How to Successfully Reconnect with a Neglected Email List
If you have ever had to take a break from emailing your subscribers, you know it can feel tricky to know how to get back to it.
Do you say something to explain your absence, or do you just jump back in like nothing happened?
If you’ve ever been in this situation, it can feel like a bit of a quandary, right? This has happened to me too, so I totally get it. Life happens and overwhelm can happen too, especially when you are juggling life and a business. It’s okay, so don’t beat yourself up about it – we have a plan for you.
This week, on The Wellness Business Podcast, we’re sharing 3 great options for successfully reconnecting with a neglected email list.
As with many things in your business, there isn’t one right answer so if you find yourself in a similar situation, we want to offer three options to successfully reconnect with a neglected email list. We love all three of these options so choose the one that feels right to you.
#1 – The ‘like I never left’ option
Basically, for this option you pick up where you left off like you were never gone and don’t even mention your recent absence.
This is exactly what Marie Forleo has mentioned. In other words, don’t make a big deal about it and don’t bring attention to it because in all likelihood your email list subscribers never really noticed you were gone because they have been so busy themselves. Just pick up right where you left off with the same type and style of content you were sending before.
#2 – The ‘explanation and inspiration’ option
For this option you jump back in with a bang by explaining where you’ve been, what you’ve been up to, and also add an inspiring message to sum up what you’ve learned.
If your absence was for a reason that brought a lesson or season of growth into your life then by all means share it with your email list in the form of an inspirational message.
I think we can all agree that unforeseen challenges in our lives can often lead to the biggest breakthroughs and growth so sharing them with others can be exactly the conversation that will bring them closer to you.
We love the idea of authenticity in this situation. Of course, you have to feel okay about sharing what you’ve been through. If you feel uneasy about doing so then this isn’t the right option for you.
#3: The ‘exciting news’ option
This one is all about you making an announcement or share something exciting you’ve been working on. It can also include a valuable piece of information that will resonate with them.
This is the granddaddy of return announcement emails because it means that you will likely be quickly following up with a promotion or additional information that keeps the ball rolling. That will require additional planning and work ahead of time.
If you’ve been away working on a project then jumping back in with announcing what that is would be a great way to build momentum and get your new project off the ground.
Your email announcement message could be something like…
I know I’ve been missing from your inbox lately but that’s because I’ve been putting all my time and energy into a very special project that I think you’re going to love.
At that point, go on to tell them about your special project or announcement.
The bottom line is please to not stress over it and just jump back in as soon as you can with valuable tips or information you know your subscribers will appreciate.