Blueprint for a Profitable Health Coaching Business

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?   

I don’t know about you, but I always love having a blueprint to follow, so I feel like I have a plan. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business. 

We’ve been there too, and we know it’s not a great feeling, so we have 4 strategies to share that will help.   

1.  Have a clear picture of what you want for your coaching business, and put it in writing

  • Decide what you want your business to look like, including when you want to work and how you want to work. Do you want to do all online coaching, all 1-on-1 or combination of both? This is your business, so you get to design it in a way that works for you. 
  • What do you want to earn from your business each year? Break that down into monthly goals to determine how many clients you’ll need – from 1-on-1 clients to your online group programs.  We’ll cover more about this in a bit.

Blueprint for a Profitable Health Coaching Business

2. Be clear about who you help and how you help them, so you can attract your ideal clients – Declare Your Niche

Have you figured out your niche yet? This can take some time, but it will help set you apart and also help you attract the right people.  This is an important part of your marketing and content strategy. When you go from a niche that is general to content that speaks to specific people who are looking for help with a specific problem or goal they want to reach, you will stand out so much more, and that means more people will be interested in working with you.

One example of this would be saying your niche is something like:

I help women live a healthy life and feel more vibrant. 

That’s pretty vague and general, right? The benefits aren’t very clear, so your followers and subscribers aren’t going to be compelled to invest in a program that doesn’t offer a specific solution to a particular problem they know they have.   


I help women over 40 lose weight and gain muscle through targeted exercise programs and sustainable nutritional habits.

With this example, it’s very clear WHO you help and what you help them do.

If this is something you’re working on, and would like a little help, we covered this in detail on episode 265. The title of the episode is 3 Simple Steps to Validate Your Niche Marketing Message.

3. A Way to Help Clients while you also reach your financial goals – this is your offer or your coaching program(s)

When we mentioned setting income goals and mapping out how you’ll reach them, you want to consider your program offers. How many programs will you have and how will you price them? 

If you have a goal of $30k this year, you can reach that through different offers such as:

  • 1-on-1 coaching
  • Online group programs
  • Membership

One way to reach the $30k would be to have 20 clients at $1,0000 (that would be $20k) and then $10k could be through your online group programs or membership program.  There are many ways to reach one goal, and by mapping it out, you’ll see how to get there. 

4. Marketing

Decide where and how you want to get the word out about your business. Consistency with this is important, so determine what is realistic for you right now, so you can set up a schedule that works for you. 

Options for marketing your business include…

  • Email marketing – most of your sales will come from email, so it’s important to grow your email list, stay in touch weekly or bi-weekly and invite subscribers to take the next step with you – book a discovery call, join a free challenge, enroll in your program, etc.
  • Paid ads such as Facebook/Instagram – this will allow you to reach a lot more people, grow your email list or get registrants for your webinars.
  • Social media – Go all in on a couple of platforms, so you can be consistent.  Use different content formats such as video, livestream, graphics, photos, etc.  Test what your audience responds to the most.
  • Hosting workshops – online or at your local gyms, yoga studios or anywhere your ideal clients might be hanging out in your town or city. 
  • Being a guest on podcasts to get in front of new audiences – this is a great way to reach more people, and some hosts will allow you to share about your free offer that can also help you grow your email list.
  • Hosting your own podcast – you can make new connections by inviting guests on your show.  When you ask if they can share the episode with their audience when it goes live, this gets you in front of their audience too.

Marketing doesn’t have to be complicated, but you do want to decide which strategies you want to use and be consistent with it because it does take time and the more people see you and have the chance to learn how you can help them, the more paying clients you’ll have.   

Let’s recap your Blueprint for a Profitable Health Coaching Business.

1.  Set Goals – Have a clear picture of where you want to go, so you can map out a way to get there.

2. Be clear about who you help and how you help them, so you can attract your ideal clients and fill your programs.   

3. A Way to Help Clients while you also reach your financial goals – this is your coaching program or membership.

4. Decide where and how you want to market your business.

Be sure to put it in writing. We like using Trello for this because you can map out everything, set due dates and reminders and see everything in one place.  If you have a larger team and want something a little more robust, ClickUp is good too.  I think Trello is great if it’s just for you and maybe one team member. 

Go through each step and see where you want to start.

Resources and Links mentioned on the show:

Let's Connect on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!