How Fill Your Coaching Programs Without Selling

How Fill Your Coaching Programs Without Selling

How to Fill Your Coaching Programs Without Selling

How great would it be to fill your coaching programs without feeling like you are “selling”?

We know from working with thousands of coaches in our courses and done-for-you programs that selling is something that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.  The problem with that is it prevents them from growing their practice. If you aren’t making offers and inviting people to work with you, how are you going to get clients? 

What if there was an easier way to do this?

That’s what we’re covering on this episode of The Wellness Business Podcast – How to Fill Coaching Programs Without “Selling” in the way you think and likely dread.

What we are sharing today is a technique that warms people up to your offer BEFORE you share it that also builds curiosity and interest about your program. When you plant seeds about what’s possible for people, they lean in and want to learn more, and this can lead to more people enrolling in your programs.

You can add this in anywhere really, and it works very well with offers like free challenges, workshop, webinars, etc. but it can also be part of your overall social media strategy and any launch strategy you use for a paid program. 

Yes, there will be some selling involved, but not in the way you may be thinking. The strategies we’re covering will make it feel much easier and more natural, which means you’ll feel more comfortable and confident about it.

Here are 3 easy ways to fill your programs without selling, and then we’ll give you examples of how to use them: 

  1. Share your story. Why are you doing what you’re doing?  Does your journey relate to them based on where you were when you started and where you are now?
  2. Share client success stories. People want to know it has worked for others and it helps lower skepticism. 
  3. What result can you help people get in your program? How do you help them with the problem or goal they have?

Let’s look at strategy #1 – Share your story.

If you are doing a webinar, workshop or challenge, people will relate to you much more when you share your journey. Where did you start and where are you now?  You don’t have to have reached your goal by 100% – you just need to be a bit further along than your ideal client where they can learn from you to speed up their process and results.   

Especially during a challenge, people will relate to you much more when you share your journey – your before, during and after. This is great to do on livestreams if that’s part of your challenge strategy. Where did you start and where are you now? 

Here are some ideas to include: Why did you become a health coach or nutritionist?  Does your journey relate to them based on where you were when you started and where you are now? Be real and not ‘perfect’ and people will connect with you so much more.

Let them know where you have struggled, mistakes you have made and what you have overcome and how you understand what it’s like and that’s why you love helping other people through the same challenge. 

If that doesn’t apply to you, you can share why you love doing what you do, who you help and how it affects people’s lives in a positive way. 

#2 Share client success stories – this is easy to do after you’ve worked with some clients.  One way to use this would be during a challenge, webinar or livestreams and you can say “When I worked with my client Megan, she was able to _______________  (insert benefit here) and she was so excited to be able to _________________ (benefit and how it made her feel). 

Here’s an example of what that could look like when you fill in the blanks: When I worked with my client Megan, she was able to balance her blood sugar in 30 days and she was so excited to be able to eat food she actually enjoyed without feeling deprived or hungry. 

Sprinkle these in because it plants the seed about how you can help THEM too without directly “selling”.  If you’re doing a challenge or webinar, you will be selling at the end, but this warms people up and has them wanting to work with you even BEFORE you promote your program. They are already thinking – maybe he or she can help me too – I want to find out more, so you are drawing them in and it’s building curiosity and demand, but you aren’t even selling yet.   

#3 Mention your program and how it helps people

Plant more seeds along the way by mentioning your program and how it helps people.  You’re doing this before you sell or promote your paid program, so it’s very powerful and under the radar.

An example of this would be something like: “In my Lean and Strong coaching program, I help women over 50 lose weight and gain strength without losing muscle “and a common question I get is _________________________” Then answer the question (or come up with one you THINK will be common).  You planted the seed about your program and what it does and that grabs attention and then you give a brief answer and explain that you go into the answer in much more detail in your coaching program.

Sprinkle these soft sell techniques in where you can because people are watching, listening and observing and it warms them up to the next step, so when they see or hear your offer, they are quicker to make a decision about joining your program.

They will have fewer reservations and be less skeptical too.

These 3 strategies are PART OF your launch. You will also want to create posts and emails that directly invite people to your program, but they will be warmed up to you and eager to learn more about your offer when you put these examples into place.   

Are any ideas coming to you about how you can use this? It’s easy when you think about it from the standpoint of sharing what you do, why you do it, your own journey, and success stories from your clients – sprinkle these in as you go and include it as part of your overall social media marketing strategy too any time during the year.

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How to Get Great Testimonials

How to Get Great Testimonials

How to Get Great Testimonials

Did you know that people look for program and product testimonials before making a buying decision? Potential clients want to see and hear about success stories that help them envision the same thing for themselves.

Testimonials can help overcome objections and skepticism as well as help build your reputation and authority when they are used the right way.

We’re breaking it all down for you this week on The Wellness Business Podcast, so you know exactly how to obtain and use testimonials in your wellness business.

Here’s What You’ll Discover:

  • Why testimonials are so important to your success
  • How to ask for a testimonial without feeling awkward
  • What to do with the testimonial once you have it
  • How to use a testimonial to attract clients and grow your business
  • We’ll also share 3 options to fill your testimonial page even if you’ve never had a paying client

Why Testimonials Are So Important To Your Success

Each time you collect a new testimonial, you have just received a gold nugget that you can share (on your website and on social media) that validates what you offer is effective and provides results.

The reason that client testimonials are so important to your business is because it establishes that you have built a reputation within your niche and that you have had previous successes.

How to Ask for A Testimonial Without Feeling Awkward.

You should ALWAYS ask for a client testimonial as soon as possible when the client is feeling excited about their results.

Depending on the program, product or service you provide, that may mean you ask while your client is still working with you or immediately upon the conclusion of working together.

When you are coaching a client through a longer program, such as six months, you can ask for a testimonial around the halfway point and again once they’ve completed working with you.

By the time they reach the halfway point they will be experiencing positive changes and will already have a strong opinion of how valuable you are to their success.

The goal is to collect as many client testimonials as you can, and most people will be more than happy to do it.

What to Do with The Testimonial Once You Have It.

Now that your client has given you their testimonial, what’s the next step?

The next step is YOU must write a final draft of the testimonial. Meaning you compile all of their answers into one coherent, well-written success story.

It’s up to you to rewrite it, using as many of your clients own words as possible.

Write it in a way that actually answers commonly asked questions and be sure to emphasize the results that your client received when working with you. Keep it as true to their words as you can.

Let’s face it… not every client that you have is going to write the perfect testimonial. Chances are it will need some tweaking before it lands on your website.

You don’t want to change the message, but just make sure that it flows, is grammatically correct and is punctuated in the right way.

Once you have it edited just the way you want it, ask your client to review it one last time. Ask for their ‘A-OK’ on the entire testimonial.

Finally, ask them for a photo of themselves that you can place next to their testimonial on your website.

My recommendation though is to never publish a client testimonial without your client’s approval. Ask permission to use their first and last name or if they would prefer you use their first name and last initial – it’s totally up to them and their level of comfort for privacy.

How To Use Testimonials To Grow Your Coaching Business

  • Now that you have accumulated some amazing testimonials, let’s discuss how you can use them to grow your business.
  • First, you will add a “Testimonials” tab to your website where you will proudly display the results your clients have received by working with you.
  • Second, you can sprinkle them into your weekly blog post email or newsletter. Rotate them around every couple of weeks to keep the stories fresh and interesting.
  • Third, you should include the very best testimonials on your program/ product/service sales pages. Even if the topic of what you’re selling on the page is different than how you helped a specific client you can still use the testimonial. The purpose is to substantiate your expertise and authority within your industry.
  • Lastly, feel free to brag about your success stories on social media. There is nothing wrong with giving yourself a virtual pat on the back once in awhile. Plus, the potential clients that are using social media to check you out will enjoy learning more about how you’ve helped past clients.

Now, let’s dive into the 3 options you can use to fill your Testimonials Page, even if you’ve never had a paying client.

One of the longest and most difficult times as a coach is when you’re first starting out.

It seems that you have more questions than answers. One of the questions we get asked most often is, “What should I include on my Testimonials Page if I’ve never had a paying client?

This is actually a really great question and the good news is the answer is easier than you think.

There are three quick and easy options that allow you to quickly gather testimonials, even if you’ve never had a paying client.

Option #1: Ask colleagues or mentors to write a testimonial describing your expertise and commitment to your clients.

Who better to give you a recommendation than someone you’ve learned from or a peer in your industry that has knowledge of your programs, products and services?

They can add a substantial amount of credibility to your page, especially if they have an established business and reputation, (although this isn’t a requirement).

Option #2: Ask friends and family that you’ve helped and supported with your vast knowledge to write a testimonial describing how your support has caused a change or improvement in their life.

As a passion driven wellness business owner, you are more than likely sharing valuable tips and strategies with those around you all of the time. Even the smallest improvement in someone’s health or condition is worth documenting in a testimonial.

Don’t discount the impact you make on the people in your life.

Option #3: Document each time you participate in a local talk, online summit, guest blog or are interviewed on a podcast. This type of exposure certainly establishes your expertise and gives you the opportunity to share your knowledge with a larger audience.

If you’re being asked to share your information with someone else’s following, it is definitely noteworthy and should be included on your testimonials page.

All you have to do is take a screenshot of the webpage and write a descriptive paragraph about what you offered during the event.

Okay, are you ready to start collecting and sharing testimonials?

The key is to start asking for testimonials and to make it easy to do so, you can download Karen’s Client Acquisition Testimonial Formula here, so you are sure to get the best possible and useful testimonials.



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How to Conduct Effective Discovery Calls that Lead to New Clients

How to Conduct Effective Discovery Calls that Lead to New Clients

How to Conduct Effective Discovery Calls that Lead to New Clients

If you do 1-on-1 coaching, doing discovery calls is likely how you get most of your clients, so knowing how to conduct these calls effectively is key to growing your practice.

On this episode, we’re covering how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.

Grab your free Ultimate Health Coach Toolkit here which includes a complete discovery call script (and 6 other helpful resources).

Let’s dive in!

We recommend you have an outline or a list of questions to ask, so YOU are in control of the call because your discovery calls should be strategic and intentional. You don’t want your potential client to lead the conversation because it can quickly and easily go off the rails and then it can be tricky to get things back on track. It’s also important to set the stage at the beginning of the call to let your prospect know what to expect, since this helps put them at ease, while also establishing boundaries.   

Here’s one example of what I mean (this would be after you initial greeting):  I’m excited to get to talk with you today to learn more about you. I have set aside 30 minutes for our call (or however long your calls are) so I’d like to start out by asking you_______________ and then move into the first question.

If you have people fill out a questionnaire prior to their call and send it to you (this can be automated), you’ll have a lot of their information beforehand that you can review which is how I did it when I was a health coach.

If you don’t get any of their information beforehand, you may need to have longer calls, such as 45 minutes, but test to see what works for you.

The important thing to keep in mind is that when you have a list of questions to ask and you know how to lead people to the next step in making a decision about working with, you’ll enroll more clients, so it’s a win-win.

Your discovery call is like a sales process (it’s basically a sales call) where you are finding out what they need and where they are feeling stuck, so you can present your coaching as the solution to help them reach their goal or solve the problem. If you don’t have a framework in place for this, the call can end up anywhere, and it won’t be a good experience for either of you.

Here are 7 basic steps to conducting an effective discovery call  (download my free HC toolkit to get the exact wording):

  1. Welcome them to the call and ask how they are doing.
  2. Ask what their top 1-2 biggest challenges are right now (related to your niche).
  3. Why is that important to them to solve? What will it allow them to do? How would it feel if they reached that goal of had that problem solved?
  4. Confirm that this is an area where you help clients, if applicable, and share a story about a past client that had a similar issue/struggle.
  5. Ask if they would like to hear about your coaching program and how you can help them.
  6. If they say yes, give them a basic overview of your program and the investment and answer any questions they may have.
  7. If they aren’t ready to commit, ask them if it’s okay if you follow up with them. If they say yes, ask them when a good time would be to follow up. Put that date in your calendar and be sure to call to check in and follow up.

Being prepared is half the battle because when you know what you want to cover on the call, it’s easier to find out where your prospect needs help and if you are the right person to help them. If you can help them, you invite them to work with you.

This takes practice and fine tuning. The first few calls you do may feel a little awkward and you’ll learn what to change as you go. If you can practice with colleagues, that’s always helpful too, but just start however you can. The more discovery calls you do, the more clients you’ll have.

If you need ideas on how to promote your discovery calls, we covered 11 ideas on episode 91 of The Wellness Business Podcast.

Learning how to master discovery calls to enroll new clients is a key conversion strategy for many health coaches. In this episode, you’ll learn exactly what you can do to increase enrollment on these calls.

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The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.

Don’t make the all-too-common mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success – no matter what.

One of the most common questions we get is “What do I need to do to get clients?” and that is what we are going to cover on today’s episode.

In this episode, you’ll discover:

  • How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
  • What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
  • If you aren’t getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.

Scroll down for a detailed outline of this episode.

Let’s start with step #1, which is where it all begins. 

1. Know WHO it is you want to serve and what specific problem you help them solve (and keep the wording simple).

Will a 10-year-old understand what you do without giving you a blank stare?  If your messaging is something like “I help women find their inner goddess so they can live their best life and thrive” – that is an example of being vague and wishy-washy.  You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living with ease, so they can prepare delicious meals the whole family will love.” Very specific, right?  The problem these women have is not knowing how to prepare healthy, gluten-free meals the whole family will like, so she doesn’t have to cook different meals for everyone each night.

2. Have a clear solution to their problem (through your coaching program).

When you know who it is you help and how you help them, it’s easier to convey that your program is their solution.  Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used earlier about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for.  An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.”  Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them. When you know where your ideal clients struggle the most and what their top 3-4 problems are, it becomes easier to know what to include in your program and your messaging around it which means you’ll have more clients.

3. Build AWARENESS.  Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer. Decide what consistency looks like to you and the platform(s) you will use.

Examples of building awareness include options such as:

  • Livestream video
  • Instagram Stories and Reels
  • Social media posts
  • Blog posts
  • Guest blog posts
  • Running free 5-7-day challenges
  • Being a guest on podcasts
  • Hosting workshops or webinars
  • Being a guest on online summits or produce your own summit
  • YouTube channel
  • Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

4. GIVE. This means sharing helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. If you enjoy video, use that as your main medium and share short, 1-5-minute videos where you share one or two tips at a time and include a call to action for another step they can take such as join your Facebook group, sign up for one of your freebies, book a discovery call, read one of your blog posts or whatever action you want people to take next (you can rotate your calls to action). Only include one CTA at a time.

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. In fact, this is often the #1 reason coaches aren’t getting clients – they aren’t offering their services often enough – or at all. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above.   Invite people to join your programs and let them know how you can help them.

So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.

Resources and Links mentioned on the show:

Links/Resources mentioned on the show:

Free Guide – The 6-Part Formula for Growing Your Wellness Business

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer

The key to growing your wellness business involves keeping the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages:  Awareness -> Connection/Trust -> Conversion (to becoming a client).

Intentional multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.

Download my free guide called The 6-Part Formula for Growing Your Wellness Business, which covers this in detail, and you can save the PDF to refer back to again and again

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Designing the Perfect Home Page for Your Wellness Business

Designing the Perfect Home Page for Your Wellness Business

Designing the Perfect Home Page for Your Wellness Business

Designing the perfect homepage for your wellness business can be tricky but once you have a clear understanding of the purpose that page serves on your website, it becomes much easier. Your website is like your online home and the homepage is like the foyer where you greet a new guest. You invite them in and give them the lay of the land to help them feel more comfortable and at ease and help them know where to find things.

In this episode, we’re going to walk you through our 10-point website homepage checklist so you can create a new homepage or improve on the one you already have.

In this episode you’ll discover:

  • The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep them on your website longer)
  • Our 10-point homepage checklist and how to apply it to your website for better results
  • Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

If you’ve been wondering if your website homepage is set up to attract your ideal clients, you’ll want to tune in!

No time to listen to the podcast right now?

Here is a breakdown of the 10-point home page checklist we cover:

Point #1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum it should include a tab for the about me page, paid programs/services and a contact me form.

Point #2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

Point #3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator students is:

Helping women lose weight and tackle menopausal symptoms with personalized intermittent fasting and self-care strategies.

Point #4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand, you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

Point #5: List Building Freebie

It’s important to add your email list-building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

Point #6: Opt-In Box

The box for someone to add their email address should also be located above the fold (the top of the webpage before people have to scroll down to see and read more). I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

Point #7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location (see my home page for an example of this). 

Point #8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly, it’s nice to include two or three brief testimonials from past clients.

Point #9: Latest Blogs

If you are someone that publishes a blog through your website, it’s a good idea to add a summary of the last three blogs on your homepage (see my homepage for an example). The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

Point #10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently, don’t link to that platform.

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