BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

BEST OF: 10 Hacks To Increase Productivity and Skyrocket Results

It can be tricky to transition from being an employee to a health coach and wellness business owner because you now have total control over what you do and when you do it.  While this can be a really good thing, it can also lead to feeling overwhelmed with no clear direction on how to prioritize tasks and projects because it feels like there’s so much to do.  We’re here to help! 

We’re bringing back a popular episode we did a long time ago, and we’re sharing ten invaluable hacks for doubling your productivity and skyrocketing your results.

Tune in to this episode for a breakdown and examples of each strategy, so you’ll know how to implement what we share.   

  1. Start with a 30-day plan and break it up into weekly goals and action steps. 
  2. Know the number of hours you can spend on your business each week.
  3. Limit distractions and turn off social media notifications.
  4. Tiny progress each day, week and month results in big wins.
  5. Skip the bells and whistles until you have a solid working model.
  6. Get an accountability partner who will hold you accountable.
  7. Get away from the house to work in two-hour blocks (coffee shop, library or your favorite spot).
  8. Don’t do anything else, until you complete the 1 big thing each day that moves your business forward.
  9. Use Single focus instead of multitasking
  10. 10.Set expectations that are obtainable rather than focusing on a big end goal.
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Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Are your Facebook Analytics Accurate & How To Verify Your Results?

Would you like to figure out your social media analytics, so you can determine what content is working and what content is falling flat with your audience?

Taking some time each month to review your Facebook analytics is a great way to see if what you’re posting is getting engagement and helping you build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.

In this week’s episode of The Wellness Business Podcast, you’ll discover:

  • 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement
  • Our recommendation for digging into your own analytics and how often you should do it
  • The best way to verify what the analytics are telling you if you think there is a reporting problem

Let’s dig in!

Karen recently had a coach post this question:

‘So, my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’

This is such a great question. First, we want to give this coach kudos for taking the time to look at her analytics. Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.

In her case she reached 2.4k people with her posts in the past 28 days and had 1.5k engagements. That’s amazing! It’s a 63% engagement rate.

The problem comes in because the data is also showing that she has had zero link clicks. She’s consistent with putting her freebies out there, so she’s wondering if is it true that no one is clicking?

If you’re reviewing your analytics and finding similar results we’re going to share with you 5 ways to troubleshoot so you can improve your link clicks.

We’re going to unpack how to verify your own analytics as well as share more about this coach’s story.

1. The first thing that we want you to consider is whether or not the iOS updates that happened last year are skewing your numbers. Anytime a link takes someone off of Facebook there is the potential for false reporting since that update. This is an unfortunate reality but one we have to deal with, so we need to find other ways to verify our results.

We did an episode earlier this year where we talked about the iOS update and 5 Ways to Overcome the Email Open Tracking Issue Due to the iOS15 Update. It was episode 244 so if you haven’t listened to it yet we recommend doing so.

2. The second step is to check your email management system to see if you are getting new subscribers. In the case of this coach, she had 9 new subscribers but didn’t have a way of knowing where they came from. She posts on several platforms and always uses the same link, so she wasn’t able to know for sure if they came from Facebook or somewhere else.

If you do the same thing, we recommend checking to see if your email management system allows you to create individual links for each platform you post on. It’s a fabulous way to improve your overall tracking. In the case of this coach, the great news is that she was getting new subscribers so something she was doing is working.

3. Step 3 in figuring out if your analytics are accurate would be to look at the reach for each individual post. What is the reach for each post compared to your overall number of followers? Are you including a specific call-to-action so your followers know exactly what they should do? This coach said she is adding a call-to-action in her posts so that’s perfect. The question is whether or not the posts that are sharing her freebie link is getting much less reach than her other posts so looking at individual post analytics will help answer that question? Get familiar with your data, see what trends are being reported based on your specific audience, and do your best to verify the information. If you have Google Analytics installed on your website, you can use the data being collected there to verify where the traffic is coming from.

4. Step 4 is to determine if there are certain types of posts, (let’s say quotes over blog or freebies), that seem to consistently get more reach than others? Often times Facebook will limit the reach of a post that has a link going outside of the Facebook platform. It’s important to know what your specific analytics look like for the different post types. Again, if you don’t have Google Analytics installed on your website platform it’s a great way to monitor your traffic. There are lots of training tutorials on YouTube showing you how to install it based on the platform you use. Just type in, “How to install Google Analytics on a _________ website.”

5. Step 5 to improve your analytics and engagement would be asking your audience what they want to hear from you. Find out what they want more of and what they want less of. Never be afraid to ask what they like better – option A or B). It’s important to switch things up and try new things to see if your analytics reflect an increase in engagement. People love to give their opinion and by creating a post with an A or B answer it will likely get more reach and engagement than other types of posts. You can track that with your analytics as well to determine if you should make it a regular part of your posting strategy.

There you have it, 5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and overall engagement. We recommend that you set 15-20 minutes aside on your calendar this week to dig into your analytics.

Let us know how it goes!

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BEST OF: A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

BEST OF: A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients you’ll find this episode exceptionally helpful.

We’re bringing back this popular episode because it got thinking about how to successfully wrap up their coaching program with a client that not only leaves them feeling positive but sets the stage for more new clients in the future.

On this BEST OF episode of The Wellness Business Podcast we’re covering:

  • The top 3 reasons why this is an important part of your coaching program
  • A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
  • Just how simple it is to assist your clients remember and document how far they’ve come while working with you and why they are so happy they made the investment in your paid program

First, let’s cover the top 3 reasons why this is an important part of your coaching program.

Reason #1: It sets the stage to end your coaching relationship on a high note, solidifying the overall coaching experience as a positive. It also increases the likelihood that you’ll be able to collect a glowing testimonial.

Many coaching programs last anywhere from 3-6 months and your clients have been in the trenches with you the entire time. As with most of us, we’re not great at remembering how far we’ve come and don’t spend enough time celebrating our wins. When you help your client reflect back on where they were when they started with you and what life looked like then compared to now they’ll begin to take stock of all of their accomplishments.

Reason #2: When you end on a high note the chance of them referring you to friends, family and colleagues goes up dramatically.

Let’s face it, people always recommend programs and products that they love so why should your coaching program be any different? Using our 7-Step Offboarding Questionnaire will help them appreciate how far they’ve come as well as an increased appreciation for their newfound confidence to move forward without you, which is priceless.

Reason #3: It gives you a time and place to offer them a final piece of coaching advice inclusive of instructions for continued success as well as a heartfelt thank you.

It’s natural for your clients to feel a little nervous moving on without you but we already know that you set them up for success. Taking the opportunity to give them farewell assignments or homework to keep them on track will be much appreciated and tells them just how much you care. As you wrap up it’s the perfect time for you to tell them how much they have meant to you.

Okay, now that we’ve shared why you should incorporate an offboarding questionnaire in your program wrap up, let’s now discuss how to make it happen.

Use this 7-Step Offboarding Questionnaire as part of your offboarding process.

  1. Where were you when you started this coaching program? What were your biggest struggles?

    Starting with this question will help them establish a baseline of where they were at the beginning of the program. As we said earlier, as humans we never give ourselves enough credit when it comes to what we accomplish so asking these questions will help them remember what life looked like at the beginning of the program.

  2. What was your favorite part about this program? Which features were the most impactful in getting your results?

    This is a great question and is designed to help them connect the dots between their success and accomplishments with you and your program. Remember, your goal is to end the program on a high note and naming the features that impacted them the greatest is a perfect way to do that.

  3. List your accomplishments, (please be as specific as possible).

    This question is probably self-explanatory but let’s chat about it for a minute anyway. When your clients make a list of everything they’ve accomplished while working with you they’ll be amazed at how long the list is. Again, connecting the dots between how great things are now with you and your program is the perfect way to leave them feeling like the investment they made to work with you was well worth it.

  4. Where do you feel you could have used more support? What suggestions do you have to make this program better?

    While this question might feel a little nerve-wracking, remember that nothing is perfect. Giving them a place to share ideas or suggestions about how you can make your program better can lead to your best program updates. When we ran the Wellness Business Insider’s Club some of our best ideas and program updates came from our clients.

  5. What are you most excited about as we wrap up your coaching program?

    This question establishes their level of confidence and self-accountability. More than likely they are feeling better than they have in years and it’s all because of you. Giving them an opportunity to contemplate and document what they are most excited about going forward is another great way to solidify that they made a great investment.

  6. Referrals are always appreciated so I was wondering if you are likely to recommend this program to your family, friends, and colleagues?

    This can be a simple yes or no response, however, if they reply no it’s important to determine why that is. You’ll need to do additional follow up to learn what’s holding them back from sharing your information with the people that they know. Don’t skip this step. It could be as simple as a misunderstanding or could be the catalyst for a necessary change in your program or coaching method.

  7. Do I have your permission to compile this information into a program testimonial? (Of course, I’ll send it to you for your review before I use it in my marketing.)

    Having the ability to compile their responses into a single testimonial statement is one of the top reasons to go through this process. Since your clients are not expert writers, offering to compile the testimonial for them will be greatly appreciated. It’ll be easy for them to review what you’ve written, make any tweaks if necessary, and get back to you quickly with their approval.

There you have it. You are now set up for success to incorporate an official client offboarding process into your coaching program.

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The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

The Simplest Way to Take Your Coaching Programs Online

If you are a health coach who wants to take some of your coaching online, you are likely looking for the simplest way to do it.  For most coaches, the biggest hurdle to starting online coaching is the tech stuff, so we are going share a couple of the easiest ways to kick things off.

In this episode, you’ll discover:

  • The two easiest ways to run your online program without the tech overwhelm
  • Two other logistics you’ll need to have in place to help your clients and stay in touch
  • Important mindset shifts that are critical to taking your coaching online

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it.

We have two simple options to share with you today.

OPTION #1: The easiest, most low-tech way is to run your online group program with livestreams or recorded video in a Facebook group. 

This is like hitting the “easy” button because it’s very low tech. You can do live video, or you can record video ahead of time and upload it to your group, along with any resources like PDF handouts, recipes or worksheets.

If you’re going to record the videos, you can use Zoom, then download the video to your computer, and upload it to your group. We think LIVE video is the way to go, so you can answer questions in real time and interact with people, but if you are brand new to video and livestreaming makes you way too nervous, you can upload recorded video and be in the group to answer questions or host a live Q and A via livestream each week or every other week.  Do what works for you and test things as you go. There is never one single right way to run your business, so keep that in mind as you go. You’re going to learn new things each time you run your program, so don’t get hung up on perfection and let that hold you back from getting started.

OPTION #2: Use a platform like Practice Better or Kajabi.

These are a couple of great options for hosting your program because you can house all of the content for your program inside one platform that people can access even if they aren’t on Facebook.  You can incorporate slide decks, PDF downloads and any other resources you want to include.  You can do the same in your FB group too, but if you want to host your program off of social media, Practice Better or Kajabi are great.   There are a lot more choices too, but we don’t want to overwhelm you with options.

We like Practice because it’s specific to health coaches and nutritionists, and it’s less expensive than Kajabi.  You can also use PB with your 1-on-1 coaching clients, so it’s a fantastic all-in-one solution, and it also has a feature that works a lot like a Facebook group if you want that option.  We have an affiliate link where you can start out with a free PB account if you want to test it out with your 1-on-1 clients. You need the paid version to run online programs but with the free version, you can get a feel for how it works with up to 3 clients.

Let’s cover a couple of other things you’ll need to make it easy to take your coaching online:

  • Content for your coaching program – this will be your sessions or modules – this is the information that will help people get a result or outcome (your 30 day, 3- or 6-month program) and any other resources like Karen mentioned such as PDF’s, recipes, worksheets, etc. The content can be in the form of recorded slide decks or face to camera video or a mix of both. For example, you can start out with face to camera to introduce the topic, why it’s important and then go to the slide deck. You can do all of this in Zoom.  If you aren’t sure where to start with creating the actual content for your coaching program, I invite you to check out my Coach with Confidence 6-month health coaching program and when you go to the page, you can download a sample session that will show you what it looks like.
  • The next thing you will need is emails to send to your members that include a welcome email and a weekly email to check in, let them know what you’re covering this week and any calls to action such as posting in the Facebook group. The more you can get people to take action on what they learn in your program, the better their results will be and the better testimonials you will receive.  If you don’t already have an email marketing software that you like, we recommend MailerLite because it’s very user friendly, it has a great free version and it also includes awesome landing page templates that you can use for your freebies and your sales pages if you don’t have a website yet.

So, taking your coaching programs online doesn’t have to be complicated at all, and in fact, it can be very low tech and simple. Simple is your friend when you are starting out because it allows you to take action much sooner than later and people need your help right now. Most people don’t care how they get the information – they just want a solution to their problem – and that’s where you come in.

So, what steps can you take to put this into place sooner than later? Set a date and put the pieces into place, knowing that imperfect action is the way to go.

In my free guide: The Ultimate Guide to Launching a Successful Online Health Coaching Program, I walk you through more steps and resources to make this super easy. It covers pricing, naming your program, ideas for filling your program and MUCH MORE, so be sure to grab that while it’s available.   

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A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

Do you have an offboarding (feedback) process and questionnaire for your clients once they finish working with you?

It can be tricky to know how to wrap things up with clients during their last coaching session but it’s important because you want to send them off feeling like they are equipped to continue on their journey and also feel great about working with you.

This week on The Wellness Business Podcast, we’re sharing A 7-Step Process to Successfully Offboard Your Clients for Improved Customer Experiences

Here’s what you’ll discover:

  • The top 3 reasons why having an offboarding process is an important part of your coaching program
  • A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
  • Just how simple it is to assist your clients remember and document how far they’ve come while working with you and why they are so happy they made the investment in your paid program

If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients, you’ll find this episode incredibly helpful.

Let’s address the top 3 reasons why this is an important part of your coaching program.

#1: It sets the stage to end your coaching relationship on a high note, solidifying the overall coaching experience as a positive. It also increases the likelihood that you’ll be able to collect a glowing testimonial.

Many coaching programs last anywhere from 3-6 months and your clients have been in the trenches with you the entire time. As with most of us, we’re not great at remembering how far we’ve come and don’t spend enough time celebrating our wins. When you help your client reflect back on where they were when they started with you and what life looked like then compared to now, they’ll begin to take stock of all of their accomplishments.

#2: When you end on a high note, the chance of them referring you to friends, family and colleagues goes up dramatically.

Let’s face it, people always recommend programs and products that they love so why should your coaching program be any different? Using our 7-Step Offboarding Questionnaire will help them appreciate how far they’ve come as well as an increased appreciation for their newfound confidence to move forward without you, which is priceless.

#3: It gives you a time and place to offer them a final piece of coaching advice inclusive of instructions for continued success as well as a heartfelt thank you.

It’s natural for your clients to feel a little nervous moving on without you but we already know that you set them up for success. Taking the opportunity to give them farewell assignments or homework to keep them on track will be much appreciated and tells them just how much you care. As you wrap up, it’s the perfect time for you to tell them how much you have enjoyed working with them.

Increase Client Enrollment by Focusing on this One Thing

 

Okay, now that it’s clear why you want to incorporate an offboarding questionnaire in your program wrap up, let’s talk about how to make it happen.

Here is our 7-Step Offboarding Questionnaire.

1. Where were you when you started this coaching program? What were your biggest struggles?

Starting with this question will help them establish a baseline of where they were at the beginning of the program. As we said earlier, as humans we never give ourselves enough credit when it comes to what we accomplish so asking these questions will help them remember what life looked like at the beginning of the program.

2. What was your favorite part about this program? Which features were the most impactful in getting your results?

This is a great question and is designed to help them connect the dots between their success and accomplishments with you and your program. Remember, your goal is to end the program on a high note and naming the features that impacted them the greatest is a perfect way to do that.

3. List your accomplishments, (please be as specific as possible).

This question is probably self-explanatory but let’s chat about it for a minute anyway. When your clients make a list of everything they’ve accomplished while working with you they’ll be amazed at how long the list is. Again, connecting the dots between how great things are now with you and your program is the perfect way to leave them feeling like the investment they made to work with you was well worth it.

4. Where do you feel you could have used more support? What suggestions do you have to make this program better?

While this question might feel a little nerve-wracking, remember that nothing is perfect. Giving them a place to share ideas or suggestions about how you can make your program better can lead to your best program updates. When we ran the Wellness Business Insider’s Club some of our best ideas and program updates came from our clients.

5. What are you most excited about as we wrap up your coaching program?

This question establishes their level of confidence and self-accountability. More than likely, they are feeling better than they have in years and it’s all because of you. Giving them an opportunity to contemplate and document what they are most excited about going forward is another great way to solidify that they made a great investment.

6. Referrals are always appreciated so I was wondering if you are likely to recommend this program to your family, friends, and colleagues?

This can be a simple yes or no response, however, if they reply no it’s important to determine why that is. You’ll need to do additional follow up to learn what’s holding them back from sharing your information with the people that they know. Don’t skip this step. It could be as simple as a misunderstanding or could be the catalyst for a necessary change in your program or coaching method.

7. Do I have your permission to compile this information into a program testimonial? (Of course, I’ll send it to you for your review before I use it in my marketing.)

Having the ability to compile their responses into a single testimonial statement is one of the top reasons to go through this process. Since your clients are not expert writers, offering to compile the testimonial for them will be greatly appreciated. It’ll be easy for them to review what you’ve written, make any tweaks if necessary, and get back to you quickly with their approval.

There you have it. You are now set up for success to incorporate an official client offboarding process into your coaching program.

Resources and Links mentioned on the show:

Follow us on Facebook:

Subscribe and listen to The Wellness Business Podcast on your favorite platform!