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4 Ways to Make Money with Your Coaching Expertise

by Kathleen LeGrys | May 6, 2024

4 Ways to Make Money with Your Coaching Expertise

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want.

There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them. We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities.

1-on-1 Coaching

The first option is the easiest and the one where most coaches start out, and that’s 1-on-1 coaching. This would be your premium priced coaching offer because it’s your time that you can’t scale – you can only work with one person at a time. You can either work with people in person or if you want to remove any geographic barriers, Zoom is a great option. The benefit of 1-on-1 coaching is that it’s low to no tech and you get to have in-depth conversations with people to get a good understanding of their goals, desires and struggles. When you know your ideal clients really well, it makes it easier and more effective to communicate how you help them, which is critical in your marketing.

Online Group Programs

The next option for generating revenue as a health coach is to run online group programs. This allows you to leverage your time and help more people which is appealing to a lot of coaches. This could be a 30–90-day program or even longer if you want. A 30-day online program can be the gateway to your longer program, so it’s a good idea to include a shorter option for people who aren’t ready to commit to working with you for 3-6 months. When I was a health coach, I did 1-on-1 coaching and online group coaching. I enjoyed them both, but I really loved online coaching because of the energy and community aspect. This was quite a few years ago before the boom of online courses and programs, so I had to fumble my way through things to figure out what I was doing. Now, there are so many more options as far as the tech. It’s great to have a lot of options, but we also know that can sometimes feel overwhelming when you’re trying to choose one. Let’s look at the two levels to think about when it comes to tech options.

Level A is very simple and easy which is running your online program in a Facebook group or other online community like Mighty Networks. You can either do weekly livestreams to cover the topics or upload pre-recorded videos and organize them by week and topic and have prompts/questions a few days a week. You can also add livestream Q and A’s if you want. The more opportunities for people to interact with you during a paid program the better and there is a higher perceived value when they get to interact with you and get their questions answered.

Level B involves more tech where you host the program using software such as Practice Better which we love because it’s designed specifically for health coaches and nutritionists or you can use something like Kartra, Kajabi or Thinkific. We host our online course through Kartra, and we really like it, but check out 3-4 options and decide which one will fit your needs the best and give it a try.

If you aren’t sure where to start, we recommend choosing the easiest option for your first go around and then uplevel after that. Don’t let tech be an obstacle to achieving what you want to do.

Membership

Option #3 for generating revenue with your expertise is a membership program – also referred to as a continuity program. This is where people join and pay a monthly fee to get access to the information they want. This can be a good option for people who want a low level of access and accountability but don’t want or need a lot of handholding like they would get with a 1-on-1 program. A membership site can work well for options such as recipes or meal plans, workouts, monthly challenges, monthly health topics, etc. You get to decide what’s included based on the price you want to charge (and what your ideal clients would find most helpful). For example, you could add monthly livestreams or Zoom calls where you go deeper into the topic, maybe you have guest experts you interview, or it can be more low-key and do live Q and A. The tech required for this will vary depending on what you decide to include, but software such a Practice Better, Kajabi or Kartra would work.

The benefit of a membership site is the recurring monthly revenue. The downside is that you always have to be on top of the program content creation and plan accordingly.

DIY Programs

Moving on to option #4 for generating revenue as a health coach is DIY programs. This would be a DIY version of part of your coaching program where people go through the content on their own without any support from you. This can be appealing for potential clients who want a lower-cost option and are good at implementing on their own. If you offer a DIY program, you’d want to host it in a software like we covered before because with the DIY, people don’t have access to you as they would if it were an online group program that may be hosted in a FB group. You’d want to decide if you only want to offer a certain program as a DIY, such as a 30-day program or if you also want to offer this for your longer-term program. Generally, I would recommend this for just your shorter program, and then the next step would be to join one of your group or 1-on-1 coaching programs, but it’s up to you.

Between the two of us, we have used all 4 of these options. They each have pros and cons, so decide what appeals to you the most and dive right in.

Resources and Links mentioned on the show:

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7 Technical Steps for Flawless Freebie Delivery

by Kathleen LeGrys | Apr 15, 2024

7 Technical Steps for Flawless Freebie Delivery

If you’ve created a free resource to grow your email list, you may be asking yourself “Okay, so now what do I do?”

This week, we’re sharing the technical process necessary to deliver your freebie to your new email subscribers. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.

In this episode you’ll discover:

The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery
The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients
Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up

A coach recently asked a great question which was “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?”

We know this can feel like a bit of a puzzle, so we wanted to cover it in a way that would simplify the process, so you know what to do. Each step that we cover builds on the previous step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.

Step 1 – Create freebie (pdf download)

For this step, we’re going to assume that you already have a client-specific lead magnet ready to go, designed for your dream client. It’s important to create a freebie that is specific for the needs of your ideal client. If you’re still trying to figure this out, or you have a freebie that isn’t attracting the right people, we have another podcast episode that will help you dial it in. It’s called – Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies. It’s episode 314 and we will link to it in the show notes so you can easily find it.

Step 2 – Upload to an online storage platform

If you have an online business, then you more than likely already have a favorite online storage platform. We know that many coaches use Dropbox or Google Drive. There are plenty of options to choose from so it’s important to use one that you like. The main purpose of storing this in an online platform is so that it will be given a unique URL that you’ll be able to share with your new email subscriber in a delivery email so they can download it.

Step 3 – Grab the unique URL

Once you’ve uploaded it to the online storage platform of your choice, you’ll want to log in and grab the unique URL that it was given. This is typically located in the “Share” option for that particular upload.

7 Technical Steps for Flawless Freebie Delivery

Step 4 – Set up the registration page

Next, you’ll need to set up a couple of web pages which is what we’re covering here in step 4 and the next step, step 5. The easiest and quickest way to do this is through your email management system. They all have templates that can be quickly customized for your audience.

The first page you’ll want to customize is a registration page, also known as an opt-in page or landing page. This is where people enter their email address as a way of subscribing to your email list and getting your freebie delivered to them. We encourage our WBA students to only ask for an email address (and not a name). We’ve found that there are higher conversions when you don’t also require a first name to be entered. Choose a simple template that is easy to customize.

Step 5 – Set up a thank you / confirmation page

The second web page you’ll want to set up is a thank you page, also known as a confirmation page. Basically, this is the page your new subscriber will be taken to once they click the submit button on the registration page. The thank you page will thank them for subscribing and let them know to check their email because you’ll be sending the freebie resource right over to them. Again, there are simple templates within your email management system that will make this process easy to accomplish.

Step 6 – Delivery email (include the link to download the freebie)

The delivery email should be pretty simple. It’ll congratulate them for making the choice to request the free download, give them the link to download it, (this is the link you grabbed in step 3 from your online storage platform), and encourage them to dive in right away. You may also let them know that you’ll be following up soon with another email to see how it’s going.

Step 7 – Follow-up email sequence (automated)

Our final step is a follow-up email sequence. This step will take you a little longer to accomplish than the rest but is worth the extra time because the main purpose of these email is to introduce your paid program and let your new subscriber know how they can work with you.

This follow-up email sequence should be automated and delivered over the next 7-14 days depending on how many emails you write. Keep in mind that you’ll want to include details about your experience, more info on how to implement the info they received in the freebie, case-studies, testimonials, and benefits of joining your paid program.

This entire process, from creating your freebie through making more sales with your automated follow-up email sequence is something we cover in depth in the Wellness Business Accelerator program. We have an entire lesson dedicated to this topic called: Create the Perfect Lead Magnet and Landing Page to Attract Your Ideal Clients.

How to figure out a great topic for your lead magnet that your audience will be excited to get their hands on.
The formula for coming up with the perfect lead magnet title that results in high conversions (more people signing up for it).
The blueprint for simple, but high-converting landing pages that create desire for your free offer.
We also include 5 done-for-you follow-up emails to send to your new subscribers and landing page examples that will make implementing what you learn quick and easy.

This is a great example why our past WBA students love this program so much. It’s a step-by-step on-demand program that gives you absolutely everything you need to be successful in growing your business.

This is just one lesson of many included when you become a Wellness Business Accelerator member. Don’t forget to add your name to our VIP Waitlist to get notified next week when the doors open on 4/23/24.

We hope to see you on the inside!

Resources and Links mentioned on the show:

Episode 314 – Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

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Wellness Business Accelerator VIP Waitlist

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The Lead Magnet-Niche Connection & How to Audit Yours for Higher Conversions

by Kathleen LeGrys | Mar 18, 2024

The Lead Magnet-Niche Connection & How to Audit Yours for Higher Conversions

On this episode, we’re discussing the lead magnet-niche connection which means confirming your lead magnet is closely aligned with your ideal clients, so you are getting more of the right people on your email list. More ideal client subscribers mean more people enrolling in your coaching programs, so this is an important piece of the puzzle.

What we’re sharing is a 3-phase process for auditing your lead magnet. It’s our proven approach for helping our coaching clients align their lead magnet with their niche resulting in the maximum number of ideal client subscribers to their list.

Phase 1 – Choosing a Niche.

Our philosophy for choosing a niche boils down to three simple things:

Who you help
How you help
And the transformation that you offer

Back on episode 216 we covered: 3 Simple Steps to Nailing Your Niche. If this is something that you’re still struggling with or feel like you need additional fine tuning, this would be a great episode to check out.

Before your dream clients feel that you are the coach for them, you have to be clear yourself about what you do and who you help. Your marketing message should leave potential clients saying “yes” this is for me or “no” it is not. If they are left wondering and unsure what you do, that means you have work to do.

For the rest of this episode, we’re going to assume that you have your niche dialed in to what we refer to as a marketable ideal client.

Phase 2 – Choosing a lead magnet that aligns with your niche statement.

We’ve found that most coaches create freebies with the intention of getting the highest number of people to download it. So, they tend to offer something that is more of general health information that appeals to the masses vs. a niche specific lead magnet.

While that may or may not grow your email list more quickly, it overlooks the ultimate goal of getting the ‘right’ people on your email list. Those that are actually interested in what you have to offer – your coaching services or coaching program.

Think of your lead magnet as a stepping stone commitment from a potential client between them finding you for the first time and them enrolling in your program. That conversion rate will be much higher if that steppingstone commitment, your lead magnet, is in alignment with your paid program.

Phase 3 – Audit Your Lead Magnet

1. Is your dream client aware of their challenge, are they searching for a solution, and do they have money to invest? This is what we call a marketable ideal client. Will your lead magnet teach them something specific related to your paid program?

2. Does your program/coaching services solve that challenge for them? Again, it’s important to confirm that the lead magnet you are offering is in some way related to your offer. That’s the stepping stone we were talking about earlier.

3. Is your lead magnet content connected to their challenge and can it give them a quick win? A quick win means that they can quickly and easily implement what they learn from your lead magnet and get a result that inspires them and has them excited to learn more.

4. Is your lead magnet content part of your actual program? This is the simplest way to create a lead magnet that is guaranteed to be in alignment with your program. Just take a small piece of your program and turn it into a free download. A resource guide, checklist, cheat sheet, etc. are all great options.

5. Does your lead magnet title clearly identify who it’s for vs. general health? (Ask 5 friends/family to read the title and tell you what it is and who it’s for)

Here are a few examples of client-specific lead magnets:

7-Day Meal Plan for Managing Diabetes
10 Tips for Reducing Stress and Anxiety without Medication
Bloat-Free Baking Guide for Women with IBS

In each of these examples it’s very clear who it’s for. In example #1, it’s people with diabetes. In example two it’s people suffering from stress and anxiety. In example three it’s women with IBS.

6. Are you promoting your lead magnet consistently and on all channels, (social bios, social posts, website home page, website popup, about me page, groups) with clear language so they are clear it is for them? If the answer is yes, is your email list steadily growing? There is no better test for your lead magnet then putting it out there to grow your list. If people are joining then more than likely it’s dialed in but if no one is taking action chances are you have work to do.

5) Recap

Now that you’ve been through the audit process, it’s time to analyze your answers. Where can you make changes that will improve your content and/or results? If you aren’t consistently growing your email list each month then there is a disconnect somewhere. Keep making changes until you have a lead magnet that is growing your list with your marketable ideal client AND the people on your list are also becoming paying clients.

If you need support in creating a lead magnet that is perfect for your dream clients I have a guide that will help. It’s called: Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches.

BTW…

We will be opening the doors to the Wellness Business Accelerator next month, and if you want to know as soon as enrollment opens, be sure to join our VIP waitlist here. This is our signature program where we walk you through how to reach your ideal clients online and consistently enroll new clients within 60 days. We’d love to have you join us!

Resources and Links mentioned on the show:

3 Simple Steps to Nailing Your Niche

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

Let's Connect on Facebook:

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Blueprint for a Profitable Health Coaching Business

by Kathleen LeGrys | Feb 26, 2024

Blueprint for a Profitable Health Coaching Business

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?

I don’t know about you, but I always love having a blueprint to follow, so I feel like I have a plan. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business.

We’ve been there too, and we know it’s not a great feeling, so we have 4 strategies to share that will help.

1. Have a clear picture of what you want for your coaching business, and put it in writing

Decide what you want your business to look like, including when you want to work and how you want to work. Do you want to do all online coaching, all 1-on-1 or combination of both? This is your business, so you get to design it in a way that works for you.

What do you want to earn from your business each year? Break that down into monthly goals to determine how many clients you’ll need – from 1-on-1 clients to your online group programs. We’ll cover more about this in a bit.

Blueprint for a Profitable Health Coaching Business

2. Be clear about who you help and how you help them, so you can attract your ideal clients – Declare Your Niche

Have you figured out your niche yet? This can take some time, but it will help set you apart and also help you attract the right people. This is an important part of your marketing and content strategy. When you go from a niche that is general to content that speaks to specific people who are looking for help with a specific problem or goal they want to reach, you will stand out so much more, and that means more people will be interested in working with you.

One example of this would be saying your niche is something like:

I help women live a healthy life and feel more vibrant.

That’s pretty vague and general, right? The benefits aren’t very clear, so your followers and subscribers aren’t going to be compelled to invest in a program that doesn’t offer a specific solution to a particular problem they know they have.

Vs:

I help women over 40 lose weight and gain muscle through targeted exercise programs and sustainable nutritional habits.

With this example, it’s very clear WHO you help and what you help them do.

If this is something you’re working on, and would like a little help, we covered this in detail on episode 265. The title of the episode is 3 Simple Steps to Validate Your Niche Marketing Message.

3. A Way to Help Clients while you also reach your financial goals – this is your offer or your coaching program(s)

When we mentioned setting income goals and mapping out how you’ll reach them, you want to consider your program offers. How many programs will you have and how will you price them?

If you have a goal of $30k this year, you can reach that through different offers such as:

1-on-1 coaching
Online group programs
Membership

One way to reach the $30k would be to have 20 clients at $1,0000 (that would be $20k) and then $10k could be through your online group programs or membership program. There are many ways to reach one goal, and by mapping it out, you’ll see how to get there.

4. Marketing

Decide where and how you want to get the word out about your business. Consistency with this is important, so determine what is realistic for you right now, so you can set up a schedule that works for you.

Options for marketing your business include…

Email marketing – most of your sales will come from email, so it’s important to grow your email list, stay in touch weekly or bi-weekly and invite subscribers to take the next step with you – book a discovery call, join a free challenge, enroll in your program, etc.

Paid ads such as Facebook/Instagram – this will allow you to reach a lot more people, grow your email list or get registrants for your webinars.

Social media – Go all in on a couple of platforms, so you can be consistent. Use different content formats such as video, livestream, graphics, photos, etc. Test what your audience responds to the most.

Hosting workshops – online or at your local gyms, yoga studios or anywhere your ideal clients might be hanging out in your town or city.

Being a guest on podcasts to get in front of new audiences – this is a great way to reach more people, and some hosts will allow you to share about your free offer that can also help you grow your email list.
Hosting your own podcast – you can make new connections by inviting guests on your show. When you ask if they can share the episode with their audience when it goes live, this gets you in front of their audience too.

Marketing doesn’t have to be complicated, but you do want to decide which strategies you want to use and be consistent with it because it does take time and the more people see you and have the chance to learn how you can help them, the more paying clients you’ll have.

Let’s recap your Blueprint for a Profitable Health Coaching Business.

1. Set Goals – Have a clear picture of where you want to go, so you can map out a way to get there.

2. Be clear about who you help and how you help them, so you can attract your ideal clients and fill your programs.

3. A Way to Help Clients while you also reach your financial goals – this is your coaching program or membership.

4. Decide where and how you want to market your business.

Be sure to put it in writing. We like using Trello for this because you can map out everything, set due dates and reminders and see everything in one place. If you have a larger team and want something a little more robust, ClickUp is good too. I think Trello is great if it’s just for you and maybe one team member.

Go through each step and see where you want to start.

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