5 Questions to Help You Stay Focused on the Right Things to Grow Your Business
There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients. It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.
These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects.
On this episode, you’ll discover:
- 5 questions to ask yourself to stay focused and grow your business
- What to do when you feel pulled in too many different directions
- How to say yes to only the things you really want to do in your business to see progress faster
When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish.
When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on. But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.
These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects.
We see this frequently with our Wellness Business Accelerator students when they first join our program. It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done. Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.
We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.
Let’s dive into the first question you want to ask yourself to stay on track and grow your business.
This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.
Will this help me get clients?
This question translates to – will this help me generate income?
Say for example, you’re spending hours working on a logo for your website. Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them.
If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program. The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.
So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else. Focus on more income-generating tasks and actions.
Question #2: Will this help me get in front of more people?
As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients. An example of this would be focusing on getting booked as a guest on podcasts or online summits. Both of these are free ways you can reach more people.
Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.
The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.
Question #3:
Will this help me build my email list?
This is another big one because the profitability of your business is directly tied to the size and quality of your email list. Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.
If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources. If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic. Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.
Question #4:
Will this provide value to my audience?
Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating. It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers.
Ask yourself if it’s something you think your audience will appreciate and find valuable.
Lastly, we have question #5
This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going.
Ask yourself:
Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress?
For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth. Another version of this question is “Will this bring me joy and happiness?”. If it’s something that excites you, you may want to reconsider doing it. You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.
I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.
I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go. I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?” When you say yes to something, you are saying no to something else, because there are only so many hours in the day. So, choose wisely and be selective.
When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:
- Will this help me get clients?
- Will this help me get in front of more people?
- Will this help me build my email list?
- Will this provide value to my audience?
- Is this something I want to do? Will it bring me joy and happiness and not stress me out?
Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.
Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.
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