3 Secrets to Running a Highly Profitable Online Health Coaching Program
If you want to run a highly profitable online health coaching program, there are a few key components you need to have in place.
After running many online programs over the last 10 years, we’ve learned a few key lessons, and we’re sharing 3 of the most important ones on this episode.
Here’s what you’ll discover:
- The 3 secrets to know before you run your program
- How to create a system you can easily rinse and repeat
- Why having a specific niche is important to the success of your online program
- Common mistakes to avoid and what to do instead
Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.
When I was a health coach, I loved running online group programs because it allowed me to help more people at one time while working fewer hours. I also loved the energy and community of hosting a Facebook group for each cohort, and the participants loved it too because they felt connected and not so alone in their journey. At the time, my kids were still pretty young, and I only had a few hours each week to see clients, so this format of coaching gave me a lot more schedule flexibility which was important. Whether you want to add another income stream, or you want to streamline your business more, this episode will be helpful.
Before we get started, I wanted to let you know that my pre-made, 6-month health coaching program called Coach with Confidence is on sale right now. Today, through August 16th, it’s 30% off with code: AUG2023. You get all the content and resources you need to run a successful health coaching program – both with your 1-on-1 clients and as an online program. One of the biggest hurdles to launching a coaching program is having all the content and systems you need, so the Coach with Confidence program solves that for you, so you can start coaching and helping people now instead of months from now. This program comes with 12 comprehensive health and wellness topics that can be customized to fit almost any niche. One of the things coaches love about it is that it’s available in Canva too, so it’s super quick and easy to customize.
Check it out and take advantage of the savings if it’s a good fit for you.
Let’s dive into the first secret.
1. Your program must be SIMPLE: This applies to your tech approach and your program content. As you get started, you don’t want to get bogged down with the tech, so the simplest way to deliver and run an online group coaching program is through a Facebook group. This can be a great way to go for your first couple of rounds that you run it, so you can test things and then decide what features or bells and whistles you want to have for the next time. For example, you can use Practice Better to run your programs, or you can use something like Kajabi if you want it to be more like an online course. Sometimes the biggest obstacle to getting started is the tech, so ask yourself what is the simplest way to deliver your program and do that. Taking action is always better than worrying about it being perfect.
As far as being simple for your clients, you want the action steps to be simple and easy to implement and not overwhelm people with too many things to do. Less is more with our clients! Each session should include no more than two action items at a time. An overwhelmed client is a frustrated client, and a frustrated client is likely to quit (and not refer people to you).
While it may seem very basic to us, we have to remember that we are further along in our journey than our ideal clients are. When you know where they are in the process, it makes it easier to share information that is relevant to them. You just don’t want to assume they are further along, because most of them will not be. Sometimes we feel like more is better, but in most instances, that is not the case at all, and that should be a relief for you.
Your program should be SYSTEMATIZED: It’s important to have a program that you can use over and over again to save time and help more people. You need structure – a system that makes clients feel at ease and know they are in good hands. This will actually have you feeling more at ease too. A great way to do this is to have a signature program that will work with any ideal client.
When you look at the topics your clients need to know, and you map it out in a logical way, you are creating a path – a system they can follow. You can use this system with your 1-on-1 clients too. This goes back to knowing your niche, who you help and how you help them. If you help everyone and you don’t have a set area of specialty, having a system is going to be very challenging because you’ll be covering 100 different topics, but when you focus on a specific problem and solution, creating a core foundational program becomes so much easier.
There are 12 popular health and wellness topics included in my Coach with
Confidence program and it gives you a system you can easily rinse and repeat.
Secret #3 – this one is critical too if you want to enroll more new clients.
Your program must be SPECIFIC: The more specific you are about who you help and how, the more compelling and irresistible your program will be, and the easier it will be to attract your ideal clients. It will also be much easier to convey the results they can get, which is what they want to know. If you don’t know the answer to this right now, it’s okay. The more people you help, the more clarity you’ll get on who you enjoy helping the most.
It’s important to understand that people are searching for a solution to their specific problem, so if you say you’re a health coach who helps people eat healthy and have more energy, that’s too vague and isn’t going to be compelling enough to fill your programs because people want a specific outcome or result.
But…If you say you help women who have Type 2 Diabetes lower and manage their blood sugar through a delicious whole foods diet, you are being very clear and specific. Your goal is not to be a coach for everyone, but to be the clear and obvious choice to a few hundred people who will flock to you because you have a specific plan for them. Choosing a niche will be incredibly helpful with your marketing efforts, so when your ideal clients see your offer, they will be much more likely to enroll because it’s clear and obvious who it’s for and how it will help them.
This is a topic we cover in depth in our Wellness Business Accelerator program, and it’s one of the lessons that makes the biggest difference for the coaches who go through it because one they figure out who they want to help and how they help them, everything else becomes easier and more effective – and they start enrolling more clients. We’ll be opening the doors to the Wellness Business Accelerator in October, and you can get on the VIP wait list to be notified as soon as enrollment opens.
The 3 secrets to running a highly profitable online coaching program are that it must be:
- Simple – for you as the coach to implement and run, AND simple for your clients to implement.
- Systematized – so you can run the same program over and over again.
- Specific – so you can attract your ideal clients who want the solution to the problem you help them solve.
If you want to run an online coaching program but you aren’t sure how to put all the pieces into place, check out my Coach with Confidence program that gives you everything you need – you can either use it for a 6-month coaching program or you can break it up into smaller programs such as two 3-month programs. Use code: AUG23 to save 30% through August 16th 2023.