4 Ways to Make Money with Your Coaching Expertise

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want. 

There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities. 

1-on-1 Coaching

The first option is the easiest and the one where most coaches start out, and that’s 1-on-1 coaching. This would be your premium priced coaching offer because it’s your time that you can’t scale – you can only work with one person at a time. You can either work with people in person or if you want to remove any geographic barriers, Zoom is a great option. The benefit of 1-on-1 coaching is that it’s low to no tech and you get to have in-depth conversations with people to get a good understanding of their goals, desires and struggles. When you know your ideal clients really well, it makes it easier and more effective to communicate how you help them, which is critical in your marketing. 

Online Group Programs

The next option for generating revenue as a health coach is to run online group programs.  This allows you to leverage your time and help more people which is appealing to a lot of coaches.  This could be a 30–90-day program or even longer if you want.  A 30-day online program can be the gateway to your longer program, so it’s a good idea to include a shorter option for people who aren’t ready to commit to working with you for 3-6 months.  When I was a health coach, I did 1-on-1 coaching and online group coaching. I enjoyed them both, but I really loved online coaching because of the energy and community aspect.  This was quite a few years ago before the boom of online courses and programs, so I had to fumble my way through things to figure out what I was doing. Now, there are so many more options as far as the tech.  It’s great to have a lot of options, but we also know that can sometimes feel overwhelming when you’re trying to choose one.  Let’s look at the two levels to think about when it comes to tech options. 

Level A is very simple and easy which is running your online program in a Facebook group or other online community like Mighty Networks.  You can either do weekly livestreams to cover the topics or upload pre-recorded videos and organize them by week and topic and have prompts/questions a few days a week.  You can also add livestream Q and A’s if you want.  The more opportunities for people to interact with you during a paid program the better and there is a higher perceived value when they get to interact with you and get their questions answered.

Level B involves more tech where you host the program using software such as Practice Better which we love because it’s designed specifically for health coaches and nutritionists or you can use something like Kartra, Kajabi or Thinkific. We host our online course through Kartra, and we really like it, but check out 3-4 options and decide which one will fit your needs the best and give it a try.

If you aren’t sure where to start, we recommend choosing the easiest option for your first go around and then uplevel after that.  Don’t let tech be an obstacle to achieving what you want to do.


Option #3 for generating revenue with your expertise is a membership program – also referred to as a continuity program.  This is where people join and pay a monthly fee to get access to the information they want.  This can be a good option for people who want a low level of access and accountability but don’t want or need a lot of handholding like they would get with a 1-on-1 program.  A membership site can work well for options such as recipes or meal plans, workouts, monthly challenges, monthly health topics, etc. You get to decide what’s included based on the price you want to charge (and what your ideal clients would find most helpful).  For example, you could add monthly livestreams or Zoom calls where you go deeper into the topic, maybe you have guest experts you interview, or it can be more low-key and do live Q and A.  The tech required for this will vary depending on what you decide to include, but software such a Practice Better, Kajabi or Kartra would work. 

The benefit of a membership site is the recurring monthly revenue.  The downside is that you always have to be on top of the program content creation and plan accordingly. 

DIY Programs

Moving on to option #4 for generating revenue as a health coach is DIY programs.  This would be a DIY version of part of your coaching program where people go through the content on their own without any support from you.  This can be appealing for potential clients who want a lower-cost option and are good at implementing on their own. If you offer a DIY program, you’d want to host it in a software like we covered before because with the DIY, people don’t have access to you as they would if it were an online group program that may be hosted in a FB group.  You’d want to decide if you only want to offer a certain program as a DIY, such as a 30-day program or if you also want to offer this for your longer-term program. Generally, I would recommend this for just your shorter program, and then the next step would be to join one of your group or 1-on-1 coaching programs, but it’s up to you. 

Between the two of us, we have used all 4 of these options. They each have pros and cons, so decide what appeals to you the most and dive right in.    

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