How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here’s what you’ll discover:

  • Why it’s important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

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3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

3 Time-Saving Tips for Creating Consistent Videos

Creating video on a regular basis can be a real challenge if you don’t have a set strategy that you can rinse and repeat.  If you leave it up to doing it “when you have time” it will likely not get done. How do I know?  Well, that used to be my strategy, LOL

But I have good news!

This week on the Wellness Business podcast, our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos.

Nick does a great job of breaking it down into these 3 steps and shares examples of what to do for each step.

  1. Planning and preparation – How this will help you create video content your audience will look forward to watching.
  2. Delegation – Ideas for outsourcing certain tasks, so you don’t have to do it all yourself (plus Nick’s top recommendations for outsourcing options).
  3. Distribution – How to get your videos seen by as many people as possible.

If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.

Resources and Links mentioned on the show:

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How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

How to Use Instagram Stickers to Increase Engagement

If you want more engagement and interaction on Instagram, using story stickers are a must.

On this episode of The Wellness Business Podcast, we’re covering how to use stories to your advantage, so you stay top of mind with your followers.

Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.

1. Polls

2. Countdown timer

3. DM sticker

4. Question sticker

If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!

Resources and Links mentioned on the show:

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Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Why We Are Tweaking Our Social Media Strategy

Social media is a long-term strategy and new ways of reaching our audiences are emerging all the time.

On this episode of The Wellness Business Podcast, sharing some of the things we are doing differently and why, so you can make similar changes to your social media strategies if needed!

In this episode you’ll discover:

  • What marketers are really saying about marketing on Facebook
  • The #1 platform marketers want to learn more about and why you should start thinking about this strategy
  • Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing
  • What changes we will be implementing to our own social media strategies

Social media marketing is always changing, and keeping up can be difficult sometimes, so in this episode we’re sharing exactly how to decide where to focus your social media marketing.

Hit play and listen so that you can learn what changes you should be making to your social media strategy this year and why.

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Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

Tracking Your Social Media Metrics for Better Results

If you’re showing up on social media on a regular basis, and the results are disappointing, tracking your metrics can help. When you track your analytics and insights, you’ll be able to make adjustments to your strategy to get better results.

We’re discussing how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.

You’ll discover:

  • The 3 key social media metrics you should be tracking each week that will help determine which content your followers want more of from you, (and what content they just don’t care about)
  • How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward
  • A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since
  • How to use the 3 key social media metrics to simplify your content creation in the future, turning your daily posts into conversation and engagement starters with your followers

If you’ve been wondering how you can improve your social media marketing efforts, you’re going to want to know how to track your analytics, so tune in to learn how!

Plus, you can download the How To Improve Your Social Media Results Through Tracking & Analysis guide that shows you exactly where you can locate your analytics and what you should be looking for based on what we are teaching here in this episode. It even includes a monthly tracker sheet to help you identify trends and patterns within your social media accounts.

Resources and Links mentioned on the show:

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Subscribe and listen to The Wellness Business Podcast on your favorite platform!

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