How to Make Sure You Have the Right Free Offer to Build Your Email List

In order to build your email list, you need to have the right free offer for your audience. Your freebie needs to be something your ideal clients really want if they’re going to give you their email address. 

But how do you really know what type of free offer will work best?  

It can be baffling, right?  Luckily, we have some answers and ideas for you, and it starts with a pre-validation process.  

Our guest, Margo Carroll, knows exactly what works and what doesn’t work when it

comes to free offers, and she gives us some awesome tips on how to troubleshoot what might not be working so that you can increase the number of email subscribers.  

In this episode we talk about…

  • Researching your free offers ahead of time
  • Why it’s important to validate your free offer
  • Listening to your audience and ideal clients
  • The best ways to optimize your free offers to get more conversions

By the end of this episode, you’ll have a much better of idea of how to create the perfect lead magnet for your audience! 

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