Looking for Your First or Next Health Coaching Clients?  7 Experts Reveal the Process They Used When They Got Started

Looking for Your First or Next Health Coaching Clients? 7 Experts Reveal the Process They Used When They Got Started

If you're looking for your first, or next health coaching clients, 7 experts are giving you a behind-the-scenes look at how they got started.

Because there are many ways to find health coaching clients, I decided to reach out to a few seasoned coaching experts, so they can share how they did it when they were just starting out.

I hope their experience and insights give you some inspiration and ideas to help you build your business. Remember, the key is to pick one or two strategies and be consistent for several months so you can gain traction.

Let us know what you think by leaving a comment at the end of the post!

Kathleen LeGrys

My first few health coaching clients came as a result of a Facebook group I had been running for over a year.  I found my first few participants for my online coaching program this way too.  Having a Facebook group made it easy to offer my services because the people in the group already knew me and trusted me.

 – Kathleen LeGrys

My first year as a health coach was a bit of a whirlwind because there’s so much you need to do, and you still have a lot to learn about not only helping your clients but also learning how to build a business.

My first few one-on-one health coaching clients came as a result of a Facebook group I had been running for over a year.  I found my first few participants for my online coaching program this way too.  Having a Facebook group made it easy to offer my services because the people in the group already knew me and trusted me.

I offered a reduced rate for my first online coaching program (with a limit on the number of people that could join) because it was a beta program that allowed me to test my systems and get feedback and testimonials. I also offered a discount for my first three 1-on-1 clients. I knew it was going to help me get the word out about what I do, get referrals, and build my confidence. Until you actually start helping people and seeing the difference you’re making in their lives, you can’t comprehend the positive impact you’ll have on people.  If you can’t imagine it, you’re going to have a hard time conveying it to others, so the easier you can make it for yourself to get started, the better.

I remember it was a bit nerve wracking at first, but just like anything else, the more practice you get, the better you become at it.

As you’ll discover in this post, there are many ways to get your first few clients, but only you can decide what will work best for you.  The best thing you can do is DECIDE and then TAKE ACTION.

Let us know what you decide to do, or share in the comments how you found your first few clients. We’d love to know!

Kathleen LeGrys

Kathleen LeGrys

Founder, Health Coach Solutions

Karen Pattock

When I first started as a Health Coach I chose one specific strategy that I repeated month after month that proved to be extremely beneficial in getting new clients… On average 50-60% of the people I reached out to made appointments with me.

 – Karen Pattock

The possibilities to find new paying health coaching clients are unlimited. Although it’s been my experience that some of the possibilities are easier than others.

When I first started as a Health Coach I chose one specific strategy that I repeated month after month that proved to be extremely beneficial in getting new clients.

I knew I needed a way to create relationships with professionals in my area that were connected to my ideal clients. If I could get them sharing my information and services with their clients I could get much more publicity than I could ever hope for on my own.

Every month I would go to my local grocery store to pick up a copy of the Natural Awakenings Magazine. (Find a copy in your area here.) I read the magazine cover to cover.

Each publication included articles being written about local doctors, chiropractors, yoga studios, etc. There was also a section in the back where local businesses would advertise.

I would compile a list of all of the resources I thought might be connected to my ideal clients. Once I had my list complete I would choose 2-3 names to reach out to each week.

I would mail them a letter that introduced my services and me. I also laid the groundwork of a possible referral partnership. I shared my contact information and when I would follow up with them with a phone call.

I would send the personalized letter along with one of my brochures.

Approximately two weeks later I would make a call to their office in an effort to set an in-person appointment to discuss a potential mutually profitable referral relationship.

This process was just a rotation of letters going out, follow-up calls being made, and in-person appointments being set.

On average 50-60% of the people I reached out to made appointments with me. Out of the in-person meetings I had 50% of those turned into referral relationships.

The reason this strategy worked so well is because I was committed to it. Every week, without fail, I followed up with 2-3 leads from the Natural Awakenings Magazine.

In your business, consistency wins every time.

Karen Pattock

Karen Pattock

International Business Coach and Educator

Amanda Cook

When I finished my health coaching certification, I emailed my friends (and my husband's friends/coworkers) that I was taking on clients at an introductory rate in exchange for feedback and a testimonial – and I found my very first client that way.

 – Amanda Cook

My first two paying clients were both different.  The first was a friend of a friend. When I finished my health coaching certification, I emailed my friends (and my husband's friends/coworkers) that I was taking on clients at an introductory rate in exchange for feedback and a testimonial – and I found my very first client that way.  She'd just had a baby and was actively looking for support with her wellbeing.

If I was starting today, I would still send personal emails, but I'd also post on social media to my friends that I was looking for ‘beta' clients to try my new service.  My second client came in through my website.  I was in a fortunate position to already have had a blog for two years with a decent sized audience, and hadn't offered anything for sale!  So when I announced my coaching to my audience, there was pent-up interest.  But for the majority people starting out without an existing online presence – go for people who you know, friends-of-friends, and people you can meet in person, that's the quickest route to finding your first paying clients!

Amanda Cook

Amanda Cook

Founder, Wellpreneur Ltd.

Amy Lippmann

I created compelling talks and gave as many local talks as I could book – usually 3 per month.  My talks were at yoga studios, pilates studios, mother’s groups, personal training studio, gyms, a couple of corporations, networking groups, chiropractors’ offices, and a large acupuncture clinic.

 – Amy Lippmann

My first year as a health coach, my goal was to consistently have 20 private coaching clients – bringing in 4K per month. A couple months after graduating from nutrition school, my husband and I moved so he could attend graduate school and I left my full-time job.

As you can imagine, the pressure was on to make a living as a health coach.

It was slow going the first 6 months, but once I had a plan and started being more strategic, the clients came in steadily.

Here’s what worked for me:

I created compelling talks and gave as many local talks as I could book – usually 3 per month.  My talks were at yoga studios, pilates studios, mother’s groups, personal training studio, gyms, a couple of corporations, networking groups, chiropractors’ offices, and a large acupuncture clinic.

Pro tip: One of the ways I got booked to speak was through local networking. Rather than focusing my networking efforts on finding clients, I used it to meet referral partners and people who might be interested in hosting me for talks.

At the end of the talks, I invited people into a free initial consultation.  I got as many people as possible to book them on the spot (before they left the talk venue).

During the free consultation, I focused the conversation on creating a connection – learning what they were struggling with, what they’d tried before, and what had worked and not worked for them. I shared insights into why they were still struggling and what would move the needle for them (without getting into nitty gritty details).

I asked if they wanted to learn more about how I could help. (They always said “yes.”) I shared information about 3 one-on-one coaching programs and then asked which one they thought would be the best fit for them.

Some clients signed up on the spot, but others had to think about. Instead of panicking if they said they needed to think about it, I used the “check in call” strategy. I asked them how much time they needed to think things over and then scheduled a time (right then and there) to have a check in call where they could ask me any questions they have about the programs and they could let me know how they’d like to proceed. Using the check-in call strategy, I was able to keep the conversation going with potential clients.  During the check-in calls I was able to address any concerns they had, and ultimately close the deal with more clients.  And for those who chose not to sign-up with me, I was able to “close the loop” with them – meaning I wasn't left hanging, wondering if they wanted to work with me.

Amy Lippmann

Amy Lippmann

Marketing Strategist & Founder, Marketing for Health Coaches

Amanda Jane Daley

The best way to get clients when you’re starting out is from ‘in-person’ connection.

 – Amanda Jane Daley

There were several things I found to be successful for getting my first few paying clients, and the main thing to mention is that NONE of them came from online marketing (that came later in my business). Online audiences take time to build and nurture… but that doesn’t mean you can’t get clients in the meantime!

The best way to get clients when you’re starting out is from ‘in-person’ connection.

My very first client came from a lady I got chatting to in a health food store. It was the first time I was brave enough to tell someone what I actually do — this was SO scary in the first instance, but she showed a great deal of interest, and signed up for a Discovery Session the following week!  My next client was actually a referral from that first client — once she started our sessions, and loved them, she began telling her friends.

Next, I decided to host some ‘Healthy High Teas’ for past colleagues and friends — all of whom were my ideal clients (driven women on the verge of burnout, who wanted to take better care of their health) — and I got my next few clients by sharing what I did at the end of those afternoons, and inviting the ladies to a Discovery Session.

After experiencing success with my ‘‘Healthy High Teas’, I started doing talks at yoga studios and barre studios — which brought in my next few clients — followed by a couple of talks at entrepreneurial events.

In all instances, I got myself in front of people who were already interested in health in some way — spoke up about what I offered — and then got them on a discovery call to explore whether the program was a good fit for them.

Over time, I started to build my newsletter list, show up in front of them weekly by providing valuable content, and then offer discovery sessions that way – but that took a lot longer to build traction.

The ‘in-person’ simple stuff works the best when first starting out. You simply do not need a website or anything fancy to get in the game!!

Amanda Jane Daley

Amanda Jane Daley

Alysa Rushton

I remember hearing how Tony Robbins started out by giving a talk every week.  And I decided, in like fashion, that I would I give a talk everywhere that would have me.

 – Alysa Rushton

My initial plan to get clients was really simple – give as many talks as I could and meet as many prospective clients as I could at those talks. I remember hearing how Tony Robbins started out by giving a talk every week. And I decided, in like fashion, that I would I give a talk everywhere that would have me. I walked in to (or called) every business within 100 miles of where I lived and asked them if they ever had speakers come in to give talks.

Once they said yes, I’d give them my pitch and tell them that I gave talks on helping people ditch their sugar cravings and asked them if they’d want me to come in and give a talk on that along with a really cool smoothie guide designed to help their audience ditch the sugar cravings. This worked really well for me and my ability to “just ask” got me booked to speak again and again.
Then, I’d show up and give a great talk. At first, I didn’t ever ask people to work with me while giving the talk. I was waaaayyyy too scared to sell myself and my services. Instead, I gave out coupons for a discounted session along with a smoothie guide to help with sugar cravings. I gave them out in person and via email after the event.

Here’s an example of my smoothie guide and first coupon:

During that first year of coaching, I gave about two talks a week. I spoke at Whole Foods, Natural Grocers, Le Creuset, William Sonoma, (Le Creuset and William Sonoma both pay their speakers in cookware, by the way), local women’s shelters, yoga studios, exercise studios, private golf clubs, women’s groups, private tennis clubs, women’s groups, Catholic and Christian church Mom’s & MOP’s groups, The Jewish Community Center, the library, food allergy groups, local and national pain support groups…and the list goes on. I quickly learned that my most productive groups to speak at and get clients were women’s groups.

Even though I redeemed just a few of those coupons, the very act of me getting out and speaking on my topic started to attract the right clients, people and opportunities to me. And soon I had plenty of clients, a waiting list, and a great business on my hands!

Carmen Hunter

Getting clients locally (and online) takes the desire to help others and the confidence to know you can, but it takes putting yourself out in the community to give people the chance to know, like and trust you.

 – Carmen Hunter

Over seven years ago, a friend who was also a personal training client asked me for help with her food.  She said that no matter how “clean” she ate the weight wasn't moving.  Using the knowledge I had gained on my own health journey, I started asking questions about her thyroid, her hormones, her stress levels and so on.  She was blown away by the depth of my knowledge, and after getting tested and asking her mom for some genetic history, she found out she had thyroid issues.  We worked on optimizing food, sleep, dialed back on exercise and she started feeling better and losing weight.

That was all it took, the right client with the right experience and the referrals never stopped.  I still get referrals TODAY from people I worked with over seven years ago.  Getting clients locally (and online) takes the desire to help others and the confidence to know you can, but it takes putting yourself out in the community to give people the chance to know, like and trust you.  Sometimes that means giving someone a free session, speaking for free at a local business or just renting a space and holding a meet and greet and going for it!

Online getting clients is a little different, but it still took the same dynamic.  I needed people who believed in what I did and were willing and wanted to tell others.  That meant being seen in live videos sharing valuable information for free and providing hope and help.  I am a type triple A personality with a bit of introvert thrown in, so I LOVE engaging with people and sharing what I know.

Putting passion behind your knowledge is the best thing you can do to bring clients to your door.  Just having faith that what I had to offer would bless the world was a huge piece of getting people that were committed to their health.  There are plenty of sick people in this world looking for coaches!

As you can see, there are many ways to attract new clients, and sometimes that can be part of the problem: there are so many possible strategies, so it may leave you feeling a little confused about where to start. I recommend you choose one method to focus on at a time and give that your complete focus (consistently) for 3-6 months, then evaluate what’s working for you. Once you have that in place, add another strategy and test that too. Choose the strategies that appeal to you the most, so you won’t be tempted to procrastinate. Just like we tell our clients, there is no one magic pill – it takes time, consistency and effort before you’ll start seeing results.

You’ve got this!

~ Kathleen

P.S. Be sure to grab YOUR FREE Ultimate Health Coach Toolkit for 7 essential templates, scripts, client worksheets and more that will get you (and your clients) off to a great start!

How to Attract More Clients Using Niche Marketing: Advice from 6 Experts

How to Attract More Clients Using Niche Marketing: Advice from 6 Experts

What if there was a way that you could dramatically boost your visibility so you could stand out in a sea of thousands of other health coaches, help more people, and earn more money?

There IS a way to set yourself apart from your competition.

This, my friend, is the beauty of niche marketing – and today I have an amazing line up of experts that are going to share some of their best tips with you so you can get clear on exactly who you want to serve, so you can start filling your practice.

I know this is a confusing and frustrating process for many health coaches, so we are going to break it down for you right here, right now.

I reached out to a few of my all-time favorite people that have a ton of experience with online marketing in the health and fitness space. I know you are going to find this incredibly helpful for figuring out how to attract your ideal clients, and earn more revenue.

Get ready for an awesome mini training that's going to rock your world (and your business)!

Let us know what you think by leaving a comment at the end of the post!

Can you build a business without figuring out a niche market? Perhaps, but it will take you much longer. You also won’t be able to help as many people and likely won’t earn as much money.

We know it’s not all about money. You want to do what you’re passionate about. But for it to be a truly rewarding and viable career, you need and deserve to make a living from it. There are MILLIONS of people that need help, but maybe just a few hundred or even a few thousand of them are perfect for YOU.

What if you could reach that group of people, get their attention, and bring them into your world? People are eager to learn about your solution to their problem – they just have to be able to find you.

If your niche isn’t clear and specific, it is as though you are shouting from the mountain tops but no one can hear or see you.

You’ll be like that little fish in a huge pond – trying to compete with everyone else. Instead, think big fish in a small pond. A lot less competition, much more visibility.

When you begin as a brand new wellness professional, you probably won’t know exactly who it is that you want to serve. The most important thing you can do is start working with clients, get some practice, then figure out your niche as soon as you can. Don’t stress over it. You may discover your perfect niche once you start coaching, and it may end up being something very different than you first imagined.  Be excited, and be open to the possibilities!

Now, let’s hear from our experts so that you can bring some of these ideas to life and start getting a dramatically better response from your marketing efforts, and reach the people you want to serve.

Amanda Cook

Get Clarity

First, let’s get clear about the purpose of a target market.

A target market defines who you market to, not who you work with!

If you meet a potential customer who is outside your target market, but you want to work with her – go right ahead!  The role of marketing isn’t to limit who can buy your products and services.

Also, your target market isn't forever.  It's simply a starting point to get traction and revenue in your business.

You want to start with one target market and commit to it for at least 6 months so you can build up some momentum.  Then, once you're established in that market, you can decide to expand to helping with other problems in that market, or you can add a new market as well.  But if you try to be everything to everyone from the beginning, you'll most likely dilute your efforts and not earn the kind of revenue you need to grow your practice.

So I recommend first getting really clear about the type of client you like to work with.  Just do a brainstorm and think about types or groups of people.  Who are you excited about helping?  What have you had personal experience with?  Where do you know people already?  Then step away from the list for at least 30 min and come back with fresh eyes, to revisit the groups and see if one jumps out at you – the one you're most motivated to work with.  A good niche is one where the people know they have a specific problem, they have money to pay for a solution and you have access to them.  Once you have an idea of the type of person you'd like to work with, you want to start talking to them to really uncover their problems, struggles and dreams.  That combination of knowing the specific type of person and the specific problems she's having that you can help with is a key to a great niche!

Amanda Cook

Amanda Cook

Founder, Wellpreneur Ltd.

Amy Lippman

Choose a Niche that Resonates with You

Often it can be difficult to settle on a niche, because it feels like there’s a lot riding on the decision. You may feel that this decision will make or break your success.

It is an important decision, but it doesn’t have to be difficult to figure out.

One of the pitfalls that’s easy to make is choosing a niche that’s popular, but doesn’t really resonate with you. Choosing a niche that doesn’t resonate with you can make it more difficult to stay motivated in your business and feel comfortable promoting yourself.

To avoid this, start by answering these 5 key questions…

  1. Who do you love working with? These are the people who you find easy and fun to work with AND get great results.
  1. Why do your most successful clients come to you? If you’re currently working with clients or have worked with clients in the past, look back at Health History forms, intake forms, and/or your notes from initial consultations.  (If you haven’t yet started working with clients, no worries… you can skip this question.)Notice any themes you see repeated over and over. (Try not to go on memory and be sure to look at your notes and forms.)  Focus on looking at the files for clients who were “ideal” clients to work with who experienced great results.What was/is their biggest pain – their main motivation for coming to see you and work with you?I recall from my health coaching days that often people had many areas they wanted support with, but there was usually one main reason they decided to work with me.  This main reason is something that was causing them enough frustration that they were willing to invest in working with me.)
  2. What do people continually ask you about? Think about your friends, co-workers, and people you meet networking and in the community and the questions that often come up. Pro Tip: Only take into account the questions that come up from people who are similar to people you want to work with.
  1. What message or information do you want to get out in the world?  Think about areas YOU feel passionately about.
  1. What is your story? Often our niche is related to something we struggled with and overcame.

Putting it all Together

The answers to these questions are like puzzle pieces, that you can fit together to determine your niche.  After you write out your answers to these questions, highlight where there’s overlap.

By combining these different elements, you’ll be able to determine an area of focus that…

  • Is fun and comes naturally to you, so work is a pleasure
  • Taps into what people want, so you can easily enroll clients, and
  • Draws upon your passion and/or compelling story, which is what will keep you motivated and driven as you build your business

What If You're Still Stuck?

After going through the process above, you might still feel stuck.  There are two main reasons this may be happening…

  1. What clients come to you for, or what people ask you about, is completely different than what YOU are passionate about.
  2. You’re a new coach and you really don’t know what you want to help people with. You may have a few different things you’re passionate about.

If this is the case, I want to share a different way to think about niching, which is to start by choosing a niche for one program. This could be a short cleanse or detox… or it could be for a longer group or private coaching program.

To give you an example, one of my clients was interested in working with women who are having difficulty conceiving.  So, she offered a program called  “Jump Start Your Fertility – A 21 day Cleanse to Promote Conception.”

Choosing a niche for a single program allows you to test it out.  You can determine whether you like working with the niche and gauge the level of interest from your audience and community.

Amy Lipmann

Amy Lipmann

Marketing Strategist & Founder, Marketing for Health Coaches

Alicia Streger

Become a Specialist

Don’t find customers for your products; find products for your customers.” – Seth Godin

Let me ask you a quick question…

How well do you know your ideal client?  I mean really know them.

Not just what their goals are, but what drives them.  What is their life like every day?   What is the story they keep telling themselves?  What do they struggle with on a deep level?  What fires them up inside and what is their underlying motivation?

Knowing (not guessing) the answers to these questions will help you to get inside the mind of your ideal clients and prospects.

When you specialize in KNOWING how to solve the problems for certain types of people, you create the opportunity to have an INCREDIBLE impact on someone’s life.

Not a “brushing the surface” kind of impact….but the kind of impact that can shift someone’s life forever.

If you look around at the majority of all fitness pros, nearly every single one helps people “lose weight, gain energy, and feel better”…. so what makes YOU different?

When you commit to specialize in helping people with a very specific kind of problem, you separate yourself from everyone else out there.  You go from being a generalist to a specialist.

And when you’re a specialist, you have your own niche within the market.  You begin to differentiate yourself as the go-to expert in your market, and you begin to be able to CREATE clients.  (insert sun shining through the clouds here)

Having a niche will allow you to:

  • Get exponentially BETTER RESULTS for your clients
  • Work with clients that you LOVE to work with
  • Make a LOT more money
  • Become the GO-TO EXPERT in your field

When you create your products and services, you know EXACTLY what problem needs to be solved- down to the very last detail.

The more time you spend on understanding who your ideal clients are, the more effectively you’ll be able to create programs and services that solve their specific problems.

You’ll become the GO-TO expert for your niche.

Take a look at some of the greats in our industry.  If you want to learn how to be a better baseball player, you’re going to Eric Cressey.  If you want better glutes, you’re going to Brett Contreras.  If you want to become a natural body builder, you’re heading to Nicole Wilkins.

You get the point.  Each of these specialists know EXACTLY who they serve, and they UNDERSTAND what their clients need at a deep level.

HOWEVER- before you select the niche market that you’re going to specialize in, you want to pay attention to 3 things:

  1. Do you LOVE working with these people?
  2. Is your niche market able to afford your services at the prices you want to charge?
  3. Is your niche “big enough?” (are there enough people with this problem for you to be able to help to reach your goals.)

If you answer no to the first one, you need to pick a different niche.  If you answer no to #2 or #3, spend some time thinking about if that uphill road is worth taking.

Now it’s your turn… what do YOU specialize in?  Who do you serve?  What is YOUR NICHE?

Alicia Streger

Alicia Streger

Owner, Fit Pro Essentials

Karen Pattock

Find a Niche That’s Marketable

Narrowing your niche to a single ideal client can feel incredibly intimidating.

When you niche’ down it feels like you are eliminating so many potential new clients when, in fact, the opposite is true.

Let’s just say, for the sake of getting more clients, you bite the bullet, declare a niche’ and move forward in marketing your business.

Then the worst possible thing happens.

You don’t get any clients.

Now you’re asking yourself…

… did I pick the wrong niche’?

… is my niche’ too specific?

… is my niche’ not specific enough?

The truth is the problem may not be a reflection of your niche’ being too specific or not specific enough.

It’s more than likely a result of your niche’ not being marketable.

Let me give you an example.

Let’s say you’re a health coach that has chosen a niche’ of helping female career women/moms reduce stress and find time to put themselves first for a healthier, happier lifestyle.

That feels like a pretty good niche, don’t you think?

Your cause is noble, definitely needed and could help women navigate the extraordinarily busy life of motherhood and a career.

And yet, this incredibly perfect niche’ doesn’t seem to be attracting new clients.

What gives?

The reason is because it isn’t a ‘marketable niche’.

A marketable niche’ means you can target that audience with advertising, get your marketing materials in front of them on a consistent basis and can reach your target audience anytime you want.

So for the sake of our example how would you…

… target career moms in your advertising?

… target women that feel stress in your advertising?

… target women/moms that want to put themselves first in your advertising?

The fact is… you can’t.


Because there isn’t a place online, (my preference is Facebook), where these career moms are hanging out telling the world that they are stressed and want to put themselves first.

See why this niche is unreachable in terms of marketing?

Ideal clients that are chosen based on non-targetable attributes are always a source of frustration and disappointment when it comes to making sales.

So, how do you fix it?

Get more specific!!!

Declare a niche that offers you the opportunity to market your programs and services.

Let’s go back to our original niche’.

  • ORIGINAL (Non-Marketable) NICHE’: Female career women/moms who want to reduce stress and find time to put themselves first for a healthier, happier lifestyle.
  • Updated (Marketable) NICHE’: Women who want to conquer emotional eating and lose 25 pounds in 90 days.
  • SUPER TARGETED (Marketable) NICHE’: Women attorneys that emotionally eat due to stress and want to lost 25 pounds in 90 days.

This niche’ can be marketed to in multiple ways.

  • Target: Women attorneys
  • Target: Emotional eating
  • Target: Weight Loss

Facebook is THE BEST place to test your niche’ for marketing options.

Use the Facebook Audience Insights tool to test target options to learn if there are dedicated pages and groups where you are able to use paid advertising to directly market to your ideal client.

The bottom line: Verify that your niche’ is marketable and specific first.

Karen Pattock

Karen Pattock

International Business Coach and Educator

Ryan Lee

Go Pro

There are plenty of suggestions about niching down by gender, hobby and even sport.

Here's another idea…

Niche down by profession or industry.

I know. I know. Healthy eating for an accountant, attorney or CEO will all be the same, but that's not the point. We're talking about the marketing and speaking directly to a specific niche.

The biggest benefit of niching down by profession is they are EASY TO REACH. And the ability to reach your niche is the most difficult part of marketing.

But each industry has trade associations. Events. Industry-specific websites. Facebook groups. Newsletters. Magazines. Certification. Equipment companies.

You can reach out to the influencers and quickly become the go-to person for all things health-related in that industry!

Ryan Lee

Ryan Lee

Publisher, Author, Entrepreneur

Lori Kennedy

Solving a Specific Problem

When it comes to narrowing down your niche and choosing an ideal client to focus on, the first thing I always suggest is to think about one single topic you are obsessed with.

If you were stranded on a desert island and had to learn about only one thing for the next 5 years straight what would it be?

Keep in mind you'll be saved, and that one topic might morph into different things over time but start off by putting yourself on that island with a whole bunch of blogs and books on one single topic. What would it be?

You've got to love what is it that you're doing and if you're not totally obsessed with it, if it's not fun for you to learn about, you'll get bored and annoyed. When that happens, you won't want to work on your business anymore. So pick something you're obsessed with.

The next tip I have to narrow down your niche to become more visible and profitable is to focus on solving a very specific problem. This is so much more than just picking a niche. Let's say your niche is digestion. That's fine but what's the actual problem you're solving?

It's highly unlikely that clients even know they have a digestive system problem; they have acid reflux. So they will be searching out articles and programs to get rid of acid reflux, not fix their digestion. Decide what narrow and specific problem you are solving and then create loads of free content and a paid program to solve that specific problem.

When you solve the acid reflux problem, instead of trying to promote a digestion program, you'll become the expert in acid reflux, and you'll attract the exact type of clients you want… clients who have digestive system problems.

Lori Kennedy

Lori Kennedy

CEO, Lori Kennedy Inc.



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How to Boost Engagement with Your Email Newsletter

How to Boost Engagement with Your Email Newsletter

Do you ever wonder how to boost engagement with the emails you're sending (getting more opens, clicks and sales)?

Maybe you're emailing your subscribers but not getting the results you hoped for, or maybe this whole email marketing thing seems a bit confusing.

No matter where you are in the email marketing process, this post will give you some great insights.

My guest today is my friend and online marketing expert, Amanda Cook. In this post, she's sharing some of her top email marketing strategies to help you stay in touch with your subscribers in a meaningful way so you can turn them into ravings fans that look forward to hearing from you week after week.

Be sure to scroll all the way to the end of the post so you can sign up to get a free copy of Amanda's upcoming book: Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.

Here's Amanda…

You’ve probably heard that you must have an email newsletter if you want to find health coaching clients online, but you may not realize that there is more than one way to establish trust and rapport (and get paying clients) using email.

First, let’s understand why it’s critical to keep in touch with your email subscribers, if you want to turn them into clients.

Think about a recent shopping experience. There are different types of shopping trips, right? Sometimes you're just shopping for fun, wandering around stores and “just looking.” You might take this kind of shopping trip for a lot of reasons. You could be bored, you could have time to kill before an appointment, you might want inspiration and ideas, you might be doing some research for a future purchase — but whatever the reason, on this kind of shopping trip you're not really motivated to buy. You're just looking.

On other shopping trips you've got a goal in mind. Maybe that summer wedding is just a few weeks away and you need an outfit, or all your socks have holes, or your air conditioner broke during a heat wave, or you need something to cook for dinner tonight. In times like these, you're shopping with the intention of buying — and on these kind of trips there's a much higher probability that you'll leave the store having made a purchase.

It’s the same situation with your email subscribers. People visit your website, read your content, and join your email list for a ton of different reasons — usually NOT because they want to buy health coaching services right now.

Something about your content and your opt-in gift caught their attention. It hit on their needs and aspirations, so they joined your email list, but they're not necessarily ready to buy at this exact moment. That’s where email comes in.  Your job is to keep in touch with them, offer value and connection, and make offers on your products and services. Then when they're ready to buy, they'll think of you first!

You don’t only have to keep in touch by a weekly email newsletter!  I often recommend creating a simple email autoresponder as a way to keep in touch and make offers.

Here’s the difference between the two approaches:

Email newsletters are sent out to your entire email list at the same time. An email newsletter often includes a little note from you, your latest blog post or content, upcoming events, and an offer for your products and services. The key point is that you'll be writing your email newsletter once per week, and when you send it, that's it. Email newsletters are one-time-only. If someone joins your list the next day, they'll have to wait until the following week to get your next email newsletter. Your email newsletter can also be something very simple (not a lengthy newsletter that takes hours to put together) where you share a simple tip, maybe a recipe and call to action on how they can work with you (either in the body of the newsletter or included in the P.S.).

Autoresponders are an automated sequence of emails that start whenever someone subscribes to your email list. This means that every new subscriber gets the same introductory experience to your business. It doesn't matter when they join — Tuesday or Friday, at 3PM or 3AM — when they join your list, they’ll get a welcome email, and then they’ll get a specific series of emails dripped out to them over the coming days and weeks.

There are three huge benefits of autoresponders:

  • Thoughtful Experience: You'll know that new subscribers are seeing your very best content first, and you're providing maximum value, because everyone is getting the same email sequence when they join.
  • More Engagement: People love autoresponders (when they're done ethically) because they receive an immediate piece of content when they join, followed by regular, valuable content that helps them — it's a strange experience to sign up for an email list and then not hear anything for a month! A new subscriber is motivated and wants to learn about the topic, so an autoresponder lets you deliver on that immediately, regardless of when they sign up.
  • Less Effort: You set up the autoresponder sequence once, and people get it whenever they subscribe! You can send email newsletters less frequently (focusing around timely information like events), because you know new subscribers are hearing from you automatically.

You usually have to pay for an email marketing service to use autoresponders (as opposed to email newsletters which are sometimes free, depending on the service). But for a small list, this cost is usually very affordable, and it can easily more than pay for itself.

How to Create a Simple Welcome Sequence

Create your first simple email autoresponder to welcome new subscribers into your business.  Think about how people are joining your email list.  Often it’s by downloading an eBook or other freebie.  So start there.

Here's an example of how a welcome sequence might look for a health coach offering a free eBook.

Sample Welcome Sequence (for an eBook):

  • Day 0 — Subscriber receives link to download eBook.
  • Day 1 — Subscriber receives a question: Did you read the eBook? Mention one part that is especially relevant and share a story about it from your own life.
  • Day 2 — Tell a story about how to apply what they've learned to their life and offer a free strategy session.
  • Day 5 — Keep the momentum going with another tip on how they can go further using this information, and offer a free strategy session.

That’s it!  Keep it simple and easy.  Just think about the experience of a new subscriber joining your list.  What will they want to know?  What are your best content and resources that can help them with their problem? What can you offer them?

You can make the welcome sequence as long as you want.  You could stop after these few emails, or you could setup 6 months of weekly emails for each new subscriber – it’s totally up to you.

When you create your autoresponder welcome sequence, you just want to set it up so that the new subscribers don't receive your weekly newsletter emails until they have finished this first sequence.

The most important consideration is that you stay in touch with your new subscribers, offer value and offer your services.  You can do this in an email newsletter, as well as with an autoresponder in advance.  Stay front of mind with your email subscribers, and make occasional offers, so you can convert some subscribers into paying clients.

About the Author

Amanda Cook is a digital marketer, health coach, host of The Wellpreneur Podcast, and author of Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.

You can sign up to get notified about getting a FREE copy once it's released: WellpreneurBook.com

I read an advance copy of the book, and believe me when I say you're going to want to get your hands on it!


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