5 Ways to Deal With The Email Open Tracking Issue Due To The iOS15 Update
Last year there were some significant changes to how your email management system is able to track the emails your subscribers are opening. Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.
This is a big change that has impacted every single business owner that reaches their followers through email, which is pretty much everyone. If you aren’t sure what this means or how it may affect you, we are breaking it all down and sharing 5 ways to overcome this challenge.
In this episode you will discover:
- How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier
- What alternative tracking metrics are still available to you so you’re always crystal clear about how engaged your email subscribers are with your content
- 5 things we recommend that you do starting today to overcome the iOS15 email tracking changes
Tracking email open rates is important because it helps you know what type of information your subscribers are interested in the most. Since Apple is no longer allowing any email management software to gather that data (within the Apple Mail app), what do we do instead?
With this change we are forced to use other metrics as our gauge of what’s working and what isn’t.
Metrics such as:
- Click-Thru Rate (CTR). How many people are clicking the links in your emails?
- Conversion Rate. With each email sent, how many people end up converting on your call to action? Whether that is buying a product, reading an article, signing up for an event, replying to the email, or following your brand on social.
- Unsubscription rate. Are you losing a significant number of subscribers every time you send an email? Losing a few subscribers here and there is normal but if you’re losing subscribers by the masses you may want to evaluate what effect your messaging is having on list retention and growth.
Here are 5 things you can do now to overcome the iOS15 email tracking changes.
- Create value add emails that include clickable links so you can track click-through rates (this can be a link to your blog post, link for a download, link to a livestream replay, etc.)
- We’re testing which days and times are the best for our audience and we recommend you do the same
- Rely on updates from your email management system of what they recommend. We explain what our email system is now doing.
- Create email content that is specific to your niche, so they’ll feel like you wrote the email just for them which in turn means they’ll be more likely to click whatever link you’ve included
- Track the Google analytics for your website to monitor traffic
There is no better time than right now to be more intentional with the content you send your email subscribers. Take the time to track the things we’ve discussed in this episode over the next 30 days to see what’s working and what needs tweaking with your email marketing strategy.
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