Blueprint for a Profitable Health Coaching Business

Blueprint for a Profitable Health Coaching Business

Blueprint for a Profitable Health Coaching Business

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?   

I don’t know about you, but I always love having a blueprint to follow, so I feel like I have a plan. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business. 

We’ve been there too, and we know it’s not a great feeling, so we have 4 strategies to share that will help.   

1.  Have a clear picture of what you want for your coaching business, and put it in writing

  • Decide what you want your business to look like, including when you want to work and how you want to work. Do you want to do all online coaching, all 1-on-1 or combination of both? This is your business, so you get to design it in a way that works for you. 
  • What do you want to earn from your business each year? Break that down into monthly goals to determine how many clients you’ll need – from 1-on-1 clients to your online group programs.  We’ll cover more about this in a bit.

Blueprint for a Profitable Health Coaching Business

2. Be clear about who you help and how you help them, so you can attract your ideal clients – Declare Your Niche

Have you figured out your niche yet? This can take some time, but it will help set you apart and also help you attract the right people.  This is an important part of your marketing and content strategy. When you go from a niche that is general to content that speaks to specific people who are looking for help with a specific problem or goal they want to reach, you will stand out so much more, and that means more people will be interested in working with you.

One example of this would be saying your niche is something like:

I help women live a healthy life and feel more vibrant. 

That’s pretty vague and general, right? The benefits aren’t very clear, so your followers and subscribers aren’t going to be compelled to invest in a program that doesn’t offer a specific solution to a particular problem they know they have.   


I help women over 40 lose weight and gain muscle through targeted exercise programs and sustainable nutritional habits.

With this example, it’s very clear WHO you help and what you help them do.

If this is something you’re working on, and would like a little help, we covered this in detail on episode 265. The title of the episode is 3 Simple Steps to Validate Your Niche Marketing Message.

3. A Way to Help Clients while you also reach your financial goals – this is your offer or your coaching program(s)

When we mentioned setting income goals and mapping out how you’ll reach them, you want to consider your program offers. How many programs will you have and how will you price them? 

If you have a goal of $30k this year, you can reach that through different offers such as:

  • 1-on-1 coaching
  • Online group programs
  • Membership

One way to reach the $30k would be to have 20 clients at $1,0000 (that would be $20k) and then $10k could be through your online group programs or membership program.  There are many ways to reach one goal, and by mapping it out, you’ll see how to get there. 

4. Marketing

Decide where and how you want to get the word out about your business. Consistency with this is important, so determine what is realistic for you right now, so you can set up a schedule that works for you. 

Options for marketing your business include…

  • Email marketing – most of your sales will come from email, so it’s important to grow your email list, stay in touch weekly or bi-weekly and invite subscribers to take the next step with you – book a discovery call, join a free challenge, enroll in your program, etc.
  • Paid ads such as Facebook/Instagram – this will allow you to reach a lot more people, grow your email list or get registrants for your webinars.
  • Social media – Go all in on a couple of platforms, so you can be consistent.  Use different content formats such as video, livestream, graphics, photos, etc.  Test what your audience responds to the most.
  • Hosting workshops – online or at your local gyms, yoga studios or anywhere your ideal clients might be hanging out in your town or city. 
  • Being a guest on podcasts to get in front of new audiences – this is a great way to reach more people, and some hosts will allow you to share about your free offer that can also help you grow your email list.
  • Hosting your own podcast – you can make new connections by inviting guests on your show.  When you ask if they can share the episode with their audience when it goes live, this gets you in front of their audience too.

Marketing doesn’t have to be complicated, but you do want to decide which strategies you want to use and be consistent with it because it does take time and the more people see you and have the chance to learn how you can help them, the more paying clients you’ll have.   

Let’s recap your Blueprint for a Profitable Health Coaching Business.

1.  Set Goals – Have a clear picture of where you want to go, so you can map out a way to get there.

2. Be clear about who you help and how you help them, so you can attract your ideal clients and fill your programs.   

3. A Way to Help Clients while you also reach your financial goals – this is your coaching program or membership.

4. Decide where and how you want to market your business.

Be sure to put it in writing. We like using Trello for this because you can map out everything, set due dates and reminders and see everything in one place.  If you have a larger team and want something a little more robust, ClickUp is good too.  I think Trello is great if it’s just for you and maybe one team member. 

Go through each step and see where you want to start.

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5 Holiday Promotion Ideas to Boost Revenue

5 Holiday Promotion Ideas to Boost Revenue

5 Holiday Promotion Ideas to Boost Revenue

The holidays are just around the corner, and if you’ve been trying to figure out what to do for a special promotion for your health coaching business, we’ve got you covered.

You can run your holiday promotion any time in Nov. until January. There isn’t one set time frame that is a guaranteed winner, so choose the time frame that works best for you and what you think will be most appealing to your audience based on what you know about them.  For example, if you know the holidays (between Thanksgiving and the end of the year) are super challenging for them, you might want to do offer something during that time to help them.   

Decide when you want to run your promotion and decide how long it will be; 3-7 days is what we recommend. It doesn’t have to be a Black Friday sale – it can be any time. You can even wait until January if you want. The downside of running a Black Friday promotion is that it will get buried in the dozens and dozens of other Black Friday promotions people get. If you do want to do Black Friday sale, offering it a little early (at least a week ahead) is a good idea, so you stand out a little more in the inbox and beat the rush.

We want to let you know that you don’t need to create a brand-new program for this to be successful. You can use what you already have and gear it towards the holidays. As Emily Hirsh from Hirsh Marketing says, “You just put different wrapping paper on your offer.”    

Let’s dive into the 5 holiday promotion Ideas we have for you.  Pick one that appeals to you the most and set a date for putting it into place.

1. Holiday promotion idea #1:  Host a free 5-day online challenge.  Challenges are great because they allow you to grow your email list, build trust and connection and then once it’s over, you invite participants to your paid program.  You cover one small topic each day (topics that are most relevant to your niche and what your audience struggles with) and at the end, let them know how they can get your support to continue the journey. You would typically run your challenge in a FB group or other online forum, where you either use live or recorded video (such as slide deck) as the main content and then also send daily emails. You can either put this together on your own or check out the done-for-you challenges I offer that makes this really easy. You get all the content, slide decks, and promotional materials to save you a ton of time and ensure you have everything you need to promote and run a successful challenge.   

2. Holiday promotion idea #2: Host a holiday themed virtual workshop.  Workshops are another great way to grow your email list, position yourself as an expert and then lead people to the next step to working with you. If you know of local businesses such as gyms, and yoga studios you could even host live in-person workshops if you want.  Based on what you know about your audience, what is a topic that they would find beneficial?  Brainstorm some ideas and see what comes to mind. You can either create your own slide deck in Canva or take advantage of the wide selection of done-for-you workshops Karen Pattock offers that include all of the content, slide deck, social media posts, marketing flyers and more.

5 Holiday Promotion Ideas to Boost Revenue

3. Holiday promotion idea #3: Come up with a special holiday offer for your 1-on-1 coaching.  An example of this would be that people can enroll in your 3-month 1-on-1 coaching program and get a special bonus such as healthy holiday meal plans or recipes or an extra session for free. Maybe you have a pre-recorded course or workshop that you can include as a bonus.  You don’t want your bonus value to be higher than you coaching program, but you can include more than one bonus if you want.

You want to position this as something related to the holidays AND your niche where you also highlight the problem they are facing this time of year.  One example would be if your niche was helping people balance their blood sugar, you could say something like: “The holidays can be a tricky time to navigate when you’re trying to manage your blood sugar and your weight. In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.”

In that messaging, we called out the problemgetting through the holidays while trying to manage blood sugar and weight, the name of the program and how it will help them – In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.” You would add more details such as what’s included and what type of support they get, but that’s the basics of the messaging to have it tie into the holiday season.

4. Holiday promotion idea #4: Offer a special for your online group coaching program – include a bonus such as holiday recipes (use Meal Garden or That Clean Life).  Similar to what you would offer for your 1-on-1 program, you can do the same for your online program or membership. Call out the problem they are facing this time of year and how it will help them.

5. Holiday promotion idea #5: Pre-Sale for a New Year program. If you plan to launch a program in January, you can offer an early bird enrollment special where people either get a bonus or pricing incentive – or both, if they sign up by a certain day. We recommend a 5-7 day promotion for this. This gives people an incentive to enroll now and they can start in January.

Bonus idea: If you aren’t ready to promote a program before the end of the year, use this time to grow your email list with something enticing your audience will love and appreciate, so when January rolls around, you’ll have new subscribers who may be ready to join in the New Year.

Which option appeals to you the most?  If you feel like you have too many options, just pick one and test it.  You’ll learn so much as you go and we can’t wait to hear about it.

Reach out to us on Instagram and let us know your plans and how it goes.

You can find me at Karen Pattock and Kathleen is at Kathleen LeGrys.

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3 Pivotal Mindset Shifts of Successful Health Coaches

3 Pivotal Mindset Shifts of Successful Health Coaches

3 Pivotal Mindset Shifts of Successful Health Coaches

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share!

The doors are now open to the Wellness Business Accelerator.  We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET. 

So, what IS the WBA? 

It’s our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

You’ll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren’t wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS. 

You also get support from BOTH of us in a private Facebook group for 8 weeks

which includes bi-weekly livestream Q&A’s, so you can get detailed answers and action steps in real time. No more guesswork or feeling like you’re trying to grow your business alone. PLUS, you’ll be able to connect with your peers, share ideas and network.

Building your wellness business doesn’t have to be complicated and consume all of your time. In fact, it can be quite SIMPLE when you follow our proven blueprint.  

If what you’ve been doing to grow your business consistently isn’t working, it’s because there are critical missing pieces that need to be in place first.  The good news is that we show you EXACTLY what to do, step by step, so you aren’t left to try to figure it all out on your own. 

CLICK HERE to learn more and join us in the fall cohort. 

We would love to have you join us! 

Now, onto the topic of this episode which is…

3 Pivotal Mindset Shifts of Successful Health Coaches

We tend to think that the success of our business only comes down to marketing strategies – which of course, is a big part of the formula.  But our mindset plays a critical role too because it’s our mindset that directs some of our most important decisions.   

If you let fear, overwhelm or self-doubt dictate your decisions, shifting your mindset might just help. 

Today, we are sharing 3 pivotal mindset shifts of some of the most successful health coaches we see.

Mindset shift #1 – They set goals.   

This first one is simple but it’s also huge! What we’ve noticed with coaches who have grown their business to the level they want, is that they set clear goals. This is an important mindset shift because when you know where you want to go, and you have a target, you can put a plan in motion to reach your goals. If you don’t know where you want to go, it makes it really hard to put the right pieces into place because you don’t have a real destination in mind.  We see this all the time with our students in the Wellness Business Accelerator. When they go through the first lesson on The 4 Core Pillars of a Profitable Wellness Business, one of the trainings is about goal setting and how to do it. We hear from new students all the time is that they have never set goals before because (A) They weren’t sure HOW and (B) They were afraid to set them because they didn’t want to be disappointed if they didn’t reach them.

The reason our lesson on goal setting is so impactful for coaches and why they often have an “aha” moment is because we teach it differently than anyone else out there. Our method sets the stage for a coach to feel successful, rather than the typical pass/fail mentality. When our students apply what we teach they are actually excited to set goals and find themselves making more progress than ever before in their business.

Here’s what one of our past students, Jennifer Marcks, had to say about goal setting after going through the WBA. 

“I now feel as though I have a clearer vision for what I want out of my business, and what I’m working towards.  Your support has given me more confidence to put myself out there! My Facebook group is growing, I’ve been on 8 Podcasts and Facebook Group interviews AND I’m booked for multiple cooking classes through libraries. My email list is finally growing, and I know all of this will keep fuelling the growth of my business.

I am more organized and automated in the steps I take and create. You gave many steps to take to create this success”.

It’s truly amazing what can happen when you get clarity around what you want, and you take the time to set goals. 

Mindset shift #2 – They have automated systems in place.

This one is so important too because having systems in place that are intentional and automated, save a ton of time AND can be so much more effective. Instead of feeling like you’re spinning your wheels going from one strategy to the other and not really knowing what to do to get clients, you can have systems in place that help turn your social media followers and email subscribers into paying clients each month.

For example, implementing a customer journey that has each step planned out and put on autopilot so your social media followers move to email list subscribers and then to paying clients. One of the lessons we teach in the WBA will specifically walks you through the steps to put your own customer journey in place.

We know one concern some coaches have is not being sure they have time to learn the strategies we teach in the WBA, but the truth is that what we teach actually saves them so much time AND helps them get much better results. So, how great would it be to know exactly how to reach your ideal clients online and fill your programs and put a system in place to do just that vs wasting time on things that don’t work.  You could save several hours each week! 

Here’s what one of our students, Gianna Cerrat, had to say about this:

“I have more confidence in my offers and pricing and I’m getting organized, and my systems set up. This program and your support have helped me flush out SO much of the unnecessary nonsense. I just sold my first VIP program for 6 months for $5,000.”

We loved hearing this from Gianna. As she said, having the right systems in place can make all the difference in the number of hours you work AND the results you get.  Had she not taken the time to get organized and put her systems in place there’s a good chance she wouldn’t have signed that $5k client. You don’t have to work harder – you just need to work smarter, and that’s exactly what we show our students how to do. 

In our step-by-step lessons, we not only give you the resources, but show you exactly how to set things up. And the best part is, it doesn’t require a lot of tech implementation. In fact, chances are you already have most everything you need to be successful in the WBA. 

Mindset shift #3 – They invest in solutions that will help them get where they want to go.

This is another big one. We all need help with different things in our business, and having mentors and step by step processes to follow is one of the best investments you can make because it streamlines your learning curve and speeds up your results.  We know this firsthand because we did the same thing when we started out more than 10 years ago. We knew there were things we needed to learn, so we sought out the experts who could shorten our learning curve and fast track our success.  We’ve had business coaches and mentors, attended live in-person events, took online courses and more – we’ve each spent over 6 figures over the last 10 years because we know how important it is to continue to learn and implement what’s working.  We have each built multi-6 figure businesses along the way too because we implement what we learn, and then we test and fine tune things as we go so we can teach the roadmap to our students.  

The way we looked at it from the beginning was we can either try to figure it out on our own, knowing it will take a lot longer or we can learn what we need to do from people we know and respect. We both like learning the quickest way forward rather than struggling and feeling alone.

Helping you get results in the fastest amount of time possible is the entire reason we created the Wellness Business Accelerator program. We’ve seen too many health coaches over the years struggling to get clients and doubting their dream of owning their own business. We know what we teach in the program works because we have so many success stories from other coaches just like you.

Here’s what one of our students, Mona Mandour, had to say about having mentors that helped her get results quicker:

“Thank you for being my mentors. Since joining this program, I have increased my email list to 900 subscribers. I also ran a Facebook ad that brought in 40 booked discovery calls resulting in 6 brand new one-on-one coaching clients. Ladies, I can’t thank you enough for all the support that comes straight from the heart. Everything you give is so actionable, useful and precious.”

It shows you what’s possible when you invest in the right mentors and resources that help you get where you want to go much more quickly.  The right investments can make you money AND save you time. 

One of the things that sets the Wellness Business Accelerator apart from other programs, is that it is designed specifically for wellness business owners. Not all marketing strategies work well in the wellness industry and that’s why we’re 100% committed to teaching those in the wellness space what will actually work for them.

Let’s recap the 3 Pivotal Mindset Shifts of Successful Health Coaches

  1. Mindset shift #1 – They set goals.   
  2. Mindset shift #2 – They have automated systems in place.
  3. Mindset shift #3 – They invest in solutions that will help them get where they want to go.

The Wellness Business Accelerator helps you with so much, including these 3 mindset shifts.

If you would like to go from feeling overwhelmed and overworked to being productive and profitable, filling your coaching spots month after month, join us for the fall session of the WBA which is currently open until this Saturday, October 21st at 11:59 pm ET.

CLICK HERE to find out more about the program and hear more from the coaches that have worked with us in the WBA.

Have questions? Reach out via the Contact tab or Chat icon on the lower right and I’ll get right back to you.

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Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

  • Why it’s important to have a variety of posts on social media
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those. 

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

  1. Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
  2. Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
  3. Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
  4. Promote your freebies to grow your email list  – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
  5. Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60). 

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs?  Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

  1. Hidden sources of gluten
  2. Meal planning when you’re the only one in your family who is GF
  3. How to avoid cross contamination in the kitchen
  4. How to shop GF on a budget
  5. Eating out while traveling
  6. Gluten free baking tips
  7. How to eat healthy while GF (some GF food is junk food)
  8. What to do if you consumed gluten by mistake

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar.  You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine. 

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content.  You can add or change pillars as you go.  If you can only think of 3-5, start there. 

You want to include the 3 categories we mentioned too:  Awareness & Nurture, Lead and Sales.  So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.


Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy:  Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP:  You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey.  You’ll also learn the #1 secret to getting engagement on your posts. 

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Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost

Feeling Like Your Coaching Business is Stuck? 3 Ideas for Giving It a Boost

Feeling Like Your Coaching Business Is Stuck? 3 Ideas for Giving it a Boost

​There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.

Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process.

Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common places where we see coaches struggle.

We see it with coaches in our Facebook groups and we see it with coaches when they first join our Wellness Business Accelerator program – our signature course that teaches a proven system for reaching your ideal clients online and consistently enrolling new clients within 60 days. We’ll be opening the doors to the WBA on Monday, April 17th, and if you’d like to be notified when the doors open, just message me on Instagram here.

Let’s dive into the ideas for giving your business a boost.

When we look at the health coaches who are struggling to get clients, one thing we notice is: 

1. They don’t have a marketable ideal client.  A marketable ideal client is someone who:

    1. Knows they have a problem – they are aware of their struggle or issue.
    2. Wants to solve the problem – they are looking for a solution.
    3. Has money to invest into that solution – this is important, so you have people who are willing and ready to invest in the solution.

This is one of the first things we cover in the Wellness Business Accelerator because it’s so foundational and critical for reaching the people you want to help. Once coaches have this in place, everything else get easier because they are attracting the right people.

You could be trying to reach people on social media who may be aware of the problem they have (let’s say it’s high blood sugar) but they aren’t actively looking for a solution and they don’t have money to invest, so those people will never become paying clients no matter how amazing your marketing is or how often you show up for them. These people definitely need help but until they are ready and willing to invest in solving the problem by hiring you they aren’t the people you are trying to connect with.

One way to solve this problem and make sure you are attracting the right people that have all of the attributes of a marketable ideal client is to be very clear in your messaging and the content you create – are you speaking to the people who already know they have a problem, they are looking for a solution and they are ready to take action because they have money to invest?

So, you could choose a niche, but you also want to be sure it’s a marketable ideal client.  We cover all of this in the WBA to make it easy.

Another common struggle coaches have is:

2. Not getting the attention of their dream clients on social media.  This is typically due to 3 reasons:

    1. Not speaking clearly with the words and phrases your ideal clients are using – you’re using industry jargon or words they are not actually using so there is a disconnect
    2. Not creating content around their pain points – maybe you’re covering more general content but it’s not specific to your niche
    3. No clear theme in your content creation strategy – you’re posting graphics and other content but there is no real path for taking followers to the next step of the customer journey which leads them to working with you.

Let’s look at not speaking clearly with the words and phrases your ideal clients are using because this is very common.  One example would be if your niche was helping women improve their menopausal symptoms through diet and lifestyle.  These women may be thinking about their frustration with hot flashes, waking up in the middle of the night drenched in sweat, sudden weight gain around their waist and mood swings. If you’re focusing more on words like ‘balancing hormones and hormonal imbalances” they may not resonate with that because it’s not speaking to the pain points they have – it’s going over their heads. That doesn’t mean you can’t use those words in places like your sales page and other areas of you copy and your content, but you want to focus on using more of what they are already thinking and saying, so they can relate to you more and see that you may be the one to help them.  We covered this topic in detail on episode 296 about How to Find Out What Your Ideal Clients Really Want, so check that one out if you need help with this.

Remember, you’re not trying to reach the masses with your social media content. You are trying to get people to say, “Yes, this is for me” or “No, this is not for me”. You do that through creating content that speaks clearly and concisely about what you believe, your unique approach to solving their problem, and consistently inviting them to work with you.

Let’s move on to #3, which is…

3. Lack of consistency in making offers. This includes things such as:

    1. Opening and promoting spots on your calendar for discovery calls
    2. Opening the doors to your program/services at least once per quarter (open/close cart launch)

This is a big one! We know health coaches don’t want to come off as being salesy, but what often happens is the other extreme – they never or rarely ever promote their programs or invite people to book discovery calls. It would be amazing if our followers and subscribers automatically knew how we can help them, but they need reminders and they also need us to have direct calls to action such as how to book a call, how they can sign up to work with us, join a membership or other program.  There has to be an intentional strategy with this where you plan it out on social media, and you map out any launches or promotions you want to do.

How often are you making offers – inviting people to take the next step in one of your paid programs?  If you don’t have enough clients right now, chances are, you aren’t doing it often enough.  One of the things we love helping our Wellness Business Accelerator students accomplish while we are together is to do a deep dive into how to make offers, how to map out their launches and the best way to get your followers excited about working with you before you even open the doors.

We know there is a lot to learn when it comes to growing your business with online strategies such as social media and email list building, but the good news is you CAN learn exactly how to do it. We love sharing our proven strategies to systematize and scale your efforts so you’ll save time and we’ll help you get the best results in the shortest time possible.

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