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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

by Kathleen LeGrys | May 1, 2023

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

What it means to be authentic on social media and examples of how to do it
How trends can actually backfire when it comes to growing your following
Why your videos don’t need to go viral to build your brand
How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me. As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand. I decided I would use reels as another form of short video content and use it to share quick helpful tips. This video format was appealing to me because it’s very easy to come up with content that is short and to the point. I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing. So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?” When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.
Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives. I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!

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The Formula for Getting Clients Through Social Media in 2023

by Kathleen LeGrys | Apr 24, 2023

The Formula for Getting Clients Through Social Media in 2023

Are you spending hours on social media every week but you’re not getting clients?

If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don’t really have much of an actual strategy except for posting content to check it off the old to-do list.

The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.

In this episode, you’ll discover:

The #1 thing you must have in place to stand out and attract the right audience
How to lead followers to the next step in the customer journey, so they move closer to becoming a client
How to create content that will attract the right people and have them coming back to your account day after day
The social media content format that isn’t optional in 2023

And more!

If you’re ready to deploy a strategy that will help you get more clients from social media, this is the episode for you.

Here’s what’s important to remember; social media is not the final destination but it’s a starting point to allow people to connect with you and find out more about you and what your business has to offer. Social media is usually the starting point of the customer journey where people first learn about you, and you have to map out what the next steps are that will move people along the customer journey – all the way to becoming a client. This can take time and the more you plan it out, the better results you’ll see.

A common mistake people make with their social media is posting content just to check something off their to-do list, but there is no real strategy in place as far as how to lead people to the next step and turn them into paying clients, and that’s what we’re going to help you with today.

Here are 5 things to implement with your social media strategy, so you can start seeing dramatically better results quickly:

#1. Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone. You don’t want to attract the masses on social media, and you don’t need your posts to go viral because it will likely reach a ton of people who are not your ideal clients. Narrowing in on who you help and what problem you help them solve, will help you know what type of content to create, so you can get the attention of the folks you can help.

You want to get clarity on WHO you help, what problem you help them solve and HOW you help them – the process or system you use. When you go from sharing more general information to specialty-specific content, you’ll attract more of your ideal clients and that’s what you want.

This is something we spend a lot of time on with our Wellness Business Accelerator students because it’s really such a huge foundational piece
of a successful business. Enrollment ended last week, but you can get on the wait list for later this fall if you want more information about joining us – go to wellnessbusinessaccelerator.com and you’ll be able to get on the VIP wait list there.

#2. The second thing that is important to keep in mind is the customer journey. What is a next step followers can take to get to know you more? You want to think about these steps as touchpoints or micro steps – and each one helps people get to know more about you and if you are the person to help them. The more people get to know you AND understand how you might be able to help them, the more likely they are to sign up for your programs – it all starts with trust. Examples of this include a next step such as: Join your Facebook group, sign up for one of your free resources, read one of your blog posts, join a challenge, watch one of your videos, book a discovery call, join your program. How are you incorporating the customer journey right now and how often are you directing people to another touchpoint? You want to do this at least twice a week if possible.

#3. Come up with 5-7 content pillars or categories of posts that are related to your niche, so when people visit your social media accounts and they see your first few posts, they can instantly tell what you are about and who you help (this can also help you stay ‘on topic’ with your content). These pillars or categories will be you go-to content ideas that will grow and evolve over time. The better your content is, the more devoted followers you will have. I do this by using a Google sheet, and I have columns with the content pillar names at the top, and then my social media team and I fill in the topics that are related to that pillar or category. It makes it so much easier to keep things organized this way and it also makes it easier to know what type of content to cover. If your niche is helping people with gluten sensitivity, transition to a gluten-free lifestyle, an example of 5 content pillars that could work.

1. 1. 1. Hidden sources of gluten in food and personal care products
    2. Meal planning when you’re the only one in your family who is GF
    3. How to avoid cross contamination in the kitchen
    4. How to shop GF on a budget
    5. Eating GF while traveling

Keep in mind that each pillar is broken down into smaller bite size topics, so the pillar about Eating out while traveling could cover many different posts such as: how to prepare snacks for the road, preparing snacks for the plane, scouting out the grocery stores and restaurants near your destination, what GF apps to use, and so on.

This is something else we go into in great detail inside the WBA in the lesson on Turning SM Followers into Paying Clients, so if you didn’t join us in the WBA last week, be sure to get on the waitlist at wellnessbusinessaccelerator.com so you can join us next time.

#4. Incorporate video into your social media strategy, so people can instantly connect with you and get a sense of your personality. Video really isn’t optional in 2023 if you want to stand out and build your business. People want to work with those they feel like they know and trust, and video is the quickest and most effective way to do it. Start simply with stories, reels or other recorded video format to get practice and build your confidence. Think about the people you follow and the accounts you like, chances are, they are doing video on a regular basis, and you feel like you have a connection with them, right? You want to do the same for your audience. How many vides are you doing each week? It doesn’t have to be all of your content because some people prefer to read content, but 1-2 videos each week will help you reach more people and allow your followers to get to know you. I find doing 1-2 reels each week is doable, and I do some face to camera stories as well as one livestream in my Facebook group each month. That works for me, so find what works for you – it may be more, or it might be less – but start where you can and grow from there.

#5: This is a big one! Make offers on a regular basis (discovery calls, joining your group program or membership).

Okay, be honest – how often are you sharing offers to work with you? Most coaches aren’t doing this nearly often enough, and it’s one of the main reasons they aren’t getting more clients. It would be great if our followers just clicked on our bio and booked a call without a prompt, but the truth is that our audience needs reminders about what we do, who we help, client success stories, testimonials – this takes some time, so being consistent with this is super important.

Are you mentioning your paid programs or client success stories at least once a week? One way to do this is to sprinkle in short stories about progress a client made or a goal they achieved. Don’t use their name, but you can say something like “I was just speaking with one of my clients last week and she was so excited to tell me she was able to fit into the jeans she had pushed way back into the back of the closet because she didn’t think she’d be ever to wear them again.” You can share quick wins your clients have had, and then say “If you’d like to see if we would be a good fit to work together, click the link below to book a free discovery call”. Easy, breezy, right?

RECAP

Here are 5 things to implement with your social media strategy to see better results and start getting clients:

Have a clear and specific niche, so you stand out and attract the RIGHT people – not just everyone and anyone.
Keep the customer journey in mind.
Come up with 5-7 ‘content pillars’.
Incorporate video into your strategy.
Make offers on a regular basis.

What is one thing you can start this week?

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Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

by Kathleen LeGrys | Feb 27, 2023

Disconnect to Reconnect: The Importance of Setting Boundaries with Social Media

As a health coach or nutritionist, you understand the importance of using social media as part of a marketing strategy for your business, but it’s also important to set boundaries, so it doesn’t end up taking up more time than it should.

If you find that that social media has become too time consuming or you want ideas on how to be more intentional with your strategy, this episode is for you.

Here’s what we’re diving into:

The importance of setting boundaries around social media as a way freeing up hours in your schedule each week
A simple mindset shift that you can embrace to help you deprioritize social media in your life and replace it with things and people that bring you joy
5 simple ways for you to be more intentional with the amount of time you do, and do not, spend on social media

Before we dive into our how-to tips let’s first talk about a shift in perspective or a mindset shift that will hopefully help you see things differently.

One potential mindset shift when it comes to setting boundaries around social media is to view it as a tool to enhance your life, rather than a source of constant distraction or entertainment.

Instead of feeling obligated to constantly check notifications or compare yourself to others online, you can choose to use social media in a mindful and intentional way that aligns with your values and priorities.

This can involve setting specific limits on usage, being intentional about who you follow and what content you engage with and taking regular breaks from social media to disconnect and prioritize other aspects of your life.

By reframing your relationship with social media in this way, you can reduce its negative impacts and use it as a positive tool for connection and self-expression.

We know that social media can be a great marketing tool for your business, but you just don’t want to spend hours on it every day, mindlessly scrolling through feed after feed on different platforms.

So, let’s talk about 5 simple ways to set boundaries around social media to increase your free time.

1. Limit the amount of time spent on social media each day: Decide on a specific amount of time that you will spend on social media daily and stick to it. Most phones have tracking apps that can help you stay on top of how much time you’re spending on social. Being intentional by setting a specific amount of time each day and sticking to it works well for breaking the never-ending cycle. A helpful way to do this is to schedule your posts ahead of time – ideally 30 days in advance, and that way, you can feel at ease knowing you’re all set with your posts, and you don’t HAVE to be on social media every single day.

2. Turn off notifications: This helps to minimize distractions and avoid the urge to check your phone constantly.

3. Set specific times for checking social media: Choose specific times during the day for checking and responding to social media notifications instead of constantly checking throughout the day.

4. Unfollow or mute accounts that cause negativity or stress: Surround yourself with positive and uplifting content to maintain a healthy and positive mindset, as well as accounts that offer helpful and constructive information. If you think about it, you get to curate your social media experience based on who you follow, so be selective about who you let into your world – in real life or online.

5. Take breaks from social media: Regularly take breaks from social media to disconnect and engage in other activities such as reading, exercising, or spending time with loved ones. Many of our mentors take 1-2 week breaks from social media throughout the year. I haven’t ever done myself, but I do find it much easier to take breaks when I’m traveling, doing other things or enjoying nature. I usually take one weekend day without any social media – it’s not easy, but I always feels better when I unplug from it.

There you have it, 5 simple ways for you to set boundaries around social media to increase your free time. I think we’re always looking for more time in our day and when you set boundaries around social media, you’ll more than likely find that pocket of time that you’ve been looking for.

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The 5 Elements for Writing a Client Attracting Social Media Bio

by Kathleen LeGrys | Jan 16, 2023

The 5 Elements for Writing a Client Attracting Social Media Bio

Did you know you only have up to 7 seconds to grab someone’s attention on social media to get them to check out your bio and decide if they want to learn more and follow you? This is why you need to do everything you can to make sure your social media bio is as clear as possible. When someone lands on your profile or page, you want them to think “OMG this person, this business, is exactly what I need and am looking for.”

Creating a bio that speaks directly to your dream clients takes a little time, so on this week’s episode of The Wellness Business Podcast, we’re sharing a 5-step process that will make this easy.

In this episode you’ll discover…

The 5-part formula for writing a client attracting social media bio that will speak directly to your dream clients
The do’s and don’ts of bio writing that will keep the process super simple
Multiple examples of others in the health and wellness space that have crystal clear bios you can use for inspiration

There is no time like the present to rework your social media bio into a client attraction masterpiece.

Okay, let’s jump in.

Karen has been a member of Jasmine Star’s Social Curator program for years and she recently watched a training called Build A Boss Bio which reminded her how important being crystal clear in your bio is for attracting your dream clients. That’s why we decided to share that formula with you today on the podcast.

This formula can be used on every social media platform so it’s not limited just to Instagram.

The Boss Bio formula includes 5 elements. We’re going to go through each one and provide some examples to help bring each one to life.

Element #1: Get focused with your title

Choose clear over creative.

What do we mean by that?

A great litmus test of your title is whether a 10-year old could understand what you do after reading it?

For example, if you’re a photographer, then put photographer in your title. Don’t use something creative like “purveyor of exquisite memories”.

If you’re that photographer and I land on your profile and it says ‘purveyor of exquisite memories’ rather than ‘photographer’ and I’m only hanging out there for 7 seconds, I’ll be honest, I’m not going to know what you do and I won’t be researching any further to figure it out.

As a ‘purveyor of exquisite memories’ are you a photographer, videographer, scrapbooker, journaler, story teller… I have no idea and I’m not going to scroll through your feed to find out.

People want simple and easy. They don’t want to figure things out. Here is a great example of this.

Element #2: List the benefit you offer for your followers

Pro tip: Your account isn’t about you… It’s about what your business can do for your followers so remember that when you write your bio.

Describe as succinctly as you can what benefit you and your program offer your clients. Think in terms of outcome. A great example of this is from Corinne Olsen below.

Element #3: Who’s your account for?

You want people to land on your bio and say YES, this business or this coach is for me! Or NO, this business is not for me.

If that is happening, it means that your bio is crystal clear. That’s the goal!

When an account is tailor made for your dream customer, there’s a higher chance of turning them into a paying client.

Element #4: Contact information

How do you want people to reach out to you? After reading your bio someone may want to contact you or connect with you more personally. Do you want them to email you, call you, private message you? Pick one and add it to your bio. (NOTE: We recommend NOT giving away your cell phone number. If you have a separate business number then great but you don’t want every person on social media being able to call you directly.)

Element #5: Link to your party favor a.ka. – your freebie

In your bio you should give something away for free.

Before you ask for something, (the sale), you want to give something first.

We’re talking about your freebie.

When considering what freebie to give, ask yourself, ‘What could I give for free related to my program or service that would help my ideal client in some way?’

Remember, this is a test. If you try something and it works, great! If it doesn’t switch it out.

On Instagram you have the opportunity to share one link and one link only so you want to use it wisely. Think of this as a call-to-action. What’s the next step you want someone to take? We do not recommend putting your website link there because it’s just too open ended and general. That’s not really a call-to-action. Be specific!

Options like:

Grab this guide

Listen to this recording

Watch this video

One last PRO TIP before we wrap up. Whenever possible use emojis in place of words to add variety and save space in your bio. For example, if you save someone time then use a clock. If you save someone money then use the money bag.

ACTION ITEM:

Spend 20 minutes today reworking your social media bio then ask 3 people to review your updated bio and ask them to tell you what you do. If they can clearly tell you what you do then you hit the nail on the head. If they can’t explain it easily, you have more work to do.

Don’t forget to grab your Social Media Bio Workbook where Karen shares lots of examples of what to do and what not to do when writing your bio. Scroll down to get access.

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