The Formula for Growing Your Health Coaching Business
There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.
Don’t make the all-too-common mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success – no matter what.
One of the most common questions we get is “What do I need to do to get clients?” and that is what we are going to cover on today’s episode.
In this episode, you’ll discover:
- How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
- What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
- If you aren’t getting enough clients, FIND OUT THE #1 reason why and what to do about it.
If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.
Scroll down for a detailed outline of this episode.
Let’s start with step #1, which is where it all begins.
1. Know WHO it is you want to serve and what specific problem you help them solve (and keep the wording simple).
Will a 10-year-old understand what you do without giving you a blank stare? If your messaging is something like “I help women find their inner goddess so they can live their best life and thrive” – that is an example of being vague and wishy-washy. You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living with ease, so they can prepare delicious meals the whole family will love.” Very specific, right? The problem these women have is not knowing how to prepare healthy, gluten-free meals the whole family will like, so she doesn’t have to cook different meals for everyone each night.
2. Have a clear solution to their problem (through your coaching program).
When you know who it is you help and how you help them, it’s easier to convey that your program is their solution. Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used earlier about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for. An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.” Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them. When you know where your ideal clients struggle the most and what their top 3-4 problems are, it becomes easier to know what to include in your program and your messaging around it which means you’ll have more clients.
3. Build AWARENESS. Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer. Decide what consistency looks like to you and the platform(s) you will use.
Examples of building awareness include options such as:
- Livestream video
- Instagram Stories and Reels
- Social media posts
- Blog posts
- Guest blog posts
- Running free 5-7-day challenges
- Being a guest on podcasts
- Hosting workshops or webinars
- Being a guest on online summits or produce your own summit
- YouTube channel
- Reach out to potential referral partners
These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.
4. GIVE. This means sharing helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. If you enjoy video, use that as your main medium and share short, 1-5-minute videos where you share one or two tips at a time and include a call to action for another step they can take such as join your Facebook group, sign up for one of your freebies, book a discovery call, read one of your blog posts or whatever action you want people to take next (you can rotate your calls to action). Only include one CTA at a time.
5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.
6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. In fact, this is often the #1 reason coaches aren’t getting clients – they aren’t offering their services often enough – or at all. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above. Invite people to join your programs and let them know how you can help them.
So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.
Links/Resources mentioned on the show:
The key to growing your wellness business involves keeping the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.
Think of the customer journey as taking people through these 3 stages: Awareness -> Connection/Trust -> Conversion (to becoming a client).
Intentional multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.
Download my free guide called The 6-Part Formula for Growing Your Wellness Business, which covers this in detail, and you can save the PDF to refer back to again and again