How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here's what you'll discover:

  • Why it's important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

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What to Use for Your Free Vs. Paid Content

What to Use for Your Free Vs. Paid Content

What to Use for Your Free vs. Paid Content

You probably understand the importance of creating relevant content to attract and nurture your audience, but you may be wondering which content should be free and what should be saved for your paid programs. A good content strategy is key to helping you stand out, get noticed and draw the right people to learn more about you.

This is a common question, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and it’s all part of the customer journey.

Tune in to learn what you can use for your free content that will attract your ideal clients.

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Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here's what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

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Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Online Community Options for Your Paid Programs Other than Facebook Groups

Karen and I love hosting Facebook groups and we’ve been doing it for several years now. It’s a great way to foster a sense of community with your audience and create deeper and more meaningful relationships.  Your group can often be the first step in the customer journey and how people find you.

We know that some coaches are looking for other options for hosting an online community for their paid programs, outside of Facebook, so if that’s you, this episode with our guest expert, Phil Beene, is for you.

In this episode, you’ll discover…

  • Options for online communities that are not on a social media platform
  • Pros and cons of hosting your group off of Facebook
  • The functionality of some of the other community platforms 

If you’ve been looking for another online community platform to engage with and support your clients in your paid programs, be sure to tune in.

Resources and Links mentioned on the show:

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