4 Ways to Make Money with Your Coaching Expertise

4 Ways to Make Money with Your Coaching Expertise

by | May 6, 2024

4 Ways to Make Money with Your Coaching Expertise

One of the amazing things about being a health coach or nutritionist is that you get to decide how you want to help people and generate revenue. You get to call the shots and design your business the way you want. 

There’s more than one way to monetize your expertise, and today, we’re diving into 4 of them.  We’re also sharing examples of each one to give you some ideas if you’re looking to branch out a bit and explore other possibilities. 

1-on-1 Coaching

The first option is the easiest and the one where most coaches start out, and that’s 1-on-1 coaching. This would be your premium priced coaching offer because it’s your time that you can’t scale – you can only work with one person at a time. You can either work with people in person or if you want to remove any geographic barriers, Zoom is a great option. The benefit of 1-on-1 coaching is that it’s low to no tech and you get to have in-depth conversations with people to get a good understanding of their goals, desires and struggles. When you know your ideal clients really well, it makes it easier and more effective to communicate how you help them, which is critical in your marketing. 

Online Group Programs

The next option for generating revenue as a health coach is to run online group programs.  This allows you to leverage your time and help more people which is appealing to a lot of coaches.  This could be a 30–90-day program or even longer if you want.  A 30-day online program can be the gateway to your longer program, so it’s a good idea to include a shorter option for people who aren’t ready to commit to working with you for 3-6 months.  When I was a health coach, I did 1-on-1 coaching and online group coaching. I enjoyed them both, but I really loved online coaching because of the energy and community aspect.  This was quite a few years ago before the boom of online courses and programs, so I had to fumble my way through things to figure out what I was doing. Now, there are so many more options as far as the tech.  It’s great to have a lot of options, but we also know that can sometimes feel overwhelming when you’re trying to choose one.  Let’s look at the two levels to think about when it comes to tech options. 

Level A is very simple and easy which is running your online program in a Facebook group or other online community like Mighty Networks.  You can either do weekly livestreams to cover the topics or upload pre-recorded videos and organize them by week and topic and have prompts/questions a few days a week.  You can also add livestream Q and A’s if you want.  The more opportunities for people to interact with you during a paid program the better and there is a higher perceived value when they get to interact with you and get their questions answered.

Level B involves more tech where you host the program using software such as Practice Better which we love because it’s designed specifically for health coaches and nutritionists or you can use something like Kartra, Kajabi or Thinkific. We host our online course through Kartra, and we really like it, but check out 3-4 options and decide which one will fit your needs the best and give it a try.

If you aren’t sure where to start, we recommend choosing the easiest option for your first go around and then uplevel after that.  Don’t let tech be an obstacle to achieving what you want to do.

Membership

Option #3 for generating revenue with your expertise is a membership program – also referred to as a continuity program.  This is where people join and pay a monthly fee to get access to the information they want.  This can be a good option for people who want a low level of access and accountability but don’t want or need a lot of handholding like they would get with a 1-on-1 program.  A membership site can work well for options such as recipes or meal plans, workouts, monthly challenges, monthly health topics, etc. You get to decide what’s included based on the price you want to charge (and what your ideal clients would find most helpful).  For example, you could add monthly livestreams or Zoom calls where you go deeper into the topic, maybe you have guest experts you interview, or it can be more low-key and do live Q and A.  The tech required for this will vary depending on what you decide to include, but software such a Practice Better, Kajabi or Kartra would work. 

The benefit of a membership site is the recurring monthly revenue.  The downside is that you always have to be on top of the program content creation and plan accordingly. 

DIY Programs

Moving on to option #4 for generating revenue as a health coach is DIY programs.  This would be a DIY version of part of your coaching program where people go through the content on their own without any support from you.  This can be appealing for potential clients who want a lower-cost option and are good at implementing on their own. If you offer a DIY program, you’d want to host it in a software like we covered before because with the DIY, people don’t have access to you as they would if it were an online group program that may be hosted in a FB group.  You’d want to decide if you only want to offer a certain program as a DIY, such as a 30-day program or if you also want to offer this for your longer-term program. Generally, I would recommend this for just your shorter program, and then the next step would be to join one of your group or 1-on-1 coaching programs, but it’s up to you. 

Between the two of us, we have used all 4 of these options. They each have pros and cons, so decide what appeals to you the most and dive right in.    

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Increase New Email Subscribers Each Month

How to Increase New Email Subscribers Each Month

by | Mar 21, 2023

How to Increase New Email Subscribers Each Month

Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business.  That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis.

After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it.

Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem.

Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself.

Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including:

  • Solve part of a problem you know your ideal client has
  • Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call
  • It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it.   

Let’s dive into how to promote your freebie to get more subscribers. 

1. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media.  It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action.  This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it.

Here’s one example of what this could look like:

Week 1 – Share a static post about it on Facebook and Instagram

Week 2 – Do a Reel or other video of your choice such as a livestream

Week 3 – Post about it in your Facebook group

Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media

There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people.  After month 1, be sure to include different email list building strategies each month – twice a month in different formats.  Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.

Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business. That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis. After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it. Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem. Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself. Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including: Solve part of a problem you know your ideal client has Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it. Let’s dive into how to promote your freebie to get more subscribers. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media. It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action. This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it. Here’s one example of what this could look like: Week 1 – Share a static post about it on Facebook and Instagram Week 2 – Do a Reel or other video of your choice such as a livestream Week 3 – Post about it in your Facebook group Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people. After month 1, be sure to include different email list building strategies each month – twice a month in different formats. Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.

2. Include who the free resource is for and how it will help them.

Even though this is a free resource, you still have to “sell” it. Everyone is protective of their email address, so it has to be something really good, that your audience thinks will help them.

Here’s what you want to include in your posts and videos when you are promoting your freebie:

  • Who the free resource is for
  • How it will help them – what problem it will help them solve
  • How they can get it

Here is an example for a post for a guide called “5 Secrets to Eating Gluten Free While Traveling.” 

Your post could say something like this:

Traveling when you’re on a gluten free diet can be challenging, right?  You don’t want to be stuck at the airport or on the road without any good food options you trust.

I know what a struggle this can be and that’s why I have put together this FREE guide that shares 5 Secrets to Eating Gluten Free While Traveling.

Download your free copy here: [url to landing page here] 

Discover my top insider tips for travel-friendly snacks and food to take with you on the go, plus recommended apps to use once you reach your destination, so you’re never left wondering where to find food you can eat. 

So, you address the problem you know they have, and how your guide will help them, and then the link so they can get it. When you explain it in an easy-to-understand way, you’ll have more people opting in for it.

The two most common reasons why coaches aren’t growing their email list more each month is that they aren’t sharing about their freebie often enough (in different ways) and the benefits aren’t really clear.  When people see your post and/or they click the link to the landing page where they learn more, it has to be very clear who it’s for and what the benefit it. If people are confused or unsure, they don’t take the next step.

When you incorporate these strategies, you will be pleasantly surprised at how many new subscribes you’ll be welcoming each month.   

Resources and Links mentioned on the show:

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Successfully Building A Health Coaching Business While Working Another Job – Part 2

Successfully Building A Health Coaching Business While Working Another Job – Part 2

by | Feb 6, 2023

Successfully Building A Health Coaching Business While Working Another Job – Part 2

Many coaches that we talk to believe that they don’t have the money to invest in virtual support but truth be told, you can find help for a lot less than you may think, and it will free up your time to work on more of the income-generating tasks and projects for your business.

We both wish that we would have outsourced things much sooner than we did. It took us quite a while to realize that there are tasks in our own business that anyone can do and there are some that only we can do. If we are focusing on the tasks that only we can do then we are able to make more money because a big portion of those tasks are related to working with paying clients.

Today we’re sharing 3 budget-friendly ways to get virtual support.

Option #1: Project Only Support.

This type of help would be related to a certain project, for example, having a pdf created as a freebie, video editing for your paid program, or graphics created for your next promotion.

Option #2: Promotion Only Support

This type of help would be for a certain period of time. For instance, you bring someone on for a 14-day period during your next launch. They would help you during the hectic periods, (right before, during, and right after the launch). This type of support can be invaluable during a launch period because there are so many moving parts that are happening all at the same time.

Option #3: Pre-Established Number of Hours Each Week/Month

This is an option that offers more consistent help for you and your business but can still be budget friendly when you plan ahead with the tasks and job description of what you want support with. This is a great opportunity to pass along repetitive tasks that need to be done but don’t require that you handling them. It’s also a great way to add accountability and consistency to your business because you have a set schedule with another person.

The top 5 tasks that we recommend outsourcing when you’re first starting out are:

  1. Blog posts – formatting and uploading to your website
  2. Social media – scheduling posts, creating graphics
  3. Uploading and scheduling emails into your email management system
  4. Client resources – recipes, PDF guides
  5. Graphics for your website and/or social media

We’re sure your next question is… where do I find virtual support. That’s a great question. We’ve found amazing people through the years using a couple of different resources.

The first one is Fiverr.com. This website is great for finding contractors for one off projects like PDF creation or creating graphics.

The next resource that has served us really well over the last few years is a Facebook group called: Virtual Assistant Savvies. This is an excellent group to find virtual support in every possible area of your business.

You can also try onlinejobs.ph. This is a virtual assistant finder website for help from people who live in the Philippines.  You can find people who charge as little as $6 – $8 an hour because the cost of living there is so low.

Oher options include Upwork.com and asking your colleagues for recommendations. 

The key to getting great help is to take the time to figure out exactly what you are looking for, (including a task description, number of hours per month, or if it will be periodic help/one-off projects).

Karen has a free download that will help you be successful in hiring virtual support no matter what your needs are. It’s called Outsourcing Like a Pro: 10 Steps to Outsourcing. It will be a valuable resource as you work through this process.

Here’s the thing, when it comes to successfully building your health coaching business while working another job it’s important to realize that there is only so much of your time to go around and while you can build your business at a slower pace, which is fine, it’s still important to pull in virtual support as needed so you can focus on the things that actually get you clients as well as leaving time in your calendar to actually work with clients.

As we wrap up this two-part series, we want to address one more topic that we get asked about all of the time.

How will I know when it’s time to transition my coaching business full-time so I can quit my 9-5.

This is such a great question.

While we can’t give you an exact formula because it’s different for everyone we can give you some parameters to help you make your own decision.

  1. Decide how much income your business needs to make for you to live the life you want to live. That may require some sacrifices for a while but the decision has to be yours. Once you figure out what that income needs to be you’ll then have a target for your business revenue to make the switch.
  2. You’ve tested and proven your business model. It’s important that you have some consistency with attracting the right clients as well as testimonials with client successes. Until you’ve built processes and habits into your business routine, (everything we’ve talked about in these two episodes), our recommendation is to not quit your job. Having a proven method that is getting results is a key indicator that you can transition.
  3. You’re willing and ready. Just because you can go all-in on your coaching business doesn’t mean you’re ready. Having a proven business model, building a cash cushion, and bringing in consistent income are great financial signs that you may be ready to take your business full-time, but that doesn’t mean you’re mentally or emotionally prepared. Wait until you’re ready. If you like your business being a side-hustle and don’t really want to make it your full-time gig then honor that. Trust your gut!

Decide what action you will take based on what we covered part one and part two of this series and see what a difference it makes. 

Resources and Links mentioned on the show:

Freebie: Karen’s Ultimate Health Coach Success Plan Blueprint

Outsourcing Like a Pro: 10 Steps to Outsourcing

Virtual Assistant Savvies Facebook Group

Virtual Staff in the Philippines

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Grow Your Instagram Following with Giveaways

How to Grow Your Instagram Following with Giveaways

by | Sep 30, 2019

How to Grow Your Instagram Following with Giveaways

If you’d like to know how you can use Instagram giveaways as a health coach to get more followers, you’ll love this episode because we’re giving you the exact plan I used.

I did a giveaway recently that resulted in 210 comments, 234 likes, and 201 new followers. The best part is that it was very easy to do.

We’re breaking down:

  • What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner
  • How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers!
  • How to determine the best type of prize for your giveaway, including examples for lots of different niches
  • Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients
  • …and let’s not forget how to follow Instagram’s rules so you don’t get in trouble when running your giveaway

If you’ve wanted to increase your Instagram following quickly, tune in to learn how you can do that with giveaways!

To get started planning your IG giveaway, I’m sharing my exact giveaway post below, which includes these important elements you’ll want to include too:

  • The prize
  • The benefit of the prize
  • How to enter
  • When the giveaway closes + how you will notify the winner
  • Instagram disclaimer

Here is what I did for my Instagram giveaway

Resources and Links mentioned on the show:

Be sure to grab your spot for my upcoming FREE training. 

4 Key Ingredients Every Coaching Program Must Have to Quickly Enroll Clients with Confidence

Links to Resources:

Wellness Business Insider’s Club

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

The Wellness Business Podcast Instagram

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Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

How to Handle Objections from Potential Health Coaching Clients

How to Handle Objections from Potential Health Coaching Clients

by | Oct 30, 2018

How to Handle Objections from Potential Health Coaching Clients

If you know how to handle objections during discovery calls, you’re going to have a lot more health coaching clients signing up to work with you.

If you’re not getting a ‘yes’ from a prospective client, that means that they have some sort of objection. The objection could be time, money, self-doubt or any other reason.

This week on The Wellness Business Podcast, our guest, Peter Frumenti, walks us through a few secrets to having more authentic conversations that have more prospects saying ‘yes.’

In this episode, we talk about…

  • The biggest keys to a successful discovery call
  • How mindset plays a part in the sales conversation
  • Providing clarity and listening to prospective clients
  • The most important things for coaches to focus on during sales calls

You’re going to love this episode because not only does Peter share amazing tips for dramatically improving your discovery calls, but he also shares about the objections he had before signing up to work with a health coach. 

This is going to give you some great insights into some of your potential client’s objections, so pay close attention.

SPOILER ALERT: You are going to be blown away to find out how much he paid for this coach! 

Can’t wait to hear what you think!

Be sure to check out the Wellness Business Insider’s Club too!

Resources and Links mentioned on the show:

Peter’s Website

Peter’s Free Client Enrollment Assessment for Closing More Sales

Episode 24:  How to Lead a 1-on-1 Discovery Call Results in the Client Saying Yes

Wellness Business Insider’s Club

The Wellness Business Podcast Facebook Page

Karen’s Facebook Group

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Instagram

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Follow us on Facebook:

Join Us

Subscribe and listen to The Wellness Business Podcast on your favorite platform!