The Final Episode
Well friends, as the title of this podcast indicates, this is our final episode of The Wellness Business Podcast. Believe us when we say this is bittersweet. We have loved creating this podcast during the past 7 years.
The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter.
In this episode, we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.
We’ll also share your next best step for working with us and getting our support as you implement each step. Our goal always has been and continues to be putting our expertise to work for you in your business and getting to profitable results sooner rather than later.
In the spirit of this being our final episode we wanted to leave you with a simple blueprint for growing your wellness business using some of our most valuable podcast episodes as well as a link to get additional support from us in the future.
Okay, let’s dive in!
Step 1 – Choose a marketable ideal client.
Episode 216 – 3 Simple Steps to Nailing Your Niche
Why this is important – We’ve talked about nailing your niche a lot on this podcast and there’s a reason why. It’s because it is the single most important decision you can make when starting your business. In episode 216, we walk you through the 3 P’s of defining your ideal client. It’s a simple formula that will help you dial in on your dream client. The one that knows they have a problem, is looking for a solution, and has money to invest in your paid program.
Step 2 – Create an irresistible lead magnet.
Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients
Why this is important – Once you’ve established who your niche client is the next thing you want to focus on is creating a lead magnet that your ideal customer would find irresistible. We’ve all been in the situation where we’ve seen someone offering something for free and we just have to get our hands on it. That’s exactly how we want your dream client to feel when they are offered your freebie.
In episode 217, we do a deep dive into how you can figure out and create your own irresistible lead magnet. In addition to the how, we give you lots of examples to make it easy for you to accomplish this task on your own.
Step 3 – Email List growth.
Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer
Why this is important – Next up is growing your email list. The irresistible lead magnet you created in step two is the key to making this easy. Your email list is the single most valuable asset of your business. That’s because the people on that list are always your hottest leads and the most likely to invest in your paid programs and work with you.
In episode 138, we share our best strategies for consistently growing your email list every single week.
Step 4 – Make consistent offers.
Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs
Why this is important – Making offers consistently let’s people know how they can work with you. It’s really the difference between having an expensive hobby and having a profitable business.
Over the years we’ve heard from many coaches that they don’t like selling and really dislike feeling salesy. But the truth is that running a business requires selling. It’s important to let your followers and subscribers know how they can work with you.
In episode 240, we share simple strategies that increase the number of people enrolling in your paid program without you ever feeling salesy. It’s truly easier than you think, and in this episode, we walk you through 3 simple methods that we’ve been teaching our clients for years.
5) Recap info
Coaches who experience the most growth and build a profitable business, follow a framework that shows them where to focus their time and effort to get in front of their ideal audience and enroll clients. If that’s something you would like to do as a next step, we invite you to join Wellness Business Accelerator. We have updated the program, so coaches can join any time. You can learn more about it by going to www.wellnessbusinessaccelerator.com
If you want to stay in touch with us and learn more about what we have in the works the best place to reach out is on Instagram or our Facebook Groups.
You can find my Health Coach Biz Support group here.
You can find Karen’s Health Coach Client Attraction group here.
Thank you again so much for tuning in and being a part of OUR world.
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