BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

BEST OF: 3 Simple Steps to Nailing Your Niche

One of the trickiest things for many health coaches to figure out is their niche. This is important because having clearly defined niche allows you to convey exactly who you help and what problem you help them solve, so you can get your message in front of people who are looking for a solution.   

On this episode, we are walking you through how to come up with a compelling niche statement that succinctly explains what you do, you can go from a generalist to a specialist who stands out and attracts your dream clients.   This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.

There are 3 P’s to this 3-Step formula, and we’re diving into each of them on this episode:

1. People – Who you help

2. Problem – The problem they have

3. Process – How you help them – the solution

Let’s look at each of these a little more closely.

People. This is who you want to help. Is it women, men, moms, dads, executives, teachers, healthcare workers, stay-at-home moms, etc.? This is usually the easiest part to figure out.   Sometimes, choosing an age range is appropriate too (but it is not always relevant or necessary).  If you want to help women over 50, your messaging and content will be different than it would be if you’re helping new moms in their 30’s, so in that case, an age range would be appropriate to mention. 

Problem. What problem do you help them solve? What is it that they are struggling with or trying to figure out? Maybe it’s about reaching a goal such as running a first 5k.

The problem they are experiencing could be things such as:

  • Food sensitivities
  • Weight gain
  • Menopause symptoms

Process. How do you help these people get the result they want? What process do you use? This is where you can really stand out and claim that your process is what they need to get the desired transformation.

Is your process/solution a whole foods diet, carb counting, keto, vegan or is it something else?

When you have the 3 P’s figured out, you can put together your niche statement that succinctly explains what you do, such as:

I help _____________ (people) who want to ______________ (problem/solution) through/with ____________________ (process).

Here are a couple of examples:

“I help women with Diabetes balance their blood sugar while still eating delicious meals with a whole foods diet.”

“I help women over 50 lose weight and gain muscle through 30-minute at-home strength training workouts.”

Think about who it is you would enjoy helping and why you became a health coach or nutritionist. What was YOUR struggle or journey like? Do you want to help people who are in a similar situation?

Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily communicate the answer to “What do you do?”

Tune in to learn more about the 3 steps, so you can finally nail your niche.

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5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

5 Free Ways to Fill Your Online Challenge with Your Ideal Clients

Running free online challenges as a health coach can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.

If you are going to run a challenge, you are probably wondering how you are going to fill it with your ideal clients. The more people who join your challenge, the more people you’ll have enrolling in your paid program when you invite them to work with you at the end.

On this episode, we’re sharing 5 ways to promote your online challenge, and you can use these even if you don’t have a budget for Facebook ads.

You’ll discover:

  • What strategy will 10x – 50x your reach right now
  • Where to do your livestreams to reach the most people
  • Which strategy to use to warm up your Instagram followers
  • How to reach beyond your own audience to get in front of new people

As you spread the word about your challenge, it’s important to focus on who it’s for and how it will help them, because that is what people are asking themselves – is this for me and what will I get out of it?  This will also help you get more of your ideal clients joining.

In the following 5 strategies, focus on the problem you know your ideal clients have and how your challenge will help them with one specific issue.  You can share little tidbits of what you’ll cover in the challenge, and to learn more, they’ll want to join you. You can also showcase common mistakes people make that relate to your challenge topic and they will learn more about the right way.

  1. Livestreams – Go live on your Facebook business page because if your personal profile is set to private, your livestream will only show up to your friends. The livestreams on your business page will warm people up to you even before your challenge starts, so they feel like they know you which is an important part of the customer journey.   
  2. Reels – Reels are great because as of right now, they get the highest reach on IG. You can get in front of a much bigger audience when you use trending music and hashtags that will attract your ideal clients.
  3. Instagram stories – With stories, you will only reach your current followers, but it’s still a good strategy to use since the people who already follow you are already aware of who you are, and your warm audience is more likely to take the next step with you.
  4. Email subscribers – Even though one the goals for your challenge are to grow your email list, you want to invite your current subscribers if you have them because going through your challenge will help deepen the relationship they have with you.  I would send 5-7 emails to your current subscribers about it over the 2-week period.
  5. Ask participants to share – Encourage the people who join to share it with their friends.  You can expand your reach by letting people know they can share the link to join your challenge. Include the link on the thank you page after they join as well as in the welcome email they receive. You can also remind people to share it with their friends by posting about it in your challenge Facebook group if that is where you plan to run it.    

If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge where we share more details and examples.

Want more ideas?  Be sure to download my FREE Guide HERE

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5 Tips For Choosing the Right Name For  Your Coaching Business

5 Tips For Choosing the Right Name For Your Coaching Business

5 Tips For Choosing the Right Name For Your Coaching Business

Coming up with the right name for your coaching business can seem a bit daunting sometimes because you feel like you need to get it just ‘perfect’. The good news is that we have some great tips to make this process simple for you whether you are naming your business for the first time or you have decided to pivot the direction of your niche and area of expertise. 

In this episode, you’ll learn:

  • 5 specific tips for choosing a business name that’s right for your coaching business
  • How to choose a name that will stand the test of time no matter what direction you go in the future
  • The one domain we all should own as a solopreneur no matter what we do in our business

If you’re feeling stuck trying to decide the name for your business, and you need some ideas, be sure to tune in.

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BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

BEST OF: How to Determine If Your Ideal Clients Actually Want Your Help

Once you have decided on your niche, a critical next step is to determine if your ideal clients are actually looking for help to solve their problem. Some health coaches choose a niche that isn’t viable because their audience either isn’t aware they have that particular problem, or they aren’t looking to solve the problem.

When you combine your area of expertise with knowing what your audience wants, you’ll have a much easier time with your messaging, growing your email list and enrolling people into your coaching programs.

On this episode, you’ll discover:

  • How to figure out if the niche, or ideal client, that you have identified actually wants your help
  • The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
  • How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
  • 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

Tune in to learn how to determine if your ideal clients are the right fit for your programs and services.

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3 Simple Steps to Nailing Your Niche as a Health Coach

3 Simple Steps to Nailing Your Niche as a Health Coach

3 Simple Steps to Nailing Your Niche as a Health Coach

If you are still working on figuring out your niche as a health coach, you know it can be tricky.  It takes some time (and also some testing) to decide exactly who you want to help and what solution you offer for them.   

Knowing your niche is critical as a wellness business owner because it’s the only way you are going to stand out and attract the people you want to work with.

There are 3 steps that will help you figure this out (3 P’s), and we’re diving into each of them on this episode:

  1. People – Who you help
  2. Problem – The problem they have
  3. Process – How you help them – the solution

Once you have this dialed in, you’ll feel confident about your niche and you’ll also be able to easily and clearly communicate the answer to “What do you do?”

Tune in to learn more about the 3 steps, so you can finally nail your niche.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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