to see you to be willing to invest in your paid program. You’ll want to save this until the end, so it doesn’t break up the flow of your presentation and get things off track.  Q’s you may not have considered.
  6. Enroll – Now it’s time to share the next step by introducing them to your paid program and walking them through the steps to take to enroll. This is the big finale. You’ve laid all of the groundwork and now it’s time to introduce them to your paid program and how you can help them overcome the problem they want solved. This is the perfect place to use benefit statements, testimonials, case studies, and program descriptions to entice your workshop attendees to join your paid program.

If you’re excited about using this outline to create your own wellness workshop, be sure to download Karen’s free guide called: 6 Elements of a Profitable Workshop – A step-by-step blueprint for creating high converting workshops.

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How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily Create Content for an Entire Month

On this episode we’re sharing how the information from one monthly workshop can fill your content calendar for an entire month. If simplifying your content creation is something you’re interested in or if you’re someone who finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.

In today’s episode you’ll discover:

  • How one monthly workshop can drive your content creation for an entire month
  • A simple method to attract your dream clients that doesn’t rely on social media posts to get their attention
  • How to easily create 4 livestream topics to grow your email list, 4 blog or email topics to warm up your followers, 12 social media posts, and 12 story topic ideas from one great workshop

For the sake of this episode, we’re going to be using one of Karen’s done-for-you wellness workshops as our example. We’re going to share with you how you can use the information from that one workshop to create your content for one entire month, beyond the main purpose, which is a workshop to grow your email list and enroll clients into your paid program.

To be exact, we’ll be showing you how you can repurpose the workshop content into:

  • 4 livestream topics to grow your email list
  • 4 blog or email topics to warm up your followers
  • 12 social media posts
  • 12 story topic ideas

The workshop we’ll be using is the Gluten Free Living Workshop: Discover the symptoms of gluten intolerance and how you can successfully adopt a gluten-free lifestyle, without compromise!

This workshop comes with an 87-page slide deck that is packed with information that you can use for content creation.

Let’s start with 4 livestream topics to grow your email list. These 4 topics can also be turned into blog posts or warm up emails for your subscribers.

Topic #1 – 3 Reasons Why Gluten Can Be Causing Brain Fog, Decreased Energy, and Digestive Disruptions

Topic #2 – 5 Easy Gluten-Free Swaps That Are As Delicious As The Original Without The Digestive Disturbances

Topic #3 – 5 Reasons That Removing Gluten From Your Diet Will Improve Your Life In 30 Days

Topic #4 – The Quickest Way to Know If Gluten Is What’s Causing Your Digestive Problems

Now let’s take this one step further for 12 social media posting and story topics.

#1 – Gluten free swaps

#2 – Symptoms from gluten intolerance

#3 – A simple test you can do yourself to discover if you’re gluten intolerant

#4 – The 3 top unexpected places gluten is hiding in your daily life

#5 – The misconception that removing gluten means removing flavor

#6 – The difference between a gluten sensitivity, intolerance, & true allergy

#7 – The benefits of becoming gluten free

#8 – The conditions that are amplified when consuming gluten

#9 – How to make your home gluten free

#10 – What is gluten and why so many people are intolerant

#11 – Can your gluten intolerance be causing leaky gut

#12 – The top 5 symptoms experienced and how it affects your body

Now that we’ve identified 4 main topics for your livestreams, blogs and emails, plus identified 12 topics for social media posts and stories all designed to warm up your followers and get them excited to register for your monthly workshop. Pretty quick and easy, right?

Let’s go another step further. When you take this approach, you can be assured that the people registering for your workshop will strictly be those that are interested in a gluten-free lifestyle, (or whatever topic you covered during the last 30 days). When your monthly content is a part of your coaching program or the protocol you teach in your business, you’ll be filling your virtual workshop with ONLY the right type of people. That’s a gamechanger when it comes to enrolling people into your paid program.

Do you see how easy it is to take the information from one great workshop and turn it into your daily, weekly, and monthly content in a way that saves time and improves your overall client enrollment conversion rate because you’re getting the right people to attend your workshop?

If you want to check out Karen’s library of done-for-you wellness workshops just go to mywellnessworkshops.com. There you’ll find 15 health and wellness topics to choose from all designed to make growing your email list and enrolling clients into your paid program easier than ever.

Resources and Links mentioned on the show:

Grab your spot for Karen’s live workshop:

5 Reasons Why the Most Successful Coaches Use Workshops to Grow their Businesses – How this low-tech strategy will outperform social media every single time for getting new clients

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3 Steps to Improving Your Video Content & Results

3 Steps to Improving Your Video Content & Results

3 Steps to Improving Your Video Content & Results

Improving your video content and results starts with your presentation skills. Whether your goal is to feel more confident on video or enroll more clients, this episode will be helpful.

These 3 steps can be used for workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. For the purposes of this episode though, we are going to be focused on improving your live video presentation skills.

Incorporating a consistent video strategy for your business is the quickest way for your audience to get to know you, which means it will also speed up the customer journey.

Here are 3 steps to becoming a better presenter:

Step #1:  Use Notes (not read off of a script).

You can either keep notes on a piece of paper, a sticky note or Google sheet on your screen.

  • Notes will help you feel more confident in presenting.
  • Notes will keep your live video on track. You won’t wander off into too much information and you won’t forget a key piece of information that you wanted to share.
  • Notes are not only acceptable but encouraged. We both use notes and so do all great speakers.

Step #2:  Know where live video fits into your overall customer journey

  • Presentations in your customer journey can fit into a few different categories… client attraction, client nurturing, client conversion/enrollment.
  • Building relationships which is THE ONE KEY factor to getting clients and live video can do this faster than any other type of content.
  • Planning ahead for consistency is key so you are clear on the type of content you should be creating for each stage of your customer journey.
  • When you are clear on your customer journey and where in that journey live video makes sense, you’ll be an overall better presenter because you’ll be doing it with intention. You’ll also be able to track your results, (i.e.: conversions and engagement), to know if your strategy is working.

Step #3: Learn how to seed your live video with stories & information that naturally leads to program sales

    • There is a time to be seeding and a time to be direct (during a launch or promotion is when to be direct, attraction and nurturing is when to be seeding)
    • It’s easy to seed you program by throwing in phrases like “when I work with my clients” or “in my XYZ program where I create an ABC process”
    • Always mention success stories naturally “when I worked with my client Jane, she lost 15 pounds in the first 2 month we worked together. She shared with me that it was the accountability I offered that was a gamechanger for her.”
    • Quite often on the podcast we’ll mention wins and successes from students that have worked with us in the past in our Wellness Business Accelerator program. When we share stories about what we do in the program, student successes, or new additions to the program we are actually seeding that program. You’ll notice that more often than not we’ll casually mention that you can join the waitlist if you are interested in knowing when we’ll be opening the doors again.

Which of these strategies can you start using with your next videos?

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Marketing Your Health Coaching Business on Social Media in 2022

Marketing Your Health Coaching Business on Social Media in 2022

Marketing Your Health Coaching Business on Social Media in 2022

If you’re using social media for your business, you’ve likely noticed some pretty big shifts last year with your ability to reach your dream clients.

It can be a lot to keep track of changes and what’s working right now on Facebook and Instagram, but we’re breaking it down and simplifying things for you with two key strategies you want to be sure to incorporate for 2022.

On this episode of The Wellness Business Podcast, you’ll discover:

  • The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
  • A simple way to get started using video that will make you feel more confident (no more stage fright)
  • The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
  • Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Let’s look at what is working right now on Facebook and Instagram for your organic client attraction and client enrollment strategies.

Live video and Facebook groups.

We’re going to dive into each of these strategies individually to share why we feel so strongly about these two tools and why, if you’re a health coach trying to get clients through Facebook and Instagram, you absolutely without a doubt need to incorporate these 2 strategies into your plan for 2022.

Let’s start with live video.

Here are a few staggering stats to substantiate our position.

  1. Every day there is 100 million hours of video watched on Facebook
  2. There’s been an 80% increase in time spent watching video on Instagram, year over year since it was introduced in 2013
  3. More than 500 million people interact with Instagram Stories every day
  4. Facebook Live videos produce 6 times as many interactions as traditional videos

What that tells us is, whether you love it or not, your ideal clients want to interact with you through video. They 100% prefer this type of content over any other type of content on Facebook and Instagram and if you’re not showing up in this way you are going to be left behind.

A while back we did an episode on the podcast called: How to Conquer Your Fear of Live Video. It’s episode 171. If fear is holding you back, then now is the perfect time to listen in because video is here to stay.

Also, Karen has a Livestream Video Checklist that will help you feel more prepared before you hit the ‘go live’ button. We’ll link it up at the bottom of this post.

One of the easiest ways to dip your toe into the world of video is to do daily stories on Instagram and/or Facebook. They are quick because each clip is just 15 seconds long and they only last for 24 hours which means if you don’t love it you know it’ll disappear soon. You can do as many consecutive 15 second clips as you would like.

In doing research for this episode, we found a recent article that reported that How-To tutorials are the most popular form of Instagram video content, followed by behind-the-scenes, interviews, and news coverage. So, if you’re wondering what to talk about in your stories try how-to’s, demos, and behind-the scenes in your life and business.

Now let’s talk about the importance of having a Facebook group as part of your client journey.

When done correctly, a Facebook group can quickly become a community of your loyal fans that are warmed up to your programs and offers.

Let’s talk about some of the benefits of creating your own group:

1) With the ever-changing Facebook algorithm that determines what is placed in people’s newsfeed, it is exciting to know that each post inside your Facebook group gets increased organic reach for your group members. This can be especially helpful if you fear your posts aren’t getting the exposure they deserve on your business Facebook page.

2) More than 1.8 billion people are using Facebook Groups every month

3) As recent as November 2021 Facebook Announced New Groups Tools at Its 2021 Communities Summit. Things like…

  • New custom color and post background options for groups
  • Admins will also now be able to select the emoji defaults that users respond with in their group
  • Admins will also now be able to utilize feature sets to select preset collections of post formats and badges
  • They have also added an automated greeting message option, enabling group managers to outline key rules and guidelines for new members.
  • And, Facebook has officially announced its new Community Awards, which enable group members to allocate ‘Insightful’, ‘Uplifting’ or ‘Fun’ markers to posts and comments that they find valuable in the group.

And the list goes on.

When regular post reach on Facebook is down to an all-time low, Facebook has made it clear that for the foreseeable future they are putting a lot of their eggs in the ‘groups’ basket.

As online marketing continues to change and evolve it’s important to stay up-to-speed on which tools are being prioritized and which are now considered old school. We have to follow the trends that are proving to work, and in this case, we have Facebook and Instagram telling us exactly where to prioritize our efforts.

In 2022 we too are going all in on video and groups because we know that is where we’ll see the best results. If you focus on these two options as your top marketing strategies, you are going to see better results.

Want to learn more about each of these key strategies? 

Kathleen will be launching a brand new two-part live workshop series called Group Accelerator, that will teach you how to grow a Facebook group full of your ideal clients and turn them into paying customers. Scroll down to get on the VIP wait list to be notified when enrollment opens next month.

Karen will be running her Social Video Advantage program again in 2022. This program is designed to teach you how to show up and feel more confident on video. To be added to her VIP waitlist, scroll down to the links below, or go to SocialVideoAdvantage.com.

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