Running Your Business as an Introvert or Extrovert

Running Your Business as an Introvert or Extrovert

Running Your Business as Introvert or Extrovert

It always amazes me how many health coaches say they are introverts, but I know there are also plenty of extroverted wellness business owners.  Whether you’re an introvert or an extrovert, you can build a successful health coaching business. The good news is that there are many ways to run and grow your business and you can use your strengths, preferences and personality traits to do just that.

It’s important to determine where your tendencies lie, what you’re good at, and work from there. Focus your time and attention on the things that you’re good at and that bring you joy. If you’re an introvert you’ll need blocks of time for solitude and recharging so be sure to build those into your schedule. Knowing the types of situations and environments that fuel your energy or drain it, can be incredibly helpful to be aware of, so you can spend more of your time and focus on the things that make you feel your best.

If you’re an introvert, that doesn’t mean that you shouldn’t push yourself to have extroverted moments to further your business growth. Things like doing live video, hosting a wellness workshop, or leading a wellness challenge are necessary components to owning your own coaching business. Just because something takes you outside of homeostasis it’s okay, it’s important that you forgo your comfort zone temporarily to promote your business. The key is having built in recovery time immediately following one of those events to recharge.

On the other hand, if you’re an extrovert you may spend the majority of your time looking for group interactions to soak in all the energy that you can. Your tendency may be to avoid moments of solitude and quiet because you need the high-vibe environment of lots of people to feel satisfied. The challenge with this scenario is that you are often putting off the projects and tasks that need to be completed to make your business a success.

In this scenario it is extremely important to block off time in your calendar to do the work. You can train yourself over time to systematically get things done but more than likely for you it’ll take many small blocks of time with group or family interaction in between to get your energy rebooted.

Based on our experience after working with thousands of health coaches we’ve observed that…

  • Introverts are often more comfortable teaching group coaching programs rather than taking on one-on-one clients.
  • Extroverts tend to thrive either in a one-on-one coaching or group coaching. They enjoy both.
  • Introverts prefer to hide behind their computer and be continuously checking tasks off their list as a way to avoid showing up in a leadership way in a video, challenge, or workshop.
  • Extroverts love the spotlight and lean into live video, running a challenge, or hosting a workshop but find it difficult to complete all the tasks necessary to bring these to life because they are distracted by social engagement.
  • Introverts and extroverts alike are excellent coaches in their own way and tend to attract the clients that either need the calming nature of an introverted coach or high-energy support from an extroverted coach.

The key takeaway here is that you can be successful no matter what your personality type. Acknowledging and understanding your tendencies is the most important step to building the time blocks into your calendar that suit you best for productivity and rejuvenation. Be intentional with your time and challenge yourself to do the things that take you outside of your comfort zone.

Upon deeper reflection you may find that you are somewhere in the middle. You aren’t 100% introverted or extroverted and that’s a great place to be. You can focus on the strengths of each personality type and design your business perfectly for you.

If you’re an introvert and want to learn more, back on episode 61, we covered: Building a Thriving Wellness Business When You’re an Introvert. In that episode, we did a deep dive into being an introverted business owner (because Karen Pattock and I are both introverts). We also include a link in that episode to an online quiz that will help you figure out which type of personality type you are as well as a list of 8 ideas for how to run your biz as an introvert when you’re starting out.

Tune in to find out how to use your strengths to your advantage and where you may want to stretch out of your comfort zone a bit as a business owner.

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How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

How to Decide When it’s Time to Start Investing in Paid Resources for Your Coaching Business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.

If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.

Here’s what you’ll discover on this episode:

  • The 3 questions we ask ourselves before investing in a paid business tool or service
  • Examples of free vs paid options for your business
  • A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money

We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

When it comes to free versions of resources for your business, there are plenty including MailerLite for your email management, Canva for creating beautiful graphics, PDF guides and presentations, pexels.com and pixabay.com for stock photos, DIY websites and more.  These are all great to get you started since you probably want to operate your business as inexpensively as possible. We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building your business. The good news is that you get to decide what makes the most sense and what paid tools will get you the most bang for your buck.

Here’s how we like to make decisions when it comes to expenses.  First of all, it often comes down to a mindset shift about what investing in something will mean for you, your business and your clients.

For example, here are 3 questions to ask yourself:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

The answer doesn’t have to be yes to all 3, and you get to decide what expenses make the most sense right now. 

Let’s look at a couple of examples for health coaches who may be trying to decide on free vs paid resources.

Maybe you want to provide meal plans or recipes for your clients, or you want to have recipe guides as free resources to grow your email list, but you don’t have the time or desire to create them from scratch.  For $30 a month, you can use something like Meal Garden and that will allow you to provide recipes quickly and easily which will free up your time to do other things in your business.  Going back to the 3 questions, will it save you time, help you do something more efficiently, allow you to get started sooner and/or help you generate more revenue, the answer is likely yes.  We are affiliates for Meal Garden because we think it’s a great resource, but you can check out other options out there. We have found Meal Garden to be one of the most budget-friendly menu planning sites around for health coaches, so we recommend you check it out. 

Perhaps you’re at the point in your coaching business where you want to run an online group program, but you know you’ll need to invest in a platform to host it. The first time you run an online program, you can usually do it with a FB group and emails, but if you want more of an all-in-one solution, you may be considering something like Practice Better or Kajabi.  If you compare the two, Practice Better is definitely less expensive and it’s geared for wellness business owners, so that could help you save some money.  There are other options out there too, but regardless of what you choose, it will be an investment that can allow you to generate more revenue and leverage your time more because you can help a group of people at one time.  We are also affiliates for Practice Better too, and we love their platform because it gives you everything you need to run your practice all in one place, and it’s also very budget friendly.  Their free version is good for up to 3 clients, so you can test it out before you decide if it’s what you want.  If you absolutely have no money yet for an online platform, bootstrap things until you do and keep it to using a FB group and emails.  After you run that first or second round, you will likely know if using a paid platform is in your budget.

As a third example, at some point, you’ll likely have to decide if you should outsource certain tasks in your business.  If you’re doing everything yourself, you’re not paying for it per se, but you do have to consider how those tasks could be pulling you away from getting clients, so it could actually be costing you something.  Whether it’s posting content to your blogs, entering your email content each week, creating graphics for social media, editing your own podcast episode or creating PDF guides, there is so much that can be delegated or outsourced to free up your time to do the things that only you can do such as getting in front of your audience and coaching clients. We did an entire episode about outsourcing, and we’ll link to it in the show notes – it was episode 29 on the Secrets to Outsourcing on a Budget.   

There will come a time when you have to look at your business as an actual business, and part of that is understanding you will have expenses. You can choose the option that is the best option for you right now, knowing you can upgrade or change later.

Here are the 3 questions again to help you decide:

  • Will it save me time and make my life easier and/or less stressful?   
  • Will it help me do something quicker and more efficiently? 
  • Will it help me generate more revenue? 

Is there something you’re considering outsourcing or upgrading to a paid version? 

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7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

7 Ways to Market Your Health Coach Holiday Promotion

If you have plans to offer something special for your audience during the holidays, you may be wondering how you can market it to generate sales and help as many people as possible. Well, my friend, I’ve got ya covered!

In a recent post, I covered 7 Health Coach Holiday Promotion Ideas, so if you are working on ideas for something enticing to offer this time of year, you can find that post here.

Something important to note is that you’ll have more success with your promotions when you show up consistently on social media and in people’s inboxes for at least 30 days before you share any paid offers (rather than only showing up when you have something to promote because that doesn’t work well at all – people need to get to know you and trust you first).  Ideally, you want to always be consistent with showing up to share helpful tips, hacks and insights with your followers and subscribers, so they get to see you as a reliable resource they can count on.

Okay, let’s move on to the good stuff…

Here are 7 Ways to Market Your Holiday or New Year Promotion for Your Health Coaching Business

Remember to include how your offer will help them at this particular time of year (what challenges/struggles do you know they will be facing in the coming weeks and how will your program benefit them)?

  1. Email your subscribers to share your special offer (send 5-7 emails over 5-7 days and send at least 2 emails on the last day).
  2. Share about your holiday promotion everywhere you are on social media, including video – livestreams, stories, and Reels
  3. Include static image posts for social media including, testimonials, client success stories, a sneak peek or behind the scenes of your program (a short video tour of the content if it’s an online program)
  4. Host a free workshop and promote your holiday offer at the end
  5. Run a free 5-7-day challenge, and invite attendees to your paid program at the end
  6. Invite your Facebook group members – do a livestream in your group where you showcase how your offer will help them, and open it up for Q and A, so you can address any confusion or objections they may have
  7. Run Facebook ads to your warm audience (your Facebook page followers, for example) if you have at least 1,000 followers, so more of your followers see your post. You can set a budget as low as $10 – 20 a day for this.

And here is one BONUS strategy you can use:

Ask a couple of colleagues (who are in a complimentary space) and/or friends to share the offer with their followers (do this sparingly and don’t ask the same friends over and over again). If applicable, let them know you will be happy to promote something of theirs in the future to return the favor.

You don’t need to us all of these strategies of courses, so choose what makes the most sense for you at this time. Once you have chosen your strategies, map out the the ones you will put into place and set deadlines and a time frame for each one. How long will your special offer or promotion be available for your audience? If you aren’t sure, 5 – 7 days is a general guideline. Keep in mind that most of your sales will come in on the very last day since people often wait until the last minute to purchase.

You’ve got this!  I can’t wait to hear how it goes!

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The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member 
and an Actual Lead

The Difference Between an Audience Member and an Actual Lead

You are probably all too aware that not every follower you have on social media is an actual lead or even a prospective dream client.

But when you show up on social media as if you are only speaking to your actual dream clients, you’ll strengthen your relationship with the right people and repel all the rest, and that’s exactly what you want to do, so you stand out. 

Today’s episode will help you identify the key differences of an audience member and a lead, and how to grab the attention of the right people who may eventually want to become a client or join one of your courses or online programs. 

In this episode you’ll discover:

  • The main differences between an audience member vs. a lead and which one has the most potential to fill your programs with paying clients
  • 4 ways to transform your social media followers into leads and paying clients without wasting your time on the people that won’t ever invest in your program
  • How a customer journey works in your business and why having one running behind the scenes that nurtures your email list subscribers is the automation you’ve been looking for to make more sales

Tune in to find out what you can easily implement to start turning more followers into leads and paying clients. 

Let’s start with the definition of an audience member. Think of this person as someone that is following you on social media, (Facebook, Instagram, YouTube), but has not yet moved ahead in the customer journey to become an email subscriber.

An audience member follows you on social media, likes your content, occasionally interacts with you in DM’s, has not shown any interest in working with you, and more than likely does not have the money to invest in your paid program. They love free content, can be critical and judgmental, and is often louder than your ideal client followers.

On the other hand, an actual lead is someone that has taken the step to become a registered subscriber on your email list, they look forward to and regularly open your emails, get excited when you open your programs and make offers, knows-likes-trusts you, and has money to invest in your paid programs. On social media they can be super chatty or very quiet, while they study everything you put out.

Social media is definitely a great place to get new leads/email subscribers but just because they follow you does not make them ready to say yes to your paid program. It is just one step in their customer journey with you. We’ll talk more in a few minutes about what to do next to move them even further through the customer journey with you but for a minute let’s talk about getting you more ideal client leads.

Here are 4 ways to transform your social media followers into leads and paying clients

1. Be loyal to your social media followers

This means that you show up consistently on social media with helpful and valuable content. Create a posting schedule that you can stick to and that your followers can rely on is part of the loyalty process. As they begin to think about taking the next step with you, the consistency you show on social media will go a long way in moving them to become an actual lead.

2. Make your followers feel unique

There are some very easy ways to do this. First, call them out on new social posts. I’m sure you’ve seen this done many times on Instagram stories when someone will repost something from their DM’s. Another example is how we do this often here on the podcast when we read questions from our Facebook groups and dedicate an entire episode to answering their question. That makes our followers feel special and unique.

3. Provide excellent customer service on social media

While the people following you on social media aren’t yet an actual lead or paying customer, it’s still important to make them feel taken care of. Many potential customers like to reach out to a business on social first. By quickly responding to answer their questions you will set yourself apart from your competition as someone that helps them get answers and results.

4. Examine your performance on each social media platform

Examine each social media platform to pinpoint where your ideal clients are actively consuming and engaging with your content. Use the analytics dashboard to see how your content is performing across channels. All social sites have a reporting dashboard where you will see how your social media followers interact with your posts. This is a great measuring tool for what’s working and what isn’t. In fact, we dedicated an entire episode to this a little while ago. It’s episode 273 – Are your Facebook Analytics Accurate & How to Verify Your Results.

Now let’s briefly discuss the importance of nurturing your email subscribers as the most important method of moving them even further along the customer journey with you into your paid program. Remember an email subscriber is a lead and they are closer to becoming clients than a social media follower is.

The conversations you’ll have with your email list will be much more client/topic specific than what you post on social. It’s also a great place to brag about client successes, what’s new behind-the-scenes in your business and programs, and your own personal health journey.

Having a pre-planned customer journey is a guaranteed way to turn more leads into sales. That means turning your very warmed up email subscribers into paying clients.

In fact, planning a customer journey is one of our most popular lessons inside the Wellness Business Accelerator. It’s called: Planning Your Customer Journey to Turn More Leads into Sales

You can purchase this lesson as a standalone training for less than $100.

In that lesson we’ll teach you how to create a customer journey (sales funnel) for your dream clients which is incredibly important and offers valuable insight into the approach that you can take with your ideal audience. This is how someone is introduced to you, how you can nurture the relationship that they have with you and by mapping out a customer journey you are designing a master plan that gets them from first becoming an email subscriber to being enrolled in one of your programs as a paying client.

You can get all the details for this lesson by going to wellnessbusinessaccelerator.com.

We recommend that you take the time to check it out because all of the successful coaches we know that are filling their programs have a customer journey mapped out and in place in their business that is nurturing their email subscribers behind the scenes helping them get ready to become a paying client.

Of the 4 strategies we shared, which one can you start with for now?

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3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

3 Ingredients for a Successful Launch with Chris Ducker

If you’ve heard the term ‘launch’ when it comes to an online business sales strategy, you may have wondered what it is exactly, and if and how you can use it in your business. 

The great news is that a launch strategy doesn’t have to be complicated and it can be used for any promotion you want to do during the year, even if you only offer 1-on-1 coaching. 

Our special guest on the podcast this week is one of our favorite mentors, Chris Ducker, and he’s sharing 3 key tips you want to incorporate to get the best results from your launch.

Here’s what you’ll discover:

  • 3 key ingredients to include for a successful launch (all 3 are a must)
  • What a launch is and how to use this proven sales strategy in your coaching business even if 1-on-1 coaching is your only offer
  • How to build anticipation for your offer, so you have people ready and excited to join your program
  • What types of bonuses to consider including and which ones to avoid

Tune in to learn Chris’s tips and specific examples of what to do in your first or next launch to make it a success.

SAVE YOUR SPOT for Chris’s 3-Day Live Online Event – THE ELEVATED ENTREPRENEUR EXPERIENCE. 

The FREE event kicks off on Nov. 8th, and you’re going to learn practical, actionable strategies that work, including how to create a repeatable, scalable system to generate high quality leads, and more importantly, convert them into loyal customers.

LINKS from this episode: 

THE ELEVATED ENTREPRENEUR EXPERIENCE – 3 Day Live Online event with Chris Ducker – https://www.healthcoachsolutions.net/chris

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