BEST OF: 3 Simple Steps to Nailing Your Niche
One of the trickiest things for many health coaches to figure out is their niche. This is important because having clearly defined niche allows you to convey exactly who you help and what problem you help them solve, so you can get your message in front of people who are looking for a solution.
On this episode, we are walking you through how to come up with a compelling niche statement that succinctly explains what you do, you can go from a generalist to a specialist who stands out and attracts your dream clients. This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.
There are 3 P’s to this 3-Step formula, and we’re diving into each of them on this episode:
1. People – Who you help
2. Problem – The problem they have
3. Process – How you help them – the solution
Let’s look at each of these a little more closely.
People. This is who you want to help. Is it women, men, moms, dads, executives, teachers, healthcare workers, stay-at-home moms, etc.? This is usually the easiest part to figure out. Sometimes, choosing an age range is appropriate too (but it is not always relevant or necessary). If you want to help women over 50, your messaging and content will be different than it would be if you’re helping new moms in their 30’s, so in that case, an age range would be appropriate to mention.
Problem. What problem do you help them solve? What is it that they are struggling with or trying to figure out? Maybe it’s about reaching a goal such as running a first 5k.
The problem they are experiencing could be things such as:
- Food sensitivities
- Weight gain
- Menopause symptoms
Process. How do you help these people get the result they want? What process do you use? This is where you can really stand out and claim that your process is what they need to get the desired transformation.
Is your process/solution a whole foods diet, carb counting, keto, vegan or is it something else?
When you have the 3 P’s figured out, you can put together your niche statement that succinctly explains what you do, such as:
I help _____________ (people) who want to ______________ (problem/solution) through/with ____________________ (process).
Here are a couple of examples:
“I help women with Diabetes balance their blood sugar while still eating delicious meals with a whole foods diet.”
“I help women over 50 lose weight and gain muscle through 30-minute at-home strength training workouts.”
Think about who it is you would enjoy helping and why you became a health coach or nutritionist. What was YOUR struggle or journey like? Do you want to help people who are in a similar situation?
Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily communicate the answer to “What do you do?”
Tune in to learn more about the 3 steps, so you can finally nail your niche.