The 5 Key Components Every Launch Must Include To Be Successful

The 5 Key Components Every Launch Must Include To Be Successful

The 5 Key Components Every Launch Must Include To Be Successful

A good launch strategy is an important part of every successful business. A launch is a marketing campaign that shares an offer you have, so you can get people interested, excited and ready to enroll in your program or service during a set period of time.  This can be for your 1-on-1 coaching, your online program or anything you have to offer your audience.

In this episode you’ll discover:

  • The 5 key components every launch must include to be successful
  • Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50%
  • How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand

Before we dive into today’s episode about launching, we wanted to share some exciting news with you. We are hosting a brand-new free training in a couple of weeks, and you’re invited to join. It’s called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

If you feel like your dream clients aren’t seeing or hearing you no matter how much content you create or how often you show up on social media then you’re going to love this free training.

During the training, you’ll discover:

  • The #1 strategy you MUST have in place to stand out and attract a steady stream of new dream clients that want what you have to offer
  • How to easily and effortlessly lead prospective clients from finding you online to enrolling in your paid programs (NOTE – this is easier than you think once you apply our 3-step system)
  • The biggest obstacle that is likely preventing you from filling your coaching programs that you probably aren’t even aware of (and what to do to fix it)

There are two dates and times to choose from to make it easier for you to join us live.

CLICK HERE to choose the date/time that works best for you, and we’ll see you there! 

The 5 Key Components Every Launch Must Include 
To Be Successful

Okay, now let’s dive into the 5 Key Components Every Launch Must Include to be Successful.

First, let’s chat about what a launch is so that we’re starting on the same page.

A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service.  Think of it as a special promotion that is only available at certain times of the year, so it makes it makes it more exclusive.  We’re going to share ideas on how to do this in just a bit.

We recommend launching once per quarter. That’s 4 times per year you’ll create a marketing campaign spotlighting one of your programs that includes some, or all, of the key components that we’ll be discussing here today.

Launching actually has 5 key components that set the sales process apart from anything else you sell during the year. It’s a special offer that isn’t available all of the time. Instead, it’s available approximately 4 times per year.

Key Component #1 – Open & Close Dates

Every launch needs an open and close date. People love deals and special events when it comes to purchasing and one of the most important is the date that it starts and more importantly, the date that it ends.

A deadline, or closing date and time, encourages people to buy, because time is limited to act. When there is a set timeframe for them to purchase, more people will sign up. Without a deadline or urgency, people will put things off until ‘someday’. People are natural procrastinators so conveying a deadline as part of your marketing strategy is a sure-fire way to grab their attention and get them to act.

Key Component #2 – Urgency & Scarcity

One of the most popular launching strategies inlcudes ‘urgency & scarcity’. In fact, one of the most well-known cases of urgency and scarcity is Amazon Prime Day. It is a 24-hour period when you can get special deals and pricing on many of the items you’ve been wanting to purchase on Amazon when you are a Prime member. To make this offer even more compelling, Amazon always uses this disclaimer: If you’re shopping Amazon’s lightning deals, be aware that those short-term, limited quantity deals will likely end before the full sale does.

That is a GREAT example of Urgency & Scarcity. For most launches or special promotions for health coaches, we recommend running it for 3-7 days.

We can all use this strategy in our business to make more sales of our programs in a few different ways. The next three components will describe some of those options.

Key Component #3 – Time-Sensitive Bonuses

This is one of the most used, and the most successful, components to a profitable launch. Inside the Wellness Business Accelerator program, we teach our students how to use time-sensitive bonuses to sweeten their offer so they can make more sales during the open cart period.

A time-sensitive bonus is something that is available only for a short period of time, (during the time that your launch is running), and once the doors close it goes away and isn’t available any longer.

Using this component as part of your launch strategy can increase sales by as much as 25-50%.

Key Component #4 – Special Pricing

This is such a great way to get your ideal clients to stand up and pay attention to you and your program during the launch period. However, special pricing doesn’t always mean a discounted price, although it can definitely include a coupon code or something similar.

For this key component we would like you to think in terms of your entire launch offer. Beyond a discount code, special pricing could include the value of the time-sensitive bonuses you’re offering, it could include an added perk that you don’t usually offer like a private call with you, or it could be something like a bundle of programs offered at a special price. Any way that you decide to package your launch offer can be considered special pricing because of all the reasons we’re talking about here today.

Key Component #5 – Limited Spots

It doesn’t matter if your launch offer is promoting one-on-one coaching or a group program, limiting the number of clients that can enroll is a surefire way to make it more successful. This is also considered part of the urgency and scarcity component we already discussed but we believe it deserves a unique spot on our list because it is so powerful.

A limited number of spots often increases the number of sales you’ll make on day #1 of your launch simply because your audience does not want to miss their opportunity to grab one of those spots. As we mentioned before, it is human nature to procrastinate until the last minute when purchasing something so adding a layer of urgency and scarcity by limiting the number of spots available with your offer takes much of the procrastination out of the equation and gets people taking action.

Making more sales on day one is so good for our mindset as business owners and offers us the unique opportunity to brag about it in our following marketing messages in email and on social media.

Let’s say you have 25 spots available in your program and 10 of them sold on day one. That means that 40% of your spots are filled in just one day. If you’re running a 5- or 7-day campaign and almost half of your spots filled on the first day and you let your audience know that they are going to be even more eager and excited to join sooner rather than later which is a win for everyone. I can’t think of a more compelling marketing strategy to get people to take action.


We are true believers in embracing these 5 components when launching your program whether it’s for the first time, 5th time or 25th time. We use it in our businesses all of the time and have helped many of our Wellness Business Accelerator students enroll more clients by doing the same. Learning how to be a better launcher by putting together an effective launch plan will make all the difference in how many clients you enroll into your program.

Be sure to save your spot for our upcoming free live training (choose Oct 17th or 18th):

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

Hope to see you there!

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5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to 
Create Your Own Coaching Program

5 Checkpoints to Know If You’re Ready to Create Your Own Coaching Program

As a new health coach, the easiest way to get started working with clients is to use the outlines that you received through your training program or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.

This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win!

There may come a time after you’ve worked with clients for a while that you to want to create your own coaching program. Perhaps you have a 6-month coaching program in place, but you want to also offer a more laser-focused 30-day program as an option.   

If you think you might want to create your own program but you’re not sure how to get started, you’re going to love today’s episode.

In this episode you will discover:

  • 5 checkpoints to know if you’re ready to create your own coaching program
  • The benefits of creating your own program as a way of standing out in your niche so that it’s easier to attract your dream clients
  • Why adding a group coaching program to your service offerings leads to scalability and efficiency in your practice leaving more free time for other things

Checkpoint #1 to know if you’re ready to create your own coaching program is: You want to deliver a more specific and niched down program.

Let’s kick things off with the importance of niching down and creating a more specific program. As a health coach, it’s crucial to stand out as someone that specializes in one area. After you have experience working with a variety of clients, you’ll be in a better position to create a coaching program that’s tailored to a specific audience or health challenge based on where you believe your zone of genius is and the clients that you enjoy working with the most. This specificity shows that you understand the unique needs and challenges of that particular ideal client. When clients feel like you’re speaking directly to them, they’re more likely to see you as the solution they’ve been searching for.

Checkpoint #2: Your personal & coaching experience has led you to design a specific process/protocol that is working with your clients.

Developing a specific process or protocol for your coaching program often stems from your own personal experience. Picture this: you’re equipped with knowledge and personal experience that you’ve gained over the years of working with clients and dealing with your own health challenges. Designing a coaching program around your experience and expertise not only demonstrates your authority in the field but also gives your clients a clear path to follow. Your clients will feel confident knowing they’re following a tried-and-true approach that you’ve refined through your own experiences and education.

Checkpoint #3: You’re ready to differentiate yourself with your own unique offer.

With so many health coaches out there, setting yourself apart is key for standing out to your dream clients. A coaching program that targets a small segment of the population, a specific niche, allows you to stand out in the market which can be your competitive edge. Think about it: a potential client has choices, but when they see a program that addresses their specific needs in a novel way, they’re more likely to choose you. Your unique approach creates a connection, making it easier for them to say, “This is the coach I need.”

Checkpoint #4: One-on-one coaching is great but you’re looking for scalability and efficiency.

Creating your own coaching program allows you to work with multiple clients more efficiently at the same time that have similar needs. Traditional one-on-one coaching sessions can sometimes be limiting, both in terms of time and the number of clients you can accommodate so scaling your time and revenue by running an online group program is a great solution. With a structured group program, you can maintain quality while serving more clients simultaneously. This scalability model not only boosts your income potential but also allows you to make a more significant impact on your clients.

Checkpoint #5: You’re interested in passive income potential.

Beyond one-on-one coaching, your offerings can open doors to new income streams. Imagine how much more you could make by offering group coaching sessions or a self-paced, DIY, version of your program. These options enable you to generate income even when you’re not actively coaching. It’s like your program is working for you around the clock. This not only provides financial stability but also gives you more freedom to focus on other aspects of your coaching practice.

If any or all of these 5 reasons resonate with you, you may want to create your own coaching program.  If you want to learn more, be sure to save your spot for Amy Porterfield’s free Course Confident Bootcamp that kicks off September 14, 2023. 

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The Business Growth Formula We Swear By and Why It Will Work For You

The Business Growth Formula We Swear By and Why It Will Work For You

The Business Growth Formula We Swear By and Why It Will Work For You

We often get questions from coaches that start with the words, “What’s the best way to ________?”

You can fill in that blank with whatever it is you’re trying to figure out …

…the best way to grow my email list?

…the best way to attract new clients?

…the best way to get people excited about my paid program?

…the best way to fill my program the next time I open the doors?

These are common questions that usually have more than one option or answer, but it all comes down to having a SYSTEM that works for YOU. 

In this episode of The Wellness Business Podcast, you’ll discover:

  • The 4 main components that make up our business growth formula and how you can implement them into your coaching practice
  • The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time
  • Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period


The doors to the Wellness Business Accelerator are now open, but only through this Friday (April 21st).

This is our signature course that we have just fully updated for 2023, where you will discover a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days. You will also get support from Karen and me for 8 weeks inside a private Facebook group, so you’ll know exactly what to do every step of the way to start getting clients consistently.  Click the link above and come join us! 

Systems and processes are what we teach in The Wellness Business Accelerator. We know our system works because it’s worked for so many coaches before you. When they work through our lessons and implement what we teach they start getting clients consistently and filling their programs. 

There are 4 main components to our business growth formula.

  • Identify
  • Attract
  • Convert
  • Repeat

We’ll explain why each component is important and share the stories of coaches, just like you, who took action with our system and completely transformed their business.

Component #1: Identify

IDENTIFY is the first step in our 4-part process because it’s all about identifying your marketable ideal client. A marketable ideal client is someone that knows they have a problem, is in the process of seeking a solution, and has money they can invest in that solution.

The reason this is important is because if your ideal client is missing any of those three attributes, you’ll struggle to get clients. You have to have a crystal-clear marketing message that speaks clearly to the problem and symptoms your dream clients are trying to find a solution to.

For example, when we worked with Courtney inside our program she got these results:

Using our unique process to dial in on and identify her ideal customer was a game-changer for Courtney. Once she applied what we teach it was clear to her dream clients what she had to offer and how it would help them reach their goals. We’ve worked with many clients just like Courtney that have been close to giving up so many times on their business. Maybe you can relate to her experience of struggling for years before finally having the right coaches like us and the right formula to dial in on her marketable ideal client which finally had sales rolling in.

Another similar story in this category is our student, Sherly. Here’s what she had to say about working with us inside the Wellness Business Accelerator program.

The Business Growth Formula We Swear By and Why It Will Work For You

She took the initiative to change her niche and then work through our system one module at a time. When she implemented what we teach using our proven signature program she not only enrolled 5 new clients into her diabetes program so believes the WBA is the best investment she’s ever made.

We don’t take those words lightly because we know how frustrating it can be when you’re working so hard day after day but the clients aren’t enrolling in your program. Here’s what we know for sure. It isn’t about working harder. It’s about working smarter and following a step-by-step system that has been designed specifically for those building wellness businesses.

Component #2: ATTRACT.

Once you’re clear on who your marketable ideal client is, now it’s time to decide how you are going to attract those people, particularly when you are launching your program.

Creating a launch plan ahead of time makes all the difference in whether you have a successful launch or one where you hear crickets and walk away feeling defeated. In the Wellness Business Accelerator program, we teach you the exact steps necessary to execute a prelaunch runway that will not only get your followers and subscribers excited about your program before opening your doors, but will increase your overall number of sales during your open cart period.

That’s exactly what happened for our client Ann-Marijke. Here’s what she had to say about her launch when she implemented a prelaunch runway. 

Those are amazing results, right? A successful launch starts with what you do 30-45 days before the doors open and when you follow the step-by-step prelaunch runway system we teach in the Wellness Business Accelerator program, you’ll experience increased sales just like Anne-Marijke.

Component #3: CONVERT.

Convert simply refers to anytime you guide a new email subscriber or social media follower to take action with you in incremental steps that eventually leads to that person becoming a paying client.

A couple of the biggest challenges that we know many health coaches face is that they aren’t making offers often enough and they aren’t exactly sure how to make sales without feeling salesy.

We get it, none of us want to feel salesy but when you have a program that you believe in and you know it gets results you have to build up the confidence to invite people to join you. For instance, we believe 100% in the power of our Wellness Business Accelerator program to change the trajectory of your business to one that is profitable and scalable. We have testimonial after testimonial from past clients sharing their personal stories of struggle to triumph using our unique system and coaching support. We know it worked for them and will work for you too if you follow what we teach.

A great example of this is one of our past students, Brooklyn. Here’s what she had to say…

We love to hear this because so many of our students come to us trying to do all the things, blinded by shiny object syndrome and never feeling like they accomplish what they start out to do that results in paying clients. Inside the Wellness Business Accelerator program, we love to keep things simple so you can get organized and set up your systems. Just like Gianna you’ll be able to flush out so much of the unnecessary nonsense leading you to a more streamlined business that gets results and makes sales.


We’ve shared some important details today about the business growth formula we believe in and teach our students. We’ve built the foundation of our Wellness Business Accelerator program around this formula and are excited to share it with you. We use it in our own businesses and teach what we know works for our clients. The doors to the Wellness Business Accelerator are open right now and you are invited to join us. We have completely updated, rerecorded and streamlined this entire program for 2023 as a way to get you profitable faster than ever before.

If any one of these stories resonated with you, we invite you to join us! The doors will be open through the end of the day on Friday, April 21st and it would be our pleasure to work with you in our Spring WBA cohort.

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Managing Your Energy Vs. Managing Your Time

Managing Your Energy Vs. Managing Your Time

Managing Your Energy Vs. Managing Your Time

When it comes to your business, there is a lot to do. You are likely already busy in your personal life, so managing it all can feel a little overwhelming sometimes.

We are all familiar with the concept of time management, but there is also something else to consider which is managing your energy. 

When you’re conscious and intentional about how you’re spending your time and you’re aware of what is draining your energy vs what makes you feel happy and energized, you’ll notice a big difference in how you feel – your mood, your productivity and enjoyment of what you do.

Today, we are talking about managing your energy vs managing your time, and we’re having an open and interesting conversation to give you some ideas on what you may want to implement or try. 

In order to manage your energy, it’s important to start with the things you know tend to drain you, vs what doesn’t. Things that drain you can also be things you enjoy doing, but because it takes mental or emotional energy, you have to limit how much you do in a day or a week.

Kathleen: For example, I enjoy doing livestreams in my Facebook group, but after 30-40 mins, I need to take a break. I could not do livestreams every day or probably not even every week, and I’m aware of that and I schedule accordingly.

Also, because I know I will feel tired afterwards, I know not to schedule other appointments or tasks that take a lot of brain power. So, after doing a livestream, I wouldn’t plan to outline a podcast episode or do something that takes a lot of creativity.

Another thing that helps me manage my energy is not overbooking my calendar.  I spread out appointments during the week – whether it’s lunch with friends, doctor appointments, interviews, recording podcast episodes, I’ve learned that if I overbook my day, it wipes me out.

Karen prefers to work in longer blocks of time, so she can power through and get the most important things done by noon. 

We have some helpful tips to share to help you better manage your energy, and we’re going to cover 7 of them:

  1. This is obvious, but still important to point out – get enough sleep. If you don’t prioritize sleep, you are going to start your day feeling tired, and it goes downhill from there. 
  2. Tune into what gives you energy, so you can incorporate that, such as exercise, meditation, spending time in nature or whatever you enjoy.
  3. Arrange your schedule whenever possible to focus on maintaining your energy rather than overbooking and overscheduling yourself. If you notice you are wiped out by 3 pm each day, it’s a good sign to listen to your body and take a break or end your workday then if possible. 
  4. Take mini breaks during the day. This could be doing something as simple as stretching, doing some breathing exercises, stepping outside for a few minutes to get some fresh air and sunshine or it could be going for a quick 5-10 minute walk.
  5. Limit multi-tasking and focus on completing one task before moving to the next one.
  6. Limit distractions as much as possible – this means leaving your phone in the other room when you’re working or turning off push notifications.
  7. Look at tasks that you can outsource to free up more of your time and protect your energy.

When we focus on managing our energy, managing our time tends to fall into place because we will likely get more done while feeling better. 

Tune into the things that deplete your energy and decide how you can work around it, delegate it or break it up during the week.

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Successfully Building A Health Coaching Business While Working Another Job – Part 1

Successfully Building A Health Coaching Business While Working Another Job – Part 1

Successfully Building A Health Coaching Business While Working Another Job – Part 1

One of the most challenging situations a health coach faces is when they are trying to build their wellness business while also working another job. We get it – you need to keep paying the bills until your coaching business can replace your income.

When this is the case, it’s important that you become extremely intentional with your time as well as streamline your day-to-day tasks as much as possible. That’s why we’re bringing you a 2-part series on the podcast called: Successfully Building A Health Coaching Business While Working Another Job

If we’ve learned anything over our 10 years in business, it’s that time management is key. Whether you have 5 hours per week to work on your business or you have a full 40 hours, the goal is always to get as much done as possible in that allotted amount of time. That requires good time management skills.

In this series, our plan is to start with the big picture and slowly zoom in on routines and planning tools that will help you to be your most productive.

Successfully building your health coaching business starts with planning and we love the 12-week planning model. We’ve talked about this method many times before on the podcast. We learned this method by reading the book The 12 Week Year by Brian Moran. The premise of the book is that rather planning in advance for an entire year, (which is what we used to do), you instead plan in 12-week or 90-day increments. Each 90-day window is its own year inclusive of list growth goals, revenue goals, and any other goals that are important to you.

When you take time to plan your next 90-day window you’ll have your marching orders for what tasks you need to prioritize and when they need to be completed.

For example, let’s say your goal is to grow your email list by 150 subscribers in the next 90 days. You can break that down to a weekly goal of 13 new subscribers. Next, you can decide if you already have a freebie that will attract those new subscribers or if you need to create a new one. Once you have that answer you can decide where you will share the link to your freebie and how often you’ll need to share to obtain those subscribers.

It could look something like this…

13 new subscribers each week means that you need to create 1 Facebook group post, 2 Facebook page posts, 1 Instagram post and 2 Instagram stories each week to meet your goal.

Do you see how the goal of 150 new subscribers can be broken down into weekly, and even daily tasks? With this method you always know what you should be working on. No more shiny object syndrome.

Now that you understand the 12-Week Year planning model, let’s zoom in a little closer to weekly time management. Again, it comes down to planning ahead. Time management looks different for each individual. Some work better first thing in the morning, some need periodic breaks to be their most productive and some are actually more creative and productive in the evening. More than likely, you have some idea of what that looks like for you.

Karen prefers to start working in the morning and power through until lunch, whereas Kathleen breaks up her day by taking a break ever hour or so. 

Let’s say you are at your best in the mornings, you’re working a full-time job, and you have 10 hours per week to dedicate to your business. If that’s the case you may want to block 1 hour off in the evenings on Monday, Wednesday & Friday and then split the other 7 hours in the mornings on Saturday & Sunday. The evening hours can be spent doing repetitive tasks like uploading your blog, scheduling your social media, and answering questions in your Facebook group. Then the weekend can be used for content creation, coaching calls, and planning an upcoming promotion. These types of tasks require you to be at your best.

One of our mentors, Amy Porterfield, always says, “If you don’t schedule it, it’s not real”. We couldn’t agree more. Having set work hours is part of a successful business. When you wait to have everything else done before you prioritize your business the time will never come. It has to be scheduled to make it happen. This may require a conversation with your family to let them know when you need privacy to get things done. We know it can be a tough conversation sometimes but setting boundaries for your dream business is as important as time management. Maybe you need to remove yourself from the proximity of your family by going to a local co-working space or coffee shop. It’s up to you to set the tone related to your schedule.

One of our favorite time management tools is time blocking. Time blocking is a time management method that asks you to divide your day into blocks of time. Each block is dedicated to accomplishing a specific task, or group of tasks, and only those specific tasks. Instead of keeping an open-ended to-do list of things you’ll get to as you’re able, you’ll start each day with a concrete schedule that lays out what you’ll work on and when.

The key to this method is prioritizing your task list in advance — a dedicated weekly review is a must. Take stock of what’s coming up for the week ahead and make a rough sketch of your time blocks for each day. At the end of every workday, review any tasks you didn’t finish — as well as any new tasks that have come in — and adjust your time blocks for the rest of the week accordingly.

Time blocking works no matter how many hours you have to dedicate to your wellness business each week because you always know what your top priorities are for the following day/block of time.

The beautiful thing about this process is you can create routines for certain days of the week.

For example, each morning the first 4 things Karen does is:

  • Check her email
  • Go through her social media accounts to reply to any posts
  • Review her project management software ClickUp to see what her team needs reviewed as well as what due dates she has coming up
  • Check Slack to see if her team has any questions for her

She does this first thing every morning without fail.  Because she’s made it a habit the process using takes 10-15 minutes. It’s super quick.

She also knows that every Wednesday morning she’ll be writing the next podcast email and social media post so her team can get those uploaded and scheduled. These rituals keep her on track and allow to work on other projects that are being prioritized.

Kathleen’s weekly tasks are structured a little differently, where she doesn’t have set specific days that she does things, but she had due dates for each task, so she knows when she has to get them completed.

Now let’s zoom in a little bit more by discussing outsourcing.

We know that some of you are saying, “I don’t have the funds to outsource”. We get it because there was a time that the two of us felt the same way. It’s one of those scenarios of what comes first the chicken or the egg? Should you wait until you have the extra funds to outsource or will outsourcing help you make additional funds?

We actually did an entire episode dedicated to this topic called: The Secrets to Outsourcing Even if You’re on a Tight Budget, so we recommend listening to that if you haven’t done so already (or if you need a refresher)

Here is a simple exercise you can do before part two of the series comes out next week.

We will be diving deeper into the outsourcing topic next week but in the meantime, start making a list of the recurring tasks that you do week after week that anyone could do. Things like scheduling posts on social media, uploading emails into your email management system, posting a blog to your website, tracking stats, etc. Having this information will arm you with data that will help you make decisions around outsourcing in the coming weeks. Feel free to make this a brain dump for now by listing everything you do.

Join us back here next week for part 2!

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