4 Ways to Dial in Your Marketing Message Leading to More Clients
If there was one thing you could do in your business right now to start getting more clients, it would be dialing in your marketing message, so you can attract the people you want to help.
Many coaches believe that the more people they market to, the more clients they’ll get, when it’s really the opposite that is true. If you are operating from that mindset, you’ll need to change your programs and services to meet everyone’s needs. And you know what they say: when you try to please everyone, you end up pleasing no one. In our world of online business that is 100% true.
A better (and more profitable) strategy is to identify your ideal client identity – the people who will most benefit from what you’re offering—and create programs and marketing messages that appeal just to them. If you build something they love they’ll spread the word for you and become your biggest raving fan.
In this episode of The Wellness Business Podcast, you’ll discover:
- 4 ways to dial in your marketing message to get more clients
- Why narrowing in on an ideal client will actually lead to more paying clients
- The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do
Now, more than ever, it’s important to be crystal clear in your marketing message about who you help and how you help. Your ideal client is out there and they’re waiting for a program that’s designed just for them.