Setting and Achieving Purposeful Goals for Your Wellness Business
When you hear the words ‘goal setting’ does it make you feel a little uneasy or does it motivate you to put things into action?
If you haven’t set goals for your business yet, it could be that you aren’t sure what type of goals to set and/or you don’t want to feel disappointed if you don’t reach them.
Whatever your reason, we’ve got you covered on this episode where we’re sharing ideas for 3 types of goals to focus on in your business and how to set yourself up for success when setting them.
Before we dive into this episode, we want to let you know that we’re hosting a free live training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.
You’ll learn a Streamlined Blueprint that Attracts Dream Clients, Grows a Niche-Specific Email List, and Generates Consistent Monthly Revenue on Autopilot
We have two dates: Oct. 17th and 18th
Let’s get started with goal #1
1. Income: How much revenue do you want your business to generate each year?
You can have different timelines for this such as your income goal for the next 12 months, and then what you want to earn after your first year. Break that down into a monthly goal and how you can get there. For example, if your initial goal is to earn $2,000 a month, you can reach that with 5 clients at $400 per month or 10 clients at $200 per month. You can also reach that with a combination of 1-on-1 clients and your online group programs or membership. Setting income goals is the first step to coming up with a plan to put the pieces in place.
TIP: We like setting 3 levels of goals for this: low, medium and high. This takes some of the pressure off of having to reach one goal where you either reach it or you don’t.
The low goal is one you feel pretty confident you can reach. The medium goal is one that will be a little of a stretch, but it would be nice to reach it. The high goal is one that would be amazing if it happened.
NOTE: Goals aren’t intended to make you feel like you’ve failed if you don’t reach them – but they serve as a way to measure results, so you know what’s working well and what you can do differently next time. It’s just data that you use to decide how to move forward. There will always be things you want to change, especially when you’re starting out.
2. The second type of goal to set is how many new email subscribers you want to get each month.
Your new subscribers are new potential clients, so having a focus on growing your email list each month will help you build your business. If you have an email list and you aren’t growing it each month, it’s shrinking because people unsubscribe – it’s just part of the process. In order to have a current and active email list, bringing new people in each month is critical. So, what would be a low, medium and high goal of new subscribers for you? Your goals may change if you’re running FB ads or you’ll be a guest on a podcast or an online summit where you know you’ll be getting in front of a new audience. How many times per month are you promoting your free offers, so your followers know about it? Again, when you set a specific goal, you can reverse engineer a plan to reach it.
3. The 3rd type of goal is deciding how many hours per week or days per week you’ll work on your business.
This is important to do because working 7 days a week, long term is a recipe for burnout. You also want to set a goal for how much time off you’ll take each year. How many weeks do you want to take off? Be sure to put it on your calendar, so you can work your schedule and promotions around it. When you decide how many days a week you want to work, you can look at the tasks and projects that need to get done and decide what you can delegate and outsource. Growing a business requires you to wear a lot of hats and the fewer hats you have the wear, the more you can focus on the things that only you can do such as work with clients, show up on video on social media, do podcast interviews, deliver workshops, etc. The beauty of having your own business is that you get to decide how you want to run it, so being intentional with this is key, so that you don’t end up with a business that is running YOU.
What goals do you want to set for your business? Be sure to write them down and refer back to them often. Make adjustments along the way and know that your goals serve as a guide to lead you towards reaching them.
Be sure to save your spot for our free live training: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023.
We hope to see you there!