How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

How to Use Live Office Hours in Your Facebook Group to Increase Engagement

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.

Here are just a few benefits of hosting live office hours in your group:

  1. You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  2. You don’t have to come up with a topic for your livestream since you’re answering questions from group members.
  3. You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.

I recently did my very first live office hours in my Health Coach Biz Support Facebook group and I loved it. I had some questions about how to run a life office hours session, so we thought it would be a good episode for the podcast.

In case you aren’t sure what I’m referring to, you can host live office hours in your group which can be a great way to boost interaction.  You can either do this by answering questions by typing your reply or you can make it more fun and engaging by doing it as a livestream which is what I did, and it’s what I recommend you do too.  One of the goals for social media and for your group is for people to connect with you and get to know you, and doing live video is one of the best ways to do that.

Here’s what I love about doing live office hours: 

  • You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few. 
  • You don’t have to come up with a topic for your livestream since you’re answering questions.
  • You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.

You may be wondering what to do if you don’t get any questions while you’re live and we are going to cover that too because I have the perfect solution that will eliminate this worry completely. 

It’s really very easy, and it’s just a different format of a livestream where you are doing a live Q and A. You can do this in your Facebook group or your page – it’s totally up to you. If you want it to be more exclusive and/or if you want to make it part of a paid program, do it in your group. You can do this on Instagram too if you want.

Here are the 5 steps:

1. Decide on the day and time of your office hours. You may want to allow up to an hour of your time for this, but you can just list the start time. 

2. Create a graphic in Canva with text that says something like “Live Office Hours” or “Live Q & A” and include your name at the bottom, under your photo so it reads “with Mary Smith”.   Canva has great templates for this that make it easy – just enter “office hours” or “live q and a” in the Canva search bar and you’ll see some templates pop up and you can customize the color and elements on the graphic. You can whip this up in about 2 minutes. 

Below is the graphic I created in Canva to give you an idea. If you type in “Office Hours” or “Live Q and A” you’ll find some templates that are super easy to customize.

3. Create a post in your group or on your page that explains how the office hours will work. Let people know about a week ahead of time to allow time to gather questions.

Here’s what I wrote for my post:

I would love to answer any questions you have about running, marketing or building your wellness business, so here’s how it will work:

Post your question below (be as detailed as possible, so I can give you the best feedback/ideas/suggestions).

I will be here in the group on (date/time) to answer the questions and if you can’t join me live, no problem – you can get my detailed response on the replay.

First priority will be given to the written questions, so be sure to post them below. If time permits, I will be happy to answer questions that are posted while I’m here live.

Hope to see you then.

The key to creating this post is to let people know you will be answering questions about a specific topic, so you can keep your questions to a theme if you choose. This can be helpful especially if you have a specific niche, and you want to keep things on topic. 

This also allows you get to questions ahead of time which is what you want. This will avoid having to worry that you may not have questions when you are on live.  You want to have questions ready to answer to kick off your livestream, so this is the way to do it.  Use the link to the live office hours post when you send your email about it, so people know where to go to post their question. They could also reply to the email if they want, and I gave my subscribers that option as well, so they could ask in whatever way was easiest for them at that time.

Also important is to let people know that first priority will go to those who post their questions ahead of time, so you’re creating a little bit of genuine urgency. If you have a bunch of questions come in while you’re live, you may not be able to answer them all, so letting people know this ahead of time sets expectations. If you can’t answer them all while you are live, you can do a part two when you are able to.

You want to have a PLAN B in case you don’t get any questions and that can be having a couple of common ready if you need them.  These can be common questions you get or questions you think people may have that are related to your topic.  Have 2-3 questions ready to go before you go live. If you don’t get any while you’re live, that’s totally okay because people are going to watch the replay.

4. Spread the word about your office hours.  Post about it in your group, on your other social channels (FB page, IG feed and stories, and anywhere else you are). Also, post a reminder about it 30-60 minutes before you go live and also email your subscribers because people are going to forget, and they appreciate a reminder.  Reminding people will have more of them showing up while you’re live, and that’s one of your goals too. 

5. Have fun with it, and just know that it doesn’t have to be perfect. Test it to see how it goes and if it’s something you enjoy and want to do on a regular basis. I plan to do them most months in my group.

If you have a Facebook group and you are looking for ways to grow it, I have a great free resource for you. It’s a guide called 10 Free Ways to Grow Your Facebook Group. In the guide, I share the strategies Karen and I use all the time to grow our groups and you can put some of them into place very easily right now. 

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How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily 
Create Content for an Entire Month

How to Use Workshops to Easily Create Content for an Entire Month

On this episode we’re sharing how the information from one monthly workshop can fill your content calendar for an entire month. If simplifying your content creation is something you’re interested in or if you’re someone who finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.

In today’s episode you’ll discover:

  • How one monthly workshop can drive your content creation for an entire month
  • A simple method to attract your dream clients that doesn’t rely on social media posts to get their attention
  • How to easily create 4 livestream topics to grow your email list, 4 blog or email topics to warm up your followers, 12 social media posts, and 12 story topic ideas from one great workshop

For the sake of this episode, we’re going to be using one of Karen’s done-for-you wellness workshops as our example. We’re going to share with you how you can use the information from that one workshop to create your content for one entire month, beyond the main purpose, which is a workshop to grow your email list and enroll clients into your paid program.

To be exact, we’ll be showing you how you can repurpose the workshop content into:

  • 4 livestream topics to grow your email list
  • 4 blog or email topics to warm up your followers
  • 12 social media posts
  • 12 story topic ideas

The workshop we’ll be using is the Gluten Free Living Workshop: Discover the symptoms of gluten intolerance and how you can successfully adopt a gluten-free lifestyle, without compromise!

This workshop comes with an 87-page slide deck that is packed with information that you can use for content creation.

Let’s start with 4 livestream topics to grow your email list. These 4 topics can also be turned into blog posts or warm up emails for your subscribers.

Topic #1 – 3 Reasons Why Gluten Can Be Causing Brain Fog, Decreased Energy, and Digestive Disruptions

Topic #2 – 5 Easy Gluten-Free Swaps That Are As Delicious As The Original Without The Digestive Disturbances

Topic #3 – 5 Reasons That Removing Gluten From Your Diet Will Improve Your Life In 30 Days

Topic #4 – The Quickest Way to Know If Gluten Is What’s Causing Your Digestive Problems

Now let’s take this one step further for 12 social media posting and story topics.

#1 – Gluten free swaps

#2 – Symptoms from gluten intolerance

#3 – A simple test you can do yourself to discover if you’re gluten intolerant

#4 – The 3 top unexpected places gluten is hiding in your daily life

#5 – The misconception that removing gluten means removing flavor

#6 – The difference between a gluten sensitivity, intolerance, & true allergy

#7 – The benefits of becoming gluten free

#8 – The conditions that are amplified when consuming gluten

#9 – How to make your home gluten free

#10 – What is gluten and why so many people are intolerant

#11 – Can your gluten intolerance be causing leaky gut

#12 – The top 5 symptoms experienced and how it affects your body

Now that we’ve identified 4 main topics for your livestreams, blogs and emails, plus identified 12 topics for social media posts and stories all designed to warm up your followers and get them excited to register for your monthly workshop. Pretty quick and easy, right?

Let’s go another step further. When you take this approach, you can be assured that the people registering for your workshop will strictly be those that are interested in a gluten-free lifestyle, (or whatever topic you covered during the last 30 days). When your monthly content is a part of your coaching program or the protocol you teach in your business, you’ll be filling your virtual workshop with ONLY the right type of people. That’s a gamechanger when it comes to enrolling people into your paid program.

Do you see how easy it is to take the information from one great workshop and turn it into your daily, weekly, and monthly content in a way that saves time and improves your overall client enrollment conversion rate because you’re getting the right people to attend your workshop?

If you want to check out Karen’s library of done-for-you wellness workshops just go to mywellnessworkshops.com. There you’ll find 15 health and wellness topics to choose from all designed to make growing your email list and enrolling clients into your paid program easier than ever.

Resources and Links mentioned on the show:

Grab your spot for Karen’s live workshop:

5 Reasons Why the Most Successful Coaches Use Workshops to Grow their Businesses – How this low-tech strategy will outperform social media every single time for getting new clients

Karen’s Facebook Group

Karen’s Instagram

Kathleen’s Facebook Group

Kathleen’s Instagram

The Wellness Business Podcast Facebook Page

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3 Steps to Improving Your Video Content & Results

3 Steps to Improving Your Video Content & Results

3 Steps to Improving Your Video Content & Results

Improving your video content and results starts with your presentation skills. Whether your goal is to feel more confident on video or enroll more clients, this episode will be helpful.

These 3 steps can be used for workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. For the purposes of this episode though, we are going to be focused on improving your live video presentation skills.

Incorporating a consistent video strategy for your business is the quickest way for your audience to get to know you, which means it will also speed up the customer journey.

Here are 3 steps to becoming a better presenter:

Step #1:  Use Notes (not read off of a script).

You can either keep notes on a piece of paper, a sticky note or Google sheet on your screen.

  • Notes will help you feel more confident in presenting.
  • Notes will keep your live video on track. You won’t wander off into too much information and you won’t forget a key piece of information that you wanted to share.
  • Notes are not only acceptable but encouraged. We both use notes and so do all great speakers.

Step #2:  Know where live video fits into your overall customer journey

  • Presentations in your customer journey can fit into a few different categories… client attraction, client nurturing, client conversion/enrollment.
  • Building relationships which is THE ONE KEY factor to getting clients and live video can do this faster than any other type of content.
  • Planning ahead for consistency is key so you are clear on the type of content you should be creating for each stage of your customer journey.
  • When you are clear on your customer journey and where in that journey live video makes sense, you’ll be an overall better presenter because you’ll be doing it with intention. You’ll also be able to track your results, (i.e.: conversions and engagement), to know if your strategy is working.

Step #3: Learn how to seed your live video with stories & information that naturally leads to program sales

    • There is a time to be seeding and a time to be direct (during a launch or promotion is when to be direct, attraction and nurturing is when to be seeding)
    • It’s easy to seed you program by throwing in phrases like “when I work with my clients” or “in my XYZ program where I create an ABC process”
    • Always mention success stories naturally “when I worked with my client Jane, she lost 15 pounds in the first 2 month we worked together. She shared with me that it was the accountability I offered that was a gamechanger for her.”
    • Quite often on the podcast we’ll mention wins and successes from students that have worked with us in the past in our Wellness Business Accelerator program. When we share stories about what we do in the program, student successes, or new additions to the program we are actually seeding that program. You’ll notice that more often than not we’ll casually mention that you can join the waitlist if you are interested in knowing when we’ll be opening the doors again.

Which of these strategies can you start using with your next videos?

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How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

How to Plan and Promote Your Next Livestream Video for More Engagement

Live video still works incredibly well because you get to interact with your audience in real time, and when you plan and promote your livestreams ahead of time, you’ll see more attendees and engagement.

In this week’s episode of The Wellness Business Podcast, we are covering:

  • Why livestream video should be critical piece of every online business owner’s client attraction and sales strategy
  • Our 8-step process for planning and promoting your next livestream video for maximum engagement
  • Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content has its place, there is one form that stands out above the rest because it encourages a two-way conversation, as well as continued engagement rather than a passive viewing experience.

Here are the 8 steps we are covering on this episode:

Step 1: Choose a Date

Choose a date that is convenient for you, so you can be consistent. Most of your video views will come from replays so, do what works best for your schedule while also considering when your audience is most likely to be online.

Step 2: Choose a Topic

Your topic should be something that is compelling to your dream clients. Choose a topic that can easily be related back to your paid program. The easiest thing to do is to use something that’s easy to teach in 15 minutes or less.

Step 3: Create an Outline

Next, you’ll want to create your livestream outline. The easiest thing to do is to break your content down into three bullet points or three teaching points and one call to action, (A call to action is the next step you want your video viewers to take like, download a freebie, join your group, listen to your podcast, read your latest blog post, etc.)

A simple outline flows like this:

  • Introduce the topic/title
  • Introduce yourself
  • Teach 3 bullet points
  • Share the call to action
  • Recap and wrap up

Step 4: Craft a Compelling Video Title

Creating a compelling video title is more than half the battle of getting someone to watch your video. Every video title should let the reader know who it’s for and what it’s about. We also have a separate podcast episode dedicated specifically to writing high-quality video titles. It’s episode 214 and it’s called – 5-Part Formula for Writing Client-Specific Video Titles.

Step 5: Choose a Platform

There are many places that you can go live. A few of the most popular are:

  • Facebook (on your page)
  • Facebook (in your group)
  • Instagram Live
  • YouTube

Choose the one(s) where your dream clients spend the most time.

Step 6: Create a Promotional Graphic

My favorite place to create graphics is Canva. It’s easy to use, completely free, and has lots of templates to choose from. When creating the graphic, you’ll want to include the following:

  • Video Title
  • Date & Time
  • Where you’ll be going live

Step 7: Write a Social Media Post

One way to get more people to view your livestream, (both live and on the replay), is by promoting it ahead of time on social media. Let your audience know what you’ll be teaching and what they’ll get out of it. The best way to do that is by including 3 benefit / bullet statements that describe what they’ll learn.

The things you want to include in your post are:

Video Title
Date & Time
Location
The premise behind the training, (why you feel it is important)
3-4 Bullet Points describing what they’ll learn

Step 8: Write an Email to Your List

Now it’s time to write and send an email to your email list. For simplicity use the same bullet points and training description that you posted on social media. Be sure to include: date, time, topic, location.

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Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

Ask Us Anything: Karen and Kathleen Answer Your Questions

We’re back with another Ask Us Anything episode, where we are answering your questions about Facebook groups vs Facebook pages and live vs recorded video.

If you’re wondering if you should have a Facebook page or a Facebook group (or both) and you are wondering if you should be doing live or recorded video on social media, you will get a ton of clarity by tuning in.

Here are the two great questions we are answering: 

“Should I do away with my FB page and start a FB group instead?

I have a FB page for my wellness business, but it doesn’t get much reach.

Should I do away with the page and encourage people to join the group?”

And

“I’ve been told that it’s better to do live video for organic reach, but I’ve also learned that the vast majority of the views will be on the replay. So, what is the benefit of doing live video vs recorded video?”

Have you been asking yourself these same questions?

Here’s what we’re covering:

  • Should you abandon your Facebook page if you have a group?
  • How to use your Facebook page to grow your group
  • How to get more people showing up for your livestreams
  • The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page
  • Is it best to do live or recorded video right now?

Tune in to find out the most up-to-date tips and strategies on these topics.

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