Show Notes
On today’s episode, Karen and Kathleen share 5 proven ways to market your business to find new, marketable clients. Every business, regardless of what type it is, is also in the marketing business. Marketing is the lifeblood of your business; it’s how your customers are going to know that you even exist.
Take a look at these 5 proven ways to market your own wellness business and check out the freebie for this week 10 Ways to Boost Engagement in Your Facebook Group.
- In Person Workshops
- Webinars
- Host Your Own Facebook Group Short Challenges
- Referral Partners
- Free Content
This gives you the opportunity to instantly establish rapport and trust with your audience. Your workshop needs to offer real solid value while still leaving your clients wanting and needing more. At the event invite them to join your mailing list, discovery programs, etc. You’ll discover 6 steps for promoting your next great workshop.
Webinars are a great way to build your business, market your business, and grow your email list without having to have the sales pitch attached. It’s also a fantastic way to make a name for yourself in your business industry and make new contacts in your specific field. For more valuable information on webinars, check out Karen’s Webinar Profits Now.
Facebook groups are a great way to set yourself apart as a leader and create your very own community of people that share similar goals. Take a moment to visit Kathleen’s Done For You Challenge for help on setting up successful challenges for your wellness business. Facebook Groups are different than Facebook Pages. Groups are way more interactive for your marketable clients. You can have a general free group as well as smaller private groups when adding paid programs. Check out both Kathleen’s Facebook Group and Karen’s Facebook Group.
There will be a future episode dedicated just to referral partners, so be on the lookout for that! Don’t only look for referral partners from the obvious sources, anyone who is dedicated to the same niche and passion you are, that you aren’t in direct competition with can be a great referral partner. Referral partners are all about building relationships with colleagues, you bring business to them and they bring business to you.
Blog posts, Pre-recorded Video Series, Facebook Live Videos, Guest Posting on another site, Podcasting, being a guest host on another podcast, these are all great ways to build up momentum with your potential clients. Offering various types of free content to those potential marketable clients who find you online will draw in more clients to your email list and in the future bring you more business overall. Once potential clients are on your email list, there becomes an expectation from those potential clients to see you deliver content to them.
Action Item: Pick one of these marketing strategies to focus on this week and apply it to your wellness business in the next 7 days, but stay consistent with it for the next 3 to 6 months.
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