How to Use Vulnerability to Build Your Following and Your Practice

You probably already know that it’s important to come across as being genuine, but we’re going to go a step further and talk about how to use vulnerability to build your following and your practice. It’s not a ninja strategy, but it’s about letting people see more of the REAL you on social media. People tend to just show their highlight reel on social media, so it’s very refreshing to see people share some of what’s not so perfect from time to time.

If being vulnerable on social media makes you feel a bit squirmy, that’s a perfectly natural response, and this is something I’m working on right now too.  Would you ever guess that being more vulnerable can actually help you grow your business? When you think about it, it really does make perfect sense because people are drawn to others who let their guard down and show they’re not perfect. 

On this episode of The Wellness Business Podcast, our guest Kendra Perry, shares her story about how she started being more vulnerable and transparent on social media, and how it made her business take off.

Kendra walks us through how she’s been able to use a simple, yet extremely effective way of having deeper and more meaningful conversations by being vulnerable. Using this simple strategy has made such a dramatic difference that she now has a completely full-time coaching practice. If you struggle with vulnerability, don’t worry, this episode is refreshing, enlightening and empowering and might be just what you need to break out of your shell!

In this episode we talk about…

  • How and Why Kendra started being more open and vulnerable with her social media audience
  • The top reasons you should be more transparent on social media and how it can help attract the right people
  • How being vulnerable on social media improved Kendra’s coaching practice and created more sales
  • Coming up with topics to post about on social media
  • What steps to take to start being more comfortable with being vulnerable

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