How to Increase New Email Subscribers Each Month
Growing your email list is something you probably already know is important, but you may not realize that the size and quality of your email list is directly tied to the profitability of your business. That’s because most of the people who enroll in your programs will do so as a result of your emails and not directly from social media. That doesn’t mean you won’t get ANY clients from social media, but when it comes to sales, email is where a lot more transactions will happen. Even if you do a lot of in-person networking, growing your email list and staying in touch with your subscribers really isn’t optional if you want to get new clients on a regular basis.
After creating an awesome freebie or lead magnet, you want to get as many subscribers from it as possible, but you may be wondering HOW to do it.
Today, we’re sharing how to increase new email subscribers every month, so you are consistently welcoming new people into your ecosystem.
Before we share how to grow your email list each month, we need to touch on something first because getting new subscribers from your free offer isn’t just about promoting it on social media – it goes back to the free offer itself.
Whether it’s a PDF guide, a video or something else, your freebie needs to do a few things, including:
- Solve part of a problem you know your ideal client has
- Lead to the next step in the customer journey, such as joining your coaching program or booking a discovery call
- It also needs to have a compelling title, so when your dream clients see it, they think “I have to have that” and they sign up for it.
Let’s dive into how to promote your freebie to get more subscribers.
1. The first thing that’s important to do with your email list-building strategy is to share about it in different mediums on social media. It’s easy to think you should just share it once after you create it, but it takes repetition, and it takes people seeing it more than once before they take action. This is a big mistake that is commonly made, and it means your followers only have one chance to sign up for it.
Here’s one example of what this could look like:
Week 1 – Share a static post about it on Facebook and Instagram
Week 2 – Do a Reel or other video of your choice such as a livestream
Week 3 – Post about it in your Facebook group
Week 4 – Write and share a blog post on a topic related to the free resource and include the link where people can get it, and then share your blog post on social media
There are more ways you can promote your free offer, but these 4 are a good place to start. Each format will allow you to reach different people. After month 1, be sure to include different email list building strategies each month – twice a month in different formats. Kathleen and I pick our top freebie and we promote it over and over again each month. We always include one of our freebies in our FB groups, so new members can get on our email list too. Keep in mind that you are probably getting followers each month, so you want to make sure they know about it too.
2. Include who the free resource is for and how it will help them.
Even though this is a free resource, you still have to “sell” it. Everyone is protective of their email address, so it has to be something really good, that your audience thinks will help them.
Here’s what you want to include in your posts and videos when you are promoting your freebie:
- Who the free resource is for
- How it will help them – what problem it will help them solve
- How they can get it
Here is an example for a post for a guide called “5 Secrets to Eating Gluten Free While Traveling.”
Your post could say something like this:
Traveling when you’re on a gluten free diet can be challenging, right? You don’t want to be stuck at the airport or on the road without any good food options you trust.
I know what a struggle this can be and that’s why I have put together this FREE guide that shares 5 Secrets to Eating Gluten Free While Traveling.
Download your free copy here: [url to landing page here]
Discover my top insider tips for travel-friendly snacks and food to take with you on the go, plus recommended apps to use once you reach your destination, so you’re never left wondering where to find food you can eat.
So, you address the problem you know they have, and how your guide will help them, and then the link so they can get it. When you explain it in an easy-to-understand way, you’ll have more people opting in for it.
The two most common reasons why coaches aren’t growing their email list more each month is that they aren’t sharing about their freebie often enough (in different ways) and the benefits aren’t really clear. When people see your post and/or they click the link to the landing page where they learn more, it has to be very clear who it’s for and what the benefit it. If people are confused or unsure, they don’t take the next step.
When you incorporate these strategies, you will be pleasantly surprised at how many new subscribes you’ll be welcoming each month.