As business owners we are at a critical point in our businesses. We’ve completed the month of January and we must take a good look at the goals we set for the year… especially our income goals.
If you stayed on track and met your goals then let me be the first to say, “Congratulations”! Great job.
If on the other hand if you didn’t meet your goals now is a really good time to figure out what went wrong. The reason I say ‘now’ is a really good time is because you’re only one month into the year. There is still time to turn it around and get back on track.
If you know anything about me, (or even if you don’t), I’m a firm believer in goals that have meaning and purpose. As a business owner there are 3 types of business goals you should be setting each month.
Monthly Goal #1: The number you will increase your email subscriber list by each month.
This is a really important goal because you need to keep your eye on the prize. Building a solid email list is the gold in your business. The subscribers on your list are warm leads that want to know what you have to offer that will help them solve their pain points.
Monthly Goal #2: The amount of sales you will make in the month.
Having a predetermined financial goal for the month gives you something to strive for. I’m a firm believer that this number must be realistic based on the size of your email list and your past history. Keep it real, but at the same time make sure it pushes you out of your comfort zone.
Monthly Goal #3: The new content you will create that will build your authority as well as make you money.
Whether you are creating a new blog post, free offer, program, product or service you need to continue to establish yourself as an authority within your niche. Staying current and on top of trending topics is the quickest way to attract new leads and turn them into your newest paying clients.
Now let’s talk strategy! What if I told you that there was a way you could accomplish all three goals each month with one single strategy. It’s true! You can accomplish all three goals through the power of webinars.
Let me walk you through this powerful tool so I can show you how it will work in your business.
When you create a webinar that has the element of teaching/learning and a valuable offer you are in the driver’s seat to your success. Here’s why…
First, with the proper promotion you will quickly grow your email list of highly targeted leads interested in what you have to offer.
Second, when you use a webinar platform to deliver valuable information that quickly solves a pain point for your attendees the next question they will be asking is, “how can I do business with you”.
Third, you will be fully prepared to answer the “how can I do business with you” question during the webinar with a promotion for a program, product or service that you are offering.
There is no better time to pitch your programs, products or services than on a webinar. The listeners feel safe in their home environment where they don’t have their guard up wondering what you want from them.
You spend a solid 45 minutes delivering highly valuable information that solves a pain point. They are excited that they have this new information and can’t wait to implement it.
All that said, when you tell them that you have a way, through purchasing your program, that will further solve their pain points they will be more than willing to pull out their credit card to purchase.
The webinars I’ve personally conducted have proven to convert sales up to 50%. That’s an incredibly high rate. And let’s not forget the potential of the replay email that will go out the next day to all the people that weren’t able to attend live. I guarantee you’ll make several more sales.
I’ve experienced and am a believer in the power of webinars. So much so, that I’ve created an entire program around them called Webinar Profits Now.
It doesn’t matter if you’re selling a $47 detox or a $2,000 coaching program, I can say, beyond a shadow of a doubt, webinars will get you the highest conversion possible. Hands down!
If you would like to know more about this powerful program and how it can help you reach or even surpass you goals for 2015 just CLICK HERE
With your drive to be a successful business owner and my proven webinar system, together I know we can breakthrough any barriers you’ve been experiencing!
I can’t wait to see you in class.
Karen Pattock is a Marketing Strategist for Health, Wellness & Fitness Entrepreneurs. She is a Certified Holistic Health Coach that is the founder & CEO of Make A Difference Make A Living. She has launched 7 successful companies over the past 20 years and uses her exceptional business skills to teach entrepreneurs how to grow an online presence and build relationship with their clients. You can find her great business resources at www.karenpattock.com