7 Technical Steps for Flawless Freebie Delivery
If you’ve created a free resource to grow your email list, you may be asking yourself “Okay, so now what do I do?”
This week, we’re sharing the technical process necessary to deliver your freebie to your new email subscribers. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.
In this episode you’ll discover:
- The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery
- The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients
- Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up
A coach recently asked a great question which was “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”
We know this can feel like a bit of a puzzle, so we wanted to cover it in a way that would simplify the process, so you know what to do. Each step that we cover builds on the previous step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.
Step 1 – Create freebie (pdf download)
For this step, we’re going to assume that you already have a client-specific lead magnet ready to go, designed for your dream client. It’s important to create a freebie that is specific for the needs of your ideal client. If you’re still trying to figure this out, or you have a freebie that isn’t attracting the right people, we have another podcast episode that will help you dial it in. It’s called – Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies. It’s episode 314 and we will link to it in the show notes so you can easily find it.
Step 2 – Upload to an online storage platform
If you have an online business, then you more than likely already have a favorite online storage platform. We know that many coaches use Dropbox or Google Drive. There are plenty of options to choose from so it’s important to use one that you like. The main purpose of storing this in an online platform is so that it will be given a unique URL that you’ll be able to share with your new email subscriber in a delivery email so they can download it.
Step 3 – Grab the unique URL
Once you’ve uploaded it to the online storage platform of your choice, you’ll want to log in and grab the unique URL that it was given. This is typically located in the “Share” option for that particular upload.
Step 4 – Set up the registration page
Next, you’ll need to set up a couple of web pages which is what we’re covering here in step 4 and the next step, step 5. The easiest and quickest way to do this is through your email management system. They all have templates that can be quickly customized for your audience.
The first page you’ll want to customize is a registration page, also known as an opt-in page or landing page. This is where people enter their email address as a way of subscribing to your email list and getting your freebie delivered to them. We encourage our WBA students to only ask for an email address (and not a name). We’ve found that there are higher conversions when you don’t also require a first name to be entered. Choose a simple template that is easy to customize.
Step 5 – Set up a thank you / confirmation page
The second web page you’ll want to set up is a thank you page, also known as a confirmation page. Basically, this is the page your new subscriber will be taken to once they click the submit button on the registration page. The thank you page will thank them for subscribing and let them know to check their email because you’ll be sending the freebie resource right over to them. Again, there are simple templates within your email management system that will make this process easy to accomplish.
Step 6 – Delivery email (include the link to download the freebie)
The delivery email should be pretty simple. It’ll congratulate them for making the choice to request the free download, give them the link to download it, (this is the link you grabbed in step 3 from your online storage platform), and encourage them to dive in right away. You may also let them know that you’ll be following up soon with another email to see how it’s going.
Step 7 – Follow-up email sequence (automated)
Our final step is a follow-up email sequence. This step will take you a little longer to accomplish than the rest but is worth the extra time because the main purpose of these email is to introduce your paid program and let your new subscriber know how they can work with you.
This follow-up email sequence should be automated and delivered over the next 7-14 days depending on how many emails you write. Keep in mind that you’ll want to include details about your experience, more info on how to implement the info they received in the freebie, case-studies, testimonials, and benefits of joining your paid program.
This entire process, from creating your freebie through making more sales with your automated follow-up email sequence is something we cover in depth in the Wellness Business Accelerator program. We have an entire lesson dedicated to this topic called: Create the Perfect Lead Magnet and Landing Page to Attract Your Ideal Clients.
- How to figure out a great topic for your lead magnet that your audience will be excited to get their hands on.
- The formula for coming up with the perfect lead magnet title that results in high conversions (more people signing up for it).
- The blueprint for simple, but high-converting landing pages that create desire for your free offer.
- We also include 5 done-for-you follow-up emails to send to your new subscribers and landing page examples that will make implementing what you learn quick and easy.
This is a great example why our past WBA students love this program so much. It’s a step-by-step on-demand program that gives you absolutely everything you need to be successful in growing your business.
This is just one lesson of many included when you become a Wellness Business Accelerator member. Don’t forget to add your name to our VIP Waitlist to get notified next week when the doors open on 4/23/24.
We hope to see you on the inside!
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