Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

We’re back with another Ask Us Anything episode, where we are answering your questions about Facebook groups vs Facebook pages and live vs recorded video.

If you’re wondering if you should have a Facebook page or a Facebook group (or both) and you are wondering if you should be doing live or recorded video on social media, you will get a ton of clarity by tuning in.

Here are the two great questions we are answering: 

“Should I do away with my FB page and start a FB group instead?

I have a FB page for my wellness business, but it doesn’t get much reach.

Should I do away with the page and encourage people to join the group?”

And

“I’ve been told that it’s better to do live video for organic reach, but I’ve also learned that the vast majority of the views will be on the replay. So, what is the benefit of doing live video vs recorded video?”

Have you been asking yourself these same questions?

Here’s what we’re covering:

  • Should you abandon your Facebook page if you have a group?
  • How to use your Facebook page to grow your group
  • How to get more people showing up for your livestreams
  • The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
  • Is it best to do live or recorded video right now?

Tune in to find out the most up-to-date tips and strategies on these topics.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Ingredients for Writing Attention-Grabbing Video Titles

5 Ingredients for Writing Attention-Grabbing Video Titles

5 Ingredients for Writing Attention-Grabbing Video Titles

Coming up with compelling titles for your videos is just as important (possibly even more important) as the content because the title is what gets people to click the ‘play’ button or not. No matter how great your videos are, titles that don’t spark interest and curiosity will fall flat and result in low views and engagement.

There are 5 key ingredients to a great video title that not only grabs the attention of your dream clients but also gets them to press the play button.

In this episode you will learn:

  • The 5 key ingredients for writing compelling video titles that are irresistible to your dream clients
  • Why your video title deserves as much time and consideration as the livestream content itself to attract more live engagement replay viewers
  • My favorite helper tool that basically guarantees your video title will be a home run in attracting your dream clients

This episode is a must-listen if you want to know how to write attention-grabbing video titles to attract your ideal clients.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

How to Use Content to Attract Your Ideal Clients

Using your content can be one of the best ways to attract your ideal clients and turn them into raving fans and clients.  Your content helps build trust and authority, so it’s a critical part of your marketing strategy.

We’re breaking it all down this week on The Wellness Business Podcast. 

In this episode we’re sharing:

  • Our 3-step method for consistently creating content that attracts your ideal clients every single week
  • How to repurpose one piece of content multiple times so you show up consistently while working less
  • The best way to determine what type of content feels the easiest so you’ll remain consistent with your content calendar

People work with those they know and trust, and your content is a very important component of building that trust.

Tune into this episode to learn how to use your content as a marketing machine.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here’s what you’ll discover:

  • Why it’s important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

What to Use for Your Free Vs. Paid Content

What to Use for Your Free Vs. Paid Content

What to Use for Your Free vs. Paid Content

You probably understand the importance of creating relevant content to attract and nurture your audience, but you may be wondering which content should be free and what should be saved for your paid programs. A good content strategy is key to helping you stand out, get noticed and draw the right people to learn more about you.

This is a common question, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and it’s all part of the customer journey.

Tune in to learn what you can use for your free content that will attract your ideal clients.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Pin It on Pinterest