12 Ways to Use Canva in Your Coaching Business

12 Ways to Use Canva in Your Coaching Business

12 Ways to Use Canva in Your Coaching Business

There’s a good chance you’re using Canva in your coaching business for things like creating graphics for social media, but when we talk to health coaches, most of them aren’t aware of the other ways they can use it.

This week we’re bringing back an episode we did last year where we covered 12 Ways to Use Canva in Your Coaching Business. The great news about Canva is that the free version is so robust, most coaches never need anything more than that for their business.

If you aren’t sure how Canva can help you, or you want to learn more ways you can use it to save time and money while creating professional-looking projects, this episode is for you.

Here’s what you’ll discover:

  • 12 ways you can use Canva in your coaching business to create beautiful and professional graphics, guides and presentations.
  • The most underutilized tool within the platform that can save you money in your business each month.
  • Where you can get free training videos about how to use each tool within the platform to shorten your learning curve.

What is Canva?

Canva is an online graphic design tool that is easy to use. It’s very user friendly and with over 100,000 templates, you can create something beautiful and attention-grabbing even if you have zero design skills.

There are a couple of options to choose from with this online tool.

The free version is a great way to get started and offers lots of options for your business. Karen used the free version in her business for the first 8 years. It’s only been the last couple of years that she’s upgraded to the paid version.

The paid version is still very inexpensive at $12.99 per month or $120/year.

The paid version allows you to do more customizing such as instant resizing, which is nice when you want the same graphic resized for Facebook, Instagram, and Instagram Stories. The paid version also gives you access to thousands of stock photos which makes it quick and easy to create beautiful graphics.

One thing most coaches don’t know about Canva is that you can also schedule your social media content to 8 platforms.

The nice thing about using Canva is that you can create graphics in any size (static posts, stories, covers for Reels, etc.). You can use their custom templates that are pre-sized perfectly for the particular application you want or you can create a custom size based on your needs. The sky is the limit when it comes to customization.

Okay, now let’s dive into 12 ways coaches, just like you, are using Canva.

  1. Graphics for every part of your business – social media graphics, newsletter graphics,
  2. E-books – free and paid
  3. Vouchers / Coupons / Certificates
  4. Flyers
  5. Presentations / Slide decks
  6. Present slide decks directly from the Canva platform
  7. Business Cards
  8. PDF’s – free downloads, handouts, checklists, resource guides
  9. Coaching program workbooks/worksheets
  10. Logo design
  11. Cover images for your Facebook groups, Facebook business page, website header
  12. Social media planning and scheduling – so if you’re using a scheduler like Planoly or Later you could cancel that subscription and just use the Pro version of Canva

There are so many applications which makes Canva one of the best tools out there for any business.

The last thing we wanted to share is that you can find hundreds of tutorial videos about how to use Canva on YouTube. There are even free training videos on how to use the social media content planner and scheduler which is super helpful if you’ve never done it before.

We hope this episode was helpful and gave you some new ideas for using this amazing online design tool!

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Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing Your Online Reach: Strategies for Amplifying Your Content

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people. When your content can be seen by more folks, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.

In this episode, you’ll discover: 

  • How to leverage other people’s audience to get in front new ideal clients
  • Ideas for repurposing your content to save time and reach more people
  • The quickest way to grow your email list while also boosting your credibility and visibility
  • And more

If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started. 

Reaching as many people as possible is important but you don’t want to reach just ANY people; you want to get in front of more of your ideal clients – the people who want to learn from you and work with you. Attracting your ideal clients online starts with knowing who you want to help and what goal you help them achieve or what problem you help them solve. Once you’re clear about that, how do you reach as many people as possible? 

That’s what we’re going to be talking about today which is Maximizing Your Online Reach: Strategies for Amplifying Your Content. If you’re trying to figure out your niche, we have a great episode to refer you to which is #216 where we covered 3 Simple Steps to Nail Your Niche as a Health Coach This is step one in marketing your business, so it’s not something you want to skip over. 

Let’s dive in!

Maximizing your online reach is essential for getting your content in front of a larger audience to reach more people.

We’re going to share 5 strategies to help you do just that.

1. Leverage other people’s audiences. Getting in front of other people’s audiences is one of the best and quickest ways accomplish this. One way to do this is to be a guest on blogs like MindBodyGreen or any blogs of colleagues you know who have a similar audience. Maybe you know a personal trainer or physical therapist whose audience can benefit from your area of specialty.  Reach out to them if they have a blog and see if they would be interested in having you share some helpful information with their audience.  They will typically promote the blog to their audience which helps you get in front of more people, and you would share it with your audience which helps you with your social proof and level of authority.  This is also a benefit to the other person because they’ll be getting exposure to your audience as well. This is a great way to network and collaborate. I did something similar to this when I was a guest speaker for Practice Better back in July. I was invited as a guest to present a webinar topic, so they promoted it to their audience and I promoted it to mine – so it was a win-win. You can also reach more people by being a guest on podcasts.  We covered how to get booked on podcasts way back on episode 89, so be sure to check that out where we share our insider secrets with you. 

2. Repurpose your content. We talk about this quite a bit on the podcast, but it can be overlooked. Use one piece of content in multiple formats. For example, turn a blog post into a video or a podcast episode, then also break it up into social media posts This way, you can reach audiences with different content preferences.  We do this for the podcast each week – we have the podcast as our main form of content, and we also use it for our blog posts, social media posts, emails AND reels or stories.  So, this one format of content – is used 3 – 5 other ways each week.  Decide which will be your main content medium, and what are other ways you can use it.

Content format options include:

  • Blog
  • Podcast
  • YouTube
  • Livestreams
  • Stories
  • Email
  • Reels
  • TikTok

Every time you create one piece of content, ask yourself how else you can use it.

3. Host an online summit. While this is way more involved as far as the time involved and the tech, it is hands down the quickest way to grow your email list and get in front of brand-new people. It’s also a phenomenal way to network with colleagues and even meet new ones when you ask your summit guests for recommendations for other people who may be interested in being on the summit. If you have a summit with 10 speakers and each one had an email list of 5,000 people, that’s 50,000 people you can get in front of from one event.  I’ve seen summits that have as many as 25 speakers, so imagine how many new people you can reach.  There are companies and virtual assistants who specialize in handling most of the tech and logistics stuff, so if this interests you, see if you can find a recommendation for a VA who helps people run summits.

4. Consistency. This applies to pretty much everything in business, but consistency with your content is important.  Decide on a schedule that works for you.  If you can’t post 5-7 days a week, commit to 2 or 3.  Same with emailing your subscribers, if you can’t do weekly, stick with bi-weekly. If you want to stay top of mind, people need to see your content on a regular basis – whatever that looks like for you.  Be realistic, so you can remain consistent rather than being sporadic. 

5. Run Facebook ads.  While the first 4 tips we shared were free, there are times when you may want to invest in paid ads to reach more people.  Karen and I do this when we are promoting a webinar or challenge, so we can let as many people as possible know about it. You can run ads to grow your email list too, and for that you would have a free resource to promote and your ad would share who the resource is for and how it will help them, and the link where they can sign up to get it. The benefit of running ads is that you can reach more people, and it can be running behind the scenes 24/7.  It takes some time to learn how to run ads, but if it’s something you want to do, we think it’s worth learning or outsourcing it to someone who can run them for you.

Let’s recap the 5 ways to maximize your online reach: 

  1. Leverage other people’s audiences.
  2. Repurpose your content.
  3. Host an online summit.
  4. Consistency.
  5. Run Facebook ads. 

Which of these options appeal to you the most right now?  You can choose more than one too – you can run ads while you’re also repurposing content and leveraging other people’s audiences. 

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Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

Best Of: How to Plan Out 30 Days of Your Social Media Content in One Hour or Less

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”

We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.

Here’s what you’ll discover in this episode:

  • Why it’s important to have a variety of posts on social media
  • The 3 different categories of posts you should include
  • 5 examples of types of posts you can put on rotation every month
  • How to come up with 30 days or more worth of posts each and every month

If you want to be more consistent on social media, but it has just felt too time consuming to come up with ideas for posts and videos, tune in to find out how to simplify the process.

BTW…I have a free guide that covers what we’re going to talk about in more detail and it’s called Social Media Planning Made Easy. This is a handy guide you can refer back to over and over again with a ton of ideas for coming up with social media posts, including 16 ideas for posts that you can put on rotation each month to build awareness, grow your email list AND convert followers to clients.

Strategy #1: Use a variety of posts.

Sharing a variety of posts on social media helps keep your feed interesting and more importantly, it keeps your audience engaged and coming back for more. Think about the people you follow and why you follow them. We get bored if we see the same types of posts on a feed over and over again, so you want to keep it interesting.

Let’s talk a little bit about your social media strategy before we go into specific ideas for your posts.

In addition to having a variety of posts, you want to keep the customer journey in mind with your content. We talk about the customer journey a lot on this podcast because it’s so important. Think of the customer journey as a sales funnel where people go from just finding out about you all the way to eventually becoming a paying client. On social media, this means incorporating posts that will turn some of your followers into clients, rather than just posting for the sake of posting. Likes and comments are great but being intentional about what you’re posting will make a huge difference in your results.

Some posts should create awareness about you and your services, some should lead people to the next step with you by either joining your Facebook group, reading a blog post, downloading a free resource to get on your email list, or scheduling a discovery call, and some should directly lead to sales. The more touch points people have with you, the more they get to know you and trust you, and these are the people who are much more likely to enroll in your programs.

Needless to say, including video (live or recorded) as part of your content strategy is critical if you want to stand out and dramatically expedite the customer journey.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy

  • Awareness & Nurture – This is where people become aware of who you are and get to know, like and trust you. These posts can be informational or inspirational. These can also be posts that are humorous and relatable in some way.
  • Lead generation – Turning followers into subscribers by sharing your lead magnets (free offers).
  • Sales – Inviting people to enroll in your paid programs. This will either be with a free discovery call or strategy session for 1-on-1 coaching or directly to your group online program if you have one. 

So, Awareness & Nurture, lead generation and sales are your categories. Use a mix of these posts throughout the month, and notice which posts get the most engagement, responses and results and do more of those. 

Here are 5 examples of types of posts you can put on rotation to get you started and I include a total of 16 examples in my free guide:

  1. Quote graphics – these are great because they tend to get a lot of shares which can get you in front of new people. (Awareness/nurture category)
  2. Behind the scenes with you – what are you working on or what is your latest find that you love. People also love sneak peeks of things. You can share that you are working on a new program a webinar, or a challenge, for example. (Awareness/nurture category)
  3. Share a success story about you or a client – this makes what you do come to life when you share stories about how your life changed or the life of your client. (Awareness/nurture category)
  4. Promote your freebies to grow your email list  – remember that social media is where people find you and you want to connect off of social to build trust and invite people to work with you. (Lead generation)
  5. Book a call with you – the #1 way you are going to get clients will be through free calls, so the more you do, the more clients you will have. (Sales)

The Difference Between Your Free and Paid Content

Strategy #3: Come up with 8-12 core pillars of content

Make a list of 8-12 topics that are related to your services or coaching program. The key here is to use topics that tie into how you help your clients, so the more specific, the better. Using a Google Sheet for this is helpful, so you have it one place to refer to and you can continue to add more ideas as they come to you.

Once you have your 8-12 core pillars, break those up into smaller topics until you have at least 5 for each pillar (8 pillars x 5 smaller topics will give you 40 different topics. If you have 12 pillars with 5 topics, you have 60). 

Here’s an example of what this could look like: If your niche is helping moms who have food sensitivities transition to a gluten free diet, what 8-12 main topics would you cover with your audience that tie into your offers and coaching programs?  Consider some of the common questions you get since these can be good topics too.

Here are 8 examples of pillars of content for this niche that you can break down into smaller topics:

  1. Hidden sources of gluten
  2. Meal planning when you’re the only one in your family who is GF
  3. How to avoid cross contamination in the kitchen
  4. How to shop GF on a budget
  5. Eating out while traveling
  6. Gluten free baking tips
  7. How to eat healthy while GF (some GF food is junk food)
  8. What to do if you consumed gluten by mistake
      1.  

When you start using the pillar content strategy, coming up with content for social media will be so much easier and you can do this in one hour or less each month.

The other great thing is that it also helps you focus on topics that are centered around not just your zone of genius, but also topics that relate to your niche and the programs you offer.

If you open up a Google sheet, you can add your 8-12 pillars of content across the top, and then list your topics down each column and add to them as you go. Another option is to create a new tab in your Google sheet for each pillar.  You can also use Trello or Evernote if you prefer. You just want to keep a running list, so you can continue to add to it as ideas strike, so whatever tech works for you is fine. 

Remember to repurpose your content. For example, one topic can be used for a story, a video or livestream and a static post.

If you have 8 pillars and you have at least 5 topics in each one, you are set for more than 40 days because you likely don’t post 7 days a week. Maybe you post 5 days a week, so 40 posts would be 8 weeks of content.  You can add or change pillars as you go.  If you can only think of 3-5, start there. 

You want to include the 3 categories we mentioned too:  Awareness & Nurture, Lead and Sales.  So, when you add in posts for those, you’re going to have so much content ready to go.

You have to write out the posts or video outline, but that’s usually the easy part – keep it short, sweet and helpful and imagine your post is only for your ideal client – it’s not for everyone. Imagine you are writing to one person.

Are you feeling a bit more enthused about this now? We hope so.

Recap

Let’s recap what we covered about how to plan out 30 days of your social media content in one hour or less each month.

Strategy #1: Use a variety of posts.

Strategy #2: There are 3 main categories of posts you want to include as part of your social media strategy:  Attract & Nurture, Lead generation and sales.

Strategy #3: Come up with 8-12 core pillars of content.

BONUS TIP:  You can schedule your posts ahead of time with a scheduling app like Planoly which works with Facebook, Instagram and Pinterest, or MeetEdgar for FB and IG. You can also google “social media scheduling apps” and look at more options.

Be sure to download your free copy of my guide, Social Media Planning Made Easy. It’s going to save you so much time and help you come up with better content that moves your ideal client along on their customer journey.  You’ll also learn the #1 secret to getting engagement on your posts. 

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Best Of: The Difference Between Your Free and Paid Content

Best Of: The Difference Between Your Free and Paid Content

Best Of: The Difference Between Your Free and Paid Content

When it comes to creating and sharing content for your business, there are two types; Free and paid. 

But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs? 

If this question has been on your mind, this episode will be a huge help.

Here’s what you’ll discover:

  • The purpose of your free content and how it plays an important role in your marketing and client attraction strategy
  • 8 popular types of free content you can use to attract your ideal clients
  • What to avoid doing with your free content
  • Examples of free content you can start sharing today

Tune in or read the post below to learn how to use both forms of content in your business to get the best results. 

I received a great question about how coaches should distinguish between their free and paid content; what should be offered as part of content such as freebies, blog posts and livestreams, and what should be saved for content for paying clients. 

Alma asked this question and then went on to say “I feel like if I just touch on the subjects of healthy nutrition or exercise tips without getting into the “nitty-gritty” in the materials available for free, people would sense that there isn’t much value in them.”

This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.

Purpose of Free Content

Let’s talk about the purpose of your free content, we’ll share a few different examples, and then we’ll talk about your paid content (your coaching programs and courses) and how to set that apart, as well as how to use your free content to lead to your paid programs. 

It’s important to first point out that your free content is actually part of your marketing strategy because it’s an important piece of the awareness and attraction phase where people get to learn more about you and determine if they can learn something valuable from you. This is called content marketing. 

According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

So, content marketing – your free content – is a client attraction strategy and it’s a key part of how you will bring people into your world.  Think about the people you follow on social media – you probably follow many of them because you learn from them on a regular basis.  You learn bits and pieces of information, but you don’t learn an entire process from A-Z, right? Your free content builds trust and rapport and is oftentimes the first step in the customer journey or sales funnel. Here’s one example: People read one of your blog posts, they see your social media icons, and they follow you on Instagram. Once they check out your IG bio, they see you have a free offer or a Facebook group, and they request to join your group or they opt-in for your freebie.

Your free content can come in many forms, including: 

  1. Blog posts
  2. Social Media (posts, stories, Reels, YouTube, Clubhouse, etc.)
  3. Webinars
  4. Free PDF downloads
  5. Video series
  6. Podcasts
  7. Livestreams
  8. Podcast

Where it can get confusing, as Alma mentioned, is how much information do you offer for free, where you make it valuable enough and what should be part of your paid programs.

With the list of 8 options above for free content, each one of those should play a part in creating awareness and desire for your paid programs and let people get to know YOU as a person and your brand.  This is a process that takes time, and it takes multiple touch points over time.

Your free content should be part of the customer journey where you get to educate and inspire your audience about topics that you cover in your programs and how your program helps your clients achieve their goals. 

Here’s the big distinguisher between your free and paid content:

Your free content shares small pieces of helpful information on a specific topic but it does not give a system or a roadmap for a transformation or desired outcome. Your paid program provides the entire solution.   

Your free content is only small chunks of the solutions you offer. You aren’t taking people from point A to point B and beyond – you are making them aware of what you do, who you help and how you help them, and you provide helpful tips

and inspiration along the way.

Think about the people you follow on social media – let’s take someone who is an Instagram expert, like Jasmine Star (we had her on the podcast back on episode 117 about How to Easily Navigate the Changes on Instagram).  She is one of my favorite people to learn from when it comes to IG. She shares fun and helpful tips and strategies, but if you want to learn her whole system and you want more access to her, you need to enroll in her paid program, Social Curator, which is her monthly subscription where you get a complete monthly IG strategy, IG posts, captions, and images for IG.

You can take some information from your paid program, but just share a small part each time, and make it specific to your niche, so you are attracting more of your ideal clients and building trust with them.  People will still learn something of value, but it’s not going to solve an entire problem.

It will be the same for a freebie you offer. It should be about one specific topic, so your ideal clients can get a small win. Your free offer shouldn’t be a 30-page eguide. A big mistake we see is overwhelming people with too much information.  A great free offer is more about what they can take action on vs making it too long for them to consume and never put anything into place. When you get very specific about who your freebie is for and the quick mini win it will get your ideal client, it makes it easier to come up with ideas.

Say your niche is helping moms who have just been diagnosed with celiac disease. You know from experience, that one of their top struggles is likely how to pack food and snacks when they travel.  Maybe your freebie is a list of 20 gluten-free, celiac-friendly foods that are perfect for traveling.

The list will give them a quick win, but there is so much more they need to learn and implement in order to implement a gluten-free lifestyle, from how to avoid cross contamination in their home, how to cook for the whole family when you are the only one who has to be GF, how to eat out when you have celiac, and so much more.  There is a lot they have to learn, and your free guide gives them one small part of what they need to know. They can now start to see that you are a trusted resource, and they may want to learn more about how you can help them by working with you.

Take this podcast as another example.  We now have over 300 episodes full of free and helpful content. We also have a paid program called the Wellness Business Accelerator which is our 12-week course for wellness business owners who want to fill their practice.  In this program, we take our students through a very detailed, and step-by-step process to dramatically accelerate their business growth, so they can start getting clients in as little as 60 days.  People can get free content on the show to get small wins, which we love hearing about, and for those who want more support and a proven blueprint and process to follow, they can enroll in our paid program – the full solution. 

Recap

The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else. Your free content should ultimately lead people to your paid programs, and that’s how content marketing works. 

Speaking of content, you can save yourself a lot of time by repurposing your hard work, and we covered how to do this on episode 144 where we talked about 5 Simple Ways to Repurpose Your Content to Reach More People.

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Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

Being Authentic: Why You Don’t Need to Follow Social Media Trends to Succeed

If you haven’t been showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing (like lip syncing and dancing) you’re going to love this episode because we’re talking about why you don’t need to follow social media trends to be successful. We are also sharing ideas for HOW to show up in an authentic and impactful way that feels right for you.

Here’s what we’re diving into in this episode:

  • What it means to be authentic on social media and examples of how to do it
  • How trends can actually backfire when it comes to growing your following
  • Why your videos don’t need to go viral to build your brand
  • How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)

First a little back story. When reels first came onto the scene on Instagram back in 2019, I thought – well this is nice, but I’m not going to dance or do lip syncing, so this isn’t for me.  As time went on though, I realized I didn’t have to do what everyone else was doing and I could figure out what worked for me, my personality and my brand.  I decided I would use reels as another form of short video content and use it to share quick helpful tips.  This video format was appealing to me because it’s very easy to come up with content that is short and to the point.  I remember watching Dr. Daniel Amen’s reels and he gets hundreds of thousands of views on most of his reels, and they are just very simple face to camera videos with no fancy editing.  So, sometimes simple is the way to go and it helps you spring into action more quickly.

I’m sharing this story because it’s so easy to compare ourselves to what everyone else is doing and we think we need to follow the latest trend or fad, when in fact, NOT going with the crowd will help you stand out more and will help you feel more authentic when you figure out how to show up in a way that feels comfortable for you.

We’ve both heard stories about people who have had their videos go viral but, in the end, it didn’t help them generate more revenue because while they reached a large audience, they weren’t the RIGHT audience, so they got an influx of new followers, but they weren’t their ideal clients. This could happen from using a trending audio that reaches a lot of people, so it’s something to be aware of – you don’t necessarily WANT to go viral because it doesn’t mean you’re going to get an influx of your ideal clients.

We’re going to share 3 reasons why you don’t have to follow social media trends to be successful and 3 ways to show up in a way that feels authentic to you.

Here are 3 reasons why you don’t have to follow social media trends to be successful on social media:

  1. You’ll actually stand out more: If you’re true to yourself and your brand, people can sense it and you’ll come across as being more genuine which people are naturally drawn to.
  2. Trends come and go quickly. By the time you jump on a trend, it may have already peaked, and you’ll be left chasing the next one. Instead, focus on creating content that’s timeless and evergreen. This doesn’t mean you CAN’T use any trends, but you don’t want to do it all the time.
  3. Following trends can stifle creativity. By focusing on what’s already popular, you may miss out on the opportunity come up with something unique. By being true to yourself, you’ll have the freedom to explore your creativity and do something truly original if you want.

Being Authentic: Why You Don't Need to Follow Social Media Trends to Succeed

So, what does it mean to be authentic and how does it work? Here are 3 examples:

  1. Be yourself: Don’t try to be someone you’re not. Embrace your uniqueness and share your true personality with your audience. People will appreciate your authenticity and relate to you more easily. One mindset shift that helped me with this in the beginning was asking myself “How would I show up if I were talking to a couple of my good friends or a couple of my favorite customers?”  When I record a video or do a livestream, that’s who I imagine I’m talking to and it comes across more natural and I feel at ease.  
  2. Show your vulnerable side by sharing personal stories: Share your experiences, struggles, and imperfections along with your successes. People love this and it will help your audience get to know you on a more personal level and it shows them that you’re not perfect either.
  3. Share behind-the-scenes moments: Let your followers see what goes on behind the scenes of your work or personal life. This will give them a glimpse into your daily routine and help them connect with you on a more personal level. Only share what you are comfortable sharing for privacy reasons of course, but people also love seeing behind the scenes of other people’s lives.  I do this more in my stories than I do on my reels, so you can do what works for you.

Following a trend might be easy, but it won’t necessarily showcase your creativity or set you apart from the competition. Look at the people you follow that you are drawn to and take inspiration from what they do if it feels right to you and figure out a way to make your own spin on it.

It’s important to remember that social media is not about you; it’s about your audience. Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.

We can’t wait to see what you do!​

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