3 Ways Wellness Workshops Boost Client Enrollment

3 Ways Wellness Workshops Boost Client Enrollment

3 Ways Wellness Workshops Boost Client Enrollment

Wellness workshops work amazingly well to attract, nurture, and convert your audience into paying clients.

If you’ve been thinking about hosting online workshops, you’ll want to tune in to this episode. 

This week on The Wellness Business Podcast, you'll discover:

  • Why workshop works so well to boost the know, like and trust factor, so people are moving through their customer journey with you more quickly
  • How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy
  • The natural side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs

If you’ve wondered how wellness workshops can benefit your clients and business, you’ll want to listen to this conversation.

Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!

Check out Karen Pattock’s library of 12 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE!

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How Shannon Generated Five Figures in One Month with Online Workshops

How Shannon Generated Five Figures in One Month with Online Workshops

How Shannon Generated Five Figures in One Month with Online Workshops

Workshops can be a great way for health coaches to get clients, and when we heard that Shannon generated five figures (over $17,000) in one month with online workshops, we knew we had to have her on the podcast to share how she did it.

Shannon was actually using workshops very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.

On this episode, Shannon shares her blueprint for using online workshops to grow her business, including:   

  • How many different workshops she delivers each month
  • The pricing of her coaching programs and what's included
  • The mindset shifts she had to make in order to take her business to the next level
  • The results she has had by adding in a continuity program for client who complete her coaching program
  • Mistakes made and lessons learned to keep making things better
  • And much more!

This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.

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How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How to Plan Out a Month of Social Media Content in One Hour or Less

How great would it be to plan out a month of your social media content in one hour or less?  Dreamy, right?

Coming up with social media content on a regular basis can feel like a lot sometimes, so

we’re sharing some of our best tips for creating great content your audience will love.

Here's what you'll discover:

  • Why it's important to have a variety of posts
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you.

Here are 3 of the strategies we’re covering, and we share plenty of examples on the episode:

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. It gets boring to see the same types of posts on a feed over and over again, so you want to keep it interesting by mixing it up (video, carousels, static images, photos of you, animated graphics, etc.) 

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy.

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

Strategy #3: Come up with 8-12 core pillars of content

This is a huge time saver and we have learned this from a few people including Elise Darma and Brock Johnson who teach Instagram marketing. Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

We cover more on the episode, so tune in to learn how to implement these strategies. 

Be sure to download your free copy of my guide, Social Media Planning Made Easy.

This guide will save you so much time and help you come up with better content that moves your ideal client along on their customer journey. 

You’ll also learn the #1 secret to getting engagement on your posts. 

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How to Recharge From One-on-One Client Calls

How to Recharge From One-on-One Client Calls

How to Recharge From One-on-One Client Calls

Health coaching is such a rewarding field but, at times, it can feel draining of your energy, especially if you only work with clients one-on-one or if you are an introvert or highly sensitive person. 

In this episode of The Wellness Business Podcast, we're talking about how to recharge from one-on-one client calls when you feel drained. 

In this episode you'll discover:

  • 5 easy tips to protect yourself from draining your energy after one-on-one coaching calls
  • What other health coaches are doing in their pre and post session routines to give you some ideas
  • How you can remain at the top of your coaching game even on high-volume client days

If you’ve ever felt like you need a pick-me-up after a busy day or week of one-on-one client calls, be sure to tune in.

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Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Important Things to Know Before You Run Facebook Ads

Before you run Facebook ads, there are a few important things you need to know, in order to get the best results and not feel like you’re throwing your money away.

We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results. 

Here's what you will learn in this episode:

  • How to use the free tools inside of Facebook to help with your ads
  • The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients
  • How to look in the reporting section of the ads dashboard to know how well your ad is performing

Rick does a great job of breaking things down in an easy-to-understand way, so we know you will get a lot from what he shares.

Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, this is a must-listen episode.

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