How to Create Your Perfect Free Offer

If you want to grow an email list full of ideal clients, you’ll want to know these 5 steps to create your perfect free offer, so you can attract the right people.

On this episode, Karen and I cover exactly how to create the PERFECT free offer that will attract more of your dream clients!

The psychology behind a free offer or lead magnet is going to be very different based upon where your ideal client is on their journey. You get to decide where you want to meet your clients on this journey to begin the conversation. If you “niche down”  you will find which stage your most marketable ideal clients are. From there, you can design your free offers to fit that group, bringing you more leads and more clients. This process will help you to attract your ideal marketable clients and repel those who are never going to buy from you anyway.

In this episode we talk about…

  • The 5 Simple Steps To Create Your Perfect Free Offer
  • The 4 Places Clients Can Be On Their Customer Path (and why it’s critical to know this when  you create your free offer)
  • The Psychology Behind Making Your Free Offer Successful
  • Not Being Being Afraid To “Niche Down”

Resources and Links mentioned on the show:

How To Build an Active Email List: The Wellness Business Podcast Episode 11

The Missing Link – Finding Your Niche: The Wellness Business Podcast Episode 2


For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

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