4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

4 Easy Ways to Grow Your Facebook Group with Your Ideal Clients

Today, we’re sharing 4 simple and easy-to-implement ways for you to grow your group, but before we share the strategies, we want to point out that having the RIGHT people in your group is critical if you’re using your group as part of your marketing strategy. You don’t just want anyone joining your exclusive community, right? You only want people who are interested in your area of expertise and who could become a client at some point.  It’s easy to get hung up on the number of members you have but focusing on the quality of your group is the most important thing, so you have a group people who want to return to it every day and some of them will become clients. 

One way to get the right people in your group is by screening them before you approve them. In the area in your group of requested members, you can screen people there since it will tell you how many groups they belong to, where they work, etc. 

Here are a few tips on how to do this, so you can avoid adding fake or spammy accounts:    

  1. Only approve people who have a profile photo.
  2. Look at their profile information – do they look legit (or does their profile look suspiciously salesy, spammy or questionable in some way)?
  3. I don’t recommend approving people who belong to hundreds of groups, and you can see the number of groups someone belongs to (and the names of some of the groups) when they request to join your group. This is up to you, but when people belong to over 100 groups, the chances of them even seeing your content is pretty slim, but it’s totally up to you.
  4. If your group is only for women, don’t approve men (and vice versa). For example, maybe your group is about menopause, so it doesn’t make sense to let men into the group. It’s your group and your rules, so you get to decide who you let in. You want to protect your members and the integrity of your community.

If you aren’t sure about approving someone to join, you have the option to message them and ask them a question.  I’ve done this before where I’m not sure if they are really a health coach, but it seems like they might be but there is something that seems off, I’ll give them the benefit of the doubt and I’ll message them something like “thanks for requesting to join my Health Coach Biz Support Facebook group – you didn’t answer if you were a health coach, so I wanted to reach out and see where you went to school. Thanks so much.”  I’ll give them a couple of days to answer, and if I don’t hear back, I delete the request. They can always request again if they want.

Let’s dive into 4 ways to grow your group with your ideal clients, so you can build a cohesive community that looks to you as the expert.   

  1. Social Media: There are several different ways to use social media to invite people to your group, and you can switch these up each week to have some variety.    

When you’re promoting your group, be sure to include who it’s for and what’s in it for them.  Do you do monthly or weekly live demos, trainings or something else?  Be sure to mention that if you do, to give people an enticing reason to join.

Here are 4 ideas to get you started:

  • Use Instagram stories and instruct people to click the link in your bio to join your group or include the link right in your story by using one of the story stickers. 
  • Use your Instagram BIO – or use linktree for multiple links you want to display, including a link to join your group
  • Static image posts – You can do this to invite people to a livestream you’re doing in your group, so there is some urgency to join, so they don’t miss out.
  • Reels – This can be done to highlight a topic you are covering in your group and a call to action to join to learn more. 

Get creative and test different formats to see what works – have fun with it!

2. Use your follow-up email series. After people opt-in for your free offers, include an invitation to your group in the first email that goes out to your new subscribers.  Your new subscriber has just taken a step to learn more from you by signing up for your free resource, so this is a great opportunity for them to connect with you on a deeper level in your group.

3. Email your subscribers when you are going live in your group – either a training or demo on a topic, a live office hours Q and A or a guest. I’ve tested this and here’s what I have found to work best for me:  I send an email 3-4 days before I’m doing my live office hours, I send email #2 1-2 hours before I go live, and then a 3rd email right when I’m going live. I know people get busy and have other things going on in their lives, so these reminders have made a big difference in the number of people who show up live. At first, I wondered if it was the time I day I chose, but once I added in the reminder right when I was going live, attendance increased.    

4.  Put a tab on your website that says “Join my Facebook Group” or “Facebook Group” and link it to your group, so people see it when they go to your site (just make sure your group opens in a new tab, so visitors can quickly get back to your website). This is a great set it and forget it strategy that can be working for you behind the scenes, 24/7, so whenever someone goes to your website to read a blog post or check out something you have to offer, they’ll see you have a group.  Maybe they aren’t ready to work with you just yet, but by joining your group, they have the chance to get to know more about you and how you may be able to help them. 

There are many ways to grow your Facebook group, and the more you can build a community of people who get to learn from you and connect with you on a regular basis, the easier it will be to turn some of those members into clients.

If you would like more proven strategies that work really well, Grab my FREE CHECKLIST with 10 Free Ways to Build Your Facebook Group, so you have even more options for growing your community. 

If you want a step-by-step blueprint for setting up, growing and running a FB group that leads to paying clients, check out my Group Accelerator mini course. I walk you through everything you need to know, including how to set up your group the right way, how to increase engagement, how to grow your email list inside your group, how to get clients, how to not give away too much for free in your group and more. The great news is that it’s 50% off right now.  If you have a FB group and you aren’t happy with your results, you need this mini course. I’ve audited dozens of health coach groups, so I have some inside scoop on common mistakes and what to do instead to make sure your group isn’t just a destination for people to hang out, but that it also leads to people enrolling in your programs. 

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7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

If you have plans to offer something special for your audience during the holidays, you may be wondering how you can market it to generate sales and help as many people as possible. Well, my friend, I’ve got ya covered!

In a recent post, I covered 7 Health Coach Holiday Promotion Ideas, so if you are working on ideas for something enticing to offer this time of year, you can find that post here.

Something important to note is that you’ll have more success with your promotions when you show up consistently on social media and in people’s inboxes for at least 30 days before you share any paid offers (rather than only showing up when you have something to promote because that doesn’t work well at all – people need to get to know you and trust you first).  Ideally, you want to always be consistent with showing up to share helpful tips, hacks and insights with your followers and subscribers, so they get to see you as a reliable resource they can count on.

Okay, let’s move on to the good stuff…

Here are 7 Ways to Market Your Holiday or New Year Promotion for Your Health Coaching Business

Remember to include how your offer will help them at this particular time of year (what challenges/struggles do you know they will be facing in the coming weeks and how will your program benefit them)?

  1. Email your subscribers to share your special offer (send 5-7 emails over 5-7 days and send at least 2 emails on the last day).
  2. Share about your holiday promotion everywhere you are on social media, including video – livestreams, stories, and Reels
  3. Include static image posts for social media including, testimonials, client success stories, a sneak peek or behind the scenes of your program (a short video tour of the content if it’s an online program)
  4. Host a free workshop and promote your holiday offer at the end
  5. Run a free 5-7-day challenge, and invite attendees to your paid program at the end
  6. Invite your Facebook group members – do a livestream in your group where you showcase how your offer will help them, and open it up for Q and A, so you can address any confusion or objections they may have
  7. Run Facebook ads to your warm audience (your Facebook page followers, for example) if you have at least 1,000 followers, so more of your followers see your post. You can set a budget as low as $10 – 20 a day for this.

And here is one BONUS strategy you can use:

Ask a couple of colleagues (who are in a complimentary space) and/or friends to share the offer with their followers (do this sparingly and don’t ask the same friends over and over again). If applicable, let them know you will be happy to promote something of theirs in the future to return the favor.

You don’t need to us all of these strategies of courses, so choose what makes the most sense for you at this time. Once you have chosen your strategies, map out the the ones you will put into place and set deadlines and a time frame for each one. How long will your special offer or promotion be available for your audience? If you aren’t sure, 5 – 7 days is a general guideline. Keep in mind that most of your sales will come in on the very last day since people often wait until the last minute to purchase.

You’ve got this!  I can’t wait to hear how it goes!

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5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

5 Ways to Market Your Health Coaching Business

You finished your health coach training program and now a big question on your mind is likely “How do I market my business?”  As you can probably imagine, that’s not something we can answer in just a sentence or two because there are many options, so it depends on where you want to focus your effort, how much time you have, what you can outsource and what your end goal is.

Today, we are covering 5 ways to market your health coaching business, and before we cover the 5 strategies, it goes without saying that you must first be clear on who your ideal client is – your niche, so your marketing and your messaging is reaching the right people. You want people to know right away if you are for them or not. You don’t need a build a huge audience, you just need to build an audience of people who want what YOU are offering. 

If you are still working on narrowing down your niche, be sure to check out episode 265 where we covered 3 Simple Steps to Validate Your Niche Marketing Message.

Let’s start with strategy #1 – Publish content on a regular basis.

Share your content on social media and email. The most effective form of content is video because it helps people get to know you much quicker than just static posts.  Not all of your posts have to be video, but you want to include it as part of your strategy. Short form video such as Reels are good for reaching more people and allowing others to find you when you use trending music and hashtags. Pick 1-2 social media platforms and go all in rather than dabbling in a few and not being consistent. 

Other forms of content are good too such as blogs and podcasts.

TIP: Focus on the forms of content you have time for right now and that you will enjoy the most.  The most important part of the success of your content is being consistent, so make a plan you can stick with on a regular basis- whatever that looks like for you. 

TIP #2 – Repurpose your content – you can use your blog content for part of your emails and vice versa.  One topic can be broken up in several ways to have at least one week of content.  One example of this would be this podcast; we share a topic on the show each week, and we also use it as our email topic and content for social media posts, stories and Reels.

2. Have an opt-in on your website to collect email addresses.

Growing your email list will be one of the most important things you do for your business and it will also be a key indicator in the profitability of your business. When you’re feeling discouraged about your reach on social media and/or the algorithm changes again, you are still in control of your email list and no one can take that away from you.  Even if your email open rate is 20%, that is still much higher than your reach on social media.

We recommend you have your opt-in showing on your home page, and also use a pop-up opt-in if possible. A pop-up opt-in is where your free offer pops up after people are on your website for a certain amount of time. At a minimum, be sure to have your free offer on your home page towards the top, so visitors see it as soon as they land on your page.

If you don’t have a website yet, that’s okay. You can still promote your freebies on social media to grow your email list. You can use something like MailerLite where the free version includes email management for up to 1,000 subscribers as well as landing page templates for your freebies and sales pages. Having a website is not a must as you get started, so don’t let that hold you back.   

3.  Email your subscribers weekly, if possible, so you stay top of mind.

You may know this is a good idea, but you might be wondering what your emails be about.  Email topics can be taken from your social media posts, and it can also come from questions you get from clients or prospects, what myths you want to bust or common misconceptions about your area of expertise are some ideas to consider. 

Most people will not be ready to work with you when they first get your freebie or follow up sequence, so this is why keeping top of mind is so important. If people opt in for your free offer and they don’t hear from you for 2-3 months, when they do get an email from you, they are likely to unsubscribe because they don’t remember who you are.  Focus on sharing helpful tips and information your ideal clients will appreciate and possibly share with others.

4. Host a Facebook group or other online community.

One of my zones of genius and favorite topics to talk about is Facebook groups, and that’s because you get to build a community around your area of expertise. A FB group is different than a FB business page because your group is where people will gather, hang out and interact with other people – they aren’t doing that one business pages.  Your group is also where people get to know you, and you get to know them and find out more about what they want and where they struggle. This is important for your marketing and for ideas for your content – for your free content as well as ideas for your coaching programs and other offers.  Some ideas for this podcast come from questions in the groups that Karen and I host.  They sometimes also give us ideas for webinar topics and other offers.  When you can find out where your ideal clients struggle the most and you find out more about their Why – that’s priceless. 

If you want to host your own Facebook group but you aren’t sure how to run one, and how to get your ideal clients to join, my Group Accelerator mini course, walks you through everything you need to know, step by step.  You’ll learn how to grow a highly engaged group that turns members into clients, and the mini course is still 50% off right now. 

5. Be a guest on podcasts

One of the best ways to grow your audience and your following is to leverage other people’s audiences, and podcasting is one great example of this. We did an entire episode all about how to get booked on podcasts, including how to research podcasts for possible guest opportunities, and we’ll link to that in the show notes. It was back on episode 89.  If you set a goal to get on one podcast a month, you would be amazed at the growth of your business in a few short months. Plus, it allows you to make new connections with the hosts and you never know what opportunities can come from that.  Sometimes, another podcast host will hear your interview and they may reach out to have you on their show too.

Before that imposter syndrome creeps up, just know that you don’t have to know everything to be a podcast guest – just focus on that topics you are most passionate about and feel the most comfortable talking about.  Of course, you want the topics to be related to your niche, but you can be newer at what you do and still be a great guest who can share helpful information.

Here is a recap of 5 ways to market your health coaching business:

1. Publish content on a regular basis – blog, video and/or podcast.

2. Have an opt-in on your website to collect email addresses – home page and pop-up).

3.  Email your subscribers weekly, if possible so you stay top of mind.

4. Host a FB group or other online community.

5. Be a guest on podcasts

Where can you begin? Don’t let this overwhelm you; start with one thing for now and do that until you can add something else.  Maybe you aren’t able to outsource anything at the moment, and that’s okay too. When you are able to, hire a virtual assistant or social media manager who can take some of these tasks off your plate.  A virtual assistant can even help research potential podcasts for you to be on.

We can’t wait to hear where you are in the process and what you might be able to add.

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12 Ways to Use Canva in Your Coaching Business

12 Ways to Use Canva in Your Coaching Business

12 Ways to Use Canva in Your Coaching Business

If you want to create eye-catching graphics, PDF’s, slide deck presentations and more, Canva is a great choice! They make it super easy by giving you tons of templates from which to choose, so you don’t need to be a graphic designer to make something beautiful. 

We have been using Canva in our own businesses for years, and we want to make sure you know about it too.

If you aren’t sure how Canva can help you, and you want to learn just some of what you can do with it, this episode is for you. 

In this week’s episode of The Wellness Business Podcast, you’ll discover:

  • 12 ways you can use Canva in your coaching business to create beautiful and professional graphics, guides and presentations
  • The most underutilized tool within the platform that can save you money in your business each month
  • Where you can get free training videos about how to use each tool within the platform, so you get faster and faster each time

Tune in to find out how you can best utilize Canva in your coaching business, to save time, money and stand out online.

What is Canva?

Canva is a free-to-use online graphic design tool. It’s very user friendly and with over 100,000 templates, you can create something beautiful and attention-grabbing even if you have zero design skills. 

There are a couple of options to choose from with this online tool.

The free version is a great way to get started and offers lots of options for your business. Karen used the free version in her business for the first 8 years. It’s only been the last couple of years that she’s upgraded to the paid version.

The paid version is still very inexpensive at $12.99 per month or $120/year.

The paid version, allows you to do more customizing such as instant resizing, which is nice when you want the same graphic resized for Facebook, Instagram, and Instagram Stories. The paid version also gives you access to thousands of stock photos which makes it quick and easy

One thing most coaches don’t know about Canva is that you can also schedule your social media content to 8 platforms.

The nice thing about using Canva is that you can create graphics in any size (static posts, stories, covers for Reels, etc.). You can use their custom templates that are pre-sized perfectly for the particular application you want or you can create a custom size based on your needs. The sky is the limit when it comes to customization.

Okay, now let’s dive into all the ways coaches, just like you, are using Canva.

  1. Graphics for every part of your business – social media graphics, newsletter graphics,
  2. E-books – free and paid
  3. Vouchers / Coupons / Certificates
  4. Flyers
  5. Presentations / Slide decks
  6. Present slide decks directly from the Canva platform
  7. Business Cards
  8. PDF’s – free downloads, handouts, checklists, resource guides
  9. Coaching program workbooks/worksheets
  10. Logo design
  11. Cover images for your Facebook groups, Facebook business page, website header
  12. Social media planning and scheduling – so if you’re using a scheduler like Planoly or Later you could cancel that subscription and just use the Pro version of Canva

There are so many applications which makes Canva one of the best tools out there for any business.

The last thing we wanted to share is that you can find hundreds of tutorial videos about how to use Canva on YouTube. There are even free training videos on how to use the social media content planner and scheduler which is super helpful if you’ve never done it before.

We hope this episode was helpful and gave you some new ideas for using this amazing online design tool!

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Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Would you like to figure out your social media analytics, so you can determine what content is working and what content is falling flat with your audience?

Taking some time each month to review your Facebook analytics is a great way to see if what you’re posting is getting engagement and helping you build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.

In this week’s episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement
  • Our recommendation for digging into your own analytics and how often you should do it
  • The best way to verify what the analytics are telling you if you think there is a reporting problem

Let’s dig in!

Karen recently had a coach post this question:

‘So, my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’

This is such a great question. First, we want to give this coach kudos for taking the time to look at her analytics. Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.

In her case she reached 2.4k people with her posts in the past 28 days and had 1.5k engagements. That’s amazing! It’s a 63% engagement rate.

The problem comes in because the data is also showing that she has had zero link clicks. She’s consistent with putting her freebies out there, so she’s wondering if is it true that no one is clicking?

If you’re reviewing your analytics and finding similar results we’re going to share with you 5 ways to troubleshoot so you can improve your link clicks.

We’re going to unpack how to verify your own analytics as well as share more about this coach’s story.

1. The first thing that we want you to consider is whether or not the iOS updates that happened last year are skewing your numbers. Anytime a link takes someone off of Facebook there is the potential for false reporting since that update. This is an unfortunate reality but one we have to deal with, so we need to find other ways to verify our results.

We did an episode earlier this year where we talked about the iOS update and 5 Ways to Overcome the Email Open Tracking Issue Due to the iOS15 Update. It was episode 244 so if you haven’t listened to it yet we recommend doing so.

2. The second step is to check your email management system to see if you are getting new subscribers. In the case of this coach, she had 9 new subscribers but didn’t have a way of knowing where they came from. She posts on several platforms and always uses the same link, so she wasn’t able to know for sure if they came from Facebook or somewhere else.

If you do the same thing, we recommend checking to see if your email management system allows you to create individual links for each platform you post on. It’s a fabulous way to improve your overall tracking. In the case of this coach, the great news is that she was getting new subscribers so something she was doing is working.

3. Step 3 in figuring out if your analytics are accurate would be to look at the reach for each individual post. What is the reach for each post compared to your overall number of followers? Are you including a specific call-to-action so your followers know exactly what they should do? This coach said she is adding a call-to-action in her posts so that’s perfect. The question is whether or not the posts that are sharing her freebie link is getting much less reach than her other posts so looking at individual post analytics will help answer that question? Get familiar with your data, see what trends are being reported based on your specific audience, and do your best to verify the information. If you have Google Analytics installed on your website, you can use the data being collected there to verify where the traffic is coming from.

4. Step 4 is to determine if there are certain types of posts, (let’s say quotes over blog or freebies), that seem to consistently get more reach than others? Often times Facebook will limit the reach of a post that has a link going outside of the Facebook platform. It’s important to know what your specific analytics look like for the different post types. Again, if you don’t have Google Analytics installed on your website platform it’s a great way to monitor your traffic. There are lots of training tutorials on YouTube showing you how to install it based on the platform you use. Just type in, “How to install Google Analytics on a _________ website.”

5. Step 5 to improve your analytics and engagement would be asking your audience what they want to hear from you. Find out what they want more of and what they want less of. Never be afraid to ask what they like better – option A or B). It’s important to switch things up and try new things to see if your analytics reflect an increase in engagement. People love to give their opinion and by creating a post with an A or B answer it will likely get more reach and engagement than other types of posts. You can track that with your analytics as well to determine if you should make it a regular part of your posting strategy.

There you have it, 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement. We recommend that you set 15-20 minutes aside on your calendar this week to dig into your analytics.

Let us know how it goes!

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