Setting and Achieving Purposeful Goals for Your Wellness Business

Setting and Achieving Purposeful Goals for Your Wellness Business

by | Sep 25, 2023

Setting and Achieving Purposeful Goals for Your Wellness Business

When you hear the words ‘goal setting’ does it make you feel a little uneasy or does it motivate you to put things into action?

If you haven’t set goals for your business yet, it could be that you aren’t sure what type of goals to set and/or you don’t want to feel disappointed if you don’t reach them. 

Whatever your reason, we’ve got you covered on this episode where we’re sharing ideas for 3 types of goals to focus on in your business and how to set yourself up for success when setting them.

Before we dive into this episode, we want to let you know that we’re hosting a free live training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.

You’ll learn a Streamlined Blueprint that Attracts Dream Clients, Grows a Niche-Specific Email List, and Generates Consistent Monthly Revenue on Autopilot

We have two dates: Oct. 17th and 18th

To save your spot, register here:

Let’s get started with goal #1

1. Income: How much revenue do you want your business to generate each year?

You can have different timelines for this such as your income goal for the next 12 months, and then what you want to earn after your first year. Break that down into a monthly goal and how you can get there. For example, if your initial goal is to earn $2,000 a month, you can reach that with 5 clients at $400 per month or 10 clients at $200 per month.  You can also reach that with a combination of 1-on-1 clients and your online group programs or membership.  Setting income goals is the first step to coming up with a plan to put the pieces in place. 

TIP: We like setting 3 levels of goals for this: low, medium and high. This takes some of the pressure off of having to reach one goal where you either reach it or you don’t. 

The low goal is one you feel pretty confident you can reach. The medium goal is one that will be a little of a stretch, but it would be nice to reach it.  The high goal is one that would be amazing if it happened. 

NOTE: Goals aren’t intended to make you feel like you’ve failed if you don’t reach them – but they serve as a way to measure results, so you know what’s working well and what you can do differently next time.  It’s just data that you use to decide how to move forward.  There will always be things you want to change, especially when you’re starting out. 

2. The second type of goal to set is how many new email subscribers you want to get each month.

Your new subscribers are new potential clients, so having a focus on growing your email list each month will help you build your business.  If you have an email list and you aren’t growing it each month, it’s shrinking because people unsubscribe – it’s just part of the process.  In order to have a current and active email list, bringing new people in each month is critical.  So, what would be a low, medium and high goal of new subscribers for you?  Your goals may change if you’re running FB ads or you’ll be a guest on a podcast or an online summit where you know you’ll be getting in front of a new audience.  How many times per month are you promoting your free offers, so your followers know about it?  Again, when you set a specific goal, you can reverse engineer a plan to reach it.   

3. The 3rd type of goal is deciding how many hours per week or days per week you’ll work on your business.

This is important to do because working 7 days a week, long term is a recipe for burnout. You also want to set a goal for how much time off you’ll take each year. How many weeks do you want to take off? Be sure to put it on your calendar, so you can work your schedule and promotions around it. When you decide how many days a week you want to work, you can look at the tasks and projects that need to get done and decide what you can delegate and outsource.  Growing a business requires you to wear a lot of hats and the fewer hats you have the wear, the more you can focus on the things that only you can do such as work with clients, show up on video on social media, do podcast interviews, deliver workshops, etc.  The beauty of having your own business is that you get to decide how you want to run it, so being intentional with this is key, so that you don’t end up with a business that is running YOU. 

What goals do you want to set for your business? Be sure to write them down and refer back to them often. Make adjustments along the way and know that your goals serve as a guide to lead you towards reaching them.

Be sure to save your spot for our free live training: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.

We hope to see you there!

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

If You Received $1k to Invest in Your Coaching Business, What Would You Do?

by | Jun 26, 2023

If You Received $1k to Invest in Your Coaching Business, What Would You Do?

​As two health coaches turned business coaches that have over 10 years of experience under our belts, we thought it would be fun to turn back the clock to share what we would do if we were just starting out as new health coaches who had $1,000 to invest in our businesses. In other words, where would we invest those funds, what software would we use, and what coaching resources would we purchase in order to get new clients sooner rather than later.

In this episode you’ll discover:

  • The top 5 business categories we would focus on when investing the money that would give us the biggest bang for our buck
  • Why it’s important to invest in each of the 5 business categories to set you up for success right from the start
  • Our 4-month expense plan that fits into our $1k budget

Tune in to find out how we would spend $1k and see if it gives you any ideas if you are trying to figure out where to invest your money, especially if you are on a tight budget.

It’s only through our years of experience, trial and error, and working with health coaching clients and so many health coaches that we have the clarity that we have now. We didn’t have all of this knowledge back when we were first starting in our health coaching businesses. Back then it felt like there were so many things to accomplish and so much money that needed to be spent to get set up. Hindsight gives us the clarity that not all of the things we were focusing on were important and we were both certainly missing some of the key elements that we should have focused on.

Here are a few things we invested in (or would now invest in as a new coach) as well as ideas you may want to consider (tune into the podcast to find out details on what we used and how we used it).

Email List Building:

Choose an email platform such as MailerLite. The free version is a good place to start and it includes templates for landing pages and sales pages that make it easy without having any web design skills.

Use Canva to create free resources and guides to grow your email list.  It’s easy to create beautiful PDF’s in Canva when you use their templates. You can do this with a free version of Canva, however, we recommend hiring a graphic designer or Canva specialist to do this for you to free up your time.

Generating Sales:

Find a way to make program sales easy.

Karen used free workshops as her main way to get in front of new people and enroll clients. Karen provides done-for-you workshops for health coaches to make this easy for you.

I used free challenges as one of my main marketing strategies for client enrollment. I loved running challenges when I was a health coach, and they still work great today.  I provide done-for-you challenges and health coaching programs, so you can get your challenge up and running in no time.

Software / Platforms:

In addition to an email management system, you’ll need a way to:

Take payment: Paypal or Square are good options to get you started.

An online calendar system: Calendly or Acuity – for booking clients. You can start with the free version. 

You want a way to easily work with clients, and PracticeBetter is great. This is an all-in-one platform that makes it easy to run 1-on-1 or group coaching programs.  You can start for FREE with three 1-on-1 clients, then it bumps up to $25/mo, and it goes up from there based on your needs.

Zoom is a great option for delivering workshops/challenges, running webinars, and online coaching programs. 

Website:

When we graduated from IIN we were given a website as part of our certification – it wasn’t amazing, but it was a place to start.   

If that isn’t an option for you, check out what your email management system offers. For instance, MailerLite offers a website option even with the free version. Wix is also a good option for building a website because it’s very user friendly even for beginners and the paid version starts at $5 a month.

Advertising:

Once there was social proof that the free offer I had was grabbing the attention of my ideal client, I would boost a post on Facebook & Instagram for additional reach or run Facebook ads if I knew how to use the ads manager dashboard. 

Networking Events (In person or online).

As you start and grow your business, there are a lot of tools available to help you along the way.  We hope our list of recommendations was helpful.

Is there something you would add to the list? Let me know.

Scroll down to find the links to the resources we mentioned in this episode.

Resources and Links mentioned on the show:

Kathleen’s done-for-you health coaching programs

Karen’s done-for-you workshops

MailerLite

Canva

Acuity

PracticeBetter

Zoom

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

by | Jun 19, 2023

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

​If you have created a free resource to grow your email list and it’s not getting the number of leads you had hoped for, or you’re getting ready to create a brand-new free offer, it’s important to know the 5 vital elements needed for a high-converting freebie. This week on The Wellness Business Podcast we’re sharing the 5 elements you need to know, so you can attract more of your ideal clients and grow an email list full of quality leads. 

In this episode you’ll discover… 

  • The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients
  • The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format
  • Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program

One of the lessons we teach inside the Wellness Business Accelerator program is called – Create the Perfect Lead Magnet & Landing Page to Attract Your Ideal Clients. Many of our students think they have a pretty good freebie already, but quite often once they go through the lesson, they can make it even better by focusing on the ideal client they want to attract. That’s the beauty of having two experienced coaches working side-by-side with you through this program.

In fact, here’s what one coach had to say after completing this lesson and implementing the process we teach:

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies

Once we help coaches improve the positioning and messaging of their lead magnet, their email list quickly starts to grow with all of the right type of potential clients, which become warm leads.

We will be opening the doors to the Wellness Business Accelerator again this fall, and you can be among the first to be notified by joining the VIP waitlist here.

First, it’s important to point out that any free offer or lead magnet creation needs to have a sweet spot and that sweet spot starts at the intersection of these 3 specific details.

  • Grabbing the attention of the right people so they will immediately say yes this is for me, or no this is not for me.
  • Includes information that is perceived as valuable – meaning that it is promising a specific outcome so they know exactly what they are signing up for and what they can expect when they subscribe, rather than a general health topic that could be appropriate for almost anyone.
  • Gives next step action items to move the subscriber forward – so you don’t leave them hanging wondering what’s the next step to get more information or how they can work with you.

Creating a compelling lead magnet that addresses a specific problem or provides valuable information to your target audience is a big part of running a successful coaching business. You absolutely need a way of building an email list of ideal customer subscribers and when the people on your email list are a perfect fit for your program you’ll find it much easier to enroll them into your program whenever you are launching.

Your lead magnet could be in the form of an PDF guide, a cheat sheet, a checklist, a template, a video tutorial, a mini-course, or any other form of digital content. As long as it’s considered a helpful piece of content, no matter which format you choose, you’ll be building your email list with the right people.

Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies
Here are the 5 vital elements that every high-converting freebie must have.

1. Compelling Title – This means that the title is niche specific and grabs the attention of your dream client. For example:

Not specific: 5 Foods Every Woman Over 50 Should Eat

That title is pretty generic. Other than it’s for women over 50 it really doesn’t give much information who it’s for or who it will help

Instead, if the title was: 5 Foods Women Over 50 Need to Eat Daily to Prevent Hot Flashes & Reduce Belly Bloat, you know exactly who it’s designed to help.

This title is a lot more specific and an easy “yes, that’s for me”, or “no, that’s not for me” scenario as you promote the freebie on social  media.

2. Bio at the end

We’ve noticed that coaches often want to make their bio the first thing their new subscriber sees as they go through the new resource they just got access to. Here’s the deal, your new subscriber is more interested in the content you promised them than they are your credentials and personal story. There is a time and place for that information which is at the very end of the freebie on the last page.

The bio should include a little information about you, 2-3 short paragraphs, along with a call to action and a headshot of you,. In this case the call to action could include a recommendation about how to implement what they’ve learned in the freebie as well as next steps to get to know you better, such as follow me on social, join my FB group, or visit my website for more great info.

3. Education/Information (but not too much) – Think of your freebie as a way to educate or inspire with practical solutions, actionable steps, or insights that they can implement to achieve their goals or overcome challenges, however, it’s important not to give so much information that they feel like they are good to go and don’t need to know anything else or the information feel overwhelming.

As you create your lead magnet, a good rule of thumb is to keep asking yourself this question about each piece of information you include, “Does my new subscriber really need to know this information to have success with this resource?”

A great example of this, and one we’ve seen many times, is that coaches want to give way too much background information and then it feels like a science lesson vs. helpful and informative. Your new subscriber wants the crib notes version or the shortcut to get results. Only share what they need to get a quick win vs. all the background info. They aren’t the coach, you are, and they don’t need all the details. 

4. Something easy to implement so they feel like they are making progress

This step is really important in the overall scope of your new subscriber feeling like this resource is valuable. Of course, they are going to want to take action or implement something to see if what you teach works so include a small step that they can take to get a small result. You’re not trying to fix the big problem with this one resource, rather giving them hope about what’s possible for them.

5. Next steps to work with you – discovery call or link to paid program

Some of your new subscribers will be satisfied with the information that they just received and take the slow approach to implementation. Then there will be other subscribers that are excited, inspired, and ready to take action so it’s up to you to be specific as to their next step as we mentioned before.

It’s perfectly reasonable to include a link to your paid program so they can check it out or better yet, give instructions about how to book a discovery call with you so you can have a personalized conversation with them. There will absolutely be people that want to discuss your program and your coaching services with you and will book a call with you immediately.

Save this post and refer back to it when you are ready to create your own irresistible free offer and let me know how it goes! 

Resources and Links mentioned on the show:

Link for WBA waitlist

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Increase New Email Subscribers Each Month

How to Increase New Email Subscribers Each Month

by | Mar 21, 2023

How to Increase New Email Subscribers Each Month

Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business.  That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis.

After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it.

Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem.

Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself.

Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including:

  • Solve part of a problem you know your ideal client has
  • Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call
  • It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it.   

Let’s dive into how to promote your freebie to get more subscribers. 

1. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media.  It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action.  This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it.

Here’s one example of what this could look like:

Week 1 – Share a static post about it on Facebook and Instagram

Week 2 – Do a Reel or other video of your choice such as a livestream

Week 3 – Post about it in your Facebook group

Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media

There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people.  After month 1, be sure to include different email list building strategies each month – twice a month in different formats.  Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.

Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business. That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis. After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it. Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem. Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself. Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including: Solve part of a problem you know your ideal client has Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it. Let’s dive into how to promote your freebie to get more subscribers. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media. It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action. This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it. Here’s one example of what this could look like: Week 1 – Share a static post about it on Facebook and Instagram Week 2 – Do a Reel or other video of your choice such as a livestream Week 3 – Post about it in your Facebook group Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people. After month 1, be sure to include different email list building strategies each month – twice a month in different formats. Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.

2. Include who the free resource is for and how it will help them.

Even though this is a free resource, you still have to “sell” it. Everyone is protective of their email address, so it has to be something really good, that your audience thinks will help them.

Here’s what you want to include in your posts and videos when you are promoting your freebie:

  • Who the free resource is for
  • How it will help them – what problem it will help them solve
  • How they can get it

Here is an example for a post for a guide called “5 Secrets to Eating Gluten Free While Traveling.” 

Your post could say something like this:

Traveling when you’re on a gluten free diet can be challenging, right?  You don’t want to be stuck at the airport or on the road without any good food options you trust.

I know what a struggle this can be and that’s why I have put together this FREE guide that shares 5 Secrets to Eating Gluten Free While Traveling.

Download your free copy here: [url to landing page here] 

Discover my top insider tips for travel-friendly snacks and food to take with you on the go, plus recommended apps to use once you reach your destination, so you’re never left wondering where to find food you can eat. 

So, you address the problem you know they have, and how your guide will help them, and then the link so they can get it. When you explain it in an easy-to-understand way, you’ll have more people opting in for it.

The two most common reasons why coaches aren’t growing their email list more each month is that they aren’t sharing about their freebie often enough (in different ways) and the benefits aren’t really clear.  When people see your post and/or they click the link to the landing page where they learn more, it has to be very clear who it’s for and what the benefit it. If people are confused or unsure, they don’t take the next step.

When you incorporate these strategies, you will be pleasantly surprised at how many new subscribes you’ll be welcoming each month.   

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Successfully Reconnect with a Neglected Email List

How to Successfully Reconnect with a Neglected Email List

by | Jan 23, 2023

How to Successfully Reconnect with a Neglected Email List

If you have ever had to take a break from emailing your subscribers, you know it can feel tricky to know how to get back to it.

Do you say something to explain your absence, or do you just jump back in like nothing happened? 

If you’ve ever been in this situation, it can feel like a bit of a quandary, right?  This has happened to me too, so I totally get it. Life happens and overwhelm can happen too, especially when you are juggling life and a business.  It’s okay, so don’t beat yourself up about it – we have a plan for you.

This week, on The Wellness Business Podcast, we’re sharing 3 great options for successfully reconnecting with a neglected email list.

As with many things in your business, there isn’t one right answer so if you find yourself in a similar situation, we want to offer three options to successfully reconnect with a neglected email list. We love all three of these options so choose the one that feels right to you.

#1 – The ‘like I never left’ option

Basically, for this option you pick up where you left off like you were never gone and don’t even mention your recent absence.

This is exactly what Marie Forleo has mentioned. In other words, don’t make a big deal about it and don’t bring attention to it because in all likelihood your email list subscribers never really noticed you were gone because they have been so busy themselves. Just pick up right where you left off with the same type and style of content you were sending before.

#2 – The ‘explanation and inspiration’ option

For this option you jump back in with a bang by explaining where you’ve been, what you’ve been up to, and also add an inspiring message to sum up what you’ve learned.

If your absence was for a reason that brought a lesson or season of growth into your life then by all means share it with your email list in the form of an inspirational message.

I think we can all agree that unforeseen challenges in our lives can often lead to the biggest breakthroughs and growth so sharing them with others can be exactly the conversation that will bring them closer to you.

We love the idea of authenticity in this situation. Of course, you have to feel okay about sharing what you’ve been through. If you feel uneasy about doing so then this isn’t the right option for you. 

#3: The ‘exciting news’ option

This one is all about you making an announcement or share something exciting you’ve been working on. It can also include a valuable piece of information that will resonate with them.

This is the granddaddy of return announcement emails because it means that you will likely be quickly following up with a promotion or additional information that keeps the ball rolling. That will require additional planning and work ahead of time.

If you’ve been away working on a project then jumping back in with announcing what that is would be a great way to build momentum and get your new project off the ground.

Your email announcement message could be something like…

I know I’ve been missing from your inbox lately but that’s because I’ve been putting all my time and energy into a very special project that I think you’re going to love.

At that point, go on to tell them about your special project or announcement.

The bottom line is please to not stress over it and just jump back in as soon as you can with valuable tips or information you know your subscribers will appreciate. 

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!