Crush Your Fear of Video: 5 Simple Strategies for Boosting Confidence

Crush Your Fear of Video: 5 Simple Strategies for Boosting Confidence

Crush Your Fear of Video: 5 Simple Strategies for Boosting Confidence

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even if it’s a recording.

Most people feel nervous on camera when they start out, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips.

A few weeks ago, I posted a survey inside my Health Coach Biz Support Facebook group asking coaches if they weren’t doing video yet, what was their top reason.  One of the top answers was Fear of Being on Video. This roadblock can stop you in your tracks when it comes to showing up in a way that really allows your audience to get to know you.

Here are 5 Simple Strategies for Boosting Your Confidence on Video

1. Get familiar with your tech options.   

The first step in calming the nerves is knowing what tech to use, so you feel good about how you will look and sound.  The great news is all your need is your smartphone, good sound and adequate lighting. 

If you can record your videos near a window with lighting, that is usually best for more flattering/natural light. If you need more lighting, using a ring light is great.  You can find a variety of ring lights on Amazon, starting at around $30.  There are lights that can sit on your desk, and lights that come with an adjustable tripod stand if you plan to record in different places in your house, and you don’t want to have to use props to get the right height. The tripod stands also start at just $30.

As far as sound, if you’re recording video indoors with your phone fairly close to you (within a few feet) a separate mic isn’t necessary.  If you want better quality audio and/or you plan to record further away from your phone or outside, having a wireless mic is important. You can also find wireless microphones on Amazon, starting at $25. I rarely use a separate microphone when recording video on my smart phone, so you can do without this for a while as you get started – as long as you’re recording within a few feet of your phone, so the audio quality is good.   

2. Start small with short videos.

How great is it that short-form video is so popular right now?  This means you can record 30-60 second videos and not worry that you have to be on camera for a long time. Feeling like you have to record a 5–10-minute video can feel overwhelming when you’re starting out, so by recording shorter videos, you’ll be done before you know it, and you can do more of them if you want because they aren’t as time consuming.  Just write out a few bullet points about what you want to cover and hit the record button. 

3. Use B-roll.

This is another great way to ease into doing video and build your confidence. B-roll is video of you doing something, but you aren’t talking. It could be you working at your desk or laptop, going for a walk, making coffee or tea, meal prepping, grocery shopping – almost anything really. It’s stock footage you take, and you add music or voice over and text to convey your message.  These videos can be as short as 10 seconds. The benefit of this is you’re showing up on video, but it’s not as intimidating because you don’t also have to memorize what you’re going to say.

4. Practice. 

This probably sounds obvious, but practice is the #1 thing that’s going to help you get better, and really help you feel more confident.  You will likely not be amazing on video when you start out, and that’s okay because no one is. I was horrible at video when I started a few years ago and now it’s easy and I feel confident about it – it took a while to get there, and practice is just part of the process for anything we want to improve.

My best tip for recording video is to be sure to look at the camera and not the screen, and imagine you are talking to your best friend when you’re recording. You are only talking to that one person to convey what you want to say. Oh, and be sure to smile because that makes you feel relatable and look relaxed.

5. Build confidence with recorded video and the next step is live video

This is about baby steps, building your skills and your confidence.  Recorded video is easiest because you can re-record and/or edit where needed.  Live video can feel more challenging, but it’s also what helps you come across as very genuine when people get to interact with you in real time so it’s worth conquering your fear by practicing.

A great way to practice live video is to start by going live in a Facebook group you create just for that purpose, so you can see how things work and get a feel for the process.  You can set up a group that you use for practice only, and then you’ll be ready to go live in your other groups or on your page or anywhere you want.  You can do this on Instagram too by selecting “private” as the option for the audience you want to see your livestream. 

The goal is to get as much practice as you can, so the more often you can get in front of the camera the better.

Karen has a great free resource to help make this even easier for you and it’s her “Livestream Video Checklist.” You can download this step-by-step PDF, that shares the 8 steps you need in place when you’re planning to go live, you’ll know what to include in your video, and how to promote it to get people to show up live. 


How to outline your videos to maximize watch time:

You want to grab people’s attention right away, so they stick around to watch the whole video. A common mistake we see being made is starting the video by saying who you are and what you do, or starting with a greeting and thanking people for watching, rather than kicking it off by getting right into the information.  Using a hook right from the start helps reel people in. So, instead of starting with who you are, say “One of the biggest mistakes I see people make when they want to _________ is _______________.   That rarely works because ___________Here’s what you want to do instead ___________.”   So, get into the heart of the info and if you want at the end, you can say who you are and who you help. 

A simple 3-part outline for an effective video can be as follows:

  1. Your hook to grab attention and let people know the topic you’re covering
  2. Share the tip, insight, common mistake or other info
  3. Call to action – what should they do next – like, comment, listen to your podcast, read blog post, sign up for your free resource, join your program, etc. 

Based on what we covered today, what is one step you can take with video?  Whether you are brand new at it, or you’re ready to go to the next level, decide what you’re going to work on, put it on your calendar and commit to doing it.  Before you know it, you’ll feel more at ease and more confident.

We can’t wait to hear how it goes!

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BEST OF: Which is Better… Promoting Your Program or a Discovery Call for More Sales

BEST OF: Which is Better… Promoting Your Program or a Discovery Call for More Sales

BEST OF: Which is Better…Promoting Your Program or a Discovery Call for More Sales

Have you ever thought about how long you should warm up your new email subscribers and followers before you invite them to join your coaching program? The real question is how much nurturing is needed before your lead is willing and excited about working with you and will say yes to your paid program.

Of course, the goal is to enroll as many clients as possible into your program, but the truth is that some people will need more nurturing than others. Some of them will want to hop on a discovery call with you and others will be decisive from the beginning and will know you’re a good fit almost immediately. To figure out a client-conversion strategy that works for you, let’s dive into this BEST OF episode so we can walk you through each step so you can make a plan.

If you’ve ever asked yourself what makes the most sense for enrolling clients into your paid program, consider these five questions.

1) How warm or cold is the audience or person I’m promoting to at this time?

2) Is offering a discovery call or breakthrough session mandatory for them to feel comfortable investing with me at this time or is it just a courtesy that only a couple of people will take me up on?

3) Is this the only time they will hear about my program, or do I have a follow-up email sequence in place that will continue to promote for the next 5-7 days leading to more sales without the requirement of a discovery call?

4) Is my program low, medium, or high priced?

5) Do I offer a money-back guarantee that will ease their mind when making the decision to work with you? (This is optional).

If you have mostly a cold audience that is learning about you for the very first time, then you should probably offer the discovery call as the call to action. If discovery calls are the way you decide to go, be sure to listen to our previous podcast episode called: How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes. We have a very specific formula that works exceptionally well that we walk you through in this episode. We promise you’ll feel ready to lead a discovery call with confidence after listening to this episode. We’ll link it up in the show notes for your convenience. There’s also a downloadable cheat sheet that you can get that will keep you on track.

If your audience consists mostly of a warmer audience that has been on your list for a while, then it probably makes more sense to directly promote your coaching program right from the workshop or challenge. When the audience is familiar with you and have consumed a fair amount of your content, chances are they won’t need the interim step of a discovery call.

Another thing to consider with new email subscribers is following up with a sales sequence that promotes your program for 5-7 days. It’s recommended to add a link to your online calendar to book a discovery call in those emails. Sometimes, people just want to hear your voice and ask a couple of questions before they make a decision.

The last thing to consider is your program price point and whether you offer a money-back guarantee. If it’s less than $500, chances are a discovery call will not be necessary. As long as your sales page is clear, and your marketing message includes the benefits of working with you, the potential client will be able to make the financial commitment without needing a chat with you.

On the other hand, if it’s more than $500, it’s probably a good idea to make the call option available. As the price goes up so will the need for people to book a call with you.

There may be times when you promote your paid program and times when you invite people to book a discovery call.  Working through what you want to do ahead of time will help you put the necessary pieces into place to get the best possible results. 

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5 Holiday Promotion Ideas to Boost Revenue

5 Holiday Promotion Ideas to Boost Revenue

5 Holiday Promotion Ideas to Boost Revenue

The holidays are just around the corner, and if you’ve been trying to figure out what to do for a special promotion for your health coaching business, we’ve got you covered.

You can run your holiday promotion any time in Nov. until January. There isn’t one set time frame that is a guaranteed winner, so choose the time frame that works best for you and what you think will be most appealing to your audience based on what you know about them.  For example, if you know the holidays (between Thanksgiving and the end of the year) are super challenging for them, you might want to do offer something during that time to help them.   

Decide when you want to run your promotion and decide how long it will be; 3-7 days is what we recommend. It doesn’t have to be a Black Friday sale – it can be any time. You can even wait until January if you want. The downside of running a Black Friday promotion is that it will get buried in the dozens and dozens of other Black Friday promotions people get. If you do want to do Black Friday sale, offering it a little early (at least a week ahead) is a good idea, so you stand out a little more in the inbox and beat the rush.

We want to let you know that you don’t need to create a brand-new program for this to be successful. You can use what you already have and gear it towards the holidays. As Emily Hirsh from Hirsh Marketing says, “You just put different wrapping paper on your offer.”    

Let’s dive into the 5 holiday promotion Ideas we have for you.  Pick one that appeals to you the most and set a date for putting it into place.

1. Holiday promotion idea #1:  Host a free 5-day online challenge.  Challenges are great because they allow you to grow your email list, build trust and connection and then once it’s over, you invite participants to your paid program.  You cover one small topic each day (topics that are most relevant to your niche and what your audience struggles with) and at the end, let them know how they can get your support to continue the journey. You would typically run your challenge in a FB group or other online forum, where you either use live or recorded video (such as slide deck) as the main content and then also send daily emails. You can either put this together on your own or check out the done-for-you challenges I offer that makes this really easy. You get all the content, slide decks, and promotional materials to save you a ton of time and ensure you have everything you need to promote and run a successful challenge.   

2. Holiday promotion idea #2: Host a holiday themed virtual workshop.  Workshops are another great way to grow your email list, position yourself as an expert and then lead people to the next step to working with you. If you know of local businesses such as gyms, and yoga studios you could even host live in-person workshops if you want.  Based on what you know about your audience, what is a topic that they would find beneficial?  Brainstorm some ideas and see what comes to mind. You can either create your own slide deck in Canva or take advantage of the wide selection of done-for-you workshops Karen Pattock offers that include all of the content, slide deck, social media posts, marketing flyers and more.

5 Holiday Promotion Ideas to Boost Revenue

3. Holiday promotion idea #3: Come up with a special holiday offer for your 1-on-1 coaching.  An example of this would be that people can enroll in your 3-month 1-on-1 coaching program and get a special bonus such as healthy holiday meal plans or recipes or an extra session for free. Maybe you have a pre-recorded course or workshop that you can include as a bonus.  You don’t want your bonus value to be higher than you coaching program, but you can include more than one bonus if you want.

You want to position this as something related to the holidays AND your niche where you also highlight the problem they are facing this time of year.  One example would be if your niche was helping people balance their blood sugar, you could say something like: “The holidays can be a tricky time to navigate when you’re trying to manage your blood sugar and your weight. In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.”

In that messaging, we called out the problemgetting through the holidays while trying to manage blood sugar and weight, the name of the program and how it will help them – In my 90-Day Healthy Holidays program, you’ll get support, proven strategies and delicious blood-sugar-friendly recipes that will equip you to get through the holidays stress-free and in control.” You would add more details such as what’s included and what type of support they get, but that’s the basics of the messaging to have it tie into the holiday season.

4. Holiday promotion idea #4: Offer a special for your online group coaching program – include a bonus such as holiday recipes (use Meal Garden or That Clean Life).  Similar to what you would offer for your 1-on-1 program, you can do the same for your online program or membership. Call out the problem they are facing this time of year and how it will help them.

5. Holiday promotion idea #5: Pre-Sale for a New Year program. If you plan to launch a program in January, you can offer an early bird enrollment special where people either get a bonus or pricing incentive – or both, if they sign up by a certain day. We recommend a 5-7 day promotion for this. This gives people an incentive to enroll now and they can start in January.

Bonus idea: If you aren’t ready to promote a program before the end of the year, use this time to grow your email list with something enticing your audience will love and appreciate, so when January rolls around, you’ll have new subscribers who may be ready to join in the New Year.

Which option appeals to you the most?  If you feel like you have too many options, just pick one and test it.  You’ll learn so much as you go and we can’t wait to hear about it.

Reach out to us on Instagram and let us know your plans and how it goes.

You can find me at Karen Pattock and Kathleen is at Kathleen LeGrys.

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The 5 Key Components Every Launch Must Include To Be Successful

The 5 Key Components Every Launch Must Include To Be Successful

The 5 Key Components Every Launch Must Include To Be Successful

A good launch strategy is an important part of every successful business. A launch is a marketing campaign that shares an offer you have, so you can get people interested, excited and ready to enroll in your program or service during a set period of time.  This can be for your 1-on-1 coaching, your online program or anything you have to offer your audience.

In this episode you’ll discover:

  • The 5 key components every launch must include to be successful
  • Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50%
  • How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand

Before we dive into today’s episode about launching, we wanted to share some exciting news with you. We are hosting a brand-new free training in a couple of weeks, and you’re invited to join. It’s called:

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

If you feel like your dream clients aren’t seeing or hearing you no matter how much content you create or how often you show up on social media then you’re going to love this free training.

During the training, you’ll discover:

  • The #1 strategy you MUST have in place to stand out and attract a steady stream of new dream clients that want what you have to offer
  • How to easily and effortlessly lead prospective clients from finding you online to enrolling in your paid programs (NOTE – this is easier than you think once you apply our 3-step system)
  • The biggest obstacle that is likely preventing you from filling your coaching programs that you probably aren’t even aware of (and what to do to fix it)

There are two dates and times to choose from to make it easier for you to join us live.

CLICK HERE to choose the date/time that works best for you, and we’ll see you there! 

The 5 Key Components Every Launch Must Include 
To Be Successful

Okay, now let’s dive into the 5 Key Components Every Launch Must Include to be Successful.

First, let’s chat about what a launch is so that we’re starting on the same page.

A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service.  Think of it as a special promotion that is only available at certain times of the year, so it makes it makes it more exclusive.  We’re going to share ideas on how to do this in just a bit.

We recommend launching once per quarter. That’s 4 times per year you’ll create a marketing campaign spotlighting one of your programs that includes some, or all, of the key components that we’ll be discussing here today.

Launching actually has 5 key components that set the sales process apart from anything else you sell during the year. It’s a special offer that isn’t available all of the time. Instead, it’s available approximately 4 times per year.

Key Component #1 – Open & Close Dates

Every launch needs an open and close date. People love deals and special events when it comes to purchasing and one of the most important is the date that it starts and more importantly, the date that it ends.

A deadline, or closing date and time, encourages people to buy, because time is limited to act. When there is a set timeframe for them to purchase, more people will sign up. Without a deadline or urgency, people will put things off until ‘someday’. People are natural procrastinators so conveying a deadline as part of your marketing strategy is a sure-fire way to grab their attention and get them to act.

Key Component #2 – Urgency & Scarcity

One of the most popular launching strategies inlcudes ‘urgency & scarcity’. In fact, one of the most well-known cases of urgency and scarcity is Amazon Prime Day. It is a 24-hour period when you can get special deals and pricing on many of the items you’ve been wanting to purchase on Amazon when you are a Prime member. To make this offer even more compelling, Amazon always uses this disclaimer: If you’re shopping Amazon’s lightning deals, be aware that those short-term, limited quantity deals will likely end before the full sale does.

That is a GREAT example of Urgency & Scarcity. For most launches or special promotions for health coaches, we recommend running it for 3-7 days.

We can all use this strategy in our business to make more sales of our programs in a few different ways. The next three components will describe some of those options.

Key Component #3 – Time-Sensitive Bonuses

This is one of the most used, and the most successful, components to a profitable launch. Inside the Wellness Business Accelerator program, we teach our students how to use time-sensitive bonuses to sweeten their offer so they can make more sales during the open cart period.

A time-sensitive bonus is something that is available only for a short period of time, (during the time that your launch is running), and once the doors close it goes away and isn’t available any longer.

Using this component as part of your launch strategy can increase sales by as much as 25-50%.

Key Component #4 – Special Pricing

This is such a great way to get your ideal clients to stand up and pay attention to you and your program during the launch period. However, special pricing doesn’t always mean a discounted price, although it can definitely include a coupon code or something similar.

For this key component we would like you to think in terms of your entire launch offer. Beyond a discount code, special pricing could include the value of the time-sensitive bonuses you’re offering, it could include an added perk that you don’t usually offer like a private call with you, or it could be something like a bundle of programs offered at a special price. Any way that you decide to package your launch offer can be considered special pricing because of all the reasons we’re talking about here today.

Key Component #5 – Limited Spots

It doesn’t matter if your launch offer is promoting one-on-one coaching or a group program, limiting the number of clients that can enroll is a surefire way to make it more successful. This is also considered part of the urgency and scarcity component we already discussed but we believe it deserves a unique spot on our list because it is so powerful.

A limited number of spots often increases the number of sales you’ll make on day #1 of your launch simply because your audience does not want to miss their opportunity to grab one of those spots. As we mentioned before, it is human nature to procrastinate until the last minute when purchasing something so adding a layer of urgency and scarcity by limiting the number of spots available with your offer takes much of the procrastination out of the equation and gets people taking action.

Making more sales on day one is so good for our mindset as business owners and offers us the unique opportunity to brag about it in our following marketing messages in email and on social media.

Let’s say you have 25 spots available in your program and 10 of them sold on day one. That means that 40% of your spots are filled in just one day. If you’re running a 5- or 7-day campaign and almost half of your spots filled on the first day and you let your audience know that they are going to be even more eager and excited to join sooner rather than later which is a win for everyone. I can’t think of a more compelling marketing strategy to get people to take action.


We are true believers in embracing these 5 components when launching your program whether it’s for the first time, 5th time or 25th time. We use it in our businesses all of the time and have helped many of our Wellness Business Accelerator students enroll more clients by doing the same. Learning how to be a better launcher by putting together an effective launch plan will make all the difference in how many clients you enroll into your program.

Be sure to save your spot for our upcoming free live training (choose Oct 17th or 18th):

3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023

Hope to see you there!

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BEST OF: 10-Point Checklist for Your Website Homepage

BEST OF: 10-Point Checklist for Your Website Homepage

BEST OF: 10-Point Checklist for Your Website Homepage

Designing the home page for your website may feel a little confusing, but when you have a clear understanding of the purpose this page serves, you’ll find it’s probably a lot easier than you think. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

Here’s what you’ll discover:

  • The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer)
  • Our 10-point homepage checklist and how to apply it to your website for better results
  • Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients

Today we’re bringing back a popular episode of the podcast that will walk you through our 10-point website homepage checklist. The good news is that you can design your website in phases; you don’t have to do it all at once. Since each page has its own unique purpose, it’s easy to start and stop one page at a time. Since your homepage will get the most visitors and it can also help you build your email list, that’s where we are starting.

Alright, let’s dive into our 10-point checklist.

#1: Navigation Bar

The navigation bar should be located at the top of your website homepage. At a minimum, it should include a tab for the about me page, paid programs/services and a contact me form.

#2: Search Icon

The search icon should also be located at the top of your website. It gives your website visitors the ability to search for keyword and topics within your side that interest them.

#3: Marketing Statement

Your marketing statement is a simple one sentence structure that shares who you help, how you help, and the outcome or transformation that you offer. It’s structured like this –

I help ______________ get ______________ result using ___________ method.

A great example from one of our Wellness Business Accelerator clients Karen Finn is:

Helping women lose weight and tackle menopausal symptoms with intermittent fasting and self-care strategies.

#4: Your Picture

It’s important to include your picture at the top of your website because as a personal brand you are truly selling yourself as much as you are selling the transformation that you offer. Your dream clients want to get to know you and by showing up at the top of your homepage you’ll start building a relationship and the know, like trust factor with them immediately.

#5: List Building Freebie

It’s important to add your list building freebie title near the top of your homepage as well. It should be visible on a desktop computer without needing to scroll down to find it, (which is called above the fold). You will capture the most emails from your website visitors in this location.

#6: Opt-In Box

The box for someone to add their email address should also be located above the fold. I recommend either just one box to capture their email address or two boxes, one for their first name and one for their email. The more boxes you add beyond that will discourage your website visitors from downloading your freebie.

#7: Direction/Guidance Buttons

Direction and/or guidance buttons should be located near the middle of your homepage. Think of these like shortcuts to the places on your site you most want to take your visitor. Just create three or four graphics and then hyperlink that graphic to the desired page or location.

#8: Testimonials

Since it’s likely that your website visitor will scan your homepage quickly it’s nice to include two or three brief testimonials from past clients.

#9: Latest Blogs

If you are someone that publishes a blog through your website it’s a good idea to add a summary of the last three blogs on your homepage. The idea is that when your website visitor scans the page a few of your recent blogs will capture their attention and then they’ll stick around to read them.

#10: Social Media Links

One of the easiest ways to get new social media followers is to include links from your website homepage to your main social media profile and business pages. We recommend that you link only to the social media platforms that you are active on. If you aren’t posting consistently don’t link to that platform.

Your website is your online home, and your homepage is the place where your website visitor can window shop the most important aspects of your site. In essence, you are building a mini customer journey just for your website homepage visitors.

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