One of the biggest lessons I’ve learned as a health coach is the importance of building a quality email list. I will include this in the list of ‘Things I wish I knew when I was first starting out”. In fact, I would include this at the top of the list.
When you build your email list, you have a chance to be in front of the people in your target market on a regular basis. When you are offering valuable content they can use (rather than constant sales pitches) and benefit from, chances are, they’ll want to hear from you and this helps build the “know, like, trust” factor.
With Facebook drastically limiting the (unpaid) posts your followers see, it’s more important than ever to grow your email list.
Today I want to share two simple, but effective ways HOW you can grow your list. Of course, there are many ways to grow your list, but I’m just sharing these two for now:
1. Have more than 1 “Gotta have it” opt-in on your site. What does YOUR audience want to know more about? What do you specialize in and/or what would help solve a common problem your followers face? What would they LOVE to know? This is where you can start to brainstorm ideas of guides/tips or an ebook you can create to have available on your site.
Once you have your guides/opt-ins up on your site, post the link to it everywhere you are on social media – not just once but on a regular basis throughout the month. Not everyone sees all of your posts (huge understatement for Facebook especially) so posting several times a month will help more people see it so they can opt-in for it.
2. Write articles for online journals such as MindBodyGreen and Elephant Journal.
You can greatly expand your reach and fan base by writing an article that can reach millions. Be sure to refer to one of your freebie downloads in your bio so people will have an extra incentive to stop by your site and get your opt-in.
Also make sure to have valuable content you can send out to those on your list on a regular basis. If you are just starting out, this may mean once a month. If you have more time and you’re able to stay in touch more frequently, weekly or bi-weekly is a good idea.
If you need a great opt-in that can also double as newsletter and blog content, “10 Simple Steps to a Leaner, Healthier You” might just be perfect for you. This list-building optin also comes with a series of 5 emails to help build trust and rapport, and introduce one of your programs. You can find that HERE.
What can you start with this week? Just do one thing at a time and keep a list so you can keep track of your ideas, deadlines and projects.
Speaking of great opt-ins, be sure to grab the free customizable eCoaching series I have for health coaches HERE “6 Weeks to a More Amazing You!”
Kathleen LeGrys, CHC, CPT