5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

There is a lot to do when it comes to growing your wellness business, but some things are more important than others for actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

On this episode, you’ll discover:

  • 5 questions to ask yourself to stay focused and grow your business
  • What to do when you feel pulled in too many different directions
  • How to say yes to only the things you really want to do in your business to see progress faster

When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish. 

When you’re a new health coach, it feels like everything is a high priority – building a website, setting up social media, figuring out a logo, creating content for your audience, growing your email list, and the list goes on and on.  But each project or task doesn’t necessarily get you where you want to go, so knowing how to prioritize your time and effort is key.

These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects. 

We see this frequently with our Wellness Business Accelerator students when they first join our program.  It feels like there are so many decisions to make in your business, and when you feel overwhelmed, it’s hard to prioritize what should be done.   Once coaches go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, it sets the stage for the actions that will have the biggest impact in the shortest amount of time.

We’ll be opening the doors to the WBA in October, and if you want to be notified as soon as the doors open, so you can get access to the special bonuses we’ll have, click here.    

5 Questions to Help You Stay Focused on the Right Things to Grow Your Business

Let’s dive into the first question you want to ask yourself to stay on track and grow your business. 

This is a big one and the more often you ask yourself this question, the more you will be able to make better decisions for your business.   

Will this help me get clients?

This question translates to – will this help me generate income?

Say for example, you’re spending hours working on a logo for your website.  Will that help you get clients? As fun as it may be to spend hours on a logo, that is not something that will help you get clients because no one who visits your website is going to care or even there is no logo. They don’t care because they’re on your site to check out what you do and see if you might be able to help them. 

If you’re a new health coach, it’s not even that important to have a website. You can do just fine using single landing pages from your email software program.  The most important thing you can focus on is getting in front of people and offering your free resources to grow your email list and inviting people to work with you.

So, ask yourself: Will this help me get clients? If the answer is no, you may want to skip it for now, and move on to something else.  Focus on more income-generating tasks and actions. 

Question #2:  Will this help me get in front of more people?

As you’re working on or planning out projects, ask yourself if it will help you get more exposure to your ideal clients.   An example of this would be focusing on getting booked as a guest on podcasts or online summits.  Both of these are free ways you can reach more people. 

Another example would be doing local workshops. We know coaches who offer workshops at their local gym or health food store and the owners promote the workshop to their clients and customers, so you are getting in front of new people.   

The more people you get in front of, the more followers you can get, the more email subscribers you’ll have and ultimately, the more clients you will have.

Question #3: 

Will this help me build my email list?

This is another big one because the profitability of your business is directly tied to the size and quality of your email list.  Your subscribers are the people who are opening your emails, reading your content and they are also the ones who are mostly likely to take a buying action such as joining your paid program.

If you’re going to be a guest on a podcast, find out if you can share information about one of your free resources.  If you’re writing a blog post, see if there is a way to work in mentioning and linking to a freebie you have that relates to the topic.  Look for opportunities that will help you get more laser targeted subscribers because that will help you get more clients.

Question #4:

Will this provide value to my audience?

Before you create content or free resources, ask yourself if it’s something you ideal clients will find helpful, valuable, entertaining or motivating.  It’s easy to feel like we have to crank out endless content, but it’s better to focus on the quality of the content than it is to focus on the quantity. Good content gets shares, comments, DM’s, helps you connect with your followers and get new followers. 

Ask yourself if it’s something you think your audience will appreciate and find valuable.

Lastly, we have question #5

This is important because it’s easy to get lost in the weeds of our business, work long hours and feel like we have to keep going, going, going. 

Ask yourself:

Is this something I want to do? – The second part of that question is “Do I have time to do this without it causing stress? 

For us, this question is a bit of a joy and happiness meter. It can also have to do with personal growth.  Another version of this question is “Will this bring me joy and happiness?”.  If it’s something that excites you, you may want to reconsider doing it.  You may be nervous about doing something new and that’s all part of personal growth, but if it’s something you dread doing, your time might be better spent on something you will actually enjoy.

I hit burnout twice in my business over the past 10 years. I definitely learned my lesson the second time and part of that was only saying yes to the things I was excited about, and no to the things I didn’t really want to do.

I used to say yes to pretty much every opportunity that came my way. I wasn’t prioritizing my down time and thought I could just go, go, go.  I didn’t really ask myself the 2nd part of the question which was “Do I have time to do this without it causing me stress?”  When you say yes to something, you are saying no to something else, because there are only so many hours in the day.  So, choose wisely and be selective. 

When you’re brand new, you may not be able to be as selective, and that’s okay, but say yes to the things that answer more of the 5 questions we covered, which are:

  • Will this help me get clients? 
  • Will this help me get in front of more people?
  • Will this help me build my email list?
  • Will this provide value to my audience?
  • Is this something I want to do? Will it bring me joy and happiness and not stress me out?

Each decision you make doesn’t have to be a yes to all 5 questions, but it should be a yes to at least one, and ideally, at least 2.

Be sure to get on the VIP waitlist for the WBA. This is our signature program where we teach health coaches how grow their business and get a consistent influx of new clients. We share a proven framework that gets results and we’re excited to open the doors again in October.

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5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program

As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.   

If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.

In this episode you will discover:

  • 5 checkpoints to know if you’re ready to create your own coaching program
  • The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
  • Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.

Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.

Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.

Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.

Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.

With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”

Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.

Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.

Checkpoint #5: You’re interested in passive income potential.

Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.

If any or all of these 5 reasons resonate with you, you may want to create your own coaching program.  If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023. 

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4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

4 Common Mistakes to Avoid Making with Discovery Calls so You Can Enroll More Clients

A question I’ve had come up quite a bit recently has to do with discovery calls. After doing some digging around and asking more questions, two of the coaches realized they weren’t asking for the sale at the end of the call.  I know what it’s like because I made this mistake when I was a new health coach too. You think you’re telling your potential clients all the right things, so they should ask you – but that’s not usually how it works.  They are relying on YOU to lead the call and let them know if you are able to help them with the goal they want to achieve or the problem they are looking to solve.

There are a few common mistakes that are easy to make, and I’ve made all of them when I was starting out, so if you’re making any of these, you are not alone, but it’s easy to fix them and start getting more clients signing up to work with you.

Once I found a good flow for my discovery calls and I asked better questions, I had a much better conversion rate – it was quite a while ago, but I think it was around 90% which is amazing.

Download my your FREEE Discovery Call Guide that comes with a complete script you can customize, along with 6 other awesome client resources in The Ultimate Health Coach Toolkit here. 

Let’s dive into the 4 common mistakes to avoid with discovery calls.

Mistake #1 – The first common mistake made with discovery calls is not being clear about who the call is for and what the calls are about.  The problem with this is that you will likely not get enough of the right people booking calls with you. Be up front about who the call is for; It is women who want help losing postpartum weight? Is it men who need help balancing their blood sugar, menopausal women who want to balance their hormones and lose who weight?  Who do you serve?  This goes back to knowing your niche, and it’s important because this will help weed out people who are not a good fit for working with you, and it will increase the number of more qualified leads you get. 

You can do include these details in your emails and in your social media posts, so you are calling out who the call is for. 

An example of a social media post could be something like this (make sure you know your ideal client’s pain points, so you can include that in the post, so they see you are talking to them).  If you’re a woman over 50, and you’ve found that weight has seemed to sneak up overnight, especially around your middle and no matter what you do, you can’t seem to shed the extra pounds, I invite you to schedule a FREE discovery call with me to see if my Hormone Rescue program is right for you.  During this complimentary 30-minute call, I’ll find out your top struggles and goals, and see if we might be a good fit to work together.  There is no obligation and absolutely no pressure to join.

Click here to find a time that works for you and let’s chat- “ 

So, you’re letting folks know who it’s for and what to expect – a 30-minute call to find out their top struggles and see if you are a good fit to help them. This will also help weed out people who just want to pick your brain or ask for free advice.

Mistake #2 – Not making it quick and easy for people to book a call. The easier you make it for people to schedule a call, the more discovery calls you’ll do. Use an online scheduler like calendly or acuity. Calendly has a free version that is very easy to use.  You want people to only have to take one easy step to book a call. Instead of the back and forth with email or messaging, take the time to set up an online calendar, and you will have more people booking discovery calls. 

Mistake #3 – Not sharing enough of the benefits of your program and how it can help them. People don’t care so much about the stuff they get (these are the features – such as how many sessions and resources and how they access the program, etc.) and you can share a bit more of that info later after they say they are interested. How can your program get them from point A to point B? Point A is where they are now, and Point B is where they want to go.  That’s what they want to know before they can make a decision.

Benefits are the outcome, results and feelings they will experience, and this will be different depending on your niche.   

If your niche is helping people balance their blood sugar through a whole foods approach, benefits could include:

  • Improved blood sugar control
  • Weight management
  • Better mood
  • Increased energy
  • Improved digestion

These are all about the results clients can expect, which is the reason they will invest in your help. 

Mistake #4 – Not inviting your prospect to work with you.  On your discovery call, are you letting people know how they can work with you?  Think of it as inviting, rather than selling. If they scheduled a call with you, they are looking for a solution to a problem they have. Ask them if they would like to learn more about how you can work together. That’s easy, right?  Towards the end of the call, recap what they said about what they want and why, and what they find challenging about figuring it out on their own and let them know that is something you help your clients with, and would they like to hear about how you can work together. 

The more practice you get, the easier this gets and the more clients you will have signing up to work with you. You’ll get better every time you do a call.

For a complete Discovery Call Outline and Script to make this super easy, download my Free Ultimate Health Coach Toolkit which has 7 client resources including a discovery call script.  You’ll get a step-by-step outline, so you know exactly what to say, so you’ll feel more confident, and you’ll enroll more clients.

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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

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The Formula for Getting Clients Through Social Media in 2023

The Formula for Getting Clients Through Social Media in 2023

The Formula for Getting Clients Through Social Media in 2023

Are you spending hours on social media every week but you’re not getting clients?

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don’t really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

  • The #1 thing you must have in place to stand out and attract the right audience
  • How to lead followers to the next step in the customer journey, so they move closer to becoming a client
  • How to create content that will attract the right people and have them coming back to your account day after day
  • The social media content format that isn’t optional in 2023

And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Here’s what’s important to remember; social media is not the final destination but it’s a starting point to allow people to connect with you and find out more about you and what your business has to offer. Social media is usually the starting point of the customer journey where people first learn about you, and you have to map out what the next steps are that will move people along the customer journey – all the way to becoming a client.  This can take time and the more you plan it out, the better results you’ll see.

A common mistake people make with their social media is posting content just to check something off their to-do list, but there is no real strategy in place as far as how to lead people to the next step and turn them into paying clients, and that’s what we’re going to help you with today.

Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly: 

#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.  You don’t want to attract the masses on social media, and you don’t need your posts to go viral because it will likely reach a ton of people who are not your ideal clients.  Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.

You want to get clarity on WHO you help, what problem you help them solve and HOW you help them – the process or system you use.  When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.

This is something we spend a lot of time on with our Wellness Business Accelerator students because it’s really such a huge foundational piece
of a successful business. Enrollment ended last week, but you can get on the wait list for later this fall if you want more information about joining us – go to wellnessbusinessaccelerator.com and you’ll be able to get on the VIP wait list there.

#2. The second thing that is important to keep in mind is the customer journey.  What is a next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them.  The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust.  Examples of this include a next step such as: Join your Facebook group, sign up for one of your free resources, read one of your blog posts, join a challenge, watch one of your videos, book a discovery call, join your program. How are you incorporating the customer journey right now and how often are you directing people to another touchpoint?  You want to do this at least twice a week if possible.

#3. Come up with 5-7 content pillars or categories of posts that are related to your niche, so when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be you go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have. I do this by using a Google sheet, and I have columns with the content pillar names at the top, and then my social media team and I fill in the topics that are related to that pillar or category. It makes it so much easier to keep things organized this way and it also makes it easier to know what type of content to cover. If your niche is helping people with gluten sensitivity, transition to a gluten-free lifestyle, an example of 5 content pillars that could work.

        1. Hidden sources of gluten in food and personal care products
        2. Meal planning when you’re the only one in your family who is GF
        3. How to avoid cross contamination in the kitchen
        4. How to shop GF on a budget
        5. Eating GF while traveling

Keep in mind that each pillar is broken down into smaller bite size topics, so the pillar about Eating out while traveling could cover many different posts such as:  how to prepare snacks for the road, preparing snacks for the plane, scouting out the grocery stores and restaurants near your destination, what GF apps to use, and so on.

This is something else we go into in great detail inside the WBA in the lesson on Turning SM Followers into Paying Clients, so if you didn’t join us in the WBA last week, be sure to get on the waitlist at wellnessbusinessaccelerator.com  so you can  join us next time.

#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality.  Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or other recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing video on a regular basis, and you feel like you have a connection with them, right?  You want to do the same for your audience. How many vides are you doing each week?  It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you.  I find doing 1-2 reels each week is doable, and I do some face to camera stories as well as one livestream in my Facebook group each month.  That works for me, so find what works for you – it may be more, or it might be less – but start where you can and grow from there.

#5: This is a big one! Make offers on a regular basis (discovery calls, joining your group program or membership).   

Okay, be honest – how often are you sharing offers to work with you?  Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients.  It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, testimonials – this takes some time, so being consistent with this is super important. 

Are you mentioning your paid programs or client success stories at least once a week?  One way to do this is to sprinkle in short stories about progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.”  You can share quick wins your clients have had, and then say “If you’d like to see if we would be a good fit to work together, click the link below to book a free discovery call”.  Easy, breezy, right?


Here are 5 things to implement with your social media strategy to see better results and start getting clients:

  1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
  2. Keep the customer journey in mind.
  3. Come up with 5-7 ‘content pillars’.
  4. Incorporate video into your strategy.
  5. Make offers on a regular basis.

What is one thing you can start this week?

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