Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

We’re back with another Ask Us Anything episode, where we are answering your questions about Facebook groups vs Facebook pages and live vs recorded video.

If you’re wondering if you should have a Facebook page or a Facebook group (or both) and you are wondering if you should be doing live or recorded video on social media, you will get a ton of clarity by tuning in.

Here are the two great questions we are answering: 

“Should I do away with my FB page and start a FB group instead?

I have a FB page for my wellness business, but it doesn’t get much reach.

Should I do away with the page and encourage people to join the group?”

And

“I’ve been told that it’s better to do live video for organic reach, but I’ve also learned that the vast majority of the views will be on the replay. So, what is the benefit of doing live video vs recorded video?”

Have you been asking yourself these same questions?

Here’s what we’re covering:

  • Should you abandon your Facebook page if you have a group?
  • How to use your Facebook page to grow your group
  • How to get more people showing up for your livestreams
  • The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
  • Is it best to do live or recorded video right now?

Tune in to find out the most up-to-date tips and strategies on these topics.

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My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

My Process for Troubleshooting a Poorly Performing Facebook Ad

When one of my Facebook ads didn’t work as well as I had expected, I needed to do some troubleshooting to figure out what was wrong. In this episode, I’m sharing what type of ad I was running, what went wrong, and what changes I made.

If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.

I’m in the hot seat to share:

  • What type of ad I was running and how I knew it wasn’t working
  • My typical ad budget and conversion costs
  • Even though my lead cost was great, conversions to sales were low
  • What actions I took to correct the problem
  • Stats to be aware of when you run your ads

Facebook ads are an experiment and there are going to be ads that do well and some that don’t do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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