5 Confidence-Boosting Strategies for Health Coaches

5 Confidence-Boosting Strategies for Health Coaches

by | Apr 1, 2024

5 Confidence-Boosting Strategies for Health Coaches

Do you ever wish you felt more confident in your role as a health coach? If so, you are not alone.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your coaching business. 

Let’s kick things off with our first strategy. 

1. Realize you’re going to start out as a beginner and that’s where we all begin with something new, so don’t compare yourself to others who are further ahead than you are right now. This is one of the top mistakes we hear from coaches – they feel like they should be much further along, but it’s mostly based on what they see other coaches doing, not realizing those coaches also started where you are right now. You will make mistakes and have bumps along the way and each step you take will lead you to the next one and it’s all about making progress. Setting goals right from the start can help push you past your comfort zone, so you’re continuing to get in front of new people, expand your reach and get the word out about what you do. When we think back to the mistakes we’ve made and failures we’ve had, we know they each led us to the next step which helped move us forward.  Not everything you do is going to be a home run, and it’s all part of the process.  Embrace being a beginner and give yourself grace each step of the way. 

2. Practice is your best friend. Whether it’s doing discovery calls, hosting workshops, recording videos or doing livestreams – you won’t be great at them in the beginning, but each time you do it, you will get better and better.  This is the most important thing you can do if you want to feel more confident – keep doing it even when you feel like you’re not good at it. No one is at first. When I think back to how awful I was at doing video a few short years ago, I laugh about it, but at the time it just felt really hard and very uncomfortable, and I was bad at it.  Last month, someone paid me a very nice compliment by saying I was very natural on video.  That ‘looking natural’ on video took me about 2 years to get to, and that means a lot of practice was involved.  It’s a good reminder that even when you’re doing something that feels awkward and you wonder if you’ll ever get better at it, all it really takes is practice and a desire to improve. 

3. Networking and connecting with peers. It can sometimes feel a bit lonely as a wellness business owner, so being surrounded with people who have similar goals is helpful for boosting your confidence.  This can mean having an accountability partner with a colleague where you schedule regular calls to check in or it could be joining a Facebook group full of your peers. Karen Pattock and I each have a Facebook group for health coaches where you can connect, share ideas and ask question. My group is Health Coach Biz Support and Karen’s group is Health Coach Client Attraction, so come on over and join us. Karen and I connected online, years ago through an IIN (Institute for Integrative Nutrition) Facebook group, so you never know what connections you can make. When you feel like you’re alone on an island, trying to build your business, it’s a little isolating, so be sure to tap into the power of others who understand what you’re doing and want to see you succeed.   

4. Keep a running list of client success stories as a reminder of the positive changes you’ve helped people make, so you can revisit them from time to time.  Once you start working with clients and you either have them complete a survey at the end of their program, or they email you with something positive they have to say, keep some of those comments visible, so you can refer to them as a reminder of your WHY and the difference you’re making in people’s lives. These can also be great for testimonials for your website (be sure to get permission from people first of course). Sometimes if we’re having one of those weeks, we need a reminder that what we’re doing is making a difference. 

5. Boosting your confidence takes having a mindset of constant growth and learning – whether it’s the tech part of your business, the marketing, or anything else, continuing to learn is what will help you grow. Confidence comes from having a plan of action and knowing where to focus your time and energy, rather than feeling like you’re just spinning your wheels, not sure what to do. We both know how much investing in the right mentors and programs can save you time and money in the long run.  Whether it’s attending conferences, enrolling in online courses or working with a business coach, learning is always a good thing – as long as you are also implementing.  Speaking of growth and learning, we will be opening the doors to the Wellness Business Accelerator program on April 23rd. This is our signature program that teaches wellness business owners how to reach their ideal clients online and consistently enroll new clients within 60 days.  You can join the WBA VIP wait list via the link above, so you’ll be notified as soon as the doors open. We would love to welcome you!

Every time we start something new, it takes us outside our comfort zone, but that’s where amazing growth can happen. Embrace the journey, stay focused on your goals, and celebrate every win along the way!

Resources and Links mentioned on the show:

Wellness Business Accelerator

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Our Top Tips for Conquering Overwhelm in Your Coaching Business

Our Top Tips for Conquering Overwhelm in Your Coaching Business

by | Feb 19, 2024

Our Top Tips for Conquering Overwhelm in Your Coaching Business

It’s common to feel overwhelmed at times when it comes to your health coaching business, so if you’re feeling like there’s a lot to juggle right now, you’re in good company. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it’s a LOT!  We’ve been there too and there are still times we feel overwhelmed, but we’re much better at managing it and dealing with it now. So today we’re sharing Our Top Tips for Conquering Overwhelm in Your Coaching Business

Sometimes, feeling overwhelmed can prevent you from taking action or making decisions which keeps you stuck, so by implementing our 4 tips, you’ll feel less stressed and be more productive.   

Let’s start with tip #1 for conquering overwhelm in your coaching business. 

1. Prioritize tasks and projects

This is the one that helps me the most and I use it all the time. Make a list of what needs to be done and include the due date or deadline.  I like Trello for this but I also use pen and paper, so use what you like. For bigger projects that have multiple steps, I use Trello, but for my general to-do list that I refer to a couple of times a day, it’s old school pen and paper in my spiral bound notebook from Target.   Each week, determine what tasks and projects are a priority for the week or for the month. Sometimes, a priority is based on a deadline you want to meet such as your weekly email or blog post and sometimes, it’s a deadline for content for social media or something else. Map out a timeline and what can be done each day or each week, so you have a plan to help stay on track.  Even putting things in writing can help, so you have a visual on it.

I did this recently with a promotion I was doing.  I felt like there were several things I needed to do in addition to preparing for the promotion, including outlining podcast episodes, writing copy for Facebook ads and more, so I prioritized based on the deadlines, and that’s always helpful for me. I also looked at my list of promotional ideas for my 3-day sale and looked at what was a must and what was optional, so I could decide what I was going to include.  Not everything made the cut based on my timeline and other things I had going on and that’s okay.  When I’m pressed for time or feeling overwhelmed, I ask myself what the top priority is right now and what is optional. 

2. What can you simplify or streamline?

It’s easy to get caught up in complicating things or going too elaborate sometimes.  An example of this would be that you’re going to be hosting a webinar and you want to have a workbook to go along with it for the registrants to download. While a workbook would be nice, it’s not a must, so if you’re feeling overwhelmed, perhaps this is something you can do next time.  Another example would be instead of hosting your online challenge or group program in a platform like Kajabi, how about hosting it in a FB group for now? Instead of focusing on everything being perfect or having all the bells and whistles, focus on how you can help clients in the easiest way possible.

Our Top Tips for Conquering Overwhelm in Your Coaching Business

3. What can you outsource?

There is a lot to do as a wellness business owner and that means it’s very easy to get lost in the details of the behind-the-scenes tasks. Entering and formatting blog posts, creating and scheduling social media posts, writing emails, creating graphics and/or slide decks, setting up landing pages and sales pages, the list goes on and on.  Write down everything you do and see if there are tasks you can have a virtual assistant do for you.  Even if you take one or two things off your plate, it will free up some of your time to work with clients or reduce your overwhelm.   We did a detailed episode about finding and working with virtual assistants on episode 308 – it was called: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant. We highly recommend listening to that one if you’re thinking about hiring someone.  I still have my very first VA on my team from 7 or 8 years ago. I remember feeling elated and relieved to delegate some things to her and I’ve never looked back. I was doing it all on my own for too long, so I know how that is. I’ve added more people to my virtual team over the years, and I’d be lost with out them.  Adding even one assistant for a couple of hours a week can make you feel like you can come up for air and get a break from your long to-do list.

4. Take it one step at a time and one day at a time.

Remind yourself that you can only do one thing at a time and you’re doing the best you can and remember to take breaks. Taking breaks during the day and time off each week is critical because if you burn out, it’s so much worse.   Sometimes, just changing your environment or physiology can help.  Get outside for 5 minutes, take a walk, do some deep breathing, get a change of scenery by getting some work done at a local coffee shop, chat with a friend – whatever makes you happy.

Which one of these tips do you think will help you the most? Or maybe you have  a tip that helps you with overwhelm. Come on over to Instagram to let us know.  You can find me at @kathleenlegrys and Karen at @karenpattock.

Resources and Links mentioned on the show:

Episode 308: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Things You Should Know Before Hiring a Business Coach

5 Things You Should Know Before Hiring a Business Coach

by | Jan 1, 2024

5 Things You Should Know Before Hiring a Business Coach

If you’re interested in hiring a business coach to help you build your wellness business, it can be a good decision when you know how to find the right one.   

Working with someone who has a proven track record and can show you a blueprint to follow can shorten your learning curve and help you reach your goals more quickly than doing it on your own. But not all business coaches are created equal, and there are some things you want to be aware of before hiring one.

We recently wrapped up our fall session of the Wellness Business Accelerator program and found out that some of our students have worked with private business coaches that gave them really bad advice which essentially set their business back by months and in some cases even years. That’s why we knew we had to share this information on the podcast, so you don’t hire a coach that doesn’t understand the health and wellness space.

There are many reasons to hire a business coach and depending on your top priorities, some coaches will fit your needs better than others in that moment. Before you start your search for that perfect person it’s important for you to be crystal clear about what you want to accomplish. 

Before you look for a coach

Before looking for a business coach to support your goals, make a detailed list of the top 3-5 things you want to accomplish with their help. The clarity you receive from doing this exercise will be invaluable to you as you narrow down your options for choosing the right person with the right skill set. 

Each coach will have their area of specialty. Look for the one that most closely meets your needs based on the top 3-5 goals you’re trying to accomplish, and has experience in what you’re looking to achieve. 

Once your list is made and you’re clear about your top goals for working with this coach, it’s time to get to work making your selection.

5 Things You Should Know Before Hiring a Business Coach
Here is a 5-point checklist to take you through this process. 

1. Do your research & look for social proof

Explore multiple coaching options and consider interviewing potential coaches to determine if they are the right fit for you. Check their references and testimonials to confirm they’ve gotten results in the past with other clients. Specifically look for statistics and measurable results that demonstrate how they help their clients succeed. Do they have social proof of what they are promising to help you achieve should you decide to hire them? 

2. Must be a collaborative relationship

Remember, a coach is someone to guide you and offer recommendations. They are not your boss!!! It is not their place to make final decisions or have the authority to tell you what you can, and cannot, do in your own business. This person should be someone you trust and feel open to talk to about every aspect of your business. Remember, coaching isn’t all about mechanics, sometimes there is mindset coaching involved so being able to speak openly is important. Confirm that they are willing to be in a collaborative relationship with you vs. a dictatorship.

3. They must have industry experience

In your specific situation, this means that they must have experience in the health and wellness space. The health and wellness industry is a very unique business niche and often, if the coach has not worked in this industry, can give bad advice that will actually slow your progress. 

An example of this would be choosing a niche, (we call this your marketable ideal client). Someone outside the health and wellness space may tell you to generalize your niche and not become a specialist but that’s bad advice. That may work outside of the health and wellness space but is not a formula for success in our industry. Verifying that the coach you’re considering has experience in the health and wellness industry is a critical component for reaching your goals and having the best possible coaching experience.

4. They must be a great communicator

The best coaches are those that listen to their clients and do their best to help them reach their goals, (like you do with your clients). The best business coaches listen to your ideas, determine the fastest way to reach them and are a partner with you through to the finish line. They are action-oriented and do their best to provide you with step-by-step feedback of what you should do next to accomplish your goals. They give recommendations, not orders, on topics and outcomes that you’re trying to reach. Ultimately, they need to be a great communicator and someone you feel comfortable working with. Someone that can clearly convey their recommendations in a way that makes sense to you.

5. What would success look like to you

It’s important for the business coach to acknowledge your goals ahead of time and communicate a plan of action so you know they are a good fit. You’re looking for a plan from them that will meet or exceed your goals. It’s good to set specific milestones and metrics before officially hiring them and entering the coaching relationship. That doesn’t mean that they are detailing their entire coaching plan with you ahead of time, (because there has to be room for customization and flexibility as things evolve during your time together). Instead, you and the coach should be clear about what you want to achieve with their help during your time together, and you should use these goals and metrics as a baseline for what would be a successful experience for you. Once you’re clear on what success looks like for you, the coach should acknowledge it and confirm they have the skillset to make that happen.

BONUS TIP

Consider a shorter trial run before investing in a 3, 6 or 12-month coaching program. Make sure they feel like the right coach for you by engaging in a trial run of their services. Focus on a shorter time frame, such as a 1-2 hour coaching call, a VIP day, or a 30-day coaching program.

Remember, a coach is a guiding and supportive resource to help you reach your goals, not the determining factor in day-to-day operations. They should not control you or your business, (we can’t stress this enough). They should share options and resources with you to accomplish your vision and are always respectful of you as the business owner and ultimate visionary for your coaching practice.

Download Karen’s brand-new checklist called that shares more helpful tips: How to Hire a Business Coach: Your 5-point Checklist

Resources and Links mentioned on the show:

​How to Hire a Business Coach – Your 5-Point Checklist

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

Takeaway Tuesday – Defining Boundaries When it Comes to Client Success

Takeaway Tuesday – Defining Boundaries When it Comes to Client Success

by | Dec 4, 2023

Takeaway Tuesday – Defining Boundaries When it Comes to Client Success

As a way of switching things up here on the podcast, every few weeks we’ll have a real-time conversation between the two of us as friends and business partners. We’ll chat a bit about what’s going on behind the scenes, and then we’ll cover one or two trending topics going on in the health coaching space that we think will be beneficial for you. Lastly, we’ll wrap up by answering one or two questions from coaches that we’ve received recently.

Think of it like we’re all hanging out for a chat over coffee.

Here’s what we’re covering on this episode:

  • Identifying areas of your life where you are courageous and what areas are you not (and how you can balance both). We share what this is for the both of us. 
  • How to define boundaries as a coach when it comes to your client success and results.
  • Using “Professional Mode” on your personal Facebook profile to build a public presence and following. We share the pros and cons to help you make the decision that’s best for you.

We hope you enjoy this format and the information we share!

If we’re not already connected on Instagram, you can find me here. 

Resources and Links mentioned on the show:

Professional Mode Facebook Article

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!

5 Holiday Promotion Ideas to Boost Revenue

5 Holiday Promotion Ideas to Boost Revenue

by | Nov 7, 2023

5 Holiday Promotion Ideas to Boost Revenue

The holidays are just around the corner, and if you’ve been trying to figure out what to do for a special promotion for your health coaching business, we’ve got you covered.

You can run your holiday promotion any time in Nov. until January. There isn’t one set time frame that is a guaranteed winner, so choose the time frame that works best for you and what you think will be most appealing to your audience based on what you know about them.  For example, if you know the holidays (between Thanksgiving and the end of the year) are super challenging for them, you might want to do offer something during that time to help them.   

Decide when you want to run your promotion and decide how long it will be; 3-7 days is what we recommend. It doesn’t have to be a Black Friday sale – it can be any time. You can even wait until January if you want. The downside of running a Black Friday promotion is that it will get buried in the dozens and dozens of other Black Friday promotions people get. If you do want to do Black Friday sale, offering it a little early (at least a week ahead) is a good idea, so you stand out a little more in the inbox and beat the rush.

We want to let you know that you don’t need to create a brand-new program for this to be successful. You can use what you already have and gear it towards the holidays. As Emily Hirsh from Hirsh Marketing says, “You just put different wrapping paper on your offer.”    

Let’s dive into the 5 holiday promotion Ideas we have for you.  Pick one that appeals to you the most and set a date for putting it into place.

1. Holiday promotion idea #1:  Host a free 5-day online challenge.  Challenges are great because they allow you to grow your email list, build trust and connection and then once it’s over, you invite participants to your paid program.  You cover one small topic each day (topics that are most relevant to your niche and what your audience struggles with) and at the end, let them know how they can get your support to continue the journey. You would typically run your challenge in a FB group or other online forum, where you either use live or recorded video (such as slide deck) as the main content and then also send daily emails. You can either put this together on your own or check out the done-for-you challenges I offer that makes this really easy. You get all the content, slide decks, and promotional materials to save you a ton of time and ensure you have everything you need to promote and run a successful challenge.   

2. Holiday promotion idea #2: Host a holiday themed virtual workshop.  Workshops are another great way to grow your email list, position yourself as an expert and then lead people to the next step to working with you. If you know of local businesses such as gyms, and yoga studios you could even host live in-person workshops if you want.  Based on what you know about your audience, what is a topic that they would find beneficial?  Brainstorm some ideas and see what comes to mind. You can either create your own slide deck in Canva or take advantage of the wide selection of done-for-you workshops Karen Pattock offers that include all of the content, slide deck, social media posts, marketing flyers and more.

5 Holiday Promotion Ideas to Boost Revenue

3. Holiday promotion idea #3: Come up with a special holiday offer for your 1-on-1 coaching.  An example of this would be that people can enroll in your 3-month 1-on-1 coaching program and get a special bonus such as healthy holiday meal plans or recipes or an extra session for free. Maybe you have a pre-recorded course or workshop that you can include as a bonus.  You don’t want your bonus value to be higher than you coaching program, but you can include more than one bonus if you want.

You want to position this as something related to the holidays AND your niche where you also highlight the problem they are facing this time of year.  One example would be if your niche was helping people balance their blood sugar, you could say something like: “The holidays can be a tricky time to navigate when you’re trying to manage your blood sugar and your weight. In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.”

In that messaging, we called out the problem – getting through the holidays while trying to manage blood sugar and weight, the name of the program and how it will help them – In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.” You would add more details such as what’s included and what type of support they get, but that’s the basics of the messaging to have it tie into the holiday season.

4. Holiday promotion idea #4: Offer a special for your online group coaching program – include a bonus such as holiday recipes (use Meal Garden or That Clean Life).  Similar to what you would offer for your 1-on-1 program, you can do the same for your online program or membership. Call out the problem they are facing this time of year and how it will help them.

5. Holiday promotion idea #5: Pre-Sale for a New Year program. If you plan to launch a program in January, you can offer an early bird enrollment special where people either get a bonus or pricing incentive – or both, if they sign up by a certain day. We recommend a 5-7 day promotion for this. This gives people an incentive to enroll now and they can start in January.

Bonus idea: If you aren’t ready to promote a program before the end of the year, use this time to grow your email list with something enticing your audience will love and appreciate, so when January rolls around, you’ll have new subscribers who may be ready to join in the New Year.

Which option appeals to you the most?  If you feel like you have too many options, just pick one and test it.  You’ll learn so much as you go and we can’t wait to hear about it.

Reach out to us on Instagram and let us know your plans and how it goes.

You can find me at Karen Pattock and Kathleen is at Kathleen LeGrys.

Resources and Links mentioned on the show:

Kathleen’s Done-for-you challenges

Karen’s Done-for-you workshops

Kathleen’s Facebook Group

Kathleen’s Instagram

Karen’s Facebook Group

Karen’s Instagram

Wellness Business Accelerator

;

Let's Connect on Facebook:

Click here

Subscribe and listen to The Wellness Business Podcast on your favorite platform!