Should you Launch a Membership Program or a Course?
If you are trying to decide if you should launch a membership program or a course for your health coaching business, this episode is for you.
Back in February of this year, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program. This gives us unique insights to share because we have used both models.
We’ve received quite a few questions about why made the change, so we decided to share our process for making this decision. There is no right or wrong way to run your business, but after running our membership for over 2 years, pivoting to a course model made more sense for a few reasons.
In this episode, you’ll discover:
- Why we decided to change our monthly membership to a 12-week course
- The trends we were seeing from our members that got our attention and started us on the path to making this decision
- 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students
If you’ve wondered why we made this recent pivot from a membership to a course or you are trying to decide what’s right for you, tune in to get a behind-the-scenes look.