If You Received $1k to Invest in Your Coaching Business, What Would You Do?

​As two health coaches turned business coaches that have over 10 years of experience under our belts, we thought it would be fun to turn back the clock to share what we would do if we were just starting out as new health coaches who had $1,000 to invest in our businesses. In other words, where would we invest those funds, what software would we use, and what coaching resources would we purchase in order to get new clients sooner rather than later.

In this episode you’ll discover:

  • The top 5 business categories we would focus on when investing the money that would give us the biggest bang for our buck
  • Why it’s important to invest in each of the 5 business categories to set you up for success right from the start
  • Our 4-month expense plan that fits into our $1k budget

Tune in to find out how we would spend $1k and see if it gives you any ideas if you are trying to figure out where to invest your money, especially if you are on a tight budget.

It’s only through our years of experience, trial and error, and working with health coaching clients and so many health coaches that we have the clarity that we have now. We didn’t have all of this knowledge back when we were first starting in our health coaching businesses. Back then it felt like there were so many things to accomplish and so much money that needed to be spent to get set up. Hindsight gives us the clarity that not all of the things we were focusing on were important and we were both certainly missing some of the key elements that we should have focused on.

Here are a few things we invested in (or would now invest in as a new coach) as well as ideas you may want to consider (tune into the podcast to find out details on what we used and how we used it).

Email List Building:

Choose an email platform such as MailerLite. The free version is a good place to start and it includes templates for landing pages and sales pages that make it easy without having any web design skills.

Use Canva to create free resources and guides to grow your email list.  It’s easy to create beautiful PDF’s in Canva when you use their templates. You can do this with a free version of Canva, however, we recommend hiring a graphic designer or Canva specialist to do this for you to free up your time.

Generating Sales:

Find a way to make program sales easy.

Karen used free workshops as her main way to get in front of new people and enroll clients. Karen provides done-for-you workshops for health coaches to make this easy for you.

I used free challenges as one of my main marketing strategies for client enrollment. I loved running challenges when I was a health coach, and they still work great today.  I provide done-for-you challenges and health coaching programs, so you can get your challenge up and running in no time.

Software / Platforms:

In addition to an email management system, you’ll need a way to:

Take payment: Paypal or Square are good options to get you started.

An online calendar system: Calendly or Acuity – for booking clients. You can start with the free version. 

You want a way to easily work with clients, and PracticeBetter is great. This is an all-in-one platform that makes it easy to run 1-on-1 or group coaching programs.  You can start for FREE with three 1-on-1 clients, then it bumps up to $25/mo, and it goes up from there based on your needs.

Zoom is a great option for delivering workshops/challenges, running webinars, and online coaching programs. 


When we graduated from IIN we were given a website as part of our certification – it wasn’t amazing, but it was a place to start.   

If that isn’t an option for you, check out what your email management system offers. For instance, MailerLite offers a website option even with the free version. Wix is also a good option for building a website because it’s very user friendly even for beginners and the paid version starts at $5 a month.


Once there was social proof that the free offer I had was grabbing the attention of my ideal client, I would boost a post on Facebook & Instagram for additional reach or run Facebook ads if I knew how to use the ads manager dashboard. 

Networking Events (In person or online).

As you start and grow your business, there are a lot of tools available to help you along the way.  We hope our list of recommendations was helpful.

Is there something you would add to the list? Let me know.

Scroll down to find the links to the resources we mentioned in this episode.

Resources and Links mentioned on the show:

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