3 Types of Video to Use to Market Your Wellness Business

3 Types of Video to Use to Market Your Wellness Business

3 Types of Video to Use to Market Your Wellness Business

If you're building an online wellness business and you want to attract a steady stream of ideal clients, then showing up on video is no longer optional.

If you are new to video, you may be wondering what to include in your videos for marketing your business for the best results. This is what we’re covering this week on the podcast.

In this episode you'll discover:

  • Why it's no longer optional for you to embrace video if you're building an online wellness business
  • The 3 categories every video must fall into to be part of your main marketing strategy for attracting your dream clients
  • What types of videos fall into each category, including examples and topics of how you can get started immediately

If you’d like to start showing up and attracting your ideal clients through video, this is episode is a must listen.

Get a kickstart and boost your video confidence with Karen Pattock’s 10 Day Livestream Video Jumpstart program via the link below.

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What to Use for Your Free Vs. Paid Content

What to Use for Your Free Vs. Paid Content

What to Use for Your Free vs. Paid Content

You probably understand the importance of creating relevant content to attract and nurture your audience, but you may be wondering which content should be free and what should be saved for your paid programs. A good content strategy is key to helping you stand out, get noticed and draw the right people to learn more about you.

This is a common question, so we wanted to cover this on the podcast.

In this episode, you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.

Your free content should ultimately lead people to your paid programs, and it’s all part of the customer journey.

Tune in to learn what you can use for your free content that will attract your ideal clients.

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How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

How We Met, Started the Wellness Business Podcast and Launched our Online Course

We get questions about how we first met and how we started this podcast, so we thought it would be fun to share it all in on the podcast. In this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating an online course for wellness business owners.

We are also celebrating our 200th episode, and we’re giving away PRIZES. Scroll down for the deets, so you can enter to win! 

In this episode, we’re sharing:

  • How we met and our earliest memories of connecting on social media
  • The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say
  • The thing we each said YES to that changed the trajectory of both of our businesses
  • What doors opened for us as a result of hosting this podcast

Did someone say PRIZES? 

Yes! Help us celebrate our 200th episode of The Wellness Business Podcast and you could WIN A PRIZE!

We're giving away TEN $20 Amazon gift cards.

Here's how to get a chance to win:

Step 1.  Leave a rating and review in iTunes (from your mobile device)

Step 2.  Take a screenshot of your review 

Step 3.  Post the screenshot of your review to your IG story and tag @kathleenlegrys and @karenpattock

10 people will be chosen at random and tagged on April 30th!  You could be one of the lucky winners 🙂 

Have you previously left a rating and review? No problem. You can leave a new one or share a screenshot of the one you already left and follow the instructions above for a chance to win.    

Not sure how to leave a review in itunes?  Here’s how: 

  1. Select the ‘Podcasts’ app on your mobile device
  2. Select the “Search” icon on the bottom right corner
  3. In the search bar, type in “The Wellness Business Podcast” and click to open it
  4. Scroll down to ‘Ratings and Reviews’ and just under that, you will see ‘Write a Review’ where you can leave your feedback.

We read and appreciate each and every one of them!

Thanks for helping us celebrate!

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The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

The Ups and Downs of Launching Coaching Programs with Lisa Boehm

If you have ever launched a new program, you know there are plenty of ups and downs. It can be a lot of work and sometimes, the results can fall short of the goals we’ve set. The good news is that each time we launch or promote a paid program, we are receiving data and feedback to help us know how to make changes for the next time.

I do this all the time and I’m always learning and adjusting course as I go. Everyone experiences disappointing launches at some time in their business.

Our guest on The Wellness Business Podcast this week is Lisa Boehm. She recently went all in on her launch and she's here to share some of the lessons she learned, and what she'll do differently next time to make her launch more successful.

In this episode you'll discover:

  • A look behind the scenes of a fellow coach's recent launch including what she spent in Facebook ads, and how much she generated in revenue during her launch
  • Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale
  • Why Lisa believes she lost several sales because and what she’ll do differently next time to fix it
  • Lisa's top five lessons learned from her last launch and how you can apply them to your next promotion

If you’ve been wondering what it’s like to launch a new program or you’re getting ready to re-launch a program, you’ll want to listen in to this episode!

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Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

Best of: How to Launch a Beta Program (Part 2)

If you want to build excitement for your coaching program while you also get feedback and testimonials for the next time you launch it, testing it with a beta launch is a great way to go. 

A beta program allows you to see if your offer and program resonates with your audience, and you get to test the program content, the delivery method and also the results people are getting. You will use the feedback you receive to make your program even better for next time.

In this episode you’ll discover:

  • Ten specific steps to beta test your first program
  • The magic number of beta testers to have in your group
  • What metrics to measure for success
  • How to get specific feedback from participants
  • Strategies for offering support to beta testers

If you plan to launch any type of coaching program, be sure to listen to this episode.

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