Struggling with Facebook? Frustrated with low interaction on your page?
I hear this complaint from health coaches a lot, and believe me, I get it! It definitely takes time and patience to figure things out, and then, just when you think you have it kinda, sorta dialed in, Facebook makes changes again. Ugh!
I wanted to share a quick, helpful tool that you may not be aware of, or maybe you haven’t checked it out recently. This tool can help you crack the code, to some degree.
The tool I’m talking about is Facebook “Insights.”
The “Insights” area of your Facebook page can be very…well…insightful. (Sorry, I couldn’t resist!).
Have you checked out your business page insights recently? “Insights” tells you about who your audience is, when they’re online, which posts get the most reach, where your fans are coming from, and more.
1. Just go to your business page, and go to the very top and click on “Insights.” If you go to “Posts”, you’ll see a graph of the most popular times that your audience is on Facebook each day of the week. The “posts” information allows you to schedule your content for maximum exposure. (Don’t post at 8:00 a.m. if most of your fans aren’t on Facebook til 1:00).
2. If you go to “people” this will give you a breakdown of your fans, by gender, age, location, language; this helps you see if you are attracting the right fans to your page.
3. If you check out the ‘overview’ area, you can see which posts get the most reach and interaction. When you have the right information, you can plan for the most effective posts. The overview section will show you if your reach, posts, and engagement are increasing or decreasing. The overview section also show you the number of clicks your posts are getting.
Check out the other areas of insights to learn more about posts, likes, reach and visits; you may be surprised at what you find.
Tips to maximize engagement (likes, shares and comments): First of all, be clear on who your ideal target market is because this will help you hone in on the types of posts you should focus on.
Quotes (with and without images) and recipes (with images – people love food, right?) typically get a lot of likes, shares and comments, so test things and see what works. Asking a simple question can help too. Videos get the highest organic reach right now, so if you’re comfortable on video, record a short message with a helpful, healthy tip (keep it short – a minute or so). Keep testing things to see what your audience wants, and what they respond to.
Be sure to let people see your ‘human” side too. Be real, and share things about yourself from time time.
Once you have a few posts that gain traction and get more likes, shares, comments, you’ll see your organic reach go up more with future posts as well. More engagement on your page shows Facebook (via algorithms) that you must be sharing valuable content, so they push your content into the news feed more.
Facebook does take some figuring out, but once you get it figured out, and you get in a groove, you may be amazed at what it can do for your business. You want to check your insights each week so you can keep an eye on what’s working and what’s not working so you can make changes.
Facebook ads can do amazing things for your business too, but I’ll save that for another post.
Be sure to grab your free, customizable email series to help build your credibility and your list (and promote it on social media, of course).