Marketing Your Health Coaching Business on Social Media in 2022

Marketing Your Health Coaching Business on Social Media in 2022

Marketing Your Health Coaching Business on Social Media in 2022

If you’re using social media for your business, you’ve likely noticed some pretty big shifts last year with your ability to reach your dream clients.

It can be a lot to keep track of changes and what’s working right now on Facebook and Instagram, but we’re breaking it down and simplifying things for you with two key strategies you want to be sure to incorporate for 2022.

On this episode of The Wellness Business Podcast, you’ll discover:

  • The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
  • A simple way to get started using video that will make you feel more confident (no more stage fright)
  • The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
  • Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Let’s look at what is working right now on Facebook and Instagram for your organic client attraction and client enrollment strategies.

Live video and Facebook groups.

We’re going to dive into each of these strategies individually to share why we feel so strongly about these two tools and why, if you’re a health coach trying to get clients through Facebook and Instagram, you absolutely without a doubt need to incorporate these 2 strategies into your plan for 2022.

Let’s start with live video.

Here are a few staggering stats to substantiate our position.

  1. Every day there is 100 million hours of video watched on Facebook
  2. There’s been an 80% increase in time spent watching video on Instagram, year over year since it was introduced in 2013
  3. More than 500 million people interact with Instagram Stories every day
  4. Facebook Live videos produce 6 times as many interactions as traditional videos

What that tells us is, whether you love it or not, your ideal clients want to interact with you through video. They 100% prefer this type of content over any other type of content on Facebook and Instagram and if you’re not showing up in this way you are going to be left behind.

A while back we did an episode on the podcast called: How to Conquer Your Fear of Live Video. It’s episode 171. If fear is holding you back, then now is the perfect time to listen in because video is here to stay.

Also, Karen has a Livestream Video Checklist that will help you feel more prepared before you hit the ‘go live’ button. We’ll link it up at the bottom of this post.

One of the easiest ways to dip your toe into the world of video is to do daily stories on Instagram and/or Facebook. They are quick because each clip is just 15 seconds long and they only last for 24 hours which means if you don’t love it you know it’ll disappear soon. You can do as many consecutive 15 second clips as you would like.

In doing research for this episode, we found a recent article that reported that How-To tutorials are the most popular form of Instagram video content, followed by behind-the-scenes, interviews, and news coverage. So, if you’re wondering what to talk about in your stories try how-to’s, demos, and behind-the scenes in your life and business.

Now let’s talk about the importance of having a Facebook group as part of your client journey.

When done correctly, a Facebook group can quickly become a community of your loyal fans that are warmed up to your programs and offers.

Let’s talk about some of the benefits of creating your own group:

1) With the ever-changing Facebook algorithm that determines what is placed in people’s newsfeed, it is exciting to know that each post inside your Facebook group gets increased organic reach for your group members. This can be especially helpful if you fear your posts aren’t getting the exposure they deserve on your business Facebook page.

2) More than 1.8 billion people are using Facebook Groups every month

3) As recent as November 2021 Facebook Announced New Groups Tools at Its 2021 Communities Summit. Things like…

  • New custom color and post background options for groups
  • Admins will also now be able to select the emoji defaults that users respond with in their group
  • Admins will also now be able to utilize feature sets to select preset collections of post formats and badges
  • They have also added an automated greeting message option, enabling group managers to outline key rules and guidelines for new members.
  • And, Facebook has officially announced its new Community Awards, which enable group members to allocate ‘Insightful’, ‘Uplifting’ or ‘Fun’ markers to posts and comments that they find valuable in the group.

And the list goes on.

When regular post reach on Facebook is down to an all-time low, Facebook has made it clear that for the foreseeable future they are putting a lot of their eggs in the ‘groups’ basket.

As online marketing continues to change and evolve it’s important to stay up-to-speed on which tools are being prioritized and which are now considered old school. We have to follow the trends that are proving to work, and in this case, we have Facebook and Instagram telling us exactly where to prioritize our efforts.

In 2022 we too are going all in on video and groups because we know that is where we’ll see the best results. If you focus on these two options as your top marketing strategies, you are going to see better results.

Want to learn more about each of these key strategies? 

Kathleen will be launching a brand new two-part live workshop series called Group Accelerator, that will teach you how to grow a Facebook group full of your ideal clients and turn them into paying customers. Scroll down to get on the VIP wait list to be notified when enrollment opens next month.

Karen will be running her Social Video Advantage program again in 2022. This program is designed to teach you how to show up and feel more confident on video. To be added to her VIP waitlist, scroll down to the links below, or go to SocialVideoAdvantage.com.

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How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

How to Use Your Facebook Group to Grow an Email List Full of Warm Leads

If you have a free Facebook group for your coaching business, it can be a great way to build community AND grow an email list full of warm leads. 

The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear us say this a lot, but it’s important to use social media to grow your email list, and this can be done very easily when you have a Facebook group.

Here are the 5 strategies we are covering in depth on this episode:

  1. Include a link to your freebie in the welcome post at the top of your group, so it’s the first thing people see when they join. This helps newcomers start getting to know your personality right away when they watch it.
  2. Post a link to your free offer in the description of your group. The group description shows up before and after people join, so people can sign up for your lead magnet even before you approve them. 
  3. Post about your new freebies as you create them. (and reshare them every 3-4 months since you’ll always have new people joining).
  4. A weekly welcome post where you tag new members welcome them and let them know how to get your free resources.  This serves as a reminder if they missed it in the pinned welcome post.
  5. Use one of the 3 screening question for new members as a way to grow your email list.  You can do this in the settings tab of your group under “membership questions”.  You can ask up to 3 questions, and one of them can ask if they want to receive your freebie.

Tune in to learn more about how to apply each of these in your group to grow an email list full of warm leads and prospects.

If you want to learn more about using Facebook groups for growing your business, you’re invited to join the VIP wait list for my Group Accelerator Program that I will be launching next month. This will be a BRAND NEW live two-part workshop where you’ll learn everything you need to know about how to grow and run a group that leads to paying clients. 

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How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

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3 Ways to Use Your Facebook Group as Part of the Customer Journey

3 Ways to Use Your Facebook Group as Part of the Customer Journey

3 Ways to Use Your Facebook Group as Part of the Customer Journey

Did you know using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you?

Here are 3 ways you can use your Facebook group as part of the customer journey:

  1. Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem. 
  2. Do free trainings/live Q&A’s to provide value, build rapport and trust.
  3. Invite people to your group via social media and emails (and let them know when you are doing your livestreams ahead of time.

We’re also sharing tips on how to grow your group AND your email list.

Tune in to learn how to apply these strategies to get the best results.

Oh and scroll down below to grab my FREE GUIDE with 10 proven ways to grow your Facebook group.

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BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

BEST OF: Setting Realistic Social Media Expectations

Setting realistic expectations for marketing your business on social media is an important part of your strategy and can help prevent you from feeling discouraged or disappointed in your efforts. Whether you’re using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we’re revealing 5 realistic expectations to set when it comes to social media.

In this episode you will discover:

  • 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
  • How to find support and resources to brainstorm and implement social media strategies
  • Why you should rely on a give-only strategy for your social media marketing
  • How to get through the natural ebbs and flows of your business and social media engagement

Tune in so you can formulate a plan that leaves you feeling more optimistic and empowered about your efforts.

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