Make Your Coaching Program Irresistible by Defining the Promise
One of the most effective ways to make your program irresistible is to define the promise it provides. The promise is the outcome or result people can expect to get when they follow what you teach, or they follow your system.
If your promise is vague or general, people won’t know if it can help them, but when it’s crystal clear and specific, you’ll have a lot more people signing up to work with you.
We are sharing some examples of how to do this, and here are a few key questions to ask yourself to get started with defining your promise:
- What PROBLEM do you help people solve?
- WHO are you solving it for?
- What transformation is expected (if they do the work)?
- What is the PROCESS that they take to get there?
There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of the in the Wellness Business Accelerator program, but the promise has to come before that. If you don’t have a compelling promise, people are going to scroll on by.
Tune in to find out how to make your offer irresistible.