3 Common Facebook Group Mistakes to Avoid
If you have a Facebook group for your health coaching business but it seems like an uphill battle to get members to engage (and sign up for your programs) it could be that you’re making one or more common mistakes.
The good news is that you can turn things around pretty quickly. Once you know what mistakes to avoid, you’ll have more of the right people joining your group, and you’ll also have more members enrolling in your paid programs (instead of them only consuming your free content).
On this episode we’re sharing 3 Common Facebook Group Mistakes to Avoid, and here’s what you’ll discover:
- The #1 reason why people are joining your group but not becoming clients
- Tips for naming your group to attract the right members
- One of the first things new members will look for as soon as they join your group, and if you don’t have this in place, you are missing a huge opportunity to build trust and connection
- How to lead people to the next step to working with you in a non-salesy way
Let’s dive in!
Mistake #1: The group name is not directly aligned with or related to your niche.
One of the common mistakes made with groups is that the group name isn’t clear about who it’s for. This is a problem because if your group is pretty generic about health and wellness, you may have a lot of people joining, but they won’t necessarily be your ideal clients. This means engagement tends to be low and people won’t be enrolling in your programs because they aren’t a good fit for your particular area of expertise and your offers.
One way to know if your group name is specific enough is can people self-identify that this is an area where they need help and is it very obvious who the group is for. Will people see the group and know right away if it’s for them or not? Remember, you only want your potential ideal clients joining your community, so be bold about claiming your niche and go all in on it.
See if you can spot the difference in these two names and see which one is very specific:
- Abundant Health and Energy
- Thrive Through Menopause
The first one is general and could be for anyone – men or women at any age with any issue or problem. The 2nd one would be an option if your niche was helping women with menopausal issues, and the right people will be interested in joining and the wrong people will scroll on by, and that’s exactly what you want.
When you look at your group name, is it specific enough? You can always fine tune it a bit to narrow it down more.
Mistake #2: No welcome video pinned to the top of the group.
This is a really important element to include in your group because when people first join your group, they come in and take a peek around. They want to know who you are as the host of the group and the expert. When they see a welcome video from you, they instantly get to connect with you and get a feel for your personality and what you’re about. Think about what you do when you join a new group – you want to see what’s going on and find out if it’s going to be a helpful community – or not. By having a short 1-2 minute video pinned to the very top, it’s usually one of the first things new members will check out, and when they feel like they’re in the right place, they are more likely to come back the group, post questions and engage.
Mistake #3: No (or very few) calls to action to work with you. A call to action to work with you could be to book a discovery call or join your paid program. It’s easy to post content in your group, but it’s important that members know how they can take the next step to get support from you. People are busy and they don’t want to have to dig around to find out what you do and how you can help them, so you want to post about it from time to time.
There are several ways to do this and one of them is during your livestreams in your group. You can share a story about a client and what problem they were having when they came to see you and what the result was after they implemented what you recommended. This creates interest and curiosity about working with you. During the livestream, mention that you have a few spots open for discovery calls this month and how they can schedule one.
Another way is to post occasional direct invites in your group to book a free discovery call. Be sure to include who it’s for and a link to your online calendar to make it easy for people to take action.
Need more ideas for your Facebook group?
Be sure to download your free Facebook Group Audit Checklist, so you can audit your own group to help troubleshoot any issues you’re having and get the best results possible.