Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people. When your content can be seen by more folks, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover: 

  • How to leverage other people’s audience to get in front new ideal clients
  • Ideas for repurposing your content to save time and reach more people
  • The quickest way to grow your email list while also boosting your credibility and visibility
  • And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started. 

Reaching as many people as possible is important but you don’t want to reach just ANY people; you want to get in front of more of your ideal clients – the people who want to learn from you and work with you. Attracting your ideal clients online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve. Once you’re clear about that, how do you reach as many people as possible? 

That’s what we’re going to be talking about today which is Maximizing Your Online Reach: Strategies for Amplifying Your Content. If you’re trying to figure out your niche, we have a great episode to refer you to which is #216 where we covered 3 Simple Steps to Nail Your Niche as a Health Coach This is step one in marketing your business, so it’s not something you want to skip over. 

Let’s dive in!

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.

We’re going to share 5 strategies to help you do just that.

1. Leverage other people’s audiences. Getting in front of other people’s audiences is one of the best and quickest ways accomplish this. One way to do this is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty.  Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience.  They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority.  This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate. I did something similar to this when I was a guest speaker for Practice Better back in July. I was invited as a guest to present a webinar topic, so they promoted it to their audience and I promoted it to mine – so it was a win-win. You can also reach more people by being a guest on podcasts.  We covered how to get booked on podcasts way back on episode 89, so be sure to check that out where we share our insider secrets with you. 

2. Repurpose your content. We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts This way, you can reach audiences with different content preferences.  We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories.  So, this one format of content – is used 3 – 5 other ways each week.  Decide which will be your main content medium, and what are other ways you can use it.

Content format options include:

  • Blog
  • Podcast
  • YouTube
  • Livestreams
  • Stories
  • Email
  • Reels
  • TikTok

Every time you create one piece of content, ask yourself how else you can use it.

3. Host an online summit. While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit. If you have a summit with 10 speakers and each one had an email list of 5,000 people, that’s 50,000 people you can get in front of from one event.  I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach.  There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.

4. Consistency. This applies to pretty much everything in business, but consistency with your content is important.  Decide on a schedule that works for you.  If you can’t post 5-7 days a week, commit to 2 or 3.  Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly. If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you.  Be realistic, so you can remain consistent rather than being sporadic. 

5. Run Facebook ads.  While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people.  Karen and I do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it. You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it. The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7.  It takes some time to learn how to run ads, but if it’s something you want to do, we think it’s worth learning or outsourcing it to someone who can run them for you.

Let’s recap the 5 ways to maximize your online reach: 

  1. Leverage other people’s audiences.
  2. Repurpose your content.
  3. Host an online summit.
  4. Consistency.
  5. Run Facebook ads. 

Which of these options appeal to you the most right now?  You can choose more than one too – you can run ads while you’re also repurposing content and leveraging other people’s audiences. 

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7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

If you have plans to offer something special for your audience during the holidays, you may be wondering how you can market it to generate sales and help as many people as possible. Well, my friend, I’ve got ya covered!

In a recent post, I covered 7 Health Coach Holiday Promotion Ideas, so if you are working on ideas for something enticing to offer this time of year, you can find that post here.

Something important to note is that you’ll have more success with your promotions when you show up consistently on social media and in people’s inboxes for at least 30 days before you share any paid offers (rather than only showing up when you have something to promote because that doesn’t work well at all – people need to get to know you and trust you first).  Ideally, you want to always be consistent with showing up to share helpful tips, hacks and insights with your followers and subscribers, so they get to see you as a reliable resource they can count on.

Okay, let’s move on to the good stuff…

Here are 7 Ways to Market Your Holiday or New Year Promotion for Your Health Coaching Business

Remember to include how your offer will help them at this particular time of year (what challenges/struggles do you know they will be facing in the coming weeks and how will your program benefit them)?

  1. Email your subscribers to share your special offer (send 5-7 emails over 5-7 days and send at least 2 emails on the last day).
  2. Share about your holiday promotion everywhere you are on social media, including video – livestreams, stories, and Reels
  3. Include static image posts for social media including, testimonials, client success stories, a sneak peek or behind the scenes of your program (a short video tour of the content if it’s an online program)
  4. Host a free workshop and promote your holiday offer at the end
  5. Run a free 5-7-day challenge, and invite attendees to your paid program at the end
  6. Invite your Facebook group members – do a livestream in your group where you showcase how your offer will help them, and open it up for Q and A, so you can address any confusion or objections they may have
  7. Run Facebook ads to your warm audience (your Facebook page followers, for example) if you have at least 1,000 followers, so more of your followers see your post. You can set a budget as low as $10 – 20 a day for this.

And here is one BONUS strategy you can use:

Ask a couple of colleagues (who are in a complimentary space) and/or friends to share the offer with their followers (do this sparingly and don’t ask the same friends over and over again). If applicable, let them know you will be happy to promote something of theirs in the future to return the favor.

You don’t need to us all of these strategies of courses, so choose what makes the most sense for you at this time. Once you have chosen your strategies, map out the the ones you will put into place and set deadlines and a time frame for each one. How long will your special offer or promotion be available for your audience? If you aren’t sure, 5 – 7 days is a general guideline. Keep in mind that most of your sales will come in on the very last day since people often wait until the last minute to purchase.

You’ve got this!  I can’t wait to hear how it goes!

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Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

Why We Stopped Running Facebook Ads And What We Are Doing Instead

After running Facebook ads consistently for several years, we have decided to stop using this strategy at least for the time being. As ad costs have been increasing and results have been decreasing, it no longer made financial sense to continue running them. Because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.

On this episode, we are taking you behind the scenes to share the nitty gritty details of what was going on, why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.

We’re sharing:

  • What lead us to the decision to stop running ads after many years
  • The challenges we were having with our ad results over the past few months
  • What we are focusing on right now instead

Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.

We don’t talk a lot about Facebook ads here on the podcast because we know most of our listeners aren’t using this strategy – they rely more on organic content, especially as they start out as a new health coach. 

We have been running FB ads for several years, and there has definitely been a shift over the last year that has caused us to stop running them.  This has been a very recent decision we both made, and because we like to share some of what we do in our businesses, we wanted to share this with you.

This is not about bashing Facebook or their ad platform at all – it’s about pivoting when you find the things that once worked are no longer working for you. If you’re running ads, and they are doing fine, then carry on.  This will still be helpful for you though in case they stop working or if you want other ideas for marketing your business.

Here’s what happened…

We had noticed an issue with our ads several months ago. Ad costs had gone way up, and they weren’t working well, especially when it came to ads for our webinars.  In some cases, ad costs doubled or tripled. We tried different ad formats including video, static images, and different copy, different audiences and the ads just fell flat no matter what we tested (even with our warm markets). Part of this had to do with the IOS14 update last year that affected ad tracking and targeting but the reason why it happened doesn’t matter so much as the results we were getting which pretty much tanked, and this went on for months. 

The other big problem we noticed was a delay in Facebook showing results. It was taking up to 72 hours for ad results to show up in the dashboard. When you are only running an ad campaign for a few days, which is what we do when we launch a new program or have a flash sale, you need real time data or a delay of 24 hours at the most, so you can decide if it’s working or if you need to change things up.

We always have a plan, so this is what we’re doing instead. These are things we have been doing already, but we are doubling down on them right now.

  1. Growing our Facebook groups and growing our email lists inside our groups. Sharing great content in our groups, including livestream trainings each month. 
  2. Growing the podcast (we love podcasting, so this is perfect). 

When we have people join our programs, a large percentage of them are listeners of The Wellness Business Podcast, and we love that.

Ads may improve later this year and we may run them again at some point, but for right now, this makes the most sense for us.

It’s also just another reminder that what once worked may not always work, and you have to be ready and willing to make changes and take some risks.

It felt like a big deal to pull the plug on ads because I have been running them on an ongoing basis, month after month for about 5 years.  But it also felt like the right thing to do at this time and feel really good about it, and we can start back up at a later time if we know things are going better. 

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BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

Setting realistic expectations for marketing your business on social media is an important part of your strategy and can help prevent you from feeling discouraged or disappointed in your efforts. Whether you’re using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media.

In this episode you will discover:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely on a give-only strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Tune in so you can formulate a plan that leaves you feeling more optimistic and empowered about your efforts.

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Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here’s what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you’re thinking about running ads or you’ve been running them for a while, but your results aren’t as good as you would like, this is a must-listen episode.

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