If you’re thinking about taking the leap into outsourcing, the timing of this post might just be perfect!
It wasn’t until I was feeling completely stressed out and overwhelmed that I realized I needed more help with my business. I was wearing too many hats and I was trying to do way too much on my own. I felt like I was being pulled in a hundred different directions at once, so I knew it was time to delegate more tasks.
I had been outsourcing smaller tasks and projects for a few months, but I realized I needed more help.
Do you ever feel like you are being pulled in too many directions with your business too?
In this post, I’m sharing tips to help you get clear on what you can outsource, where to begin, and some of the best resources to get you started.
When is a good time to outsource? And what exactly do you outsource? At first, you can probably do it all yourself. But it can be a lot to take on, especially if you work another job.
It’s even trickier when…
- You have a hard time asking for help
- You have a certain way you like to have things done
- You don’t want to pay to have things done that you can do yourself
- You don’t even know who you can outsource to or how to get started
Does this sound like you? I get it because this was exactly how I felt when I started out, but I now see the error of my ways. When you are bogged down with all of the busy work, you have much less time to get yourself in front of people to build your business. You slow down your momentum and income potential.
When you outsource tasks, you get to focus more of your time on the things that will directly bring you more clients.
Start shifting your mindset so that you do more of the things that only YOU can do, and delegate the things that free up your time for those more important (income-generating) things.
Here are 6 signs that it’s time to start outsourcing:
- You feel stressed about juggling all the different aspects of your business
- You have too much to do, and too little time to do it
- You want to take your business to the next level
- You feel like you are being pulled in too may directions and you’re not making much progress
- You want more time freedom
- You know there are things you want/need to do for your business, but you don’t know how to do them (tech stuff, marketing, etc.).
Can you relate to any of these signs? Okay, so where do you start? Good question. You only need one of the signs above to start delegating.
Make a list of the things you don’t like to do, don’t have time to do, and things you don’t have the skill set to do.
Here are just a few tasks to consider outsourcing:
- Graphics for sales pages, website, social media, lead magnets
- Social media management
- Sales copy for your website or emails
- Formatting your weekly emails and blog posts
- Setting up email autoresponders
- Creating forms, handouts, guides, PDFs
- Help with facilitating a webinar
- Editing copy (sales pages, blog posts, etc.)
- Designing/managing your website
- Setting up a membership site for an online coaching program
- Setting up an affiliate program
- Creating PowerPoint presentations
Here are five great resources to consider for your outsourcing needs:
- Upwork.com
- 99Designs.com
- Fiver.com
- Recommendations from your friends and colleagues
Start off delegating a small task or project as a test. By starting with one small project, you will get a feel for the quality of work and response time. The first tasks I outsourced were graphics for my website and done-for-you coaching programs. After that, I moved on to getting help with my sales page copy, website design and social media management.
But what if you are on a tight budget? It is still possible to delegate some tasks if you are on a budget – this is where I recommend using fiverr.com. This website is meant to be used more for one-time projects or occasional projects, but prices start as little as $5 per project. Just search by type of task you need help with and see what comes up. Check reviews, and start off with a small task to test the quality of work. I have had great luck on Fiverr.
As health and wellness professionals, we have a gift for helping people live healthier lives. There is so much more that needs to be done behind the scenes to keep things running smoothly – there’s really no way to do it all and still be able to reach your income potential. Unless you delegate tasks, you will never feel like you are caught up or ahead of the game.
It’s easy to feel discouraged when you feel like there is so much to do, and not enough time to do it. The answer is to reach out for help. The busier you get, and the more your business grows, the more you can outsource. Don’t wait until you are in total overwhelm, and you feel burned out. You may even get to the point where you have a virtual assistant that you use on a regular basis to help with different tasks and projects. It’s a huge relief to have help when you need it!
The key is to anticipate when you will need additional help and plan ahead for it. For example, I now know to plan ahead better for a program launch because it is a much busier time than normal, and there are a lot of moving parts that need to be in place. Yes, I learned my lesson the hard way, but I can be stubborn like that, ha ha.
What can you start with this month? If you aren’t quite sure, just start with one thing for now. Check out the list of tasks above and see if there is one thing you can outsource to get the ball rolling.
I’d love to hear what you think! What do you plan to start with, or what have you already outsourced for your business? Let me know.
For more helpful tips and resources –
LOVE all of your materials Kathleen, so happy to have found you in my searches. I definitely feel overwhelmed right now as I am just starting out. Thanks for being someone I can trust to provide consistent direction and amazing materials for new health coaches 🙂
Hi Kathryn! Great to hear from you. I’m so happy you love my programs – Yay! Be sure to keep me posted on how it goes 🙂
So helpful and I’m actually outsourcing right now. I am also on a very tight budget and doing what I can to take some of the load off of me. I just need help in creating my 3 packages and figuring out what to charge for each one and what to include in each. The low end, the mid price level and the fully loaded program which is more expensive with all the bells and whistles. Moving along.
So helpful and I’m actually outsourcing right now. I am also on a very tight budget and doing what I can to take some of the load off of me. I just need help in creating my 3 packages and figuring out what to charge for each one and what to include in each. The low end, the mid price level and the fully loaded program which is more expensive with all the bells and whistles. Moving along.
Hi Sharon! I’m glad to hear that you’ve started outsourcing too. If you are in the Health Coach Solutions members Facebook group, feel free to post your question there for feedback if you’d like. It does take some figuring out. Just know that what you decide to do now may change a few months from now, so don’t get too bogged down on having all the right answers. Test some things and see what works best 🙂
This article was right what I needed. Glad I found out about your site via the wellpreneur podcast!
Hi Chaquita,
YAY! I love it when that happens.
Amanda’s podcast is awesome! Did you know I have a podcast now too?
You can search “The Wellness Business Podcast” in your podcast app, and you’ll find it.
Thanks so much for leaving a comment.
Kathleen
Talk about perfect timing! I have a 9am interview call with a potential VA. I’ve been searching the web for questions to ask her, etc. I’ve tried to have a VA in the past and found that b/w my uncertainty of what I really needed them to do and their cost, it didn’t last long. This time around I have identified what I need to do but don’t want to do (like cleaning up Mail Chimp and auto-responder letters). I hope this time around my clarity will provide me the ability to identify the right person for me. Thank you for the post!
Hi Bonnie! I’m so glad this came at the right time. I know it can feel confusing about where to start, but you can just start with one thing and go from there 🙂