How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

Using your content can be one of the best ways to attract your ideal clients and turn them into raving fans and clients.  Your content helps build trust and authority, so it’s a critical part of your marketing strategy.

We’re breaking it all down this week on The Wellness Business Podcast. 

In this episode we’re sharing:

  • Our 3-step method for consistently creating content that attracts your ideal clients every single week
  • How to repurpose one piece of content multiple times so you show up consistently while working less
  • The best way to determine what type of content feels the easiest so you’ll remain consistent with your content calendar

People work with those they know and trust, and your content is a very important component of building that trust.

Tune into this episode to learn how to use your content as a marketing machine.

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Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting

If you have ever promoted a free offer, a webinar or a paid program and the results were disappointing, there are 4 common reasons why your copy isn’t converting and we’re diving into them on this episode of the podcast. 

Low conversion rates happen to all of us at some point or another but when you know how to troubleshoot the problem, you’ll see much higher conversion rates. 

In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.

Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.

Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.

Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.

Reason #4: You aren’t addressing and disarming their objections.

Copywriting comes into play with ALL all of your messaging, from your emails and social media posts to your sales pages, landing pages for your free offers, your website, your blog posts and more.

Listen in to learn more about these 4 reasons and find out how you can easily turn it around to get more people taking action.

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