3 Simple Steps to Validate Your Niche Marketing Message

3 Simple Steps to Validate Your Niche Marketing Message

3 Simple Steps to Validate Your Niche Marketing Message

A common mistake many health coaches make is skipping over the niche part of their business even though it’s a critical piece of an effective marketing strategy.

If we aren’t able to clearly communicate who we help and what we do, how will potential clients know if you can help them?  The goal is stand out and attract the right people, so we can build a profitable business.

In today’s podcast episode we’ll be sharing:

  • 3 simple steps to validate your niche marketing message so you are attracting your dream clients
  • The biggest reason we struggle with dialing in our messaging and how to fix it

We are also sharing a glimpse into one of our most popular lessons inside the Wellness Business Accelerator – Business-Building Lesson Library and how you can get your hands on it for just $97

Find out more here and join us while we are offering limited-time bonuses and the chance to SAVE 30%!

Karen recently posted a question in her Facebook group and many of the comments were similar to one another so that tells us that this is a great topic to discuss on the podcast.

The question she posted was, “What questions do you have right now about growing your business?”

She noticed an immediate trend in responses. Here are just a couple of them.

One coach said…

“My lead magnet is needing an overhaul. I have two and they are falling flat on social media.”

Another coach said…

“My question is what works for lead generation. I am curious as to how best to generate leads into the top end of my funnel.”

As she contemplated her response to both of these coaches she kept coming back to the same feedback… “You have to nail your niche and make sure that your marketing message is spot on”.

Unfortunately, many coaches overlook or ignore the niche part of their business even though it is the most important and vital aspect of having a business.

We’ve talked about this many times before on the podcast and we have an entire lesson dedicated to it in the Wellness Business Accelerator – Business-Building Lesson Library called: How to Finally Nail Your Niche’ Within 30 Days to Fill Your Program

What is true for all of us as online business owners is that if we aren’t crystal clear on who are business is designed to serve then there is no way that we can convey that in our marketing. If we aren’t conveying it in our marketing, then our ideal clients will never even notice us.

In today’s podcast episode we are going to take your through one of the first things we teach in our: How to Finally Nail Your Niche’ Within 30 Days to Fill Your Program lesson from our Business-Building Lesson Library. It’s the first of many steps that we teach inside this lesson and we think you’re going to find it very enlightening.

One of the quickest ways to figure out if you have a clear niche that others understand and if your messaging is spot on actually speaking clearly to your ideal client, is to try our 3-step ideal client validation process.

This is a simple process but don’t underestimate its value because it will quickly tell you if you are portraying a clear picture of the clients you are trying to attract.

The main purpose of this exercise is to confirm that you are clearly marketing to your ideal dream clients. Often times it is only clear to the business owner because our brains naturally fill in so many of the blanks but that isn’t the case for others connecting with us online.

Step #1: Ask 3-5 people, who don’t really know what you do, to audit your Facebook page or any social media platform that you regularly spend time on & your website home page using these 3 questions:

  1. Who do you serve?
  2. How will you help?
  3. Will this work for me?

You can ask coworkers, reach out to another coach, or maybe even a neighbor. Ideally, if they can’t accurately and concisely answer those questions you’ve got work to do.

Step #2: Document their answers and then analyze their feedback. Are they totally confused about what you do and who you help? Or are they pretty close but you now realize that with a little fine-tuning you’ll have it dialed in perfectly? If they come back with more questions than answers then you may need a complete overhaul.

Step #3: Next, do the work! Use the responses that you received to update all of your outward facing marketing platforms like social media and your website. The feedback that you receive is absolute gold and will make it incredibly easy to make sure the messaging you are using will, in fact, attract your dream clients.

Are you ready to try this exercise?

We have used this approach ourselves as well as hundreds of our Wellness Business Accelerator students.

When you get laser focused on your niche amazing things can happen. For instance, this is what Elizabeth had to say…

Here’s what’s exciting….

We’ve recently redesigned the Wellness Business Accelerator – Business-Building Lesson Library to be more of a custom fit for your business needs and lifestyle. That means that you have more options than ever before to fit any budget while investing in only the lessons that are of the highest priority to you. 

Purchase Trainings Individually for $97 each or bundle all 12 immediately and SAVE 30%

The lessons included in the Wellness Business Accelerator – Business-Building Lesson Library are designed to SIMPLIFY your coaching business by allowing you to focus on the client-generation strategies that actually work, rather than spending time on things that just leave you feeling tired and frustrated, with zero clients.

Our online BUSINESS TRANSFORMATION lessons will take you from feeling like you are lost and unsure what to do to get paying clients to…

Having CLARITY, CONFIDENCE, an ACTION PLAN you need to FINALLY build a PROFITABLE WELLNESS BUSINESS you love.

CLICK HERE TO JOIN

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How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

How to Get More Health Coaching Clients

Whether you are a brand-new health coach or you have been at it for a while, you would probably like to know how to get more clients. Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.

We are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.

If you want to learn more about how to market and grow your wellness business with strategies that work, we invite you to check out our lesson library in the Wellness Business Accelerator.

In this episode, we explain each step and share examples, so you’ll know how to take action. 

STEP 1. Have a marketable ideal client – your niche.

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.

STEP 3. Promotion – Invitations to work with you (in a non-salesy way).

One of the biggest questions health coaches have is “How do I get clients?” We asked ourselves the same thing when we finished our health coach certification program too. You’re ready to start helping people, but where do you get clients?

We teach a lot about marketing and client attraction in our Wellness Business Accelerator program.  The lessons we provide are specific to health coaches and wellness business owners, so you aren’t wasting time on strategies that are geared for other industries.

The great news is that you can join right now with our new on-demand learning format.  You can sign up for one or more lessons or save and get the entire lesson library and save 30%.

First, let’s talk about STEP 1: Have a marketable ideal client.

You are probably already aware that your niche is WHO you help and HOW you help them.  Being clear on this will help you stand out, get noticed and attract the RIGHT people – your dream clients. I saw a post from a coach in my Health Coach Biz Support FB group recently, and she said, “It seems that no one is out searching for a health coach” and that is true – they are searching for a solution to the problem they have, and it’s your job to let people know WHO you help and HOW you help them.

People will gladly pay for a specific solution, not general information or “health coaching” per se because most people don’t know what a health coach does.  But when you narrow in on an area where you specialize and you help those people with a particular problem, you become known as the go-to person in that space.

If you are still trying to figure this out, be sure to listen to episode 236 of the podcast where we cover 3 Simple Steps to Nailing Your Niche. We go into great detail on this, and it will be well worth your time to dial this in to help you stand out among thousands and thousands of other health coaches.

STEP 2: Being able to communicate the BENEFITS your program provides is critical too because people need to understand IF and HOW you can help them, so providing the right messaging on this is key. Benefits are what will get people to take action and sign up – NOT the features, such as how many sessions, PDF’s, videos, recipes, etc. People pay for a result and they don’t really care so much about HOW they get it. People don’t get excited about paying for a course or a coaching program – they are investing in what it will do for them.

What specific PROBLEMS do you know your ideal clients have that you help solve through your program? Make a list of 3-5 of them to get started and get the creative juices flowing.   

Think of it this way – When people go through your program or they work with you, what OUTCOME can they expect if they follow your plan?

We covered this in great detail back on episode 247, which is called Increase Client Enrollment by Focusing on this One Thing. If you haven’t listened to that yet, be sure to check it out since we give a lot of examples of benefits and how and where to use them for the best results.   

STEP 3: Promotion – Invitations to work with you. 

This can be a special promotion of an existing program, a launch of a new program or an invite to a discovery call.

This may seem obvious but how often are you promoting your services and

where are you promoting it?  Chances are, you aren’t sharing what you do often enough.

Because we hear this all the time – “I don’t want to seem pushy or come off as being salesy”, it’s easy to go in the opposite direction which means not promoting yourself enough or at all.

There are plenty of ways to promote what you do without being “pushy”.

Here are 7 ideas to get you started. Choose at least one strategy to use each week and watch what happens.

Some of these can be set it and forget it, such as the first one which is….

  1. On your website (with an online calendar like Calendly). Have a clickable button or link on your website home page and “Work with Me” Page that goes to your online scheduler for a discovery call or strategy session (make it easy for your potential client to book a call).
  2. In some of your social media posts and videos (cover a topic related to your niche and the CTA at the end is to book a free call with you or join your group program).   
  3. In your follow-up email sequence after people sign up for your free offer. This can be 5-7 emails people receive over 2-3 weeks, so you stay top of mind while providing helpful information and an invite to take the next step with you.
  4. At the end of your blog posts – include a link to your online calendar.
  5. Email promotion when you are launching a program with a set start date (online group program).
  6. A P.S. at the end of some of your weekly emails.
  7. Share an occasional client success story and the CTA is to book a free call to see how you may be able to help them too or if you’re promoting an online group program, your CTA will be to join that.

People need to see your messaging, promotions and invitations numerous times before they take action, so repetition is important.

How often are you sharing with your audience how they can work with you? Chances are, many of your subscribers and followers don’t know exactly how you can help them or what you do, so make it obvious and make it easy for them to take the next step. Decide which one or two strategies you can start with for now and add more when you can.

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Which is Better… Promoting Your Program or a Discovery Call for More Sales?

Which is Better… Promoting Your Program or a Discovery Call for More Sales?

Which is Better…Promoting Your Program or a Discovery Call for More Sales?

Should you promote your coaching program or a discovery call during your workshops?

There isn’t one set answer to this question because it depends on a few different factors, we’re sharing 5 simple questions to ask yourself to help you decide.

On this episode of The Wellness Business Podcast, you’ll discover:

  • 5 simple questions to ask yourself to determine if it’s better to promote your program or a discovery call for more sales
  • The price cutoff that shouldn’t require a discovery call option to enroll new clients into your paid program
  • The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program

Listen in to get clarity on this question before your next workshop.

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4 Ways to Dial in Your Marketing Message 
Leading to More Clients

4 Ways to Dial in Your Marketing Message 
Leading to More Clients

4 Ways to Dial in Your Marketing Message Leading to More Clients

If there was one thing you could do in your business right now to start getting more clients, it would be dialing in your marketing message, so you can attract the people you want to help.

Many coaches believe that the more people they market to, the more clients they’ll get, when it’s really the opposite that is true. If you are operating from that mindset, you’ll need to change your programs and services to meet everyone’s needs. And you know what they say: when you try to please everyone, you end up pleasing no one. In our world of online business that is 100% true.

A better (and more profitable) strategy is to identify your ideal client identity – the people who will most benefit from what you’re offering—and create programs and marketing messages that appeal just to them. If you build something they love they’ll spread the word for you and become your biggest raving fan.

In this episode of The Wellness Business Podcast, you’ll discover:

  • 4 ways to dial in your marketing message to get more clients
  • Why narrowing in on an ideal client will actually lead to more paying clients
  • The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do

Now, more than ever, it’s important to be crystal clear in your marketing message about who you help and how you help. Your ideal client is out there and they’re waiting for a program that’s designed just for them.

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BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

One of the trickiest things for many health coaches to figure out is their niche. This is important because having clearly defined niche allows you to convey exactly who you help and what problem you help them solve, so you can get your message in front of people who are looking for a solution.   

On this episode, we are walking you through how to come up with a compelling niche statement that succinctly explains what you do, you can go from a generalist to a specialist who stands out and attracts your dream clients.   This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.

There are 3 P’s to this 3-Step formula, and we’re diving into each of them on this episode:

1. People – Who you help

2. Problem – The problem they have

3. Process – How you help them – the solution

Let’s look at each of these a little more closely.

People. This is who you want to help. Is it women, men, moms, dads, executives, teachers, healthcare workers, stay-at-home moms, etc.? This is usually the easiest part to figure out.   Sometimes, choosing an age range is appropriate too (but it is not always relevant or necessary).  If you want to help women over 50, your messaging and content will be different than it would be if you’re helping new moms in their 30’s, so in that case, an age range would be appropriate to mention. 

Problem. What problem do you help them solve? What is it that they are struggling with or trying to figure out? Maybe it’s about reaching a goal such as running a first 5k.

The problem they are experiencing could be things such as:

  • Food sensitivities
  • Weight gain
  • Menopause symptoms

Process. How do you help these people get the result they want? What process do you use? This is where you can really stand out and claim that your process is what they need to get the desired transformation.

Is your process/solution a whole foods diet, carb counting, keto, vegan or is it something else?

When you have the 3 P’s figured out, you can put together your niche statement that succinctly explains what you do, such as:

I help _____________ (people) who want to ______________ (problem/solution) through/with ____________________ (process).

Here are a couple of examples:

“I help women with Diabetes balance their blood sugar while still eating delicious meals with a whole foods diet.”

“I help women over 50 lose weight and gain muscle through 30-minute at-home strength training workouts.”

Think about who it is you would enjoy helping and why you became a health coach or nutritionist. What was YOUR struggle or journey like? Do you want to help people who are in a similar situation?

Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily communicate the answer to “What do you do?”

Tune in to learn more about the 3 steps, so you can finally nail your niche.

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