5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

5 Questions to Kick Off Your Wellness Business In 2022

Whether you like to kick off the new year in your wellness business by planning your first quarter, or you’re not quite back in the groove yet, there are 5 questions you want to ask yourself as you get started.

This is the perfect time of year to confirm that the business you’re building is one that is bringing you joy and happiness as well as being a good representation of yourself.

On this episode on The Wellness Business Podcast, we’re sharing the 5 questions and we are giving you our answers too.

In this episode you’ll discover:

  • 5 questions to ask yourself now to make sure you are on the right track
  • Why we find this exercise so powerful and how it will help you too
  • Why it’s so important to acknowledge what didn’t go well as much as focusing on what did

I share my answers on the podcast, and some of them may surprise you. I can’t wait to hear your answers too.

Tune in to this episode so you can kick off the new year with a bang!

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The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

The Formula for Growing Your Health Coaching Business

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.

Don’t make the all-too-common mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success – no matter what.

One of the most common questions we get is “What do I need to do to get clients?” and that is what we are going to cover on today’s episode.

In this episode, you’ll discover:

  • How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
  • What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
  • If you aren’t getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.

Scroll down for a detailed outline of this episode.

Let’s start with step #1, which is where it all begins. 

1. Know WHO it is you want to serve and what specific problem you help them solve (and keep the wording simple).

Will a 10-year-old understand what you do without giving you a blank stare?  If your messaging is something like “I help women find their inner goddess so they can live their best life and thrive” – that is an example of being vague and wishy-washy.  You want your niche statement to be very obvious so people can tell right away if you are for them or not. One example of this would be “I help moms transition their families to gluten-free living with ease, so they can prepare delicious meals the whole family will love.” Very specific, right?  The problem these women have is not knowing how to prepare healthy, gluten-free meals the whole family will like, so she doesn’t have to cook different meals for everyone each night.

2. Have a clear solution to their problem (through your coaching program).

When you know who it is you help and how you help them, it’s easier to convey that your program is their solution.  Naming your program something that communicates the outcome they will receive makes it easy for people to understand you can help them. In the example I used earlier about gluten-free living for moms, your program could be called something like “Gluten-Free Made Easy” or “Gluten-Free Jump Start” then add a subtitle that explains who it’s for.  An example of a subtitle for this could be “Your 30-Day Plan to go from OMG to Gluten-Free with Ease.”  Your subtitle would be based on what you know are your ideal client’s top concerns and struggles, so it helps them see how it will benefit them. When you know where your ideal clients struggle the most and what their top 3-4 problems are, it becomes easier to know what to include in your program and your messaging around it which means you’ll have more clients.

3. Build AWARENESS.  Get exposure on a consistent basis, so people get to know you, your personality, and the solution you offer. Decide what consistency looks like to you and the platform(s) you will use.

Examples of building awareness include options such as:

  • Livestream video
  • Instagram Stories and Reels
  • Social media posts
  • Blog posts
  • Guest blog posts
  • Running free 5-7-day challenges
  • Being a guest on podcasts
  • Hosting workshops or webinars
  • Being a guest on online summits or produce your own summit
  • YouTube channel
  • Reach out to potential referral partners

These are just a few ideas to give you a place to start. What appeals to you the most right now? Start with one thing and build from there.

4. GIVE. This means sharing helpful tips and resources and also include stories about your own journey and personal anecdotes that will help people get to know you as a person. If you enjoy video, use that as your main medium and share short, 1-5-minute videos where you share one or two tips at a time and include a call to action for another step they can take such as join your Facebook group, sign up for one of your freebies, book a discovery call, read one of your blog posts or whatever action you want people to take next (you can rotate your calls to action). Only include one CTA at a time.

5. Build your email list and stay in touch at least weekly with a helpful tip, resource or story that will resonate with your audience. Building your email list is not optional if you want to build a sustainable business, so even if you don’t personally like email, it’s still one of the highest-converting sales strategies with a reported ROI of 38-1, so you can’t argue that.

6. Offer your services on a regular basis. If you aren’t getting enough clients, there’s a good chance it’s because you aren’t offering your services often enough or it’s not clear who you help and how. In fact, this is often the #1 reason coaches aren’t getting clients – they aren’t offering their services often enough – or at all. Offering your services can be done in your emails, in your Facebook group, on social media, on livestreams, at the end of your challenge, on webinars, or any other formats listed in #3 above.   Invite people to join your programs and let them know how you can help them.

So, you don’t need to do a million different things, but what you do choose to do must be done consistently, so people get to know you, and you stand out.

Resources and Links mentioned on the show:

Links/Resources mentioned on the show:

Free Guide – The 6-Part Formula for Growing Your Wellness Business

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer

The key to growing your wellness business involves keeping the customer journey in mind because this is how you take them from becoming aware of you to eventually becoming a client.

Think of the customer journey as taking people through these 3 stages:  Awareness -> Connection/Trust -> Conversion (to becoming a client).

Intentional multiple touchpoints with you, over time, is what builds trust and leads to people enrolling in your programs.

Download my free guide called The 6-Part Formula for Growing Your Wellness Business, which covers this in detail, and you can save the PDF to refer back to again and again

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How to Deal with Overwhelm as a Wellness Business Owner

How to Deal with Overwhelm as a Wellness Business Owner

How to Deal with Overwhelm as a Wellness Business Owner

Overwhelm as a wellness business owner is common because there is a lot to learn and a lot to do. We’re offering some help and practical tips to alleviate this feeling, so you can feel more in control instead.

Here’s what you’ll discover on this episode:

  • How to avoid over committing to things that are not aligned with your goals and priorities
  • How to delegate effectively to free up more time for income-generating tasks and projects
  • How to focus on fewer things to get better results

If you’ve ever felt overwhelmed in your health coaching business, tune in to this episode to learn how to take back control and lessen your stress.

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BEST OF: How to Avoid (or bounce back from) Burn Out

BEST OF: How to Avoid (or bounce back from) Burn Out

BEST OF: How to Avoid (or bounce back from) Burn Out

If you want to avoid or even bound back from burnout, the timing is perfect because we are bringing back a popular episode on the topic. The struggle is real when you’re dealing with everything else going on in your life PLUS building a business.

We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.

We’re sharing helpful strategies that work for us, and we hope they help you too, including:

  • How to schedule time off
  • Ideas for what to outsource and take off of your plate
  • How to set boundaries
  • Some of the signs of burnout
  • Falling into the comparison trap
  • And more

Tune in to discover how to build your business while still taking care of yourself, so you don’t burn out like we did.

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10 Ways to Generate $1,000 
in the Next 30 Days

10 Ways to Generate $1,000 
in the Next 30 Days

10 Ways to Generate $1,000 in the Next 30 Days

There are dozens of ways to generate $1,000 or more in 30 days, and on this episode, we are covering 10 of them. Our hope is that you’ll reinvest your newfound revenue back into your business by getting the support and coaching you need to build your business, but that’s totally up to you.

You may just find some interesting and creative methods you may not have considered. 

Here’s what you’ll discover:

  • 12 easy ways you can generate a quick $1,000 to reinvest in your business
  • How to get creative with saving and generating income in the next month
  • Just how quickly you can boost your income by $1k when you’re willing to step outside your comfort zone in an effort to build your business and make your dreams come true

If you’re ready for some quick cash in your business, you won’t want to miss this must-listen episode!

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